Your Consulting Business Podcast
Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE. Hosted by Business Advisor, Blacksmith, and Father of three, Russell Pearson, this podcast delivers a unique perspective on consulting. The business of running it and the practice of doing it. Whether you've been a consultant for decades or aspiring to step up into the sector, this podcast has something for you.
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Everyone Is Manipulating You (But Calling It Influence)
04/01/2025
Everyone Is Manipulating You (But Calling It Influence)
I’ve spent over 25 years mastering the art of influence and communication—leading organizations, speaking on international stages, and helping countless businesses refine their marketing, sales, and leadership strategies. But it didn’t start that way. In this video, I break down one of the biggest and most misunderstood mistakes in business and leadership: confusing influence with manipulation. Here’s what you’ll discover: The real difference between influence and manipulation (and why it matters) 3 ethical signs you're using influence the right way Why manipulation destroys your reputation—even when it “works” The science of ethical influence and why it outperforms pressure tactics How to apply ethical influence in your business and career starting today Free Consulting Resources are available at: More about Russell, Visit: SUBSCRIBE for more videos like this one.
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How ChatGPT Just Made Research 10X More Accurate For Consultants
03/19/2025
How ChatGPT Just Made Research 10X More Accurate For Consultants
Free Consulting Resources available at: Consultants have struggled with using resources like Wikipedia and now Artificial Intelligence due to inaccurate results. But the new features in A.I. tools are giving us some hope. Discover the game-changing power of ChatGPT's new deep research feature for consultants and service providers looking to elevate their business expertise. In this must-watch episode, Russell Pearson reveals how AI-driven research can transform your professional approach, enabling you to quickly gather accurate, citation-backed insights in minutes—not days or weeks. Learn how to leverage cutting-edge technology to generate more qualified leads, validate your industry knowledge, and stay ahead of the competition by using advanced research tools that dig deep into academic and professional resources. Whether you're seeking to enhance your marketing strategies, understand complex industry trends, or provide more value to your clients, this video demonstrates how artificial intelligence can be your secret weapon for business growth, helping you make data-driven decisions that can significantly increase your revenue and professional credibility.
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How to Earn An EXTRA $5000 Monthly As A Consultant
03/10/2025
How to Earn An EXTRA $5000 Monthly As A Consultant
Free Consulting Resources available at: Discover how to transform your service business into a high-value consulting practice by implementing a strategic $5,000 workshop approach. In this game-changing podcast episode, Russell Pearson reveals a proven method for service providers and consultants to add significant monthly revenue by shifting from task-based delivery to strategic advisory work. Learn how to break free from hourly rates and project-based pricing, and instead focus on delivering outcome-driven strategic planning that clients truly value. By asking powerful "why" questions and facilitating strategic workshops, you'll not only increase your income but also position yourself as an indispensable advisor who helps clients make smarter business decisions. Whether you're a contractor, service provider, or aspiring consultant, this strategy offers a clear pathway to elevate your business, attract better clients, and create a more flexible, profitable consulting practice that gives you the freedom to work on your own terms. More about Russell, Visit: SUBSCRIBE for more videos like this one.
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Business Networking Secrets - How to Network Like a Pro
03/03/2025
Business Networking Secrets - How to Network Like a Pro
Free Consulting Resources available at: Unlock the secrets to powerful networking and business growth with Russell Pearson's expert guide for consultants struggling to expand their client base. In this game-changing podcast episode, discover seven proven networking strategies that will transform how you connect, qualify, and attract ideal clients, even in the post-COVID landscape. Learn how to leverage business cards, create compelling value propositions, listen actively, and identify key industry connectors who can dramatically accelerate your consulting business. Whether you're an introverted expert or an extroverted professional, these actionable tips will help you navigate networking events, generate high-quality leads, and build a robust sales and marketing machine that drives consistent business growth. Perfect for technology-challenged consultants looking to harness traditional networking techniques with a modern, strategic approach. More about Russell, Visit: SUBSCRIBE for more episodes like this one. #businessnetworking #networkingtips #networking
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The AI Test That Changed Everything
02/26/2025
The AI Test That Changed Everything
Free Consulting Resources available at: Watch on Youtube at: This episode of the Consulting Business Podcast explores the impact of artificial intelligence (AI) on the consulting industry. Host Russell Pearson examines the limitations of the Turing test in assessing true AI intelligence and collaborates with ChatGPT to define the key attributes needed for AI to demonstrate human-level understanding. The discussion covers the potential future scenarios as AI gains self-directed goals, and the evolving role of human consultants in an AI-augmented world. Crucially, the podcast highlights the enduring value of consultants' emotional intelligence, mentorship, and ability to navigate human dynamics - skills that AI cannot easily replicate. This episode provides essential insights for consultants looking to leverage AI to amplify their practice and stay relevant in the face of technological change.
