458: Demystifying Industry Buzzwords and Innovating Intermodal, with Lynxis
Release Date: 03/24/2025
Let's Talk Supply Chain
Jennie Malafarina talks about her career journey; collaboration & community; building businesses; & turning marketing from a cost center into a revenue driver. IN THIS EPISODE WE DISCUSS: [02.30] An introduction to Jennie and her businesses Virago Marketing and FR8MVMT. [05.03] Why Jennie pursued a degree in communications, and how having three kids under five during her final year at university led her to a marketing career. “Communication, psychology and marketing all tied together… it’s a passion for understanding why people do what they do.” [07.55] Why...
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Kendra Tanner talks about her career journey; what she's learned about leadership, making an impact on boards and conference stages; & inspiring women. IN THIS EPISODE WE DISCUSS: [02.35] An introduction to Kendra and her company, Allstates WorldCargo. [03.40] Kendra’s education and how her marriage to her high school sweetheart impacted her career path. “I wanted to get my business finance degree, but I was adamant that I was not taking one more accounting class – so I switched to marketing!” [05.47] How a family connection led Kendra to Consolidated...
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Nermine Saad talks about her career journey; fostering a culture of learning; moving from Egypt to Canada; mentorship; & the future of digital transformation. [03.48] What sparked Nermine’s interest in logistics, and how it led her to seek out a career that connected strategy, people, and operations. “I realized there’s an entire industry behind the movement of goods, and it involves shipping lines, airlines, ports, and so much more. The more I read, the more I was fascinated.” [05.46] The early years of Nermine’s career in Egypt and the big lessons she learned,...
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Rob Finch talks about Rapid Link Repairs, boosting customer satisfaction with response times; a fresh approach to cost; safety; & reducing downtime for drivers. IN THIS EPISODE WE DISCUSS: [02.11] An introduction to Rob, his background, and his role at DCLI and RapidLink Repairs. “Most of my career has been figuring out how to bring commercial and operations together.” [03.09] An overview of RapidLink Repairs – who they are, what they do, and how they help their customers. “It’s about three things: we want to improve productivity, be cost-effective, and...
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Steven Delperdang of Google Cloud talks about trust; evolution of visibility; & and the big opportunities for logistics providers taking an AI-first approach. IN THIS EPISODE WE DISCUSS: [03.08] After years spent at Caterpillar and Penske, how Steven is now using the 'One Google' approach to run Google’s own internal supply chain and solve the legacy pain points he faced in his past roles, and exactly what’s so transformative about this approach. “In my previous roles, many of the frustrations stemmed from fragmented systems and data siloes. You have a warehouse management...
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Zera Zheng talks about her career journey; being open to opportunity; the importance of understanding risk; & what she learned, moving from China to Europe. IN THIS EPISODE WE DISCUSS: [03.36] How Zera began her career, going from University to a graduate program at Kuehne and Nagel, and how it allowed her to learn all about logistics. [07.20] Why it’s important to try different things during your career, why Zera felt like she was getting a new challenge every day at Kuehne and Nagel, and the importance of expanding your comfort zone if you want to strengthen your...
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Allen Thomas of Lynxis talks about two new products; demystifying AI; the biggest challenge & opportunity in intermodal; & why terminals need to work better. IN THIS EPISODE WE DISCUSS: [02.12] An introduction to Allen and Lynxis. “We have the tech, services and infrastructure to make terminals work better.” [02.48] Why we need terminals to work better. [03.16] Why Union Pacific's proposed merger with Norfolk Southern is top of mind for the intermodal industry right now. [04.43] Why investment is a key area of opportunity for intermodal organizations, and how Lynxis...
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Freek Aertsen & Bart Paridaen of EyeOn talk about digital transformation: value discovery, creation & realization; the big challenges; & key success factors. IN THIS EPISODE WE DISCUSS: [04.17] An introduction to Freek and Bart, their backgrounds, and roles at EyeOn. “I have a background in economics, took a wrong turn somewhere - and ended up in supply chain!” Freek [07.13] An overview of EyeOn – who they are, what they do, and how they help their customers. “Response is all about planning.” “We connect data, systems, data science and AI with people...
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Andrea Morgan talks about her career journey; the similarities between supply chain & astrophysics, innovation, and why women need to bloom where they land. IN THIS EPISODE WE DISCUSS: [03.37] Andrea’s degree in astrophysics, and why curiosity was her biggest driver. “I had a deep interest in the origins of the universe… It gave me the training to ask the right questions.” [5.14] How a post-graduate placement at IBM exposed Andrea to a range of business areas, and ignited a passion for supply chain. “I learned that I didn’t want to be a researcher, I liked...
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Jason Murray of Shipium talks about AI: its impacts, now and in the future; common misconceptions; investment; developing new skills; & changing your mindset. IN THIS EPISODE WE DISCUSS: [04.04] An introduction to Jason, his career, and why he founded Shipium. “Lots of companies are going through an Amazon-ification. Amazon was really good at dealing with this complex multi-source, multi-destination supply chain, and everything is evolving towards that.” [07.04] Jason’s take on the factors that sit behind his success, and how he got to where he is today. ...
info_outlineAllen Thomas of Lynxis talks about industry challenges, the biggest buzzwords, and why organizations need to pay more attention to improved orchestration.
IN THIS EPISODE WE DISCUSS:
[04.20] An introduction to Allen, and Lynxis.
[04.53] The biggest conversations on the show floor at Manifest.
“Agentic AI is the new buzzword – it’s the new blockchain! There’s a lot of hype, but there’s also a lot of hope.”
[06.29] The biggest problems in the intermodal industry right now.
“Visibility is still key, because there’s so much complexity when all of this data comes together. We’re not certain who’s right and who’s wrong, there’s no system of record as this cargo moves inland and then back through the flow.”
“A lot of the technology projects we’ve seen have been focused on an insular basis, intra-company process improvement versus: how do we make this entire supply chain more efficient and effective for the shippers and carriers that move it?… We’re trying to take costs out of our own internal operations, but we’re not looking at the big picture on what makes everything more seamless.”
[10.24] What Lynxis is building to help solve the industry’s biggest challenges.
“We’re a custodian of technology for our customers... And we add the infrastructure to support it.”
[11.59] AI and how it’s being talked about, and utilized, across the industry.
“Everybody wants to use the AI buzzword, when what they’re using isn’t actually AI.”
[16.11] Why process automation, not robotic automation, needs to be top of the priority list for landside logistics facilities.
“Most container operations we see really can leverage more of the process automation.”
[18.28] The importance of data and analytics in driving operational performance and competitive advantage.
“You either have to invest in-house, or have a good partner to help you mine the data that’s critical to your business operation. The thing that differentiates you, and enables your core competencies, is a firm grasp on data.”
[22.25] Why AI isn’t an easy fix for scheduling, and why organizations need to pay more attention to improved orchestration.
“It’s nothing that AI needs to solve, or even can solve right now, because there’s not even the connectivity between all the players.”
“When you say automation and scheduling, we hear ‘orchestration.’”
[24.46] How improved planning and orchestration can help shippers eliminate excess inventory and reduce costs.
[26.17] From talent shortages to managing infrastructure, the biggest obstacles standing in the way of improved intermodal efficiency.
[32.02] The importance of case studies and why Allen wants to talk about proven results, not just hype.