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Make Your Content Reflect Your True Self

Talk with Linda Reed-Enever

Release Date: 09/11/2025

Spotting Trends Before They Become the Norm show art Spotting Trends Before They Become the Norm

Talk with Linda Reed-Enever

Some business owners have a knack for spotting trends before everyone else catches on. And it’s not luck, but a skill. The ability to see what’s shifting in your industry, what people are craving, and what’s quietly changing before it becomes mainstream can completely change how you position yourself and your business. But here’s the truth: trend-spotting isn’t about chasing every new thing. It’s about listening differently, paying attention to frustration, and being curious enough to notice the patterns that others overlook.  In this episode, I’m sharing how to develop that...

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Creating Unique Offers in a Saturated Market show art Creating Unique Offers in a Saturated Market

Talk with Linda Reed-Enever

If you’ve ever looked around your industry and thought, “Everyone’s offering the same thing,” you’re not imagining it. Every market has noise, and standing out isn’t about shouting louder. It’s about showing up differently. Being unique doesn’t always mean inventing something brand new. Often, it’s about reimagining what already exists and delivering it in a way that feels distinctly you.  In this episode, I’m sharing how to uncover the magic within your existing offers and turn it into something people remember, connect with, and keep coming back for. How to Stand Out...

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My Secret to Staying Inspired in Business show art My Secret to Staying Inspired in Business

Talk with Linda Reed-Enever

When you create for a living, inspiration can sometimes feel like a moving target. Whether it’s for podcasts, courses, or client projects, there’s this quiet pressure to keep showing up with fresh ideas. But inspiration isn’t magic; it’s consistency. It’s something you can nurture, protect, and make space for. In this episode, I’m sharing how I stay inspired across everything I do as a creator, an educator, and a strategist, and how you can create your own systems for creative flow that actually last. How I Keep Creativity Flowing Start with Curiosity For me, inspiration begins...

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How to Be Seen as an Innovator in Your Industry show art How to Be Seen as an Innovator in Your Industry

Talk with Linda Reed-Enever

When we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn’t limited to billion-dollar ideas or global platforms. True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into opportunities. It’s about bringing fresh thinking into familiar spaces and consistently showing up with ideas that move things forward. The good news? You don’t have to be loud or flashy to be seen as an innovator. You just have to be intentional,...

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Why Creative Thinking Is Not Just for Designers show art Why Creative Thinking Is Not Just for Designers

Talk with Linda Reed-Enever

When most people hear the word creative, they picture designers, artists, or the ones with colour palettes, clever fonts, and mood boards. But creativity in business goes far beyond visuals. It’s about how we approach challenges, how we spot opportunities, and how we keep our business evolving. Creativity is a skill every business owner can build. And when you strengthen it, you unlock new ways to solve problems, connect with customers, and stay ahead of change. In this episode, we’ll explore how creative thinking shows up in everyday business and how you can start flexing your own...

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Creative Cross Pollination and Borrowing Brilliance from Other Industries show art Creative Cross Pollination and Borrowing Brilliance from Other Industries

Talk with Linda Reed-Enever

Have you ever had one of those lightbulb moments sparked by something completely unrelated to your field? Maybe a café’s reward system gave you an idea for keeping clients engaged, or a podcast on a totally different topic triggered a clever improvement in your business.

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How I Come Up With Content Ideas show art How I Come Up With Content Ideas

Talk with Linda Reed-Enever

If I had 5 cents for every time someone asked me how I come up with content ideas, I'd have an income stream all of its own. The truth is, the most powerful content isn't created by sitting at your desk trying to produce something perfect. It comes from being curious about what's already happening in your business and in your customers' lives each day.

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The Power of a Good Idea and What to Do With It show art The Power of a Good Idea and What to Do With It

Talk with Linda Reed-Enever

We've all had them, those brilliant flashes of inspiration that feel like they could change everything. But here's what I've learnt after working with hundreds of business owners: having a good idea is only about 5% of the journey. The real magic happens in what we do next.

