Your Consulting Business Podcast
Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE. Hosted by Business Advisor, Blacksmith, and Father of three, Russell Pearson, this podcast delivers a unique perspective on consulting. The business of running it and the practice of doing it. Whether you've been a consultant for decades or aspiring to step up into the sector, this podcast has something for you.
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From Struggling to Successful: The 7 Must-Have Skills for Modern Consultants
06/10/2025
From Struggling to Successful: The 7 Must-Have Skills for Modern Consultants
Free Consulting Resources available at: Discover the seven critical skills essential for solo consultants and service providers to stay competitive and successful in today's rapidly evolving business landscape. Learn how to develop expertise, master marketing and sales strategies, leverage technology, manage finances effectively, build strong networking skills, and enhance critical thinking abilities. This comprehensive guide provides actionable insights for consultants looking to grow their business, increase revenue, and remain adaptable in a changing market. Whether you're a seasoned professional or just starting your consulting journey, these key skills will help you differentiate yourself, attract ideal clients, and create sustainable business growth in an increasingly digital and AI-driven world. More about Russell, Visit: SUBSCRIBE for more videos like this one.
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Consulting Skills: Craft Irresistible Offers and Take Control of Your Business
06/03/2025
Consulting Skills: Craft Irresistible Offers and Take Control of Your Business
Free Consulting Resources available at: https://russellpearsonprograms.com In this episode, discover how modern consultants and service providers can transform their business model from reactive to proactive, creating high-value offers that attract ideal clients and maximize revenue. Learn the strategic approach to designing consulting services that not only deliver exceptional outcomes for clients but also align with your personal preferences and expertise. Uncover the secrets to moving beyond chasing tenders and proposals, and instead develop a selective consulting practice that allows you to focus on the work you love. This comprehensive guide reveals step-by-step frameworks for diagnosing client needs, crafting irresistible offers, and establishing a consulting business that provides both financial success and personal fulfillment. Whether you're a seasoned service provider looking to elevate your strategic positioning or a consultant seeking to break free from traditional responsive models, this episode provides actionable insights to help you take control of your business, increase your value, and create a consulting practice that truly reflects your unique strengths. More about Russell, Visit: SUBSCRIBE for more videos like this one.
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New Consulting Skills in the Age of Artificial Intelligence
05/28/2025
New Consulting Skills in the Age of Artificial Intelligence
Free Consulting Resources available at: In this AI focused episode, Russell Pearson reveals how consultants can future-proof their businesses in the age of artificial intelligence. Discover the critical difference between being a mere contractor and a strategic advisor, and learn why human guidance remains irreplaceable. Russell exposes how AI is transforming traditional consulting models, emphasizing that true consulting value lies in mentoring clients, enabling their success, and providing the confidence and permission to take decisive action. For service providers and consultants seeking to elevate their business, this episode offers crucial insights into staying relevant, increasing revenue, and positioning yourself as an indispensable strategic partner in a rapidly evolving technological landscape. Whether you're looking to differentiate your consulting approach or adapt to emerging technologies, this episode provides a roadmap for sustainable business growth and client transformation. More about Russell, Visit: SUBSCRIBE for more videos like this one.
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5 Ways to Add Extra Cash to Every Consulting Job!
05/20/2025
5 Ways to Add Extra Cash to Every Consulting Job!
Free Consulting Resources available at: In this must-watch episode, discover five powerful techniques that can add at least $2,500 to every invoice, transforming how service providers approach client engagements. Learn how to maximize your consulting income through strategic additions like planning sessions, stakeholder presentations, live workshops, research, and documented reporting. Whether you're a seasoned consultant or just starting out, these proven methods will help you stop leaving money on the table, create more value for your clients, and significantly increase your profitability. Packed with real-world insights from Russell's 30 years of experience across 276 industries, this podcast episode is an essential resource for consultants and service providers looking to elevate their business and bottom line. Submit your questions for Consulting TALK LIVE at: More about Russell, Visit: SUBSCRIBE for more videos like this one.
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How to Successfully Grow a Thriving Business
05/13/2025
How to Successfully Grow a Thriving Business
Free Consulting Resources available at: In this essential podcast episode, Russell Pearson reveals the four critical functions every successful consulting business must master to drive growth and profitability: capability, client acquisition, capacity, and capitalization. Designed specifically for service providers and consultants seeking to elevate their business performance, this episode provides a strategic roadmap to overcome growth constraints, maximize revenue potential, and create a sustainable business model. Russell breaks down how to develop outcome-focused expertise, attract ideal clients, scale operations efficiently, and optimize profit margins, offering practical insights that transform entrepreneurial challenges into opportunities for significant business expansion and financial success. More about Russell, Visit: https://russellpearson.com SUBSCRIBE for more videos like this one.