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This Marketing Method Makes $21 For Every Dollar Spent!
02/10/2025
This Marketing Method Makes $21 For Every Dollar Spent!
Submit your questions for Consulting TALK LIVE at: Free Consulting Resources available at: More about Russell, Visit: Discover the Secret to Generating a 2,100% Return on Your Marketing Investment! In this episode, we share the surprising marketing activity that can deliver an astounding 21x return on every dollar you invest. Hint: it's not social media, paid ads, or referrals. We'll show you how to create email marketing that people actually look forward to receiving - the kind that gets them engaged and eager to start a conversation with you. Learn the 4 key principles for crafting high-quality, influential emails that can transform your consulting business. Plus, we dive into the technical details you need to know to ensure your emails land in your prospects' inboxes, not their spam folders. Get ready to take your email marketing to the next level and watch your ROI skyrocket! SUBSCRIBE for more videos like this one.
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DeepSeek AI VS Trump Presidency: The Artificial Intelligence Arms Race Has Begun
02/06/2025
DeepSeek AI VS Trump Presidency: The Artificial Intelligence Arms Race Has Begun
Free Consulting Resources available at: More about Russell, Visit: Are you ready for the next big disruption in the world of artificial intelligence? In this eye-opening episode, we take you on a journey to explore the emergence of a groundbreaking new AI technology that is poised to reshape the consulting industry. We share insider perspectives on the geopolitical tensions and AI arms race that have given rise to this innovative system, and delve into its remarkable performance capabilities. Discover how its unique "deep thinking" functionality sets it apart from existing models and offers consultants a powerful new tool. But the real game-changer lies in the profound impact this technology will have on the very nature of consulting. From the shifting emphasis on mentorship over pure strategic advice, to the critical importance of building strong personal brands and community relationships, this episode provides a forward-looking roadmap for navigating the rapidly evolving AI-powered future. Don't miss this chance to gain a competitive edge. Tune in and learn how you can adapt and thrive in the face of this technological revolution. The future of consulting is here, and it's time to get ahead of the curve. SUBSCRIBE for more videos like this one.
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The EASY way to make $300K Consulting (and why I don't do it)
01/27/2025
The EASY way to make $300K Consulting (and why I don't do it)
Get Your Free Advisory Guide Here: https://russellpearsonprograms.com/advisor/ In this episode, we share the easiest way to build a $300,000 consulting business and why we've decided not to pursue that model anymore. You'll learn about the strategic approach that helped rapidly grow consulting revenue, as well as the limitations of that model. We then dive into our transition to a more leveraged business structure, focusing on one-on-one engagements and group programs. Discover the financial details of this new model and our insights on managing expenses, scaling the business, and balancing different client engagement approaches. Whether you're looking to grow your consulting income or redesign your business to better align with your goals, this episode offers valuable lessons on adapting your model to suit your needs and preferences. We explore the importance of developing your expertise, designing a business that you enjoy, and creating value for both your clients and yourself.
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CREATE a Lead Magnet that Converts LIKE CRAZY!
01/21/2025
CREATE a Lead Magnet that Converts LIKE CRAZY!
Video Version of the episode here: Download the Guide Now, visit: What's the Consulting Guild? Find out here: In this episode, we share how to generate 28 times more leads for your consulting business through a simple lead magnet strategy. You'll learn the key elements that make a lead magnet highly effective, including ensuring it is highly relevant, provides real value, and has a clear offer. The host walks through examples of successful lead magnets and explains the psychology and math behind optimizing their conversion rates. Whether you're just starting to build your lead generation or looking to improve an existing lead magnet, this episode provides a step-by-step approach to creating a lead magnet that attracts your ideal consulting clients. Don't miss these insights for growing your consulting business through strategic digital marketing.
