Vanity Metrics vs Impact Metrics
Talk with Linda Reed-Enever
It’s easy to get distracted by big numbers in marketing. Likes, views, follower counts and viral moments can look impressive, but they don’t always tell the full story. What really matters is whether your marketing is creating connection, momentum, action, and making an impact for your business. In this episode, I unpack the difference between vanity metrics and impact metrics, and why shifting your focus can completely change how effective your marketing feels and performs. This is about moving away from surface-level wins and towards results that actually support your business growth....
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Maximising Impact Through Content Repurposing
Talk with Linda Reed-Enever
There’s a quiet pressure many business owners carry when it comes to content, the feeling that you need to be everywhere, all the time, creating something new for every platform. It’s exhausting, unrealistic, and completely unnecessary. You don’t need to split yourself across seven platforms or reinvent the wheel every week. You need a smart, sustainable way to let your ideas travel further. That’s where content repurposing comes in. In this episode, I’m unpacking how repurposing helps you show up consistently, build visibility, and keep your marketing human without...
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The “What Do You Do” Question and How to Answer It
Talk with Linda Reed-Enever
It’s amazing how four simple words can throw even the most experienced business owner completely off track. So what do you do? You hear it at networking events, school pick-up, family gatherings, conferences, everywhere, and yet, so many of us freeze, over-explain, or fall back on something vague and forgettable. But this question isn’t a test. It’s an invitation. And when you answer it clearly, simply, and confidently, you open the door to opportunities, referrals, and meaningful conversations. In this episode, I’m breaking down how to create a simple yet impactful answer that...
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Why You Should Be Sharing Your Ideas
Talk with Linda Reed-Enever
Many business owners sit on brilliant ideas for months, even years, because they’re afraid to share them too soon. They worry someone will copy them, they’re not ready, or they need to wait for the “perfect version” to emerge. But here’s the truth I’ve seen again and again as a marketing strategist and business community leader: your ideas can’t create impact if no one knows they exist. Ideas only grow when they’re shared, explored, and allowed to take shape out in the world. Today, I’m diving into why your ideas deserve daylight and what shifts when you stop guarding them...
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Creating Idea-Rich Communities
Talk with Linda Reed-Enever
There’s a big difference between a group and a community, and an even bigger difference between a community and one that’s idea rich. These are the spaces where people feel energised, where ideas bounce around freely, and where members genuinely want to return because something meaningful happens there. Idea-rich communities don’t grow accidentally. They’re shaped with intention by those that create them, guided with care, and fuelled by curiosity, generosity, and shared purpose. In this episode, I’m walking you through how to build communities that think, create, and...
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How to Be a Thought Leader Without the Fluff
Talk with Linda Reed-Enever
“Thought leadership” is one of those terms that’s been used so much it has lost its meaning. Somewhere along the line, it became more about status than service, more about sounding smart than being helpful. Real thought leadership isn’t about jargon or performance. It’s about clarity, courage, and contribution: saying what you mean and helping people. It’s about being brave enough to think for yourself, generous enough to share what you’ve learned, and grounded enough to stay human through it all. In this episode, I’m pulling back the curtain on what genuine thought leadership...
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Spotting Trends Before They Become the Norm
Talk with Linda Reed-Enever
Some business owners have a knack for spotting trends before everyone else catches on. And it’s not luck, but a skill. The ability to see what’s shifting in your industry, what people are craving, and what’s quietly changing before it becomes mainstream can completely change how you position yourself and your business. But here’s the truth: trend-spotting isn’t about chasing every new thing. It’s about listening differently, paying attention to frustration, and being curious enough to notice the patterns that others overlook. In this episode, I’m sharing how to develop that...
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Creating Unique Offers in a Saturated Market
Talk with Linda Reed-Enever
If you’ve ever looked around your industry and thought, “Everyone’s offering the same thing,” you’re not imagining it. Every market has noise, and standing out isn’t about shouting louder. It’s about showing up differently. Being unique doesn’t always mean inventing something brand new. Often, it’s about reimagining what already exists and delivering it in a way that feels distinctly you. In this episode, I’m sharing how to uncover the magic within your existing offers and turn it into something people remember, connect with, and keep coming back for. How to Stand Out...
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My Secret to Staying Inspired in Business
Talk with Linda Reed-Enever
When you create for a living, inspiration can sometimes feel like a moving target. Whether it’s for podcasts, courses, or client projects, there’s this quiet pressure to keep showing up with fresh ideas. But inspiration isn’t magic; it’s consistency. It’s something you can nurture, protect, and make space for. In this episode, I’m sharing how I stay inspired across everything I do as a creator, an educator, and a strategist, and how you can create your own systems for creative flow that actually last. How I Keep Creativity Flowing Start with Curiosity For me, inspiration begins...
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How to Be Seen as an Innovator in Your Industry
Talk with Linda Reed-Enever
When we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn’t limited to billion-dollar ideas or global platforms. True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into opportunities. It’s about bringing fresh thinking into familiar spaces and consistently showing up with ideas that move things forward. The good news? You don’t have to be loud or flashy to be seen as an innovator. You just have to be intentional,...
info_outlineWhen you create for a living, inspiration can sometimes feel like a moving target. Whether it’s for podcasts, courses, or client projects, there’s this quiet pressure to keep showing up with fresh ideas.