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Use AI to Supercharge Your Consulting Presentations
05/05/2025
Use AI to Supercharge Your Consulting Presentations
Free Consulting Resources available at: AI Prompts: 1. Given the ideal outcome of this presentation is [RESULT], how should I structure the presentation to lead to this outcome? 2. What are the current goals, concerns, and priorities of a [JOB TITLE] in [SPECIFIC INDUSTRY]? 3. What recent industry or company challenges should I be aware of before presenting this solution? 4. How can you structure this insight in a narrative that goes from problem, to insight, to impact? 5. What are three strategic questions that I could ask during this presentation to engage decision makers? Unlock the power of AI to transform your consulting presentations and win more clients! In this game-changing podcast episode, Russell Pearson reveals five strategic AI prompts that will revolutionize how service providers and consultants craft compelling presentations. Learn how to move beyond generic slides and create influential, decision-driving narratives that speak directly to your clients' needs. Discover how to define clear outcomes, understand your audience's specific priorities, contextualize your solutions, and turn your pitch into a collaborative partnership. Whether you're a consultant looking to increase revenue, close more deals, or differentiate yourself in a competitive market, these AI-powered techniques will help you sharpen your communication, build credibility, and drive meaningful business growth. Stop presenting and start influencing with these cutting-edge presentation strategies that put your expertise front and center. More about Russell, Visit: https://russellpearson.com SUBSCRIBE for more videos like this one.
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How to Make Your First $1000 as a Consultant
04/29/2025
How to Make Your First $1000 as a Consultant
Free Consulting Resources available at: Interested in the Consulting Guild? Youtube Version with visuals here: Discover the ultimate guide to launching your consulting business and making your first $1,000 without needing a website, logo, or business card. In this game-changing podcast episode, Russell Pearson reveals the powerful "referral by proxy" method that helps service providers and consultants rapidly generate revenue by identifying specific client results, targeting niche markets, and making strategic offers. Learn how to transform your expertise into a profitable consulting practice through targeted conversations, with proven strategies that can help you scale from your first $1,000 to potentially $100,000. Whether you're a seasoned professional looking to transition into consulting or a service provider wanting to expand your income streams, this step-by-step blueprint provides actionable insights to overcome common business growth challenges and create a sustainable consulting model that focuses on delivering tangible value to your clients.
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5 Powerful Artificial Intelligence Alternatives to ChatGPT for Consultants
04/15/2025
5 Powerful Artificial Intelligence Alternatives to ChatGPT for Consultants
Visit: for your free consulting resource. Discover the top 5 AI alternatives to ChatGPT that can revolutionize your consulting business and boost your productivity. In this game-changing podcast episode, Russell Pearson breaks down powerful AI tools like Microsoft Copilot, Claude, Google Gemini, Perplexity AI, and Jasper AI, revealing their unique strengths and potential for service providers looking to scale their revenue. Learn how these cutting-edge AI technologies can streamline your workflow, enhance research capabilities, improve marketing efforts, and give you a competitive edge in the rapidly evolving digital landscape. Whether you're seeking more accurate research, seamless integrations, or specialized marketing support, this comprehensive guide will help you make informed decisions about which AI tool can best accelerate your business growth and efficiency.
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How Top Consultants Break Through to Make Millions
04/07/2025
How Top Consultants Break Through to Make Millions
Unlock the secrets to building a million-dollar consulting business with Russell Pearson's game-changing strategies. In this powerful podcast episode, learn how to transform your consulting practice from struggling to thriving by mastering five critical steps: developing a clear business model, implementing effective marketing techniques, creating a repeatable sales process, investing in your personal brand, and designing your business with intentional growth. Pearson reveals why most consultants never break $200,000 annually and provides actionable insights to help service providers and consultants scale their revenue, attract ideal clients, and create a business that funds their freedom. Whether you're a solo consultant or looking to expand your service offerings, this episode offers a roadmap to building a sustainable, profitable consulting business that leverages your unique strengths and expertise. Free Consulting Resources are available at: More about Russell, visit: SUBSCRIBE for more episodes like this one.