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The Business Lessons I Wish I Had Learned Sooner show art The Business Lessons I Wish I Had Learned Sooner

Talk with Linda Reed-Enever

Business doesn’t come with a rulebook, but oh, how I wish it did sometimes. In this episode, I’m opening up and sharing four lessons I really wish I’d learned earlier in my business journey. These aren’t the glossy textbook tips. These are the kind that come with late nights, tough calls, and a lot of hindsight.

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The Realities of Being a Multi-Passionate Entrepreneur show art The Realities of Being a Multi-Passionate Entrepreneur

Talk with Linda Reed-Enever

If you’re someone with more ideas than hours in the day, who doesn’t quite fit into one tidy box, then you’ll feel right at home in this episode. I’m pulling back the curtain on what it’s really like to be a multi-passionate entrepreneur, why it’s both a blessing and a challenge, and how I’ve learned to manage the mess and magic of it all.

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More Episodes
There’s a big difference between creating content that ticks a box and creating content that feels like you. The kind of content that sparks connection, gets your audience nodding along, and positions you as the person they want to work with. In this episode of Talk, I’m diving into what it really takes to create content that reflects who you are, content that connects, converts, and feels good to post. You don’t have to follow every trending reel or tip list to succeed. You just have to show up as you. If you’ve ever felt overwhelmed by “shoulds” in content creation, this one’s for you. What You’ll Learn in This Episode Why Creating Authentic Content Matters We explore why content that doesn’t feel like you chips away at your confidence and connection, and how to shift back to a strategy that reflects your values and voice. How to Anchor Your Message Your message is the foundation of every piece of content. I share how to anchor your content with what you stand for, what you stand against, and the feeling you want your audience to walk away with. Using Prompts That Spark Real Engagement Ditch the generic content. I share my favourite content cue prompts from my Marketing Deck, like “I remember the moment when…” and “Here’s what I wish someone told me when…” to help you create posts with personality. Create in Flow, Not in Force We talk about the importance of creating content when you’re energised, in flow, and inspired, and how to use music, blocks of time, or batching to make it happen more often. Keep the Human in Your Content Let’s stop editing out the very things that make us relatable. You’ll hear why it’s okay to share behind-the-scenes moments, a messy desk, or a real-life story. That’s the stuff that makes people connect. Start With What You Have Tech should never be a barrier. Whether it’s Canva, your smartphone, or a simple free tool, what matters most is starting with what you’ve got and growing as you go. Key Takeaway Your best content is the kind that sounds like you. When you show up with honesty, relatability, and heart, your audience connects, and your content strategy becomes a whole lot more sustainable. Action Step Choose one post this week that feels like you. Use a prompt from this episode, skip the polish, and share a story, lesson, or moment that brings your audience closer to you. Ready to Get Support? If you’re nodding along thinking, “This is the content strategy I’ve been missing,” here’s where to start: - Join the Business Business Business community (free!) - Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming - Or book a 1:1 discovery call with me, and let’s bring your system and content ideas to life Enjoyed this episode? Let me know what kind of story or message you’re planning to share next. I’d love to hear how you’re leaning into your own voice and content that feels good to create. Highlights 00:00 Creating Authentic Content 00:43 The Pitfalls of Following Trends 01:16 The Importance of Resonating with Your Audience 02:32 Tips for Engaging Content Creation 03:03 Anchoring Your Message 03:35 Using Sparks to Ignite Engagement 04:25 Creating Content in the Flow 05:03 Embracing Humanity in Your Content 05:48 Starting from Where You Are 06:27 Honesty and Connection with Your Audience 07:04 Support and Community Resources Mentioned in the Podcast Marketing Decks https://www.enevergroup.com.au/product/marketing-deck-bundle/ Canva http://snip.ly/canva30pro