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POWERFUL AI Tools Consultants Must Know in 2025!
01/13/2025
POWERFUL AI Tools Consultants Must Know in 2025!
This episode is a must-listen for any consultant looking to supercharge their business with the latest AI tools. We share 5 powerful AI applications that can boost productivity, automate tasks, and even generate original content. From summarizing documents to creating custom music, these AI tools are game-changers that every consulting firm should be aware of. We also reveal a game-changing tip for getting these AI assistants to perform at an expert level, beyond their out-of-the-box capabilities. Don't miss this insider look at the AI tools transforming the consulting industry. Tune in now to get a competitive edge for your consulting business. Want FREE consulting resources, visit: https://russellpearsonprograms.com/ Want to know more, visit the Consulting Guild: https://russellpearsonprograms.com/guild/
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Consulting EXPERT Shares Top Business Plan Secrets for Success
01/06/2025
Consulting EXPERT Shares Top Business Plan Secrets for Success
Want FREE consulting resources, visit: Want to know more, visit the Consulting Guild: Video Episodes can be found at: As a consultant running your own practice, the traditional business planning methods that work for large corporations just don't cut it for you. Things like SWOT analysis, vision statements, and SMART goals - they're really designed for big teams and hierarchical organizations, not the flexibility and freedom of a solo consulting business. The core issue is that you, as the owner, are the driving force behind your practice. You have the ultimate freedom to choose your clients, your schedule, your location. But that also means you lack the external accountability that forces big companies to stick to a plan. So instead of getting bogged down in those corporate planning frameworks, I suggest focusing on a few key questions: 1) What do you actually want in your life - in terms of people, places, activities, information, and possessions? Get really specific about defining your goals. 2) How badly do you want those things? And how much are you willing to suffer or endure to achieve them? This helps you prioritize and stay committed. 3) What would you do if you had everything you wanted? This helps you bring your dream lifestyle into the present. From there, I walk you through my "Path" methodology - defining the next clear milestone or horizon, then working backwards to map out the specific steps to get there. It's a much more flexible, iterative approach than rigid SMART goals. The key is keeping your plan accessible and visible, so you can stay on track. Take a photo of it on your phone and refer to it regularly. And don't be afraid to reach out for support, whether through my Consulting Guild community or the more intensive Forge Business Program. The bottom line is, as a solo consultant, you have incredible freedom and opportunity. But you have to approach planning in a way that aligns with your unique situation, not some corporate model. I hope these tips help you create a plan that truly energizes and empowers you. SUBSCRIBE for more videos like this one. Have you registered for our Breakout Brainstorm Call? Gimme 15 mins and I'll find ONE high-end retainer or contract hiding in your business that you can close in the next 14 days: https://russellpearsonprograms.com/breakout-brainstorm/ For everything else including keynote presentations visit: https://russellpearson.com
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How to Fire Consulting Clients, Professionally
12/29/2024
How to Fire Consulting Clients, Professionally
Video Episodes can be found at: https://www.youtube.com/@RussellPearson Consultants, I want to share with you what I learned from firing a problem client for the first time in my business. It was one of the most freeing experiences I had up to that point, because it made me realize I had the power to choose the clients I work with, rather than feeling like an employee stuck with a difficult client. The key things I want you to consider are: Understand your contractual obligations and exit clauses before firing a client. Don't be afraid of the legal side, but make sure you handle it professionally. Don't make the decision to keep a bad client just for the money. That puts you back in an employment mindset rather than an ownership mindset. Examine whether you are playing "above the line" by taking responsibility, or "below the line" by blaming, making excuses or being in denial. Approach it from a place of ownership. Identify specifically what is not working in the client relationship, and what outcome you want, rather than making it personal. Give fair notice, and consider if there is someone else who could be a better fit to take over the client relationship. The freedom you'll feel after professionally ending a bad client relationship is incredible. It's the same feeling I had when I left my last employment role. I encourage you to take control of your consulting business and make the tough decisions when needed. For Free Consulting Resources visit: https://russellpearsonprograms.com/