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Everyone Is Manipulating You (But Calling It Influence)
04/01/2025
Everyone Is Manipulating You (But Calling It Influence)
I’ve spent over 25 years mastering the art of influence and communication—leading organizations, speaking on international stages, and helping countless businesses refine their marketing, sales, and leadership strategies. But it didn’t start that way. In this video, I break down one of the biggest and most misunderstood mistakes in business and leadership: confusing influence with manipulation. Here’s what you’ll discover: The real difference between influence and manipulation (and why it matters) 3 ethical signs you're using influence the right way Why manipulation destroys your reputation—even when it “works” The science of ethical influence and why it outperforms pressure tactics How to apply ethical influence in your business and career starting today Free Consulting Resources are available at: More about Russell, Visit: SUBSCRIBE for more videos like this one.
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How ChatGPT Just Made Research 10X More Accurate For Consultants
03/19/2025
How ChatGPT Just Made Research 10X More Accurate For Consultants
Free Consulting Resources available at: Consultants have struggled with using resources like Wikipedia and now Artificial Intelligence due to inaccurate results. But the new features in A.I. tools are giving us some hope. Discover the game-changing power of ChatGPT's new deep research feature for consultants and service providers looking to elevate their business expertise. In this must-watch episode, Russell Pearson reveals how AI-driven research can transform your professional approach, enabling you to quickly gather accurate, citation-backed insights in minutes—not days or weeks. Learn how to leverage cutting-edge technology to generate more qualified leads, validate your industry knowledge, and stay ahead of the competition by using advanced research tools that dig deep into academic and professional resources. Whether you're seeking to enhance your marketing strategies, understand complex industry trends, or provide more value to your clients, this video demonstrates how artificial intelligence can be your secret weapon for business growth, helping you make data-driven decisions that can significantly increase your revenue and professional credibility.
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How to Earn An EXTRA $5000 Monthly As A Consultant
03/10/2025
How to Earn An EXTRA $5000 Monthly As A Consultant
Free Consulting Resources available at: Discover how to transform your service business into a high-value consulting practice by implementing a strategic $5,000 workshop approach. In this game-changing podcast episode, Russell Pearson reveals a proven method for service providers and consultants to add significant monthly revenue by shifting from task-based delivery to strategic advisory work. Learn how to break free from hourly rates and project-based pricing, and instead focus on delivering outcome-driven strategic planning that clients truly value. By asking powerful "why" questions and facilitating strategic workshops, you'll not only increase your income but also position yourself as an indispensable advisor who helps clients make smarter business decisions. Whether you're a contractor, service provider, or aspiring consultant, this strategy offers a clear pathway to elevate your business, attract better clients, and create a more flexible, profitable consulting practice that gives you the freedom to work on your own terms. More about Russell, Visit: SUBSCRIBE for more videos like this one.
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Business Networking Secrets - How to Network Like a Pro
03/03/2025
Business Networking Secrets - How to Network Like a Pro
Free Consulting Resources available at: Unlock the secrets to powerful networking and business growth with Russell Pearson's expert guide for consultants struggling to expand their client base. In this game-changing podcast episode, discover seven proven networking strategies that will transform how you connect, qualify, and attract ideal clients, even in the post-COVID landscape. Learn how to leverage business cards, create compelling value propositions, listen actively, and identify key industry connectors who can dramatically accelerate your consulting business. Whether you're an introverted expert or an extroverted professional, these actionable tips will help you navigate networking events, generate high-quality leads, and build a robust sales and marketing machine that drives consistent business growth. Perfect for technology-challenged consultants looking to harness traditional networking techniques with a modern, strategic approach. More about Russell, Visit: SUBSCRIBE for more episodes like this one. #businessnetworking #networkingtips #networking
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The AI Test That Changed Everything
02/26/2025
The AI Test That Changed Everything
Free Consulting Resources available at: Watch on Youtube at: This episode of the Consulting Business Podcast explores the impact of artificial intelligence (AI) on the consulting industry. Host Russell Pearson examines the limitations of the Turing test in assessing true AI intelligence and collaborates with ChatGPT to define the key attributes needed for AI to demonstrate human-level understanding. The discussion covers the potential future scenarios as AI gains self-directed goals, and the evolving role of human consultants in an AI-augmented world. Crucially, the podcast highlights the enduring value of consultants' emotional intelligence, mentorship, and ability to navigate human dynamics - skills that AI cannot easily replicate. This episode provides essential insights for consultants looking to leverage AI to amplify their practice and stay relevant in the face of technological change.
