Vanity Metrics vs Impact Metrics
Talk with Linda Reed-Enever
It’s easy to get distracted by big numbers in marketing. Likes, views, follower counts and viral moments can look impressive, but they don’t always tell the full story. What really matters is whether your marketing is creating connection, momentum, action, and making an impact for your business. In this episode, I unpack the difference between vanity metrics and impact metrics, and why shifting your focus can completely change how effective your marketing feels and performs. This is about moving away from surface-level wins and towards results that actually support your business growth....
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Maximising Impact Through Content Repurposing
Talk with Linda Reed-Enever
There’s a quiet pressure many business owners carry when it comes to content, the feeling that you need to be everywhere, all the time, creating something new for every platform. It’s exhausting, unrealistic, and completely unnecessary. You don’t need to split yourself across seven platforms or reinvent the wheel every week. You need a smart, sustainable way to let your ideas travel further. That’s where content repurposing comes in. In this episode, I’m unpacking how repurposing helps you show up consistently, build visibility, and keep your marketing human without...
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The “What Do You Do” Question and How to Answer It
Talk with Linda Reed-Enever
It’s amazing how four simple words can throw even the most experienced business owner completely off track. So what do you do? You hear it at networking events, school pick-up, family gatherings, conferences, everywhere, and yet, so many of us freeze, over-explain, or fall back on something vague and forgettable. But this question isn’t a test. It’s an invitation. And when you answer it clearly, simply, and confidently, you open the door to opportunities, referrals, and meaningful conversations. In this episode, I’m breaking down how to create a simple yet impactful answer that...
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Why You Should Be Sharing Your Ideas
Talk with Linda Reed-Enever
Many business owners sit on brilliant ideas for months, even years, because they’re afraid to share them too soon. They worry someone will copy them, they’re not ready, or they need to wait for the “perfect version” to emerge. But here’s the truth I’ve seen again and again as a marketing strategist and business community leader: your ideas can’t create impact if no one knows they exist. Ideas only grow when they’re shared, explored, and allowed to take shape out in the world. Today, I’m diving into why your ideas deserve daylight and what shifts when you stop guarding them...
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Creating Idea-Rich Communities
Talk with Linda Reed-Enever
There’s a big difference between a group and a community, and an even bigger difference between a community and one that’s idea rich. These are the spaces where people feel energised, where ideas bounce around freely, and where members genuinely want to return because something meaningful happens there. Idea-rich communities don’t grow accidentally. They’re shaped with intention by those that create them, guided with care, and fuelled by curiosity, generosity, and shared purpose. In this episode, I’m walking you through how to build communities that think, create, and...
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How to Be a Thought Leader Without the Fluff
Talk with Linda Reed-Enever
“Thought leadership” is one of those terms that’s been used so much it has lost its meaning. Somewhere along the line, it became more about status than service, more about sounding smart than being helpful. Real thought leadership isn’t about jargon or performance. It’s about clarity, courage, and contribution: saying what you mean and helping people. It’s about being brave enough to think for yourself, generous enough to share what you’ve learned, and grounded enough to stay human through it all. In this episode, I’m pulling back the curtain on what genuine thought leadership...
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Spotting Trends Before They Become the Norm
Talk with Linda Reed-Enever
Some business owners have a knack for spotting trends before everyone else catches on. And it’s not luck, but a skill. The ability to see what’s shifting in your industry, what people are craving, and what’s quietly changing before it becomes mainstream can completely change how you position yourself and your business. But here’s the truth: trend-spotting isn’t about chasing every new thing. It’s about listening differently, paying attention to frustration, and being curious enough to notice the patterns that others overlook. In this episode, I’m sharing how to develop that...
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Creating Unique Offers in a Saturated Market
Talk with Linda Reed-Enever
If you’ve ever looked around your industry and thought, “Everyone’s offering the same thing,” you’re not imagining it. Every market has noise, and standing out isn’t about shouting louder. It’s about showing up differently. Being unique doesn’t always mean inventing something brand new. Often, it’s about reimagining what already exists and delivering it in a way that feels distinctly you. In this episode, I’m sharing how to uncover the magic within your existing offers and turn it into something people remember, connect with, and keep coming back for. How to Stand Out...
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My Secret to Staying Inspired in Business
Talk with Linda Reed-Enever
When you create for a living, inspiration can sometimes feel like a moving target. Whether it’s for podcasts, courses, or client projects, there’s this quiet pressure to keep showing up with fresh ideas. But inspiration isn’t magic; it’s consistency. It’s something you can nurture, protect, and make space for. In this episode, I’m sharing how I stay inspired across everything I do as a creator, an educator, and a strategist, and how you can create your own systems for creative flow that actually last. How I Keep Creativity Flowing Start with Curiosity For me, inspiration begins...
