Episode 173: Revising Write.Publish.Market. in 2025 (Part 1)
Release Date: 01/07/2025
Write Publish Market
In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth. Time Stamps: 00:00 Podcast strategies for book marketing 03:32 Guesting grows your podcast audience 06:38 Podcast hosts' networking advantage 09:59 Using podcasts for business leads 14:00 Embracing breaks and...
info_outlineWrite Publish Market
In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and strategic planning in today’s content-driven world. Time Stamps: 00:00 Long-form content as...
info_outlineWrite Publish Market
In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, the importance of storytelling, and practical strategies for using a book to build credibility and serve as a powerful marketing asset. Time Stamps: 00:00 Interview with...
info_outlineWrite Publish Market
In this episode, Jodi is joined by business scaling strategist AnnMarie Rose. AnnMarie shares her insights around refining business models for growth without overwhelming business owners and leaders. AnnMarie explains the benefits of using books and paid workshops as strategic tools for scaling, creating trust, and attracting high-quality leads. Jodi and AnnMarie also explore the benefits of repurposing content and testing book ideas through workshops. Time Stamps: 00:00 Considering business overhaul: key signs 04:58 Paid workshops as a sales strategy 08:52 Optimizing business models...
info_outlineWrite Publish Market
In this episode, Jodi shares an update on the third edition of Write.Publish.Market., set to launch in October 2025. Jodi talks about using her Master Book Project Planner to stay organized with timelines, budgeting, and team coordination. Jodi also revisdits the idea for a companion workbook and begins to share her potential marketing and publicity strategies. Time Stamps: 00:00 Book editing and planning process 06:09 Pockets of time in publishing schedules 08:11 Holiday season book publishing tips Keywords: book publishing, marketing asset, business owners, writing retreat, book draft,...
info_outlineWrite Publish Market
In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management. Time Stamps: 00:00 Write Publish Market Podcast intro 05:51 Amazon as a search engine 09:30 start ads immediately and seek reviews 12:05 Amazon automatic ads: pros and cons 15:44 optimizing free promotion with ads 19:20...
info_outlineWrite Publish Market
In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares her unique approach to writing a book in real-time through an email series. Time Stamps: 00:00 Welcome to Write Publish Market podcast 04:16 Business books: credibility and strategy 09:15...
info_outlineWrite Publish Market
In this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world examples from business owners who have successfully integrated their books and podcasts, offering listeners fresh ideas for maximizing their impact and business growth. The strategies Jodi mentions can be...
info_outlineWrite Publish Market
In this episode, Jodi talks with Louise Brogan about her journey as a LinkedIn expert and her experience writing her new book on LinkedIn. Louise shares her love of writing, the challenges she faced during the publishing process, and how her book is enhancing her business strategy. Time Stamps: 00:00 Book marketing for business growth 04:26 Becoming a paid writer 07:53 Remote work challenges and motivation 11:00 Questionable editing offer 14:02 LinkedIn branding restrictions impact business 18:13 Unplanned book launch challenge 22:57 LinkedIn logo usage restriction 26:40 LinkedIn...
info_outlineWrite Publish Market
In this episode, Jodi shares a progress update for the third edition of Write.Publish.Market. Jodi discusses her strategic approach to revising her work, ensuring she's delivering valuable content without overwhelming readers. She also talks about the timing of her book's release in October, aligning with business planning for the upcoming year. Time Stamps: 00:00 Streamlining content for a workbook 04:53 Overcoming analysis paralysis in writing 07:05 October: prime time for business books 10:12 Progress update & next steps Keywords: business owner, book marketing, book publishing...
info_outlineIn this episode, Jodi kicks off a special series by announcing the upcoming revision of Write.Publish.Market., scheduled for early 2025. This third edition addresses significant industry changes since the second edition was released in 2019. Jodi discusses the rise of AI in publishing, advanced print-on-demand options, and evolving standards for self and hybrid publishing. Throughout this series, Jodi will offer a behind-the-scenes look at her revision process, inviting listeners to join the journey while emphasizing the importance of keeping business books updated to remain effective marketing assets.
Time Stamps:
00:00 Launching Write Published Market podcast for 2025.
03:33 Print-on-demand and hybrid publishing options improved.
06:17 Share podcast episode using #WritePublishMarket hashtag.
Keywords:
self-publishing, hybrid publishing, traditional publishing, book publishing world, business owners, book as a marketing asset, control factor, content control, timeline control, revised book edition, AI in book publishing, AI-generated work, ethical book publishing, Amazon distribution, print-on-demand options, paper quality, multiple trim sizes, industry attitude, big players in distribution, IBPA standards, independent book producers association, professional book appearance, marketing asset, indistinguishable books, behind the scenes, book revision process, Q1 2025 project, revised information, interactive process, book project preparation
Resources Mentioned:
-
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
-
Write Publish Market Episode 126: AI and Book Writing
-
Write Publish Market Episode 168: Using AI Effectively in Nonfiction Book Writing, Publishing, and Marketing
-
Write Publish Market Episode 113: Hybrid Book Publishing Is NOT Vanity Publishing
-
Write Publish Market Episode 150: Hybrid Publishing: Bridging the Gap between Traditional and Self-Publishing
-
Coffee + Commas newsletter signup: bit.ly/coffeeandcommassignup
-
IBPA standards for self publishing and hybrid publishing: https://www.ibpa-online.org/page/standardschecklist and https://www.ibpa-online.org/page/hybridpublisher
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/122sT3y4txJSkveK93bNgiVlnhjQm1fMVzaPlYP0YHbY/edit?usp=sharing