Episode 174: Write Your Nonfiction Book Using Collaborative Editing and Reader Engagement
Release Date: 01/14/2025
Episode 198: Book Launch Strategy for Business Owners Writing Books
Write Publish Market
In this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success. Time Stamps: 00:00:01 - Welcome to the Podcast Introduction to the Right Published Market podcast and host Jody Brandon. 00:00:44 - Introducing Robbie Samuels Overview of Robbie Samuels' achievements and contributions to the book publishing...
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Episode 197: Business Owners and Books: Focus on This, Not That
Write Publish Market
In this episode, Jodi breaks down three major areas where business owners often misdirect their energy when it comes to writing, publishing, and marketing their books. From stressing over page count to chasing Amazon bestseller status to going all-in on launch week alone, Jodi shares what to focus on instead—and how shifting your attention can lead to long-term visibility, credibility, and business growth. Time Stamps: 00:00 – Welcome + overview of the episode 01:20 – Why traditional book marketing advice doesn’t always apply to business owners 02:35 – Focus #1: Word count and...
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Episode 196: Myth vs. Reality: Book Writing, Publishing, and Marketing for Business Owners in 2025
Write Publish Market
Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world. Time Stamps: 00:00 – Welcome and episode introduction 01:25 – Myth #1: You need to cast a wide net 03:10 – Reality: Go narrow and deep with your target audience 04:18 – Myth #2: If you write it, readers will find it 06:05 – Reality: Strategic marketing is key to visibility 07:55 – Myth #3: No platform means no point in publishing 10:00 – Reality: Followers ≠ readers or...
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Episode 195: Revising Write.Publish.Market. in 2025 (Part 6)
Write Publish Market
In this episode, Jodi shares a progress update on the relaunch process for the third edition of Write.Publish.Market. She discusses self-editing, beta reader feedback, working with her copy editor, and how she's using strategic pockets of time to prepare sales pages and other launch materials/plans. Jodi emphasizes the importance of ongoing book marketing rather than focusing solely on launch day and invites listeners to join her email list for exclusive updates as the release approaches. Time Stamps: 00:00 Manuscript progress and beta feedback 04:06 Publishing process and book marketing prep...
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Episode 194: Podcasting as a Long-Term Book Marketing Strategy for Business Owners
Write Publish Market
In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth. Time Stamps: 00:00 Podcast strategies for book marketing 03:32 Guesting grows your podcast audience 06:38 Podcast hosts' networking advantage 09:59 Using podcasts for business leads 14:00 Embracing breaks and...
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Episode 193: Less Stress, More Impact: Why Long-Form Content Matters for Business Owners
Write Publish Market
In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and strategic planning in today’s content-driven world. Time Stamps: 00:00 Long-form content as...
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Episode 192: Book Writing, Publishing, and Marketing the Introverted Way
Write Publish Market
In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, the importance of storytelling, and practical strategies for using a book to build credibility and serve as a powerful marketing asset. Time Stamps: 00:00 Interview with...
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Episode 191: Turn Your Book into a Business Asset with Paid Workshops
Write Publish Market
In this episode, Jodi is joined by business scaling strategist AnnMarie Rose. AnnMarie shares her insights around refining business models for growth without overwhelming business owners and leaders. AnnMarie explains the benefits of using books and paid workshops as strategic tools for scaling, creating trust, and attracting high-quality leads. Jodi and AnnMarie also explore the benefits of repurposing content and testing book ideas through workshops. Time Stamps: 00:00 Considering business overhaul: key signs 04:58 Paid workshops as a sales strategy 08:52 Optimizing business models...
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Episode 190: Revising Write.Publish.Market. in 2025 (Part 5)
Write Publish Market
In this episode, Jodi shares an update on the third edition of Write.Publish.Market., set to launch in October 2025. Jodi talks about using her Master Book Project Planner to stay organized with timelines, budgeting, and team coordination. Jodi also revisdits the idea for a companion workbook and begins to share her potential marketing and publicity strategies. Time Stamps: 00:00 Book editing and planning process 06:09 Pockets of time in publishing schedules 08:11 Holiday season book publishing tips Keywords: book publishing, marketing asset, business owners, writing retreat, book draft,...
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Episode 189: Maximize Book Sales with Effective Ad Campaigns
Write Publish Market
In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management. Time Stamps: 00:00 Write Publish Market Podcast intro 05:51 Amazon as a search engine 09:30 start ads immediately and seek reviews 12:05 Amazon automatic ads: pros and cons 15:44 optimizing free promotion with ads 19:20...
info_outlineIn this episode, Jodi talks with Renee Hribar, seasoned sales coach and TEDx speaker, about harnessing the power of a book to connect with the right audience and build a brand as well as community. Renee shares her book journey of transforming email content into a robust book and discusses innovative marketing strategies like using Airbnbs to reach readers in self-care settings. Jodi and Renee’s conversation explores overcoming mental blocks, the value of foundational work, and the role of community in the writing process. They also touch on the importance of authenticity in business and why book success goes well beyond sales numbers. This episode is filled with practical advice and inspiring stories for business owners considering writing a book as a marketing asset.
Time Stamps:
00:00 Renee Rebar's sales journey and new book.
05:35 Overcoming fear of sharing via community support.
08:29 A practical guide for life-changing moments.
10:03 Recording everything to transcribe for summaries.
14:50 Start with what you have; you've begun.
16:07 Plan: Distribute books through Amazon and Airbnbs.
21:01 Relating to long-awaited Cobb salad experience.
22:42 Girlfriend overwhelmed by peanut butter variety.
26:47 Entrepreneurship legacy: reputation through treating people
Keywords:
book marketing, reaching the right audience, Renee Hribar, foundational understanding, Jodi Brandon, reading recommendations, Barbara Stani, "Overcoming Underearning", "The Nordstrom Way", "Built to Sell", business insights, reneerebar.com, reputation in business, writing books, gratitude for listeners, #WritePublishedMarket, modern tools in business, Zoom transition, foundational work value, email content, live events promotion, Airbnb book distribution, self-care retreats, personal connection, authenticity in marketing, Facebook group engagement, business owner advice, unique perspective in writing, cultural differences in grocery stores, branding and audience engagement, audiobook creation
Resources Mentioned:
Write Publish Market Episode 164: Sales Strategies for Business Owners Writing Books
Overcoming Underearning by Barbara Stani
The Nordstrom Way by Robert Spector
Built to Sell by John Warrollow
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest:
Renee Hribar has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".
My best advice: No matter what your business sells is to grab my quick and easy FREE sales mini-course: https://www.reneehribar.co/training
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1nbaUUF6UzhUaVC-qq8Jh5PB-jgK6IV-XdByTDjx2ajQ/edit?usp=sharing