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How I Come Up With Content Ideas

Talk with Linda Reed-Enever

Release Date: 10/09/2025

Spotting Trends Before They Become the Norm show art Spotting Trends Before They Become the Norm

Talk with Linda Reed-Enever

Some business owners have a knack for spotting trends before everyone else catches on. And it’s not luck, but a skill. The ability to see what’s shifting in your industry, what people are craving, and what’s quietly changing before it becomes mainstream can completely change how you position yourself and your business. But here’s the truth: trend-spotting isn’t about chasing every new thing. It’s about listening differently, paying attention to frustration, and being curious enough to notice the patterns that others overlook.  In this episode, I’m sharing how to develop that...

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Creating Unique Offers in a Saturated Market show art Creating Unique Offers in a Saturated Market

Talk with Linda Reed-Enever

If you’ve ever looked around your industry and thought, “Everyone’s offering the same thing,” you’re not imagining it. Every market has noise, and standing out isn’t about shouting louder. It’s about showing up differently. Being unique doesn’t always mean inventing something brand new. Often, it’s about reimagining what already exists and delivering it in a way that feels distinctly you.  In this episode, I’m sharing how to uncover the magic within your existing offers and turn it into something people remember, connect with, and keep coming back for. How to Stand Out...

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My Secret to Staying Inspired in Business show art My Secret to Staying Inspired in Business

Talk with Linda Reed-Enever

When you create for a living, inspiration can sometimes feel like a moving target. Whether it’s for podcasts, courses, or client projects, there’s this quiet pressure to keep showing up with fresh ideas. But inspiration isn’t magic; it’s consistency. It’s something you can nurture, protect, and make space for. In this episode, I’m sharing how I stay inspired across everything I do as a creator, an educator, and a strategist, and how you can create your own systems for creative flow that actually last. How I Keep Creativity Flowing Start with Curiosity For me, inspiration begins...

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How to Be Seen as an Innovator in Your Industry show art How to Be Seen as an Innovator in Your Industry

Talk with Linda Reed-Enever

When we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn’t limited to billion-dollar ideas or global platforms. True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into opportunities. It’s about bringing fresh thinking into familiar spaces and consistently showing up with ideas that move things forward. The good news? You don’t have to be loud or flashy to be seen as an innovator. You just have to be intentional,...

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Why Creative Thinking Is Not Just for Designers show art Why Creative Thinking Is Not Just for Designers

Talk with Linda Reed-Enever

When most people hear the word creative, they picture designers, artists, or the ones with colour palettes, clever fonts, and mood boards. But creativity in business goes far beyond visuals. It’s about how we approach challenges, how we spot opportunities, and how we keep our business evolving. Creativity is a skill every business owner can build. And when you strengthen it, you unlock new ways to solve problems, connect with customers, and stay ahead of change. In this episode, we’ll explore how creative thinking shows up in everyday business and how you can start flexing your own...

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Creative Cross Pollination and Borrowing Brilliance from Other Industries show art Creative Cross Pollination and Borrowing Brilliance from Other Industries

Talk with Linda Reed-Enever

Have you ever had one of those lightbulb moments sparked by something completely unrelated to your field? Maybe a café’s reward system gave you an idea for keeping clients engaged, or a podcast on a totally different topic triggered a clever improvement in your business.

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How I Come Up With Content Ideas show art How I Come Up With Content Ideas

Talk with Linda Reed-Enever

If I had 5 cents for every time someone asked me how I come up with content ideas, I'd have an income stream all of its own. The truth is, the most powerful content isn't created by sitting at your desk trying to produce something perfect. It comes from being curious about what's already happening in your business and in your customers' lives each day.

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The Power of a Good Idea and What to Do With It show art The Power of a Good Idea and What to Do With It

Talk with Linda Reed-Enever

We've all had them, those brilliant flashes of inspiration that feel like they could change everything. But here's what I've learnt after working with hundreds of business owners: having a good idea is only about 5% of the journey. The real magic happens in what we do next.