But inspiration isn’t magic; it’s consistency. It’s something you can nurture, protect, and make space for. In this episode, I’m sharing how I stay inspired across everything I do as a creator, an educator, and a strategist, and how you can create your own systems for creative flow that actually last.
How I Keep Creativity Flowing
Start with Curiosity
For me, inspiration begins with curiosity. I’m naturally someone who asks questions and studies how people do things: how they market, connect, and create experiences. That curiosity keeps my creative brain active because I’m always learning and observing.
When I see something clever, I don’t copy it. I ask, How could this work for the business owners I teach? That simple shift of looking at the world through a lens of curiosity and possibility keeps ideas coming consistently.
Give Your Brain Breathing Space
Inspiration doesn’t thrive in chaos. When every moment of your day is filled with meetings, emails, and deadlines, creativity has nowhere to land.
Some of my best ideas arrive when I’m walking, drinking coffee, or driving. These are moments where my brain is free to connect the dots. Those pauses aren’t wasted time, but they’re productive creation time. By allowing space for your mind to wander, you open the door for real inspiration to appear.
Protect Your Creative Time
As business owners, we often prioritise everyone else’s needs and forget to protect our own creative energy. I’ve learned, often the hard way, that creativity can’t survive burnout.
Now, I block out regular “idea playtime” each week. No meetings, no deadlines. Just me, my notebook, and a coffee. Some days it leads to brilliant plans. Other days, it’s a quiet reflection. The point isn’t productivity, but permission to give yourself the time and space to think freely.
Find Inspiration in Others
Teaching and mentoring have always been huge sources of inspiration for me. Whether it’s a client challenge, a student question, or a workshop moment, I often find new ideas while helping others.
Many of my courses, podcasts, and even my upcoming book were born from conversations with business owners who needed clarity or encouragement. Those moments remind me that creativity isn’t just about coming up with new ideas. It’s about responding to real needs with fresh thinking.
Keep Refining How You Teach
As an educator, repetition could easily dull creativity, but I use it as practice. Every time I explain a concept, I challenge myself to make it simpler, more relatable, or more engaging.
This habit not only keeps my workshops fresh but also pushes me to find new ways to connect with my audience. The process of refining how I teach is creativity in action.
Strategy Fuels Creativity
A lot of people think strategy and creativity are opposites, but I see strategy as creativity’s anchor. It gives ideas structure and purpose.
When I know the “why” behind what I’m creating, inspiration becomes focused instead of scattered. Strategy keeps creativity grounded so it can grow into something meaningful and useful.
Community and Connection
Nothing fuels creativity like being around other creative people. Whether it’s co-working sessions, live workshops, or casual chats in The Ideas, Impact & Marketing Circle, I’m constantly inspired by the ideas and energy of others.
Community keeps me accountable, sparks new perspectives, and reminds me that inspiration is contagious. The more you share it, the more it grows.
Key Takeaway
Inspiration isn’t luck. It’s a habit, one you build through curiosity, reflection, connection, and discipline. When you give yourself permission to pause, protect your creative time, and surround yourself with people who spark ideas, staying inspired becomes second nature.
Your Next Step
Set aside one hour this week for pure creative time. No agenda. No deliverables. Just space to explore, doodle, daydream, or note ideas.
Pay attention to what comes up when you stop chasing inspiration and start allowing it. The magic often appears when you finally make room for it.
Resources to Help You Spark New Ideas
The Ideas, Impact & Marketing Circle
Your go-to space for creative growth and accountability. Inside the Circle, you’ll find templates, strategy sessions, live workshops, and a supportive community to help you plan, create, and keep your ideas in motion.
The Marketing Tree (Coming Soon)
I’m currently working on my new book about rethinking marketing as a growing ecosystem rather than a rigid funnel. It’s all about shifting perspective, nurturing sustainable growth, and creating marketing strategies that truly connect.
While it’s on its way, you can start exploring the concept right now with the Progress Colouring Tracking Tree, a creative, visual tool to help you track progress, celebrate milestones, and see your growth take shape one branch at a time.
Join my monthly co-working and accountability sessions, designed for business owners who want to focus, finish projects, and stay connected. It’s the perfect environment for creative momentum and meaningful progress.
Join the Business Business Business Community
Connect with a vibrant network of business owners sharing ideas, experiences, and solutions. It’s a great place to stay inspired and collaborate with like-minded thinkers.
If you’d love to rediscover your creative energy or need support building systems that make space for inspiration, book a discovery call with me. Together, we’ll design a rhythm that fuels both creativity and results.
Enjoyed this episode? Share it with another creator or educator who’s feeling stuck and could use a spark of inspiration.
And remember, inspiration isn’t something you wait for. It’s something you create. When you give it time, space, and curiosity, it always shows up right when you need it most.
Highlights
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00:00 Staying Inspired as a Content Creator
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01:12 The Role of Curiosity in Creativity
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02:00 Creating Space for Ideas to Breathe
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02:48 The Importance of Taking Breaks
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04:29 Finding Inspiration in Teaching and Clients
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07:07 The Power of Strategy in Creativity
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08:16 Community and Collaboration
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09:04 Treating Inspiration as a Practice