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This Marketing Method Makes $21 For Every Dollar Spent!
02/10/2025
This Marketing Method Makes $21 For Every Dollar Spent!
Submit your questions for Consulting TALK LIVE at: Free Consulting Resources available at: More about Russell, Visit: Discover the Secret to Generating a 2,100% Return on Your Marketing Investment! In this episode, we share the surprising marketing activity that can deliver an astounding 21x return on every dollar you invest. Hint: it's not social media, paid ads, or referrals. We'll show you how to create email marketing that people actually look forward to receiving - the kind that gets them engaged and eager to start a conversation with you. Learn the 4 key principles for crafting high-quality, influential emails that can transform your consulting business. Plus, we dive into the technical details you need to know to ensure your emails land in your prospects' inboxes, not their spam folders. Get ready to take your email marketing to the next level and watch your ROI skyrocket! SUBSCRIBE for more videos like this one.
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DeepSeek AI VS Trump Presidency: The Artificial Intelligence Arms Race Has Begun
02/06/2025
DeepSeek AI VS Trump Presidency: The Artificial Intelligence Arms Race Has Begun
Free Consulting Resources available at: More about Russell, Visit: Are you ready for the next big disruption in the world of artificial intelligence? In this eye-opening episode, we take you on a journey to explore the emergence of a groundbreaking new AI technology that is poised to reshape the consulting industry. We share insider perspectives on the geopolitical tensions and AI arms race that have given rise to this innovative system, and delve into its remarkable performance capabilities. Discover how its unique "deep thinking" functionality sets it apart from existing models and offers consultants a powerful new tool. But the real game-changer lies in the profound impact this technology will have on the very nature of consulting. From the shifting emphasis on mentorship over pure strategic advice, to the critical importance of building strong personal brands and community relationships, this episode provides a forward-looking roadmap for navigating the rapidly evolving AI-powered future. Don't miss this chance to gain a competitive edge. Tune in and learn how you can adapt and thrive in the face of this technological revolution. The future of consulting is here, and it's time to get ahead of the curve. SUBSCRIBE for more videos like this one.
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The EASY way to make $300K Consulting (and why I don't do it)
01/27/2025
The EASY way to make $300K Consulting (and why I don't do it)
Get Your Free Advisory Guide Here: https://russellpearsonprograms.com/advisor/ In this episode, we share the easiest way to build a $300,000 consulting business and why we've decided not to pursue that model anymore. You'll learn about the strategic approach that helped rapidly grow consulting revenue, as well as the limitations of that model. We then dive into our transition to a more leveraged business structure, focusing on one-on-one engagements and group programs. Discover the financial details of this new model and our insights on managing expenses, scaling the business, and balancing different client engagement approaches. Whether you're looking to grow your consulting income or redesign your business to better align with your goals, this episode offers valuable lessons on adapting your model to suit your needs and preferences. We explore the importance of developing your expertise, designing a business that you enjoy, and creating value for both your clients and yourself.
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CREATE a Lead Magnet that Converts LIKE CRAZY!
01/21/2025
CREATE a Lead Magnet that Converts LIKE CRAZY!
Video Version of the episode here: Download the Guide Now, visit: What's the Consulting Guild? Find out here: In this episode, we share how to generate 28 times more leads for your consulting business through a simple lead magnet strategy. You'll learn the key elements that make a lead magnet highly effective, including ensuring it is highly relevant, provides real value, and has a clear offer. The host walks through examples of successful lead magnets and explains the psychology and math behind optimizing their conversion rates. Whether you're just starting to build your lead generation or looking to improve an existing lead magnet, this episode provides a step-by-step approach to creating a lead magnet that attracts your ideal consulting clients. Don't miss these insights for growing your consulting business through strategic digital marketing.
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POWERFUL AI Tools Consultants Must Know in 2025!
01/13/2025
POWERFUL AI Tools Consultants Must Know in 2025!
