Talk with Linda Reed-Enever

Talk is home to talk on Marketing, PR, Social Media and sharing your message with the PR and Marketing go to girl Linda Reed-Enever. With her enthusiasm for new experiences and love of finding new things Linda was destined to grow to be either a professional Geo-Cacher, or become the inspiring leader in Communications that she is today and in Talk she shares her tips with you via 5 Minute Marketing Ideas and Ask Linda where you ask her your marketing questions and she answers them. As well as tips and updates on all things marketing

Spotting Trends Before They Become the Norm 11/20/2025

Spotting Trends Before They Become the Norm Some business owners have a knack for spotting trends before everyone else catches on. And it’s not luck, but a skill. The ability to see what’s shifting in your industry, what people are craving, and what’s quietly changing before it becomes mainstream can completely change how you position yourself and your business. But here’s the truth: trend-spotting isn’t about chasing every new thing. It’s about listening differently, paying attention to frustration, and being curious enough to notice the patterns that others overlook. In this episode, I’m sharing how to develop that “see around corners” skill so you can stay ahead of the curve and confidently lead the way in your space. How to Spot Trends Before Everyone Else Listen Between the Lines Trends don’t start in boardrooms or headlines; they start in everyday conversations. The earliest signs of change often come through what people are frustrated by, not what they’re excited about. Listen for phrases like “I’m tired of…” or “I wish there was an easier way…” because fatigue always appears before innovation. When you start hearing the same frustrations repeat, it’s your signal that a new need is emerging. Look Beyond Your Own Industry The fastest way to spot what’s next is to look outside your bubble. Many of the biggest shifts in business are borrowed from other industries. For example, when the fitness world embraced habit stacking to create small, lasting routines, it was only a matter of time before entrepreneurs applied the same concept to productivity and marketing. Fresh input creates early insight, so make it a habit to read, watch, and follow creators beyond your field. Trust Your Intuition While data has its place, intuition often notices the shift first. If you’ve been in business for a while, you already have a built-in radar for change. You can usually feel when something that used to work stops landing, when engagement drops, or conversations start to repeat. That’s your cue to lean in, test something new, and see where it takes you. Innovation often begins with a hunch. Create Space for Curiosity I set aside time each week for what I call Curiosity Time, 30 minutes to explore what’s catching my attention. No agenda, no goal. Just observation. It might be a new podcast format, a storytelling trend, or a different tone of voice popping up online. The key is to stay curious without falling down the scroll rabbit hole. Ask yourself, Why is this working? Why are people responding to this? When you reflect, not react, you spot opportunities before they become obvious. Watch for the Language Shift Trends often appear first in the words people use. Pay attention to networking events, in client calls, or on social media. What topics feel outdated? What phrases feel fresh but not yet mainstream? Those subtle changes in tone or terminology are the seedlings of what’s next. Be Ready to Pivot Not every trend will take off. Some fizzle, some evolve, and others change direction entirely. That’s okay. The goal isn’t to predict perfectly, it’s to stay adaptable. When you’re paying attention, you’ll always be in a position to pivot when things move. That’s what keeps your business current and your audience engaged. Key Takeaway Spotting trends isn’t about having insider access or fancy analytics. It’s about curiosity, empathy, and observation. When you listen deeply, notice frustrations, and stay open to new ideas, you’ll start recognising the signals of change before everyone else does. You don’t need to be first; you just need to be aware, adaptable, and ready to move when the moment comes. Your Next Step This week, take your “researcher hat” into everyday life. Listen to what people are saying in your circles, clients, communities, or online groups. Note what they’re struggling with or tired of. Watch for new approaches or phrases that feel different. Write them down and revisit them regularly. Those small observations could be the start of your next big idea. Resources to Help You Stay Ahead of the Curve Join a community of forward-thinking business owners who love to explore what’s next. Inside the Circle, you’ll find live sessions, templates, and strategy tools to help you adapt quickly, refine your messaging, and implement fresh ideas before they become mainstream. Join my monthly co-working and accountability sessions, designed to help you turn new ideas into action. Whether you’re testing a trend or refining an offer, these sessions give you the structure and focus to make progress. Stay connected with other business owners who are spotting opportunities, sharing insights, and shaping what’s next. It’s a space to collaborate, learn, and stay inspired by emerging shifts in business and marketing. If you want to future-proof your marketing and develop strategies that stay relevant no matter what changes come next, book a discovery call with me. Together, we’ll identify what’s evolving in your industry and craft a plan that positions you ahead of the curve. Enjoyed this episode? Share it with another business owner who wants to stay one step ahead. And remember, trend-spotting isn’t about guessing the future. It’s about observing the present with curiosity. When you do that, you’ll always see what’s coming next. Highlights 00:00 The Power of Spotting Trends 00:55 Listening Between the Lines 01:25 Recognising Frustration as a Trend Indicator 01:44 Learning from Other Industries 02:29 Trusting Your Intuition 03:06 The Future of Hashtags 03:44 Embracing Curiosity 04:30 Anthropological Listening 05:03 Be Ready to Pivot /episode/index/show/a142c4a3-76ba-4c0a-a14c-aaf4b1b30837/id/39017780

