How to Be Seen as an Innovator in Your Industry
Release Date: 10/30/2025
Vanity Metrics vs Impact Metrics
Talk with Linda Reed-Enever
It’s easy to get distracted by big numbers in marketing. Likes, views, follower counts and viral moments can look impressive, but they don’t always tell the full story. What really matters is whether your marketing is creating connection, momentum, action, and making an impact for your business. In this episode, I unpack the difference between vanity metrics and impact metrics, and why shifting your focus can completely change how effective your marketing feels and performs. This is about moving away from surface-level wins and towards results that actually support your business growth....
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Maximising Impact Through Content Repurposing
Talk with Linda Reed-Enever
There’s a quiet pressure many business owners carry when it comes to content, the feeling that you need to be everywhere, all the time, creating something new for every platform. It’s exhausting, unrealistic, and completely unnecessary. You don’t need to split yourself across seven platforms or reinvent the wheel every week. You need a smart, sustainable way to let your ideas travel further. That’s where content repurposing comes in. In this episode, I’m unpacking how repurposing helps you show up consistently, build visibility, and keep your marketing human without...
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The “What Do You Do” Question and How to Answer It
Talk with Linda Reed-Enever
It’s amazing how four simple words can throw even the most experienced business owner completely off track. So what do you do? You hear it at networking events, school pick-up, family gatherings, conferences, everywhere, and yet, so many of us freeze, over-explain, or fall back on something vague and forgettable. But this question isn’t a test. It’s an invitation. And when you answer it clearly, simply, and confidently, you open the door to opportunities, referrals, and meaningful conversations. In this episode, I’m breaking down how to create a simple yet impactful answer that...
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Why You Should Be Sharing Your Ideas
Talk with Linda Reed-Enever
Many business owners sit on brilliant ideas for months, even years, because they’re afraid to share them too soon. They worry someone will copy them, they’re not ready, or they need to wait for the “perfect version” to emerge. But here’s the truth I’ve seen again and again as a marketing strategist and business community leader: your ideas can’t create impact if no one knows they exist. Ideas only grow when they’re shared, explored, and allowed to take shape out in the world. Today, I’m diving into why your ideas deserve daylight and what shifts when you stop guarding them...
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Creating Idea-Rich Communities
Talk with Linda Reed-Enever
There’s a big difference between a group and a community, and an even bigger difference between a community and one that’s idea rich. These are the spaces where people feel energised, where ideas bounce around freely, and where members genuinely want to return because something meaningful happens there. Idea-rich communities don’t grow accidentally. They’re shaped with intention by those that create them, guided with care, and fuelled by curiosity, generosity, and shared purpose. In this episode, I’m walking you through how to build communities that think, create, and...
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How to Be a Thought Leader Without the Fluff
Talk with Linda Reed-Enever
“Thought leadership” is one of those terms that’s been used so much it has lost its meaning. Somewhere along the line, it became more about status than service, more about sounding smart than being helpful. Real thought leadership isn’t about jargon or performance. It’s about clarity, courage, and contribution: saying what you mean and helping people. It’s about being brave enough to think for yourself, generous enough to share what you’ve learned, and grounded enough to stay human through it all. In this episode, I’m pulling back the curtain on what genuine thought leadership...
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Spotting Trends Before They Become the Norm
Talk with Linda Reed-Enever
Some business owners have a knack for spotting trends before everyone else catches on. And it’s not luck, but a skill. The ability to see what’s shifting in your industry, what people are craving, and what’s quietly changing before it becomes mainstream can completely change how you position yourself and your business. But here’s the truth: trend-spotting isn’t about chasing every new thing. It’s about listening differently, paying attention to frustration, and being curious enough to notice the patterns that others overlook. In this episode, I’m sharing how to develop that...
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Creating Unique Offers in a Saturated Market
Talk with Linda Reed-Enever
If you’ve ever looked around your industry and thought, “Everyone’s offering the same thing,” you’re not imagining it. Every market has noise, and standing out isn’t about shouting louder. It’s about showing up differently. Being unique doesn’t always mean inventing something brand new. Often, it’s about reimagining what already exists and delivering it in a way that feels distinctly you. In this episode, I’m sharing how to uncover the magic within your existing offers and turn it into something people remember, connect with, and keep coming back for. How to Stand Out...
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My Secret to Staying Inspired in Business
Talk with Linda Reed-Enever
When you create for a living, inspiration can sometimes feel like a moving target. Whether it’s for podcasts, courses, or client projects, there’s this quiet pressure to keep showing up with fresh ideas. But inspiration isn’t magic; it’s consistency. It’s something you can nurture, protect, and make space for. In this episode, I’m sharing how I stay inspired across everything I do as a creator, an educator, and a strategist, and how you can create your own systems for creative flow that actually last. How I Keep Creativity Flowing Start with Curiosity For me, inspiration begins...
