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Mistakes Course Creators Make and How to Not Make Them

Talk with Linda Reed-Enever

Release Date: 05/08/2025

Spotting Trends Before They Become the Norm show art Spotting Trends Before They Become the Norm

Talk with Linda Reed-Enever

Some business owners have a knack for spotting trends before everyone else catches on. And it’s not luck, but a skill. The ability to see what’s shifting in your industry, what people are craving, and what’s quietly changing before it becomes mainstream can completely change how you position yourself and your business. But here’s the truth: trend-spotting isn’t about chasing every new thing. It’s about listening differently, paying attention to frustration, and being curious enough to notice the patterns that others overlook.  In this episode, I’m sharing how to develop that...

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Creating Unique Offers in a Saturated Market show art Creating Unique Offers in a Saturated Market

Talk with Linda Reed-Enever

If you’ve ever looked around your industry and thought, “Everyone’s offering the same thing,” you’re not imagining it. Every market has noise, and standing out isn’t about shouting louder. It’s about showing up differently. Being unique doesn’t always mean inventing something brand new. Often, it’s about reimagining what already exists and delivering it in a way that feels distinctly you.  In this episode, I’m sharing how to uncover the magic within your existing offers and turn it into something people remember, connect with, and keep coming back for. How to Stand Out...

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My Secret to Staying Inspired in Business show art My Secret to Staying Inspired in Business

Talk with Linda Reed-Enever

When you create for a living, inspiration can sometimes feel like a moving target. Whether it’s for podcasts, courses, or client projects, there’s this quiet pressure to keep showing up with fresh ideas. But inspiration isn’t magic; it’s consistency. It’s something you can nurture, protect, and make space for. In this episode, I’m sharing how I stay inspired across everything I do as a creator, an educator, and a strategist, and how you can create your own systems for creative flow that actually last. How I Keep Creativity Flowing Start with Curiosity For me, inspiration begins...

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How to Be Seen as an Innovator in Your Industry show art How to Be Seen as an Innovator in Your Industry

Talk with Linda Reed-Enever

When we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn’t limited to billion-dollar ideas or global platforms. True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into opportunities. It’s about bringing fresh thinking into familiar spaces and consistently showing up with ideas that move things forward. The good news? You don’t have to be loud or flashy to be seen as an innovator. You just have to be intentional,...

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Why Creative Thinking Is Not Just for Designers show art Why Creative Thinking Is Not Just for Designers

Talk with Linda Reed-Enever

When most people hear the word creative, they picture designers, artists, or the ones with colour palettes, clever fonts, and mood boards. But creativity in business goes far beyond visuals. It’s about how we approach challenges, how we spot opportunities, and how we keep our business evolving. Creativity is a skill every business owner can build. And when you strengthen it, you unlock new ways to solve problems, connect with customers, and stay ahead of change. In this episode, we’ll explore how creative thinking shows up in everyday business and how you can start flexing your own...

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Creative Cross Pollination and Borrowing Brilliance from Other Industries show art Creative Cross Pollination and Borrowing Brilliance from Other Industries

Talk with Linda Reed-Enever

Have you ever had one of those lightbulb moments sparked by something completely unrelated to your field? Maybe a café’s reward system gave you an idea for keeping clients engaged, or a podcast on a totally different topic triggered a clever improvement in your business.

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How I Come Up With Content Ideas show art How I Come Up With Content Ideas

Talk with Linda Reed-Enever

If I had 5 cents for every time someone asked me how I come up with content ideas, I'd have an income stream all of its own. The truth is, the most powerful content isn't created by sitting at your desk trying to produce something perfect. It comes from being curious about what's already happening in your business and in your customers' lives each day.

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The Power of a Good Idea and What to Do With It show art The Power of a Good Idea and What to Do With It

Talk with Linda Reed-Enever

We've all had them, those brilliant flashes of inspiration that feel like they could change everything. But here's what I've learnt after working with hundreds of business owners: having a good idea is only about 5% of the journey. The real magic happens in what we do next.