Creating Unique Offers in a Saturated Market 11/13/2025

Creating Unique Offers in a Saturated Market If you’ve ever looked around your industry and thought, “Everyone’s offering the same thing,” you’re not imagining it. Every market has noise, and standing out isn’t about shouting louder. It’s about showing up differently. Being unique doesn’t always mean inventing something brand new. Often, it’s about reimagining what already exists and delivering it in a way that feels distinctly you. In this episode, I’m sharing how to uncover the magic within your existing offers and turn it into something people remember, connect with, and keep coming back for. How to Stand Out When Everyone’s Doing the Same Thing Find What Makes It Yours The most powerful offers aren’t built on more features or bonuses. They’re built on connection. Your offer becomes unique when you infuse it with your story, your personality, and your way of working. Ask yourself: What makes this mine? Not in a buzzword sense, but in a human one. Maybe it’s your sense of humour, your visual style, or how you guide clients through transformation. Those small, authentic differences are what make people choose you over someone else. Create the Experience, Not Just the Offer When everyone’s teaching, selling, or coaching the same thing, what people crave most is a better experience. Think about how your clients want to learn or engage, and design around that. My early group programs stood out because they were bite-sized, practical, and built for busy business owners. They worked not because the content was revolutionary, but because the experience was realistic, supportive, and easy to complete. Ask the Right Questions If you want to discover what makes your offer stand out, start by asking better questions: What do people really want but aren’t saying out loud? What frustrates them about what’s currently available? How can I make this simpler, faster, or more enjoyable for them? Honest answers to these will reveal gaps in your market that no one else is filling, and that’s where your opportunity to stand out begins. Design Offers You’d Actually Love Your preferences matter too. If you don’t like sitting through long courses, don’t create one. If live conversation energises you, build that into your model. When you create an offer that suits your own learning and working style, it will feel more natural to deliver, and your audience will feel that authenticity. The best offers come from alignment, not imitation. Own Your Method If you want people to remember your offer, name it. Brand it. Give it an identity. People remember frameworks, not features. Whether it’s a metaphor, a formula, or a signature system, a named process gives your work staying power. You’ve probably heard me mention Marketing Trees or . Those phrases are instantly recognisable, and that’s intentional. They represent the methods I’ve developed, and naming them allows people to connect directly to that message. Key Takeaway Your uniqueness isn’t in what you sell, it’s in how you deliver it. When you combine your personal style, your insights, and your way of doing business, you create offers that feel authentic and irreplaceable. You don’t have to be different for the sake of it. You just have to be you, consistently and confidently. Your Next Step This week, choose one of your existing offers and look for the magic within it. What part of it only you can deliver? How could you highlight or rename that element? Could it become your signature approach? Give it a name, brand, or visual identity if you can. When you own your method, you give your clients something tangible to remember, and that’s what makes you stand out, no matter how crowded your market feels. Resources to Help You Refine and Elevate Your Offers A membership for business owners ready to refine their offers and bring their ideas to life. Inside the Circle, you’ll find templates, workshops, and strategy sessions to help you develop signature offers, build confidence, and market your uniqueness with clarity. Turn your growth into something you can see and celebrate. The Progress Colouring Tracking Tree helps you track milestones creatively, giving you a visual way to measure the results of your marketing and innovation efforts. Join my monthly co-working and accountability sessions where ideas move from planning to action. These sessions are the perfect space to refine offers, map launches, and create the time to focus on the work that makes you stand out. Connect with other entrepreneurs and business owners in one of Australia’s most engaged online business communities. Share ideas, get feedback, and see how others are building unique offers that resonate. If you’d like help finding the distinctive edge in your offers, book a discovery call with me. Together, we’ll unpack what makes your work special and craft strategies to showcase it confidently in your market. Enjoyed this episode? Share it with another business owner who’s feeling lost in a crowded market. And remember, you don’t have to reinvent the wheel to stand out. You just need to make it roll in your own way. Highlights 00:00 The Challenge of Standing Out 00:40 Defining Your Unique Offer 01:39 The Power of Experience 02:18 Creating Practical and Engaging Offers 02:53 Leveraging Personal Preferences 03:17 Owning Your Method 03:58 The Challenge: Highlight Your Magic /episode/index/show/a142c4a3-76ba-4c0a-a14c-aaf4b1b30837/id/39017760

