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Growing Your Marketing Tree for Lasting Impact

Talk with Linda Reed-Enever

Release Date: 07/10/2025

Spotting Trends Before They Become the Norm show art Spotting Trends Before They Become the Norm

Talk with Linda Reed-Enever

Some business owners have a knack for spotting trends before everyone else catches on. And it’s not luck, but a skill. The ability to see what’s shifting in your industry, what people are craving, and what’s quietly changing before it becomes mainstream can completely change how you position yourself and your business. But here’s the truth: trend-spotting isn’t about chasing every new thing. It’s about listening differently, paying attention to frustration, and being curious enough to notice the patterns that others overlook.  In this episode, I’m sharing how to develop that...

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Creating Unique Offers in a Saturated Market show art Creating Unique Offers in a Saturated Market

Talk with Linda Reed-Enever

If you’ve ever looked around your industry and thought, “Everyone’s offering the same thing,” you’re not imagining it. Every market has noise, and standing out isn’t about shouting louder. It’s about showing up differently. Being unique doesn’t always mean inventing something brand new. Often, it’s about reimagining what already exists and delivering it in a way that feels distinctly you.  In this episode, I’m sharing how to uncover the magic within your existing offers and turn it into something people remember, connect with, and keep coming back for. How to Stand Out...

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My Secret to Staying Inspired in Business show art My Secret to Staying Inspired in Business

Talk with Linda Reed-Enever

When you create for a living, inspiration can sometimes feel like a moving target. Whether it’s for podcasts, courses, or client projects, there’s this quiet pressure to keep showing up with fresh ideas. But inspiration isn’t magic; it’s consistency. It’s something you can nurture, protect, and make space for. In this episode, I’m sharing how I stay inspired across everything I do as a creator, an educator, and a strategist, and how you can create your own systems for creative flow that actually last. How I Keep Creativity Flowing Start with Curiosity For me, inspiration begins...

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How to Be Seen as an Innovator in Your Industry show art How to Be Seen as an Innovator in Your Industry

Talk with Linda Reed-Enever

When we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn’t limited to billion-dollar ideas or global platforms. True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into opportunities. It’s about bringing fresh thinking into familiar spaces and consistently showing up with ideas that move things forward. The good news? You don’t have to be loud or flashy to be seen as an innovator. You just have to be intentional,...

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Why Creative Thinking Is Not Just for Designers show art Why Creative Thinking Is Not Just for Designers

Talk with Linda Reed-Enever

When most people hear the word creative, they picture designers, artists, or the ones with colour palettes, clever fonts, and mood boards. But creativity in business goes far beyond visuals. It’s about how we approach challenges, how we spot opportunities, and how we keep our business evolving. Creativity is a skill every business owner can build. And when you strengthen it, you unlock new ways to solve problems, connect with customers, and stay ahead of change. In this episode, we’ll explore how creative thinking shows up in everyday business and how you can start flexing your own...

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Creative Cross Pollination and Borrowing Brilliance from Other Industries show art Creative Cross Pollination and Borrowing Brilliance from Other Industries

Talk with Linda Reed-Enever

Have you ever had one of those lightbulb moments sparked by something completely unrelated to your field? Maybe a café’s reward system gave you an idea for keeping clients engaged, or a podcast on a totally different topic triggered a clever improvement in your business.

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How I Come Up With Content Ideas show art How I Come Up With Content Ideas

Talk with Linda Reed-Enever

If I had 5 cents for every time someone asked me how I come up with content ideas, I'd have an income stream all of its own. The truth is, the most powerful content isn't created by sitting at your desk trying to produce something perfect. It comes from being curious about what's already happening in your business and in your customers' lives each day.

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The Power of a Good Idea and What to Do With It show art The Power of a Good Idea and What to Do With It

Talk with Linda Reed-Enever

We've all had them, those brilliant flashes of inspiration that feel like they could change everything. But here's what I've learnt after working with hundreds of business owners: having a good idea is only about 5% of the journey. The real magic happens in what we do next.