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STOP Being The 'Nice' Consultant (It's Killing Your Business)
12/16/2024
STOP Being The 'Nice' Consultant (It's Killing Your Business)
Want FREE consulting resources, visit: https://russellpearsonprograms.com/ Want to know more, visit the Consulting Guild: https://russellpearsonprograms.com/guild/ SUBSCRIBE for more videos like this one. Respect, not just being liked, is the true currency of a successful consulting business. In this episode, Russell Pearson dives deep into the importance of positioning yourself as a respected expert, rather than simply aiming to be a likable peer. He explains how the "friend zone" can trap consultants in doing extra unpaid work, and outlines eight key tactics to build genuine respect with clients and prospects. From demonstrating expertise through insightful questioning to setting clear boundaries and consistently delivering on promises, Russell provides a roadmap for consultants to transition from being liked to being seen as the respected leader whose advice clients will trust and act upon. Tune in to learn how shifting your focus can unlock the seats at the table and the outcomes you deserve. Being liked is nice, but being respected is essential for a successful consulting business The "friend zone" can trap consultants in doing a lot of extra work without getting paid what they're worth To build respect, key tactics include: - Demonstrating expertise through insightful questions, not just telling - Setting clear boundaries and consistently delivering on promises - Focusing on long-term outcomes for clients, not just short-term approvals - Communicating clearly and concisely - Treating everyone with respect, as you don't know who you may need it from - Avoiding relying solely on referrals and instead inviting prospects into your world - Continuously improving your skills and expertise The main message is that respect, not just being liked, is the currency that will earn consultants everything they want from a successful business. By implementing these tactics, consultants can position themselves as respected leaders whose advice clients will trust and act upon. For everything else including keynote presentations visit: https://russellpearson.com
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The Critical Difference Between Consultants and Contractors
12/08/2024
The Critical Difference Between Consultants and Contractors
Want to know more, visit the Consulting Guild: Want FREE consulting resources, visit: Episode 109 of the Your Consulting Business Podcast The Critical Difference Between Consultants and Contractors: Contractors VS Consultants, AVOID the TRAP! This week, Russell Pearson discusses the difference between being a contractor and a consultant, emphasizing that the latter can significantly increase hourly rates from $200 to $2,000. He explains that consultants add strategic value by understanding client needs and goals, unlike contractors who merely execute tasks. Pearson outlines three levels of consulting: employee, service provider, and advisor, highlighting that advisors focus on outcomes and are paid higher fees. He advises consultants to stop selling time, start selling counsel, begin with strategy, position as advisors, and lead with questions. Russell also mentions the importance of leveraging expertise to provide high-value outcomes. Timecode: 0:00:00 The Contractor Trap 0:03:00 Levels of Engagement: Employee, Service Provider, Advisor 0:08:05 The Select Consulting Model 0:15:14 Practical Steps to Transition from Contractor to Consultant 0:21:00 Becoming a Great Consultant 0:21:53 Conclusion and Next Steps
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Ghost Client Syndrome: Why Your Best Consulting Prospects Vanish (And How to Stop It)
12/02/2024
Ghost Client Syndrome: Why Your Best Consulting Prospects Vanish (And How to Stop It)
🔹 Download the FREE RESOURCE GUIDE here: Ghost Client Syndrome: Why Your Best Consulting Prospects Vanish (And How to Stop It) In this podcast episode 108, Russell Pearson discusses the issue of "ghosting" in consulting, where prospects fail to respond after proposals are submitted. He identifies three key mistakes consultants make: explaining their expertise too much, sending overly detailed proposals, and following up too frequently. Russell introduces the Ghost-Proof Framework, emphasizing intentional calls and priority calls to ensure prospects are genuinely interested and ready to proceed. He advises against lengthy proposals and suggests confirming agreements before sending detailed documents. Pearson also highlights the importance of having decision-makers in design calls and using simple agreements like MOUs to streamline the process. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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CRUSHING It During Christmas: GETTING Clients When Others Struggle!
11/05/2024
CRUSHING It During Christmas: GETTING Clients When Others Struggle!