My Secret to Staying Inspired in Business 11/06/2025

My Secret to Staying Inspired in Business When you create for a living, inspiration can sometimes feel like a moving target. Whether it’s for podcasts, courses, or client projects, there’s this quiet pressure to keep showing up with fresh ideas. But inspiration isn’t magic; it’s consistency. It’s something you can nurture, protect, and make space for. In this episode, I’m sharing how I stay inspired across everything I do as a creator, an educator, and a strategist, and how you can create your own systems for creative flow that actually last. How I Keep Creativity Flowing Start with Curiosity For me, inspiration begins with curiosity. I’m naturally someone who asks questions and studies how people do things: how they market, connect, and create experiences. That curiosity keeps my creative brain active because I’m always learning and observing. When I see something clever, I don’t copy it. I ask, How could this work for the business owners I teach? That simple shift of looking at the world through a lens of curiosity and possibility keeps ideas coming consistently. Give Your Brain Breathing Space Inspiration doesn’t thrive in chaos. When every moment of your day is filled with meetings, emails, and deadlines, creativity has nowhere to land. Some of my best ideas arrive when I’m walking, drinking coffee, or driving. These are moments where my brain is free to connect the dots. Those pauses aren’t wasted time, but they’re productive creation time. By allowing space for your mind to wander, you open the door for real inspiration to appear. Protect Your Creative Time As business owners, we often prioritise everyone else’s needs and forget to protect our own creative energy. I’ve learned, often the hard way, that creativity can’t survive burnout. Now, I block out regular “idea playtime” each week. No meetings, no deadlines. Just me, my notebook, and a coffee. Some days it leads to brilliant plans. Other days, it’s a quiet reflection. The point isn’t productivity, but permission to give yourself the time and space to think freely. Find Inspiration in Others Teaching and mentoring have always been huge sources of inspiration for me. Whether it’s a client challenge, a student question, or a workshop moment, I often find new ideas while helping others. Many of my courses, podcasts, and even my upcoming book were born from conversations with business owners who needed clarity or encouragement. Those moments remind me that creativity isn’t just about coming up with new ideas. It’s about responding to real needs with fresh thinking. Keep Refining How You Teach As an educator, repetition could easily dull creativity, but I use it as practice. Every time I explain a concept, I challenge myself to make it simpler, more relatable, or more engaging. This habit not only keeps my workshops fresh but also pushes me to find new ways to connect with my audience. The process of refining how I teach is creativity in action. Strategy Fuels Creativity A lot of people think strategy and creativity are opposites, but I see strategy as creativity’s anchor. It gives ideas structure and purpose. When I know