Episode 172: Instagram Grids for Effective Book and Business Marketing
Release Date: 11/12/2024
Episode 188: Strategic Scaling: How to Balance Book Writing and Business Operations
Write Publish Market
In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares her unique approach to writing a book in real-time through an email series. Time Stamps: 00:00 Welcome to Write Publish Market podcast 04:16 Business books: credibility and strategy 09:15...
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Episode 187: Use Your Book and Podcast Together
Write Publish Market
In this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world examples from business owners who have successfully integrated their books and podcasts, offering listeners fresh ideas for maximizing their impact and business growth. The strategies Jodi mentions can be...
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Episode 186: Business Visibility and Crafting a LinkedIn Success Story
Write Publish Market
In this episode, Jodi talks with Louise Brogan about her journey as a LinkedIn expert and her experience writing her new book on LinkedIn. Louise shares her love of writing, the challenges she faced during the publishing process, and how her book is enhancing her business strategy. Time Stamps: 00:00 Book marketing for business growth 04:26 Becoming a paid writer 07:53 Remote work challenges and motivation 11:00 Questionable editing offer 14:02 LinkedIn branding restrictions impact business 18:13 Unplanned book launch challenge 22:57 LinkedIn logo usage restriction 26:40 LinkedIn...
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Episode 185: Revising Write.Publish.Market. in 2025 (Part 4)
Write Publish Market
In this episode, Jodi shares a progress update for the third edition of Write.Publish.Market. Jodi discusses her strategic approach to revising her work, ensuring she's delivering valuable content without overwhelming readers. She also talks about the timing of her book's release in October, aligning with business planning for the upcoming year. Time Stamps: 00:00 Streamlining content for a workbook 04:53 Overcoming analysis paralysis in writing 07:05 October: prime time for business books 10:12 Progress update & next steps Keywords: business owner, book marketing, book publishing...
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Episode 184: Navigating a Business, Multiple Books, and Various Publishing Paths
Write Publish Market
In this episode, Jodi talks with Sage Rountree, a multi-book author and expert in yoga for athletes, to explore her diverse book publishing journey. Sage shares insights from her experiences with both traditional and self-publishing, highlighting her collaboration with multiple publishers and the value of having a literary agent. The conversation includes how Sage determines which ideas become books versus courses or some other offering, her method for efficient drafting, and the essential role her books play in strengthening her niche yoga business. Time Stamps: 00:00 Welcome and...
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Episode 183: 3 Tips for Business Owners Writing a Book to Stay on Schedule
Write Publish Market
In this episode, Jodi presents three easy tips/strategies for staying on track with your book writing project as a busy business owner: setting deadlines, establishing progress goals, and scheduling consistent “book time” to effectively manage and complete the project. Time Stamps: 00:00 Publishing Timeline and Productivity Tips 04:39 "Realistic Goals: Scheduling for Success" 06:56 "Take the First Step" Keywords: book writing, business owner, publishing, marketing asset, book publishing strategist, writing project, book production schedule, book launch plans,...
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Episode 182: Build Your Author Brand as a Business Owner Writing a Book
Write Publish Market
In this episode, Jodi and guest Isabelle Knight discuss author branding as well as the importance of understanding your ideal readers and creating a compelling author brand story. Isabelle shares her journey from being a publicist in film and television to helping authors leverage PR and brand-building strategies to connect with their audiences. They explore the challenges of book marketing for business owners and how authentic engagement can transform book marketing from a task to an opportunity. Time Stamps: [00:00 Launching Indie Publishing Support Business 04:16 Defining Author...
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Episode 181: Revising Write.Publish.Market. in 2025 (Part 3)
Write Publish Market
In this episode, Jodi updates listeners on her current book revision project, focusing on the unexpectedly detailed process of revising the working table of contents and organizing new material into chapters. Jodi shares her strategy aroumnd deciding to self-publish once again, discusses plans to incorporate a pre-order option, and talks about considerations for assembling her book team.. Time Stamps: 00:00 Revising Third Edition Contents 03:14 Endless Research vs. Writing Transition 06:23 "Managing Writing Projects Effectively Keywords: book publishing, marketing asset, business...
