Vanity Metrics vs Impact Metrics
Talk with Linda Reed-Enever
It’s easy to get distracted by big numbers in marketing. Likes, views, follower counts and viral moments can look impressive, but they don’t always tell the full story. What really matters is whether your marketing is creating connection, momentum, action, and making an impact for your business. In this episode, I unpack the difference between vanity metrics and impact metrics, and why shifting your focus can completely change how effective your marketing feels and performs. This is about moving away from surface-level wins and towards results that actually support your business growth....
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Maximising Impact Through Content Repurposing
Talk with Linda Reed-Enever
There’s a quiet pressure many business owners carry when it comes to content, the feeling that you need to be everywhere, all the time, creating something new for every platform. It’s exhausting, unrealistic, and completely unnecessary. You don’t need to split yourself across seven platforms or reinvent the wheel every week. You need a smart, sustainable way to let your ideas travel further. That’s where content repurposing comes in. In this episode, I’m unpacking how repurposing helps you show up consistently, build visibility, and keep your marketing human without...
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The “What Do You Do” Question and How to Answer It
Talk with Linda Reed-Enever
It’s amazing how four simple words can throw even the most experienced business owner completely off track. So what do you do? You hear it at networking events, school pick-up, family gatherings, conferences, everywhere, and yet, so many of us freeze, over-explain, or fall back on something vague and forgettable. But this question isn’t a test. It’s an invitation. And when you answer it clearly, simply, and confidently, you open the door to opportunities, referrals, and meaningful conversations. In this episode, I’m breaking down how to create a simple yet impactful answer that...
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Why You Should Be Sharing Your Ideas
Talk with Linda Reed-Enever
Many business owners sit on brilliant ideas for months, even years, because they’re afraid to share them too soon. They worry someone will copy them, they’re not ready, or they need to wait for the “perfect version” to emerge. But here’s the truth I’ve seen again and again as a marketing strategist and business community leader: your ideas can’t create impact if no one knows they exist. Ideas only grow when they’re shared, explored, and allowed to take shape out in the world. Today, I’m diving into why your ideas deserve daylight and what shifts when you stop guarding them...
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Creating Idea-Rich Communities
Talk with Linda Reed-Enever
There’s a big difference between a group and a community, and an even bigger difference between a community and one that’s idea rich. These are the spaces where people feel energised, where ideas bounce around freely, and where members genuinely want to return because something meaningful happens there. Idea-rich communities don’t grow accidentally. They’re shaped with intention by those that create them, guided with care, and fuelled by curiosity, generosity, and shared purpose. In this episode, I’m walking you through how to build communities that think, create, and...
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How to Be a Thought Leader Without the Fluff
Talk with Linda Reed-Enever
“Thought leadership” is one of those terms that’s been used so much it has lost its meaning. Somewhere along the line, it became more about status than service, more about sounding smart than being helpful. Real thought leadership isn’t about jargon or performance. It’s about clarity, courage, and contribution: saying what you mean and helping people. It’s about being brave enough to think for yourself, generous enough to share what you’ve learned, and grounded enough to stay human through it all. In this episode, I’m pulling back the curtain on what genuine thought leadership...
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Spotting Trends Before They Become the Norm
Talk with Linda Reed-Enever
Some business owners have a knack for spotting trends before everyone else catches on. And it’s not luck, but a skill. The ability to see what’s shifting in your industry, what people are craving, and what’s quietly changing before it becomes mainstream can completely change how you position yourself and your business. But here’s the truth: trend-spotting isn’t about chasing every new thing. It’s about listening differently, paying attention to frustration, and being curious enough to notice the patterns that others overlook. In this episode, I’m sharing how to develop that...
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Creating Unique Offers in a Saturated Market
Talk with Linda Reed-Enever
If you’ve ever looked around your industry and thought, “Everyone’s offering the same thing,” you’re not imagining it. Every market has noise, and standing out isn’t about shouting louder. It’s about showing up differently. Being unique doesn’t always mean inventing something brand new. Often, it’s about reimagining what already exists and delivering it in a way that feels distinctly you. In this episode, I’m sharing how to uncover the magic within your existing offers and turn it into something people remember, connect with, and keep coming back for. How to Stand Out...