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The Business Lessons I Wish I Had Learned Sooner show art The Business Lessons I Wish I Had Learned Sooner

Talk with Linda Reed-Enever

Business doesn’t come with a rulebook, but oh, how I wish it did sometimes. In this episode, I’m opening up and sharing four lessons I really wish I’d learned earlier in my business journey. These aren’t the glossy textbook tips. These are the kind that come with late nights, tough calls, and a lot of hindsight.

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The Realities of Being a Multi-Passionate Entrepreneur show art The Realities of Being a Multi-Passionate Entrepreneur

Talk with Linda Reed-Enever

If you’re someone with more ideas than hours in the day, who doesn’t quite fit into one tidy box, then you’ll feel right at home in this episode. I’m pulling back the curtain on what it’s really like to be a multi-passionate entrepreneur, why it’s both a blessing and a challenge, and how I’ve learned to manage the mess and magic of it all.

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More Episodes
Sustainable marketing is your business’s true growth strategy. In this Talk episode, I share the Marketing Tree concept I use to help business owners create long-term impact. You’ll discover how strong roots, a steady trunk, and intentional branches lead to fruit you can count on, without burning out or chasing every shiny object. This one’s for you if you’re ready to slow down, build with purpose, and finally feel confident that your marketing is working with you, not against you. What You'll Learn in This Episode The Marketing Tree Framework Marketing is like a tree. It grows with time, care and the right conditions. In this episode, I break it down into four key parts: - Roots (your brand values, voice and message) - Trunk (your core marketing strategies) - Branches (your content channels) - Leaves and fruit (your results) Each part plays a vital role in building marketing that’s intentional, effective and built to last. Why Foundations Matter More Than Trends You’ll hear why chasing the next viral moment won’t serve your business long term, and why a deep, clear foundation creates resilience. When your roots are strong, one slow month or a social media change won’t knock your entire strategy down. Your Simple Marketing Tree Action Plan We’ll walk through how to: - Define your brand roots - Focus on 2–3 consistent core strategies - Grow intentional branches to reach the right audience - Nourish your tree regularly through content and engagement - Celebrate every leaf and fruit along the way You’ll also hear practical examples and prompts to help you reflect, adjust and grow at your own pace. Key Takeaway Marketing is not about rushing. It’s about nurturing. A tree doesn’t grow overnight, and neither does a strong, sustainable marketing strategy. With the right focus and systems, your marketing can grow into something that consistently supports and fuels your business. Action Step Take time to assess your marketing tree: - What are your current roots? - Is your trunk stable and consistent? - Which branches are serving you well, and which need pruning? - How are you nourishing your tree, and are you celebrating the results? Choose one area to improve or strengthen this week. Ready to Get Support? If you’re ready to plant, grow and harvest your own marketing tree, here’s where to start: - Join the Business Business Business community (free!) https://www.facebook.com/groups/BusinessBusinessBusiness/ - Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming https://enevergroup.thinkific.com/bundles/MarketingCircle - Or book a 1:1 discovery call with me and let’s bring your course idea to life https://www.enevergroup.com.au/booking-linda/ Loved this episode? Share your biggest takeaway, or tag me when you plant your first marketing tree. Let’s grow your impact, together. Highlights 00:00 Introduction to Marketing Trees 01:10 The Roots: Building a Strong Foundation 02:17 The Trunk: Core Marketing Strategies 03:03 The Branches: Expanding Your Reach 04:08 The Leaves and Fruits: Measuring Success 04:54 Why a Marketing Tree? 06:52 Action Plan: Growing Your Marketing Tree 09:33 Conclusion and Invitation Resources Mentioned in the Podcast Progress Tracking Tree: Track Your Goals and Celebrate Your Journey https://academy.enevergroup.com.au/courses/progress-colouring-tracking-trees-tracking-growth-in-business