🔹 Book now for FREE WORKSHOP SESSION: How to get 2 High-Value Consulting Clients Paying Cash Before Christmas: 🔹 Download the FREE RESOURCE GUIDE here: 🔹 You can also apply to join THE CONSULTING GUILD here: CRUSHING It During Christmas: GETTING Clients When Others Struggle! In this podcast episode 107, Russell Pearson reflects on a key insight he gained about maintaining business momentum during the holiday season. Early in his career, he was warned about a slowdown in December and January and prepared for a cash flow gap. However, a consultant challenged him to rethink this “off-season” mindset, pointing out that clients still have business problems during the holidays. By making simple, interest-driven offers, he found that clients were eager to engage, even in late December and early January. This approach has allowed him to turn a traditionally slow period into some of his best revenue months, and now he’s sharing this strategy in an upcoming “Cash Before Christmas” event. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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Create Consulting Offers That Attract High Paying Clients!
10/29/2024
Create Consulting Offers That Attract High Paying Clients!
🔹 Download the FREE RESOURCE GUIDE here: 🔹 Engage 2 High-End Retainers that you can close in the next 14 days: https://russellpearsonprograms.com/retainers/ 🔹 You can also join THE CONSULTING GUILD here: Create Consulting Offers That Attract High Paying Clients! In this podcast episode 106, Russell Pearson shares a strategy for creating consulting offers that don’t require fully productizing the solution before taking it to the market. He explains how using "expressions of interest" can help gauge if the market is interested in an offer before putting in the time and effort to develop it in detail. The approach involves four simple steps: defining what you have (e.g., a process, guide, or program), explaining the result it provides, outlining the general steps to achieve that result, and giving a call to action. Russell emphasizes the importance of engaging directly with potential clients, using the language they express, and designing solutions collaboratively to increase buy-in and success rates. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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What Makes a TOP CONSULTANT Stand Out
10/22/2024
What Makes a TOP CONSULTANT Stand Out
What Makes a TOP CONSULTANT Stand Out Download the FREE Guide to position yourself as the Authority in your sector here: In this episode, Russell Pearson discusses what it takes to be a top consultant, emphasizing the importance of being in demand and having a strong client flow. A top consultant isn’t just someone who provides services but acts as a trusted advisor whom clients seek for counsel. Success in consulting means focusing on giving great advice and enabling clients to achieve valuable outcomes, rather than getting bogged down in implementation. To maintain demand and authority, Russell highlights the need to leverage social proof through case studies and continuously improve communication skills to influence and guide clients effectively. He also shares insights on building a selective consulting practice that allows for flexibility, high income, and the freedom to work from anywhere. You can also join THE CONSULTING GUILD here: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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Building Brand Respect for Consultants - Grow Your Business
10/15/2024
Building Brand Respect for Consultants - Grow Your Business
Building Brand Respect for Consultants - Grow Your Business Download the FREE Guide to position yourself as the Authority in your sector here: https://russellpearsonprograms.com/authority-brand-playbook In this episode, Russell Pearson discusses why traditional branding strategies are ineffective for consultants and outlines a more effective approach to building what he calls an "authority brand." Drawing on his 30 years of experience in brand strategy, he explains how consultants should move beyond the "know, like, and trust" model to focus on "know, respect, and trust." This shift helps prevent falling into the friend zone with potential clients and ensures consultants attract only qualified prospects. Russell also shares strategies for setting boundaries, managing time effectively, and establishing authority in one's field, while emphasizing the importance of selective client attraction. You can also join THE CONSULTING GUILD here: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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Boost Your Consulting Income with 2 New Retainers Today
10/07/2024
Boost Your Consulting Income with 2 New Retainers Today
Boost Your Consulting Income with 2 New Retainers Today Book your Retainer Brainstorm Call here: https://russellpearsonprograms.com/retainers If you want new clients in the next 14 days, this podcast episode 103 might be just for you. Russell Pearson, a consultant with over 30 years of experience working with consultants, shares how he helps clients secure at least two new retainer clients who provide recurring income every month, in less than 14 days. Russell discusses the difference between being retained for hours (which he believes is the wrong approach) and being retained for outcomes, where the focus is on helping clients achieve results through guidance rather than direct involvement. This approach not only empowers clients to get results themselves but also positions the consultant to charge more for their expertise without being tied to hours. He emphasizes the importance of quantifying the value of expertise and offers a framework for starting conversations with potential clients, which can lead to signing retainer contracts quickly. You can also join THE CONSULTING GUILD here: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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The Best Free Social Media Apps to Save Your Time (and Sanity)