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My Secret to Staying Inspired in Business
Talk with Linda Reed-Enever
When you create for a living, inspiration can sometimes feel like a moving target. Whether it’s for podcasts, courses, or client projects, there’s this quiet pressure to keep showing up with fresh ideas. But inspiration isn’t magic; it’s consistency. It’s something you can nurture, protect, and make space for. In this episode, I’m sharing how I stay inspired across everything I do as a creator, an educator, and a strategist, and how you can create your own systems for creative flow that actually last. How I Keep Creativity Flowing Start with Curiosity For me, inspiration begins...
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How to Be Seen as an Innovator in Your Industry
Talk with Linda Reed-Enever
When we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn’t limited to billion-dollar ideas or global platforms. True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into opportunities. It’s about bringing fresh thinking into familiar spaces and consistently showing up with ideas that move things forward. The good news? You don’t have to be loud or flashy to be seen as an innovator. You just have to be intentional,...
info_outlineIt’s easy to get distracted by big numbers in marketing. Likes, views, follower counts and viral moments can look impressive, but they don’t always tell the full story. What really matters is whether your marketing is creating connection, momentum, action, and making an impact for your business.
In this episode, I unpack the difference between vanity metrics and impact metrics, and why shifting your focus can completely change how effective your marketing feels and performs. This is about moving away from surface-level wins and towards results that actually support your business growth.
What You’ll Learn in This Episode
Why Vanity Metrics Can Be Misleading
Big numbers can feel validating, but they don’t always translate into enquiries, conversations, or sales. I explain why visibility without movement often creates a false sense of progress.
What Impact Metrics Really Look Like
Impact metrics focus on intent and behaviour. Things like saves, shares, replies, website clicks, email sign-ups, enquiries, bookings, and repeat engagement show that people are actually moving closer to working with you.
How Quiet Content Often Does the Heavy Lifting
Not all valuable content performs loudly. Some of the most effective posts create action behind the scenes, through messages, emails, or private conversations rather than public likes and comments.
How to Shift Your Focus Without Overcomplicating Data
You don’t need to become obsessed with analytics. I share simple ways to let behaviour and feedback guide your content decisions without drowning in numbers.
Why Clarity Beats Popularity Every Time
Content that clearly speaks to the right people and gives them a next step will always outperform content created just for applause.
Key Takeaway
Vanity metrics might look good, but impact metrics are what move your business forward. When you focus on connection, clarity, and meaningful action, your marketing becomes more intentional, more sustainable, and far less emotionally exhausting.
Your Next Step
This week, look at your content through a different lens. Instead of asking “How many likes did this get?”, ask:
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Did this spark a conversation?
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Did someone save or share it?
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Did it lead to an enquiry, click, or sign-up?
Choose one impact metric to focus on and let that guide what you create next.
Resources to Support Impact-Driven Marketing
The Ideas, Impact & Marketing Circle
A practical, supportive space for business owners who want their marketing to lead to real action, not just nice-looking numbers. Inside the Circle, we focus on clarity, connection, and creating content that drives enquiries, conversations, and confident next steps.
Step away from the noise and focus on creating content with intention. These retreats give you the space and guidance to plan messaging that supports impact metrics, refine your positioning, and build content that attracts the right people, not just more views.
Monthly co-working and accountability sessions designed to help you move from ideas to execution. Perfect for working on content that supports your offers, refining calls to action, and making progress on the work that actually grows your business.
If you want help shifting your marketing from surface-level visibility to meaningful impact, let’s talk. We’ll look at what you’re currently tracking, what actually matters for your business, and how to align your content with results that move the needle.
Join the Business Business Business Community (Free!)
A generous, collaborative space where business owners share ideas, ask real questions, and focus on marketing that creates momentum. It’s a place to talk about what’s working, what’s not, and how to measure success beyond vanity metrics.
Enjoyed This Episode? If this episode shifted how you think about your marketing metrics, share it with another business owner who might be chasing numbers instead of impact. And if you start measuring success differently after listening, let me know. I’d genuinely love to hear what changes for you.
When you focus on impact, your marketing stops being something you chase and starts becoming something that works for you.
Highlights
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00:00 Introduction to Vanity Metrics
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00:11 The Difference Between Vanity and Impact Metrics
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00:55 Real-Life Example of Vanity Metrics
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02:22 Shifting Focus to Impact Metrics
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02:31 Practical Steps to Track Impact Metrics
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03:45 Creating Content with Clarity
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04:04 Using Data to Shape Your Strategy
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04:33 Treating Every Interaction as Progress
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04:48 Final Thoughts