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The Business Lessons I Wish I Had Learned Sooner show art The Business Lessons I Wish I Had Learned Sooner

Talk with Linda Reed-Enever

Business doesn’t come with a rulebook, but oh, how I wish it did sometimes. In this episode, I’m opening up and sharing four lessons I really wish I’d learned earlier in my business journey. These aren’t the glossy textbook tips. These are the kind that come with late nights, tough calls, and a lot of hindsight.

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The Realities of Being a Multi-Passionate Entrepreneur show art The Realities of Being a Multi-Passionate Entrepreneur

Talk with Linda Reed-Enever

If you’re someone with more ideas than hours in the day, who doesn’t quite fit into one tidy box, then you’ll feel right at home in this episode. I’m pulling back the curtain on what it’s really like to be a multi-passionate entrepreneur, why it’s both a blessing and a challenge, and how I’ve learned to manage the mess and magic of it all.

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More Episodes
If I had 5 cents for every time someone asked me how I come up with content ideas, I'd have an income stream all of its own. The truth is, the most powerful content isn't created by sitting at your desk trying to produce something perfect. It comes from being curious about what's already happening in your business and in your customers' lives each day. In this episode, I'm sharing five reliable sources for content ideas that you already have access to, along with the framework I use to ensure every piece of content actually works for your business. Because here's the thing: you don't need to entertain the entire internet. You just need to genuinely help the people who need what you offer. What You'll Learn in This Episode The Five Reliable Sources for Content Ideas Discover where to find endless content inspiration hiding in plain sight within your daily business operations, from customer questions to industry myths that drive you crazy. The Framework That Makes Content Actually Work Learn the three essential tests I run every piece of content through: the clear purpose test, the value test, and the next step test. These ensure your content connects with the right people at the right time. Why You Don't Need to Be Creative The most effective content isn't created by content geniuses. It's made by business owners who genuinely understand their customers and aren't afraid to be helpful. Three Simple Content Formats Anyone Can Use Problem-solution, myth-busting, and behind-the-scenes formats that position you as the expert whilst building trust through transparency. How to Align Content With Your Business Rhythm Understanding seasonal patterns and natural rhythms helps you speak to people exactly when they're listening and need your help most. Key Takeaway Your content ideas are already sitting inside your head. They're in your daily conversations and your everyday expertise. You just need to start noticing them and sharing them. Quality always beats quantity when it comes to business content that generates results, and consistency beats overload time and time again. Action Steps Start a note on your phone right now. For the next seven days, write down every question a customer asks, every misconception you correct, and every problem you solve. You'll have at least 10 solid content ideas by week's end. Choose your most comfortable format. Natural writer? Start with problem-solution posts. Prefer speaking? Record voice memos. Visual person? Photograph your process with explanatory text. Commit to consistency over perfection. One helpful post a week for a year will transform your business more than posting daily and burning out after a month. The Five Content Sources From This Episode - Questions your customers keep asking - Myths in your industry that drive you crazy - Daily problem-solving magic you perform - The seasonal rhythm of your business - Behind-the-scenes glimpses of your expertise Ready to Get Support? - Join Get It Done Together, a monthly co-working and accountability session to beat the loneliness of business and actually get things done - Join the Business Business Business community (free!) - Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming - Or book a 1:1 discovery call with me, and let's bring your idea to life Enjoyed this episode? Share it with another business owner who's struggling with content creation. And if you implement any of these strategies, reach out on social media. I'd genuinely love to know how it goes. Remember, the most powerful content comes from the work you're already doing and the conversations you're already having. You have so much more to share than you realise. Just get out there and share it. Highlights 00:00 Common Content Challenges 01:32 Source 1: Customer Questions 02:24 Source 2: Industry Myths 03:13 Source 3: Daily Problem Solving 03:58 Source 4: Business Rhythms 04:29 Source 5: Behind the Scenes 05:34 Framework for Effective Content 07:09 Addressing Common Concerns 07:51 Simple Content Formats 09:01 Action Plan for Content Creation 10:29 Final Thoughts