This episode is a must-listen for any consultant looking to supercharge their business with the latest AI tools. We share 5 powerful AI applications that can boost productivity, automate tasks, and even generate original content. From summarizing documents to creating custom music, these AI tools are game-changers that every consulting firm should be aware of. We also reveal a game-changing tip for getting these AI assistants to perform at an expert level, beyond their out-of-the-box capabilities. Don't miss this insider look at the AI tools transforming the consulting industry. Tune in now to get a competitive edge for your consulting business. Want FREE consulting resources, visit: https://russellpearsonprograms.com/ Want to know more, visit the Consulting Guild: https://russellpearsonprograms.com/guild/
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Consulting EXPERT Shares Top Business Plan Secrets for Success
01/06/2025
Consulting EXPERT Shares Top Business Plan Secrets for Success
Want FREE consulting resources, visit: Want to know more, visit the Consulting Guild: Video Episodes can be found at: As a consultant running your own practice, the traditional business planning methods that work for large corporations just don't cut it for you. Things like SWOT analysis, vision statements, and SMART goals - they're really designed for big teams and hierarchical organizations, not the flexibility and freedom of a solo consulting business. The core issue is that you, as the owner, are the driving force behind your practice. You have the ultimate freedom to choose your clients, your schedule, your location. But that also means you lack the external accountability that forces big companies to stick to a plan. So instead of getting bogged down in those corporate planning frameworks, I suggest focusing on a few key questions: 1) What do you actually want in your life - in terms of people, places, activities, information, and possessions? Get really specific about defining your goals. 2) How badly do you want those things? And how much are you willing to suffer or endure to achieve them? This helps you prioritize and stay committed. 3) What would you do if you had everything you wanted? This helps you bring your dream lifestyle into the present. From there, I walk you through my "Path" methodology - defining the next clear milestone or horizon, then working backwards to map out the specific steps to get there. It's a much more flexible, iterative approach than rigid SMART goals. The key is keeping your plan accessible and visible, so you can stay on track. Take a photo of it on your phone and refer to it regularly. And don't be afraid to reach out for support, whether through my Consulting Guild community or the more intensive Forge Business Program. The bottom line is, as a solo consultant, you have incredible freedom and opportunity. But you have to approach planning in a way that aligns with your unique situation, not some corporate model. I hope these tips help you create a plan that truly energizes and empowers you. SUBSCRIBE for more videos like this one. Have you registered for our Breakout Brainstorm Call? Gimme 15 mins and I'll find ONE high-end retainer or contract hiding in your business that you can close in the next 14 days: https://russellpearsonprograms.com/breakout-brainstorm/ For everything else including keynote presentations visit: https://russellpearson.com
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How to Fire Consulting Clients, Professionally
12/29/2024
How to Fire Consulting Clients, Professionally
Video Episodes can be found at: https://www.youtube.com/@RussellPearson Consultants, I want to share with you what I learned from firing a problem client for the first time in my business. It was one of the most freeing experiences I had up to that point, because it made me realize I had the power to choose the clients I work with, rather than feeling like an employee stuck with a difficult client. The key things I want you to consider are: Understand your contractual obligations and exit clauses before firing a client. Don't be afraid of the legal side, but make sure you handle it professionally. Don't make the decision to keep a bad client just for the money. That puts you back in an employment mindset rather than an ownership mindset. Examine whether you are playing "above the line" by taking responsibility, or "below the line" by blaming, making excuses or being in denial. Approach it from a place of ownership. Identify specifically what is not working in the client relationship, and what outcome you want, rather than making it personal. Give fair notice, and consider if there is someone else who could be a better fit to take over the client relationship. The freedom you'll feel after professionally ending a bad client relationship is incredible. It's the same feeling I had when I left my last employment role. I encourage you to take control of your consulting business and make the tough decisions when needed. For Free Consulting Resources visit: https://russellpearsonprograms.com/
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STOP Being The 'Nice' Consultant (It's Killing Your Business)
12/16/2024
STOP Being The 'Nice' Consultant (It's Killing Your Business)
