Vanity Metrics vs Impact Metrics
Talk with Linda Reed-Enever
It’s easy to get distracted by big numbers in marketing. Likes, views, follower counts and viral moments can look impressive, but they don’t always tell the full story. What really matters is whether your marketing is creating connection, momentum, action, and making an impact for your business. In this episode, I unpack the difference between vanity metrics and impact metrics, and why shifting your focus can completely change how effective your marketing feels and performs. This is about moving away from surface-level wins and towards results that actually support your business growth....
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Maximising Impact Through Content Repurposing
Talk with Linda Reed-Enever
There’s a quiet pressure many business owners carry when it comes to content, the feeling that you need to be everywhere, all the time, creating something new for every platform. It’s exhausting, unrealistic, and completely unnecessary. You don’t need to split yourself across seven platforms or reinvent the wheel every week. You need a smart, sustainable way to let your ideas travel further. That’s where content repurposing comes in. In this episode, I’m unpacking how repurposing helps you show up consistently, build visibility, and keep your marketing human without...
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The “What Do You Do” Question and How to Answer It
Talk with Linda Reed-Enever
It’s amazing how four simple words can throw even the most experienced business owner completely off track. So what do you do? You hear it at networking events, school pick-up, family gatherings, conferences, everywhere, and yet, so many of us freeze, over-explain, or fall back on something vague and forgettable. But this question isn’t a test. It’s an invitation. And when you answer it clearly, simply, and confidently, you open the door to opportunities, referrals, and meaningful conversations. In this episode, I’m breaking down how to create a simple yet impactful answer that...
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Why You Should Be Sharing Your Ideas
Talk with Linda Reed-Enever
Many business owners sit on brilliant ideas for months, even years, because they’re afraid to share them too soon. They worry someone will copy them, they’re not ready, or they need to wait for the “perfect version” to emerge. But here’s the truth I’ve seen again and again as a marketing strategist and business community leader: your ideas can’t create impact if no one knows they exist. Ideas only grow when they’re shared, explored, and allowed to take shape out in the world. Today, I’m diving into why your ideas deserve daylight and what shifts when you stop guarding them...
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Creating Idea-Rich Communities
Talk with Linda Reed-Enever
There’s a big difference between a group and a community, and an even bigger difference between a community and one that’s idea rich. These are the spaces where people feel energised, where ideas bounce around freely, and where members genuinely want to return because something meaningful happens there. Idea-rich communities don’t grow accidentally. They’re shaped with intention by those that create them, guided with care, and fuelled by curiosity, generosity, and shared purpose. In this episode, I’m walking you through how to build communities that think, create, and...
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How to Be a Thought Leader Without the Fluff
Talk with Linda Reed-Enever
“Thought leadership” is one of those terms that’s been used so much it has lost its meaning. Somewhere along the line, it became more about status than service, more about sounding smart than being helpful. Real thought leadership isn’t about jargon or performance. It’s about clarity, courage, and contribution: saying what you mean and helping people. It’s about being brave enough to think for yourself, generous enough to share what you’ve learned, and grounded enough to stay human through it all. In this episode, I’m pulling back the curtain on what genuine thought leadership...
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Spotting Trends Before They Become the Norm
Talk with Linda Reed-Enever
Some business owners have a knack for spotting trends before everyone else catches on. And it’s not luck, but a skill. The ability to see what’s shifting in your industry, what people are craving, and what’s quietly changing before it becomes mainstream can completely change how you position yourself and your business. But here’s the truth: trend-spotting isn’t about chasing every new thing. It’s about listening differently, paying attention to frustration, and being curious enough to notice the patterns that others overlook. In this episode, I’m sharing how to develop that...
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Creating Unique Offers in a Saturated Market
Talk with Linda Reed-Enever
If you’ve ever looked around your industry and thought, “Everyone’s offering the same thing,” you’re not imagining it. Every market has noise, and standing out isn’t about shouting louder. It’s about showing up differently. Being unique doesn’t always mean inventing something brand new. Often, it’s about reimagining what already exists and delivering it in a way that feels distinctly you. In this episode, I’m sharing how to uncover the magic within your existing offers and turn it into something people remember, connect with, and keep coming back for. How to Stand Out...
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My Secret to Staying Inspired in Business
Talk with Linda Reed-Enever
When you create for a living, inspiration can sometimes feel like a moving target. Whether it’s for podcasts, courses, or client projects, there’s this quiet pressure to keep showing up with fresh ideas. But inspiration isn’t magic; it’s consistency. It’s something you can nurture, protect, and make space for. In this episode, I’m sharing how I stay inspired across everything I do as a creator, an educator, and a strategist, and how you can create your own systems for creative flow that actually last. How I Keep Creativity Flowing Start with Curiosity For me, inspiration begins...
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How to Be Seen as an Innovator in Your Industry
Talk with Linda Reed-Enever
When we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn’t limited to billion-dollar ideas or global platforms. True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into opportunities. It’s about bringing fresh thinking into familiar spaces and consistently showing up with ideas that move things forward. The good news? You don’t have to be loud or flashy to be seen as an innovator. You just have to be intentional,...
info_outline“Thought leadership” is one of those terms that’s been used so much it has lost its meaning. Somewhere along the line, it became more about status than service, more about sounding smart than being helpful.