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How to Be Seen as an Innovator in Your Industry
Talk with Linda Reed-Enever
When we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn’t limited to billion-dollar ideas or global platforms. True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into opportunities. It’s about bringing fresh thinking into familiar spaces and consistently showing up with ideas that move things forward. The good news? You don’t have to be loud or flashy to be seen as an innovator. You just have to be intentional,...
info_outlineWhen we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn’t limited to billion-dollar ideas or global platforms.
True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into opportunities. It’s about bringing fresh thinking into familiar spaces and consistently showing up with ideas that move things forward.
The good news? You don’t have to be loud or flashy to be seen as an innovator. You just have to be intentional, curious, and open to changes that spark innovation.
Steps to Be Seen as an Innovator
Step 1: Question the Rules
Every industry has its “shoulds,” the unspoken ways things are supposed to be done. Innovators don’t necessarily reject them, but they do question them.
Ask why. Why does it have to be this way? What would happen if I flipped the approach? Is this still the best way to serve my audience?
That curiosity is what leads to new ideas and breakthroughs. In my own work, questioning the language around marketing, like shifting from “funnels” to “trees” turned something mechanical into something people could relate to and engage with. Sometimes you don’t need to reinvent the wheel, you just need to rename it so people actually want to use it.
Step 2: Share Your Thinking as It Evolves
You don’t need to have all the answers before you start sharing your ideas. Innovators invite people into the process. They talk about what they’re testing, what’s working, and what they’re learning along the way.
When you’re open about your journey, people start to see you as someone who’s thinking ahead, not because you’re perfect, but because you’re curious and transparent. That honesty builds trust and positions you as a leader others want to follow.
If you’ve tried something new lately, even if it didn’t quite work, talk about it. Share what you discovered. Innovation thrives on experimentation, not perfection.
Step 3: Stay Consistent
Innovation isn’t a single moment, but a rhythm. The people we recognise as thought leaders aren’t necessarily the ones with the biggest ideas, they’re the ones who consistently show up to share them.
Each post, podcast, article, or workshop you create is a seed that grows your authority over time. When you regularly share your reflections, insights, and experiments, people start to associate your name with fresh thinking and progress.
Think of innovation as planting an orchard, not a single tree. It’s steady growth over time that strengthens your presence and influence.
Step 4: Keep Learning
Innovators are learners first. They stay curious, explore new ideas, and surround themselves with people who challenge how they think. They read widely, try new tools, and stay open to perspectives that stretch their comfort zone.
The more you expand your knowledge base, the easier it becomes to connect dots others can’t see, and that’s exactly where innovative ideas are born.
Key Takeaway
Being seen as an innovator isn’t about being first, the loudest, or the most polished. It’s about being brave enough to question, test, and share. When you consistently show up with curiosity and creativity, people start to see you as a forward-thinker. And before long, you’ll be the one they turn to for new ideas.
Your Next Step
Look at one area of your business where you’ve been playing it safe and ask:
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What would innovation look like here?
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How could I reframe this process, product, or message in a way that feels fresh?
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What’s one small experiment I can run and share the results from?
You don’t have to overhaul everything. Just start with one change, one idea, or one new perspective. That’s where innovation begins.
Resources to Help You Lead with Fresh Ideas
The Marketing Tree (Coming Soon)
I’m currently working on my new book about rethinking marketing as a growing ecosystem rather than a rigid funnel. It’s all about shifting perspective, nurturing sustainable growth, and creating marketing strategies that truly connect.
While it’s on its way, you can start exploring the concept right now with the Progress Colouring Tracking Tree, a creative, visual tool to help you track progress, celebrate milestones, and see your growth take shape one branch at a time.
The Ideas, Impact & Marketing Circle
Inside the Circle, you’ll find templates, strategy sessions, and a supportive community built for innovators who want to stay ahead. Learn how to experiment with ideas, test campaigns, and bring your creative thinking to life with practical support and feedback.
Join my monthly co-working and accountability sessions, a welcoming space to brainstorm, take action, and bring your ideas to life. These sessions help you move from planning to implementing, surrounded by other forward-thinking business owners.
Join the Business Business Business Community
Be part of a thriving community of business owners sharing experiences, strategies, and ideas. It’s where collaboration happens, and where innovation often begins.
If you’re ready to refine your positioning and start being seen as an innovator in your field, book a discovery call with me. Together, we’ll uncover what makes your perspective unique and turn that into strategies that get you noticed.
Enjoyed this episode? Share it with another business owner who’s ready to step into their own innovation journey. And if you put one of these ideas into practice, reach out on social media, I’d love to hear how it goes.
Innovation doesn’t have to mean big or bold. It simply means brave. When you show up with curiosity and fresh ideas, you’re already leading the way.
Highlights
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00:00 What We Think Innovation Is
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00:56 Personal Journey and Marketing Tree Concept
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02:10 Questioning Industry Norms
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03:14 Sharing the Innovation Process
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04:36 Consistency in Innovation
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05:05 Lifelong Learning and Innovation
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05:46 Case Study: Standing Out in the Industry
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06:34 Embracing the Innovator Mindset
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06:51 Your Action Step