Want FREE consulting resources, visit: https://russellpearsonprograms.com/ Want to know more, visit the Consulting Guild: https://russellpearsonprograms.com/guild/ SUBSCRIBE for more videos like this one. Respect, not just being liked, is the true currency of a successful consulting business. In this episode, Russell Pearson dives deep into the importance of positioning yourself as a respected expert, rather than simply aiming to be a likable peer. He explains how the "friend zone" can trap consultants in doing extra unpaid work, and outlines eight key tactics to build genuine respect with clients and prospects. From demonstrating expertise through insightful questioning to setting clear boundaries and consistently delivering on promises, Russell provides a roadmap for consultants to transition from being liked to being seen as the respected leader whose advice clients will trust and act upon. Tune in to learn how shifting your focus can unlock the seats at the table and the outcomes you deserve. Being liked is nice, but being respected is essential for a successful consulting business The "friend zone" can trap consultants in doing a lot of extra work without getting paid what they're worth To build respect, key tactics include: - Demonstrating expertise through insightful questions, not just telling - Setting clear boundaries and consistently delivering on promises - Focusing on long-term outcomes for clients, not just short-term approvals - Communicating clearly and concisely - Treating everyone with respect, as you don't know who you may need it from - Avoiding relying solely on referrals and instead inviting prospects into your world - Continuously improving your skills and expertise The main message is that respect, not just being liked, is the currency that will earn consultants everything they want from a successful business. By implementing these tactics, consultants can position themselves as respected leaders whose advice clients will trust and act upon. For everything else including keynote presentations visit: https://russellpearson.com
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The Critical Difference Between Consultants and Contractors
12/08/2024
The Critical Difference Between Consultants and Contractors
Want to know more, visit the Consulting Guild: Want FREE consulting resources, visit: Episode 109 of the Your Consulting Business Podcast The Critical Difference Between Consultants and Contractors: Contractors VS Consultants, AVOID the TRAP! This week, Russell Pearson discusses the difference between being a contractor and a consultant, emphasizing that the latter can significantly increase hourly rates from $200 to $2,000. He explains that consultants add strategic value by understanding client needs and goals, unlike contractors who merely execute tasks. Pearson outlines three levels of consulting: employee, service provider, and advisor, highlighting that advisors focus on outcomes and are paid higher fees. He advises consultants to stop selling time, start selling counsel, begin with strategy, position as advisors, and lead with questions. Russell also mentions the importance of leveraging expertise to provide high-value outcomes. Timecode: 0:00:00 The Contractor Trap 0:03:00 Levels of Engagement: Employee, Service Provider, Advisor 0:08:05 The Select Consulting Model 0:15:14 Practical Steps to Transition from Contractor to Consultant 0:21:00 Becoming a Great Consultant 0:21:53 Conclusion and Next Steps
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Ghost Client Syndrome: Why Your Best Consulting Prospects Vanish (And How to Stop It)
12/02/2024
Ghost Client Syndrome: Why Your Best Consulting Prospects Vanish (And How to Stop It)
🔹 Download the FREE RESOURCE GUIDE here: Ghost Client Syndrome: Why Your Best Consulting Prospects Vanish (And How to Stop It) In this podcast episode 108, Russell Pearson discusses the issue of "ghosting" in consulting, where prospects fail to respond after proposals are submitted. He identifies three key mistakes consultants make: explaining their expertise too much, sending overly detailed proposals, and following up too frequently. Russell introduces the Ghost-Proof Framework, emphasizing intentional calls and priority calls to ensure prospects are genuinely interested and ready to proceed. He advises against lengthy proposals and suggests confirming agreements before sending detailed documents. Pearson also highlights the importance of having decision-makers in design calls and using simple agreements like MOUs to streamline the process. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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CRUSHING It During Christmas: GETTING Clients When Others Struggle!
11/05/2024
CRUSHING It During Christmas: GETTING Clients When Others Struggle!
🔹 Book now for FREE WORKSHOP SESSION: How to get 2 High-Value Consulting Clients Paying Cash Before Christmas: 🔹 Download the FREE RESOURCE GUIDE here: 🔹 You can also apply to join THE CONSULTING GUILD here: CRUSHING It During Christmas: GETTING Clients When Others Struggle! In this podcast episode 107, Russell Pearson reflects on a key insight he gained about maintaining business momentum during the holiday season. Early in his career, he was warned about a slowdown in December and January and prepared for a cash flow gap. However, a consultant challenged him to rethink this “off-season” mindset, pointing out that clients still have business problems during the holidays. By making simple, interest-driven offers, he found that clients were eager to engage, even in late December and early January. This approach has allowed him to turn a traditionally slow period into some of his best revenue months, and now he’s sharing this strategy in an upcoming “Cash Before Christmas” event. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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Create Consulting Offers That Attract High Paying Clients!
10/29/2024
Create Consulting Offers That Attract High Paying Clients!