the “why” behind what I’m creating, inspiration becomes focused instead of scattered. Strategy keeps creativity grounded so it can grow into something meaningful and useful. Community and Connection Nothing fuels creativity like being around other creative people. Whether it’s , live workshops, or casual chats in I’m constantly inspired by the ideas and energy of others. Community keeps me accountable, sparks new perspectives, and reminds me that inspiration is contagious. The more you share it, the more it grows. Key Takeaway Inspiration isn’t luck. It’s a habit, one you build through curiosity, reflection, connection, and discipline. When you give yourself permission to pause, protect your creative time, and surround yourself with people who spark ideas, staying inspired becomes second nature. Your Next Step Set aside one hour this week for pure creative time. No agenda. No deliverables. Just space to explore, doodle, daydream, or note ideas. Pay attention to what comes up when you stop chasing inspiration and start allowing it. The magic often appears when you finally make room for it. Resources to Help You Spark New Ideas Your go-to space for creative growth and accountability. Inside the Circle, you’ll find templates, strategy sessions, live workshops, and a supportive community to help you plan, create, and keep your ideas in motion. The Marketing Tree (Coming Soon) I’m currently working on my new book about rethinking marketing as a growing ecosystem rather than a rigid funnel. It’s all about shifting perspective, nurturing sustainable growth, and creating marketing strategies that truly connect. While it’s on its way, you can start exploring the concept right now with the , a creative, visual tool to help you track progress, celebrate milestones, and see your growth take shape one branch at a time. Join my monthly co-working and accountability sessions, designed for business owners who want to focus, finish projects, and stay connected. It’s the perfect environment for creative momentum and meaningful progress. Connect with a vibrant network of business owners sharing ideas, experiences, and solutions. It’s a great place to stay inspired and collaborate with like-minded thinkers. If you’d love to rediscover your creative energy or need support building systems that make space for inspiration, book a discovery call with me. Together, we’ll design a rhythm that fuels both creativity and results. Enjoyed this episode? Share it with another creator or educator who’s feeling stuck and could use a spark of inspiration. And remember, inspiration isn’t something you wait for. It’s something you create. When you give it time, space, and curiosity, it always shows up right when you need it most. Highlights 00:00 Staying Inspired as a Content Creator 01:12 The Role of Curiosity in Creativity 02:00 Creating Space for Ideas to Breathe 02:48 The Importance of Taking Breaks 04:29 Finding Inspiration in Teaching and Clients 07:07 The Power of Strategy in Creativity 08:16 Community and Collaboration 09:04 Treating Inspiration as a Practice Resources Mentioned in the Episode /episode/index/show/a142c4a3-76ba-4c0a-a14c-aaf4b1b30837/id/38766490