Real thought leadership isn’t about jargon or performance. It’s about clarity, courage, and contribution: saying what you mean and helping people. It’s about being brave enough to think for yourself, generous enough to share what you’ve learned, and grounded enough to stay human through it all.
In this episode, I’m pulling back the curtain on what genuine thought leadership really looks like, and how you can build trust, influence, and impact without pretending to be someone you’re not.
How to Lead with Clarity and Courage
Lead Beside, Not Above
Being a thought leader doesn’t mean standing on a pedestal. It means standing with your audience, sometimes a few steps ahead, sometimes right beside them.
When I began sharing what I was learning in marketing and course creation, I wasn’t trying to lead anyone. I was simply being honest about what worked, what didn’t, and what I was still figuring out. That honesty was what people connected with, even up to this day.
Real leaders don’t act like gurus. They walk with others through the learning process and share their experience along the way.
Replace Buzzwords with Clarity
The fastest way to build trust as a thought leader is to stop being vague. “Add value” and “think outside the box” might sound impressive, but they don’t help anyone unless you explain how.
Real thought leadership turns vague advice into clear, actionable steps. It gives people that “aha!” moment where everything clicks, and that means being specific, transparent, and unafraid to go deep.
Clarity invites connection. And connection builds authority far faster than clever phrasing ever could.
Keep It Human
Credibility doesn’t come from being flawless, but from being real. People want to see that you’re human, passionate, and willing to share the truth, even when it’s messy. If you’re excited about a topic, show it. If something frustrates you, talk about it. Emotion isn’t unprofessional, but the bridge that builds trust.
In a world full of AI-generated posts and overproduced content, your authentic voice is your most powerful differentiator.
Teach What You’re Learning
The best thought leaders don’t only share what they’ve mastered, they share what they’re discovering. When you teach as you learn, you invite your audience into the process, not just the result.
I do this constantly inside the Ideas, Impact & Marketing Circle, testing new tools, exploring new trends, and letting people see the thought process unfold. That transparency helps people grow with you.
Remember: the internet is full of finished products. What’s missing are thinking humans. Be one of them.
Lead with Generosity
True thought leadership is generous, not guarded. It’s about contribution, not competition. When you freely share ideas, credit others, and support your peers, you create a ripple effect of impact.
Communities like Business Business Business thrive because they’re open, welcome different voices, and know that collaboration creates more value than control ever will. You don’t have to give everything away for free, but you do need to share enough to make a difference today. That’s what earns trust and builds lasting influence.
Find Your Signature Idea
Every powerful thought leader has one core idea that anchors their work, a framework, a metaphor, a lens through which they see their industry. For me, it’s the belief that marketing isn’t a funnel, it’s a tree. That one idea shapes everything I create and helps people instantly understand my approach.
What’s your version of that? Find the big idea that represents how you see your world, name it, and repeat it until people recognise it as yours. That’s how authority grows organically.
Stay Grounded in the Work
Being seen as a thought leader is flattering, but it’s easy to get lost in your own headlines. Keep learning, keep experimenting, and keep showing up with humility.
The moment you stop engaging with your craft, your ideas stop evolving. The best thought leaders stay close to the work, curious, open, and always learning.
Key Takeaway
Real thought leadership isn’t about looking clever, it’s about being useful. It’s about thinking deeply, sharing openly, and staying human in a world that rewards polish over purpose. Be the person who speaks with clarity, not jargon. Who teaches through honesty, not hype. That’s the kind of thought leader people trust, follow, and remember.
Your Next Step
Take out a notebook and write down three statements you truly believe about your industry, not the safe, recycled stuff, but the real truths you’d share with a friend.
Pick one and share it publicly this week. Explain why it matters, what shaped your view, and how it helps others see things differently.
That’s thought leadership in its purest form: clarity, courage, and care.
Resources to Help You Lead with Authenticity
The Ideas, Impact & Marketing Circle
Inside the Circle, you’ll find the workshops, templates, and community support to refine your message and develop your unique voice as a leader. It’s where clarity meets consistency, and where your best ideas take shape.
Progress Colouring Tracking Tree
Celebrate your growth and keep track of your progress as you step into leadership. This creative visual tool helps you see the journey unfold, one idea, one milestone, one branch at a time. This is the foundation of my upcoming new book, The Marketing Tree Method.
Join me for an immersive content marketing retreat designed to help you step out of the day-to-day and into full creative focus. These retreats give you the space, support, and strategic guidance to map out campaigns, create content, and build momentum with clarity and confidence.
Join my monthly co-working sessions for accountability and collaboration. These are perfect for refining your message, creating new content, or simply giving yourself space to think, plan, and lead with intention.
Join the Business Business Business Community (Free!)
Connect with a thriving community of business owners and thought leaders who share openly, support generously, and grow together.
If you’re ready to clarify your message and build your thought leadership platform with confidence, let’s map out your next steps together.
Enjoyed this episode? Share it with someone who’s tired of the buzzwords and ready to lead with honesty. And remember, the world doesn’t need more “thought leaders.” It needs clear thinkers who lead with heart. Be one of them.
Highlights
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00:00 Introduction to Thought Leadership
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00:32 Defining Real Thought Leadership
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01:52 Personal Journey and Authenticity
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02:58 The Courage to Be Specific
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04:05 Human Connection in Thought Leadership
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07:01 Generosity Over Grandstanding
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07:57 Signature Ideas and Staying Grounded
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09:19 Actionable Steps for Aspiring Thought Leaders