🔹 Download the FREE RESOURCE GUIDE here: 🔹 Engage 2 High-End Retainers that you can close in the next 14 days: https://russellpearsonprograms.com/retainers/ 🔹 You can also join THE CONSULTING GUILD here: Create Consulting Offers That Attract High Paying Clients! In this podcast episode 106, Russell Pearson shares a strategy for creating consulting offers that don’t require fully productizing the solution before taking it to the market. He explains how using "expressions of interest" can help gauge if the market is interested in an offer before putting in the time and effort to develop it in detail. The approach involves four simple steps: defining what you have (e.g., a process, guide, or program), explaining the result it provides, outlining the general steps to achieve that result, and giving a call to action. Russell emphasizes the importance of engaging directly with potential clients, using the language they express, and designing solutions collaboratively to increase buy-in and success rates. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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What Makes a TOP CONSULTANT Stand Out
10/22/2024
What Makes a TOP CONSULTANT Stand Out
What Makes a TOP CONSULTANT Stand Out Download the FREE Guide to position yourself as the Authority in your sector here: In this episode, Russell Pearson discusses what it takes to be a top consultant, emphasizing the importance of being in demand and having a strong client flow. A top consultant isn’t just someone who provides services but acts as a trusted advisor whom clients seek for counsel. Success in consulting means focusing on giving great advice and enabling clients to achieve valuable outcomes, rather than getting bogged down in implementation. To maintain demand and authority, Russell highlights the need to leverage social proof through case studies and continuously improve communication skills to influence and guide clients effectively. He also shares insights on building a selective consulting practice that allows for flexibility, high income, and the freedom to work from anywhere. You can also join THE CONSULTING GUILD here: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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Building Brand Respect for Consultants - Grow Your Business
10/15/2024
Building Brand Respect for Consultants - Grow Your Business
Building Brand Respect for Consultants - Grow Your Business Download the FREE Guide to position yourself as the Authority in your sector here: https://russellpearsonprograms.com/authority-brand-playbook In this episode, Russell Pearson discusses why traditional branding strategies are ineffective for consultants and outlines a more effective approach to building what he calls an "authority brand." Drawing on his 30 years of experience in brand strategy, he explains how consultants should move beyond the "know, like, and trust" model to focus on "know, respect, and trust." This shift helps prevent falling into the friend zone with potential clients and ensures consultants attract only qualified prospects. Russell also shares strategies for setting boundaries, managing time effectively, and establishing authority in one's field, while emphasizing the importance of selective client attraction. You can also join THE CONSULTING GUILD here: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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Boost Your Consulting Income with 2 New Retainers Today
10/07/2024
Boost Your Consulting Income with 2 New Retainers Today
Boost Your Consulting Income with 2 New Retainers Today Book your Retainer Brainstorm Call here: https://russellpearsonprograms.com/retainers If you want new clients in the next 14 days, this podcast episode 103 might be just for you. Russell Pearson, a consultant with over 30 years of experience working with consultants, shares how he helps clients secure at least two new retainer clients who provide recurring income every month, in less than 14 days. Russell discusses the difference between being retained for hours (which he believes is the wrong approach) and being retained for outcomes, where the focus is on helping clients achieve results through guidance rather than direct involvement. This approach not only empowers clients to get results themselves but also positions the consultant to charge more for their expertise without being tied to hours. He emphasizes the importance of quantifying the value of expertise and offers a framework for starting conversations with potential clients, which can lead to signing retainer contracts quickly. You can also join THE CONSULTING GUILD here: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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The Best Free Social Media Apps to Save Your Time (and Sanity)
09/30/2024
The Best Free Social Media Apps to Save Your Time (and Sanity)
The Best Free Social Media Apps to Save Your Time (and Sanity) Get for FREE the AI Scripts resource here: In this podcast episode 102, Russell shares five essential social media apps that can save you time in your business. Buffer is a scheduling app that uses AI to analyze when your audience is most active, helping optimize post timing and engagement. Canva, a design tool, utilizes AI to offer templates and design suggestions, making it easier to create professional visuals quickly, even if you lack design skills. Trello is a project management tool that helps streamline content creation, with AI helping organize tasks and track progress visually. Post Planner leverages AI to recommend trending content and boost engagement by suggesting popular posts in your niche, offering inspiration for new content ideas. Lastly, Hemingway uses AI to enhance writing by assessing readability and suggesting simpler, clearer language, ensuring the message connects with a broader audience. This is a great collection of tools that help Russell engage his audience effectively and efficiently while using AI to assist with content creation and scheduling. Visit THE CONSULTING GUILD here: Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.
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