How to Be Seen as an Innovator in Your Industry 10/30/2025

How to Be Seen as an Innovator in Your Industry When we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn’t limited to billion-dollar ideas or global platforms. True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into opportunities. It’s about bringing fresh thinking into familiar spaces and consistently showing up with ideas that move things forward. The good news? You don’t have to be loud or flashy to be seen as an innovator. You just have to be intentional, curious, and open to changes that spark innovation. Steps to Be Seen as an Innovator Step 1: Question the Rules Every industry has its “shoulds,” the unspoken ways things are supposed to be done. Innovators don’t necessarily reject them, but they do question them. Ask why. Why does it have to be this way? What would happen if I flipped the approach? Is this still the best way to serve my audience? That curiosity is what leads to new ideas and breakthroughs. In my own work, questioning the language around marketing, like shifting from “funnels” to turned something mechanical into something people could relate to and engage with. Sometimes you don’t need to reinvent the wheel, you just need to rename it so people actually want to use it. Step 2: Share Your Thinking as It Evolves You don’t need to have all the answers before you start sharing your ideas. Innovators invite people into the process. They talk about what they’re testing, what’s working, and what they’re learning along the way. When you’re open about your journey, people start to see you as someone who’s thinking ahead, not because you’re perfect, but because you’re curious and transparent. That honesty builds trust and positions you as a leader others want to follow. If you’ve tried something new lately, even if it didn’t quite work, talk about it. Share what you discovered. Innovation thrives on experimentation, not perfection. Step 3: Stay Consistent Innovation isn’t a single moment, but a rhythm. The people we recognise as thought leaders aren’t necessarily the ones with the biggest ideas, they’re the ones who consistently show up to share them. Each post, podcast, article, or workshop you create is a seed that grows your authority over time. When you regularly share your reflections, insights, and experiments, people start to associate your name with fresh thinking and progress. Think of innovation as planting an orchard, not a single tree. It’s steady growth over time that strengthens your presence and influence. Step 4: Keep Learning Innovators are learners first. They stay curious, explore new ideas, and surround themselves with people who challenge how they think. They read widely, try new tools, and stay open to perspectives that stretch their comfort zone. The more you expand your knowledge base, the easier it becomes to connect dots others can’t see, and that’s exactly where innovative ideas are born. Key Takeaway Being seen as an innovator isn’t about being first, the loudest, or the most polished. It’s about being brave enough to question, test, and share. When you consistently show up with curiosity and creativity, people start to see you as a forward-thinker. And before long, you’ll be the one they turn to for new ideas. Your Next Step Look at one area of your business where you’ve been playing it safe and ask: What would innovation look like here? How could I reframe this process, product, or message in a way that feels fresh? What’s one small experiment I can run and share the results from? You don’t have to overhaul everything. Just start with one change, one idea, or one new perspective. That’s where innovation begins. Resources to Help You Lead with Fresh Ideas The Marketing Tree (Coming Soon) I’m currently working on my new book about rethinking marketing as a growing ecosystem rather than a rigid funnel. It’s all about shifting perspective, nurturing sustainable growth, and creating marketing strategies that truly connect. While it’s on its way, you can start exploring the concept right now with the , a creative, visual tool to help you track progress, celebrate milestones, and see your growth take shape one branch at a time. Inside the Circle, you’ll find templates, strategy sessions, and a supportive community built for innovators who want to stay ahead. Learn how to experiment with ideas, test campaigns, and bring your creative thinking to life with practical support and feedback. Join my monthly co-working and accountability sessions, a welcoming space to brainstorm, take action, and bring your ideas to life. These sessions help you move from planning to implementing, surrounded by other forward-thinking business owners. Be part of a thriving community of business owners sharing experiences, strategies, and ideas. It’s where collaboration happens, and where innovation often begins. If you’re ready to refine your positioning and start being seen as an innovator in your field, book a discovery call with me. Together, we’ll uncover what makes your perspective unique and turn that into strategies that get you noticed. Enjoyed this episode? Share it with another business owner who’s ready to step into their own innovation journey. And if you put one of these ideas into practice, reach out on social media, I’d love to hear how it goes. Innovation doesn’t have to mean big or bold. It simply means brave. When you show up with curiosity and fresh ideas, you’re already leading the way. Highlights 00:00 What We Think Innovation Is 00:56 Personal Journey and Marketing Tree Concept 02:10 Questioning Industry Norms 03:14 Sharing the Innovation Process 04:36 Consistency in Innovation 05:05 Lifelong Learning and Innovation 05:46 Case Study: Standing Out in the Industry 06:34 Embracing the Innovator Mindset 06:51 Your Action Step /episode/index/show/a142c4a3-76ba-4c0a-a14c-aaf4b1b30837/id/38766480