09/30/2024
The Best Free Social Media Apps to Save Your Time (and Sanity)
The Best Free Social Media Apps to Save Your Time (and Sanity) Get for FREE the AI Scripts resource here: In this podcast episode 102, Russell shares five essential social media apps that can save you time in your business. Buffer is a scheduling app that uses AI to analyze when your audience is most active, helping optimize post timing and engagement. Canva, a design tool, utilizes AI to offer templates and design suggestions, making it easier to create professional visuals quickly, even if you lack design skills. Trello is a project management tool that helps streamline content creation, with AI helping organize tasks and track progress visually. Post Planner leverages AI to recommend trending content and boost engagement by suggesting popular posts in your niche, offering inspiration for new content ideas. Lastly, Hemingway uses AI to enhance writing by assessing readability and suggesting simpler, clearer language, ensuring the message connects with a broader audience. This is a great collection of tools that help Russell engage his audience effectively and efficiently while using AI to assist with content creation and scheduling. Visit THE CONSULTING GUILD here: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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Consulting: How to Play a Bigger Game
09/23/2024
Consulting: How to Play a Bigger Game
Consulting: How to Play a Bigger Game In this podcast episode 101, Russell Pearson delves into playing a bigger game in consulting businesses. He emphasizes that now, more than ever, there’s a chance to elevate the work and achieve more by recognizing the shifting dynamics, especially with the rise of artificial intelligence and global competition. Russell discusses how AI could potentially take over certain consulting roles, but stresses that the human touch—the ability to connect with clients on a personal level and drive results—is what truly makes consultants indispensable. He challenges listeners to compare themselves on a global scale, not just in their local markets. He encourages them to focus on enabling clients to achieve results rather than simply being experts. Finally, Russell asks who listeners are serving and how they can stretch beyond their current limits to make a real impact. Visit THE CONSULTING GUILD here: Get for FREE the 15 marketing ideas event resource here: https://russellpearsonprograms.com/marketing-ideas/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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Get So Many Consulting Clients, You'll Need a Waiting List
09/16/2024
Get So Many Consulting Clients, You'll Need a Waiting List
Get So Many Consulting Clients, You'll Need a Waiting List In this podcast episode 100, Russell Pearson discusses how to consistently attract clients to your consulting business by establishing "client flow." He explains that client flow is about having more clients than needed, allowing the freedom to choose who to work with, and ensuring a constant influx of opportunities. Russell emphasizes the importance of creating a sales function within a business rather than relying solely on referrals, which can be unpredictable. He advocates for building expertise, developing an authority brand, and creating systems to connect with potential clients. By implementing these strategies, Russell highlights how consultants can improve their business, become more selective, and ensure long-term success without becoming overly dependent on individual clients. Visit THE CONSULTING GUILD here: Get for FREE the 15 marketing ideas event resource here: https://russellpearsonprograms.com/marketing-ideas/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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How I Built a Successful Online Consulting Business [from HOME]
09/09/2024
How I Built a Successful Online Consulting Business [from HOME]
How I Built a Successful Online Consulting Business [from HOME] In this podcast episode 99, Russell Pearson shares how he built a successful consulting business entirely online from the comfort of his own home. As the founder of the Forge business program, Russell has spent the last 30 years helping consultants grow their practices. He explains the choices he made that allowed him to design a professional lifestyle with ultimate flexibility and freedom, enabling him to work from anywhere in the world. Russell also discusses the importance of overcoming limiting beliefs, such as the need for a physical office or face-to-face interactions, and highlights the tools and strategies he uses to maintain efficiency and productivity in an online consulting environment. Visit THE CONSULTING GUILD here: Get for FREE the 15 marketing ideas event resource here: https://russellpearsonprograms.com/marketing-ideas/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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Get Time Back By Creating A Select Consulting Business
09/02/2024
Get Time Back By Creating A Select Consulting Business
Get Time Back By Creating A Select Consulting Business Get for FREE the 15 marketing ideas event resource here: In this podcast episode 98, Russell Pearson explores the concept of designing a business that provides both the income and freedom desired by consultants. He shares his journey of building his consultancy, Crimson Fox, which initially focused on production work but evolved into a high-profit consulting business. Russell discusses the challenges he faced, including a health scare that forced him to reassess his priorities, and how he ultimately decided to shift his focus to high-value consulting. He emphasizes the importance of client flow, expertise, and time management, offering insights into how consultants can achieve greater flexibility and control over their professional lives. Visit THE CONSULTING GUILD here: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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Marketing Ideas to Grow Your Business