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The Business Lessons I Wish I Had Learned Sooner show art The Business Lessons I Wish I Had Learned Sooner

Talk with Linda Reed-Enever

Business doesn’t come with a rulebook, but oh, how I wish it did sometimes. In this episode, I’m opening up and sharing four lessons I really wish I’d learned earlier in my business journey. These aren’t the glossy textbook tips. These are the kind that come with late nights, tough calls, and a lot of hindsight.

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The Realities of Being a Multi-Passionate Entrepreneur show art The Realities of Being a Multi-Passionate Entrepreneur

Talk with Linda Reed-Enever

If you’re someone with more ideas than hours in the day, who doesn’t quite fit into one tidy box, then you’ll feel right at home in this episode. I’m pulling back the curtain on what it’s really like to be a multi-passionate entrepreneur, why it’s both a blessing and a challenge, and how I’ve learned to manage the mess and magic of it all.

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More Episodes
So you're thinking of creating a course, or maybe you've just launched one and you're wondering why it’s not quite hitting the mark. You’re not alone. Course creation is powerful, profitable, and incredibly rewarding… when it’s done right. In this episode, I’m diving into the top 10 mistakes I see course creators make time and time again. These are the ones that can trip us up, slow us down, and sabotage even the best of intentions. The good news is they’re totally avoidable. Grab a cuppa and your notebook because we’re covering the must-knows that will help you create a course that actually connects, teaches, and transforms. These are the top 10 Mistakes we see Course Creators Make Why not defining your target audience can derail your course from the start (And how to get crystal clear on exactly who your course is for) The importance of clear learning objectives Because content without direction equals overwhelm for you and your learners How to plan your course like a journey From module mapping to lesson structure, we look at how to build a strong foundation Why engagement isn’t optional Your course isn’t a textbook. Mixing up delivery styles matters, and so does community The hard truth about course promotion Creating the course is only part of the job. Marketing it is a whole other beast Offering support that suits different learner types Why having a community or support pathway can be the difference between completion and abandonment Keeping your course content relevant What worked a year ago might not work today. Here’s how I review and refresh The danger of skipping the testing phase Beta testers are gold. Don’t launch without them Underestimating the time it takes There’s no such thing as truly passive income. Let’s talk about batching, planning, and space to create Getting the balance of value right More content isn’t always better. Transformation is the goal, not information overload Creating a course is never about being perfect. It’s about being purposeful. When we get clear on who it’s for, what they’ll achieve, and how we’ll support them through it, we’re setting everyone up for success. If you’re looking to create your own course, I dive into these strategies inside the Course Creators Guideboo, and we explore them in even more depth inside The Ideas, Impact & Marketing Circle, where we build, refine, and bring ideas to life together. And if you’ve made one or more of these mistakes, don’t stress. We’ve all been there. You’ve got this. If this episode helped you, I’d love for you to subscribe, leave a review, or share it with another course creator who needs it. And of course, if you’re ready to bring your course idea to life, come join us inside the Circle. Highlights 00:00 Why Your Course Isn't Hitting the Mark 00:52 Mistake #1: Not Defining the Target Audience 02:22 Mistake #2: No Clear Learning Objectives 03:20 Mistake #3: Poor Planning and Structure 04:16 Mistake #4: Forgetting to Be Engaging 06:19 Mistake #5: Not Promoting the Course Properly 08:05 Mistake #6: Not Offering Ongoing Support 10:00 Mistake #7: Not Updating or Improving the Course 11:20 Mistake #8: Not Testing Before Launch 12:31 Mistake #9: Underestimating the Work Involved 13:54 Mistake #10: Not Offering Enough or Offering Too Much Value 15:13 Setting Yourself and Your Learners Up for Success Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle Course Creators Guidebook https://www.enevergroup.com.au/product/the-course-creators-circle-course-creation-guidebook-create-that-course/ Interact Quiz Maker https://snip.ly/interactquizmaker Wobo https://snip.ly/woboeg MeetEdgar https://snip.ly/meetedgar MailerLite https://snip.ly/mailerliteeg