Why Creative Thinking Is Not Just for Designers 10/23/2025

Why Creative Thinking Is Not Just for Designers When most people hear the word creative, they picture designers, artists, or the ones with colour palettes, clever fonts, and mood boards. But creativity in business goes far beyond visuals. It’s about how we approach challenges, how we spot opportunities, and how we keep our business evolving. Creativity is a skill every business owner can build. And when you strengthen it, you unlock new ways to solve problems, connect with customers, and stay ahead of change. In this episode, we’ll explore how creative thinking shows up in everyday business and how you can start flexing your own creative muscle. How to Tap into Creativity in Business Creativity Is About What’s Possible, Not Pretty Creativity isn’t just about design; it’s about discovery. It’s what happens when you look at a challenge and find a new way through it. Every time you reimagine a service, streamline a process, or turn feedback into innovation, that’s creativity in action. Think of it as problem-solving with imagination. It’s connecting dots that others might not see. And that ability to think differently is one of the biggest assets you can bring to your business. Especially in the age of AI, your creativity is what sets you apart. Ask Better Questions The most creative breakthroughs often begin with simple, curious questions: What if we tried it another way? How could we make this easier? What would delight our customers? These are practical prompts that open new pathways. One of my clients, for instance, replaced a standard re-engagement campaign with a “thank-you month,” surprising loyal clients with bonuses and shoutouts. Retention doubled, not because of a fancy marketing trick, but because of a creative shift in thinking. Create the Right Environment for Ideas Creativity doesn’t thrive under pressure. Giving yourself and your team space to pause, reflect, and play with ideas can be the spark that leads to your next breakthrough. Go for a walk, change your environment, and surround yourself with people who think differently from you. When everyone in the room agrees, creativity has usually left the building. Make room for conversation, curiosity, and even a bit of challenge. That’s where the best ideas emerge. From Ideas to Action Creative thinking is only powerful when it’s acted upon. Once you’ve gathered ideas, start small. Choose one area of your business and brainstorm a few creative tweaks. Then, test them. Creativity isn’t about getting it perfect on the first go. It’s about being brave enough to experiment, to see what works, and to learn from what doesn’t. Key Takeaway Creativity isn’t a gift reserved for a select few, it’s a habit anyone can practice. When you give yourself permission to think differently, question assumptions, and test new ideas, creativity becomes one of your most practical business tools. Action Steps to Take Pick one challenge in your business this week and ask yourself: What’s another way I could approach this? Who outside my industry is solving a similar problem differently? What would this look like if it were simple? Choose one idea that feels promising, put it into action, and observe the results. Every creative step builds your confidence, and over time, creative thinking becomes second nature. Resources to Bring Creative Thinking to Life Join a community of business owners who are learning to plan, market, and innovate with confidence. You’ll find resources, live sessions, and templates to help you turn fresh ideas into meaningful strategies with the support to keep going when things get busy. Join my monthly co-working and accountability sessions, a welcoming space to focus, take action, and make real progress alongside other business owners. Be part of a thriving community of entrepreneurs sharing insights, experiences, and support. If you’re ready to bring more creativity and clarity into your business strategy, let’s chat. Together, we’ll identify fresh ideas, find practical next steps, and create a plan that plays to your strengths. Enjoyed this episode? Share it with another business owner who could use a spark of creativity. And if you put any of these ideas into practice, reach out on social media, I’d love to hear what worked for you. Creativity isn’t about art supplies or design flair. It’s about curiosity, courage, and the willingness to explore new possibilities. You already have it and now it’s time to use it. Highlights 00:00 Introduction to Creativity in Business 00:57 Debunking Myths About Creativity 01:45 Practical Applications of Creative Thinking 02:41 Creating a Creative Environment 03:46 Executing Creative Ideas 04:45 Encouragement to Practice Creativity 05:35 Action Steps to Take /episode/index/show/a142c4a3-76ba-4c0a-a14c-aaf4b1b30837/id/38628035