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How to Be Seen as an Innovator in Your Industry
Talk with Linda Reed-Enever
When we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn’t limited to billion-dollar ideas or global platforms. True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into opportunities. It’s about bringing fresh thinking into familiar spaces and consistently showing up with ideas that move things forward. The good news? You don’t have to be loud or flashy to be seen as an innovator. You just have to be intentional,...
info_outlineThere’s a quiet pressure many business owners carry when it comes to content, the feeling that you need to be everywhere, all the time, creating something new for every platform.
It’s exhausting, unrealistic, and completely unnecessary.
You don’t need to split yourself across seven platforms or reinvent the wheel every week. You need a smart, sustainable way to let your ideas travel further. That’s where content repurposing comes in.
In this episode, I’m unpacking how repurposing helps you show up consistently, build visibility, and keep your marketing human without burning out.
Why Repurposing Is the Smart Way to Market
Your Best Ideas Deserve More Than One Moment
Most content is treated like it’s disposable, posted once, then forgotten. But strong ideas shouldn’t disappear after 24 hours. Repurposing extends your thinking's lifespan and allows it to reach people when they’re actually ready to hear it.
Repetition Builds Trust
Your audience doesn’t see everything you post. In fact, most people miss it the first time around. Repeating your message across different formats and platforms isn’t lazy; it’s how ideas become familiar, memorable, and trusted.
Different Platforms, Different Audiences
Your Instagram audience isn’t the same as your LinkedIn or email audience. Repurposing lets you speak to each group in a way that suits them, without starting from scratch every time.
It Lightens the Mental Load
When you repurpose, you stop asking “What do I post today?” and start asking “How do I express this idea today?” That shift alone makes marketing feel lighter and far more sustainable.
A Simple Repurposing Framework That Actually Works
Start with One Core Idea
Choose one idea you genuinely believe in, something you could talk about easily. This becomes your anchor or hero idea for the week.
Then choose your core format. For me, that’s a podcast. For you, it might be a video, a blog, a newsletter, or a workshop. Start where you feel most comfortable, and that’s where your best content will come from.
Break It Into Bite-Sized Pieces
From that one core idea, you can create:
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Short videos focused on one key point
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Social captions with reflections, questions, or stories
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Quote graphics or bold statements
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Behind-the-scenes stories
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A newsletter that expands on the idea
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A blog post or article
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A carousel that teaches or summarises the concept
One idea can become a whole week of content, sometimes more.
Shape the Content for Each Platform
Repurposing isn’t copy-and-paste.
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Short, sharp clips for Reels, Shorts, or TikTok
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Reflective or practical posts for LinkedIn and Facebook
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Deeper dives for blogs, podcasts, or longer videos
The message stays the same. The delivery adapts.
Reuse What’s Already Working
Repurposing isn’t just about new content. Old posts, past workshops, forgotten lives, notes in your phone, all of these are gold. If an idea worked once, it’s worth revisiting and resharing.
Create a Rhythm, Not Chaos
When repurposed content is scheduled into categories and themes, your marketing gains rhythm. Your audience knows what to expect, and you’re no longer scrambling for ideas.
Key Takeaway
You don’t need to be everywhere to be effective. You can appear everywhere by letting one strong idea travel further.
Content repurposing isn’t about doing more, but about making the most of what you’ve already created. When your ideas are allowed to breathe, repeat, and evolve, your marketing becomes clearer, calmer, and far more impactful.
Your Next Step
Choose one idea you’ve already shared, a podcast episode, post, email, or workshop. Ask yourself: How many different ways could I express this idea?
Start small. Repurpose once. Then build from there. That’s how consistency is created without burnout.
Resources to Support Smarter Content Creation
The Ideas, Impact & Marketing Circle
A practical, supportive space where business owners learn how to create content that works harder without doing more. Inside the Circle, we workshop ideas, build content rhythms, and refine repurposing strategies that suit real businesses.
Step away from the noise and into focused creation time. These retreats give you the space and guidance to plan your content, batch ideas, and build a repurposing strategy that supports your business long-term.
Monthly co-working and accountability sessions designed to help you turn ideas into finished content. Perfect for batching, repurposing, and finally using the content you’ve already created.
Join the Business Business Business Community (Free!)
A generous, collaborative space where business owners share ideas, ask questions, and learn from each other’s content strategies in real time.
If you’d like help building a content system that feels light, strategic, and sustainable, let’s map it out together. We’ll look at what you already have and create a repurposing plan that fits your business and energy.
Enjoyed this episode? Share it with a business owner who feels overwhelmed by content creation. And remember, you don’t need more ideas. You just need to let the good ones you already have go further.
Highlights
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00:00 The Myth of Being Everywhere Online
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00:28 The Power of Repurposing Content
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01:34 Common Misconceptions About Repurposing
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02:54 Practical Steps to Repurpose Content
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05:41 Creating Evergreen Content
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07:09 Maximising Reach and Engagement
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08:06 The Sweet Spot of Effective Marketing
Resources Mentioned in the Episode
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MeetEdgar https://snip.ly/meetedgar