08/26/2024
Marketing Ideas to Grow Your Business
Marketing Ideas to Grow Your Business Get for FREE the 15 marketing ideas event resource here: In this podcast episode 97, Russell Pearson shared five marketing ideas to help grow your business, drawing from his 30 years of experience in the marketing field. He began by emphasizing the importance of starting with the point of sale and working backward to understand your specific market and how to lead them through the stages of awareness, consideration, and decision-making. Russell then dove into the five strategies: using Boolean searches to target large groups of potential clients, leveraging LinkedIn newsletters to engage with your audience, placing ads on invoices to cross-sell services, utilizing thank-you pages to make additional offers, and employing AI-supported press releases to gain media exposure. These are actionable ideas that you can implement right away to see immediate growth in your business. Visit THE CONSULTING GUILD here: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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Is your Consulting Business Ready for AI? A.I. for Business
08/20/2024
Is your Consulting Business Ready for AI? A.I. for Business
Is your Consulting Business Ready for AI? A.I. for Business In this podcast episode 96, Russell Pearson explores whether your business is truly ready for AI. He asks critical questions to help you assess your AI strategy, such as understanding your reasons for adopting AI and how it integrates with your current operations. He also discusses the importance of considering whether AI will replace or enhance your team and the need for clear AI policies to guide its use. Additionally, Russell emphasizes staying aware of industry-specific AI applications to better serve your clients, and he touches on the adaptability of your business's architecture to future AI developments. Get for Free resource here: Visit THE CONSULTING GUILD here: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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Expert Networking Tips that Every Consultants Should Know
08/12/2024
Expert Networking Tips that Every Consultants Should Know
Expert Networking Tips that Every Consultants Should Know You can get for FREE RESOURCE here: https://russellpearsonprograms.com/client-conversations In this podcast episode 95, Russell Pearson shares essential networking tips for consultants, focusing on how to make the most out of networking events. He emphasizes the importance of choosing the right networking spaces where your ideal clients are likely to be. Russell also discusses the power of listening more than speaking and how to deliver a memorable elevator pitch. Additionally, he explores the value of creating three-way conversations and the strategic use of business cards and LinkedIn connections. Finally, he introduces the concept of triaging networking contacts into categories like potential clients, referrals, and connectors to maximize the impact of your interactions. Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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14 Powerful Ways to Grow Your Business or Consulting Practice
08/05/2024
14 Powerful Ways to Grow Your Business or Consulting Practice
14 Powerful Ways to Grow Your Business or Consulting Practice In this podcast episode 94, Russell Pearson discusses 14 key strategies to grow a consulting business by focusing on two primary approaches: acquiring more clients and increasing the value derived from existing clients. Russell explains that growth can be achieved by generating more leads, improving conversion rates, raising prices, decreasing costs, reducing client churn, and offering additional services. He also emphasizes the importance of identifying and addressing specific constraints that hinder growth and suggests maintaining a balance between ongoing activities and targeted high-priority tasks. Ultimately, Russell guides listeners and viewers through practical steps to optimize their business operations for sustained, accelerated growth. Get for Free resource here: Visit THE CONSULTING GUILD here: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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How The 2024 U.S. Election Will Affect Your Consulting Business
07/29/2024
How The 2024 U.S. Election Will Affect Your Consulting Business
How The 2024 U.S. Election Will Affect Your Consulting Business In this podcast episode 93, Russell Pearson explains how the US election influences consulting businesses by creating market uncertainty that affects client decision-making, especially regarding long-term projects. From his 30 years of experience in sales, marketing, and consulting, Russell highlights the importance of identifying these market trends and adapting strategies accordingly. He emphasizes the need for consultants to maintain open and frequent communication with clients, focus on smaller, immediate projects that address current needs, and leverage various channels to keep client engagement high despite the distraction and increased competition from election-related activities. By doing so, consultants can better support their clients and seize new opportunities during this period of change. Get for Free resource here: Visit THE CONSULTING GUILD here: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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