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Episode 180: Use Your Business Book as a Launchpad for Influence and Career Growth
Write Publish Market
In this episode, Jodi interviews Nailah Harvey for a conversation about the impact of book writing on professional growth. Nailah reflects on her journey from traditional teaching in South Korea to coaching clients on book writing and influence-building. They discuss the challenges of maintaining a daily writing habit, the importance of a supportive network, and the parallels between teaching and book coaching. Nailah also outlines her doctoral focus on writing literacy for Black high school students and shares insights on creating a robust framework within nonfiction books. Jodi and Naiah...
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Episode 179: Effective Long-Term Book Marketing for Business Owners Writing Books
Write Publish Market
In this episode, Jodi breaks down the complexities of book marketing for business owners writing books, emphasizing that while writing may seem challenging, the true test lies in the sustained, strategic efforts required for long-term visibility and success. Jodi discusses how to prioritize marketing activities, avoid burnout, and play the “long game” by focusing on efforts that align with your business goals rather than short-term and/or vanity metrics. Listeners will gain valuable insights into developing a personalized and effective book marketing strategy that evolves over time. ...
info_outlineIn this episode, Jodi interviews Ruthie Sterrett of The Consistency Corner. Ruthie offers Write Publish Market listeners practical advice on creating Instagram 9-grids and 3-grids to streamline content and messaging for busy entrepreneurs and business owners. Jodi and Ruthie both emphasize the importance of integrating mission, vision, and values into marketing efforts for business owners, particularly those writing books. The episode wraps up with tips on maintaining effective marketing strategies for book launches.
Time Stamps:
00:00 Podcast: Writing, publishing, marketing books for entrepreneurs.
03:24 "Marketing isn't limited to social media."
08:55 Instagram 9-grid: Profile design for strategic storytelling.
11:22 Nine grids are not ideal for everyone.
13:52 Develop a writing routine with Ready Set Write.
19:10 Created 9-grid; added 3-grid for promotion.
19:44 Updating Instagram is easier than websites.
25:01 Ensure human touch in AI-driven content creation.
28:17 Great explainer, calm demeanor, similar to teacher.
Keywords:
Ruthie Starrett, The Small and the Mighty, Jodi Brandon, Bowling Alone documentary, civic engagement, social media strategy, Instagram 9 grid, Author Entrepreneurs Lab, Write Publish Market Podcast, book publishing industry, marketing agency, Consistency Corner, working moms support, social media algorithms, email marketing strategies, AI content creation, mission vision and values, content exploration, personal branding, business profiles, foundational business elements, book recommendations, Sharon McMahon, email list promotion, social media engagement, 3 grid strategy, Instagram pinned posts, writing routine, Ready Set Write challenge, book launch strategies, quarterly 9 grid review
Resources Mentioned:
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
The Small and the Mighty by Sharon McMahon
About Our Guest:
Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full service marketing agency that provides CMO level strategy and done-for-you implementation for CEOs ready to take off the marketing hat. With 15+ years of experience and wins like taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs leverage marketing differently, and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality paired with a solution finding growth mindset. In her spare time, Ruthie loves cheering on the Purdue Boilermakers while raising her family in sunny Florida.
Website: https://www.theconsistencycorner.com/
Instagram: https://www.instagram.com/theconsistencycorner/
LinkedIn: https://www.linkedin.com/in/ruthie-sterrett/
Podcast: https://podcasts.apple.com/us/podcast/the-consistency-corner-instagram-alone-is-not/id1573435207
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1iI4D8AbiownLORQXF4rCuJWB777Skrv-DidbClGy6fE/edit?usp=sharing