Why Creative Thinking Is Not Just for Designers
Release Date: 10/23/2025
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Why Creative Thinking Is Not Just for Designers
Talk with Linda Reed-Enever
When most people hear the word creative, they picture designers, artists, or the ones with colour palettes, clever fonts, and mood boards. But creativity in business goes far beyond visuals. It’s about how we approach challenges, how we spot opportunities, and how we keep our business evolving. Creativity is a skill every business owner can build. And when you strengthen it, you unlock new ways to solve problems, connect with customers, and stay ahead of change. In this episode, we’ll explore how creative thinking shows up in everyday business and how you can start flexing your own...
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Creative Cross Pollination and Borrowing Brilliance from Other Industries
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The Power of a Good Idea and What to Do With It
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The Realities of Being a Multi-Passionate Entrepreneur
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info_outlineWhen most people hear the word creative, they picture designers, artists, or the ones with colour palettes, clever fonts, and mood boards. But creativity in business goes far beyond visuals.
It’s about how we approach challenges, how we spot opportunities, and how we keep our business evolving. Creativity is a skill every business owner can build. And when you strengthen it, you unlock new ways to solve problems, connect with customers, and stay ahead of change.
In this episode, we’ll explore how creative thinking shows up in everyday business and how you can start flexing your own creative muscle.
How to Tap into Creativity in Business
Creativity Is About What’s Possible, Not Pretty
Creativity isn’t just about design; it’s about discovery. It’s what happens when you look at a challenge and find a new way through it. Every time you reimagine a service, streamline a process, or turn feedback into innovation, that’s creativity in action.
Think of it as problem-solving with imagination. It’s connecting dots that others might not see. And that ability to think differently is one of the biggest assets you can bring to your business. Especially in the age of AI, your creativity is what sets you apart.
Ask Better Questions
The most creative breakthroughs often begin with simple, curious questions:
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What if we tried it another way?
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How could we make this easier?
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What would delight our customers?
These are practical prompts that open new pathways. One of my clients, for instance, replaced a standard re-engagement campaign with a “thank-you month,” surprising loyal clients with bonuses and shoutouts. Retention doubled, not because of a fancy marketing trick, but because of a creative shift in thinking.
Create the Right Environment for Ideas
Creativity doesn’t thrive under pressure. Giving yourself and your team space to pause, reflect, and play with ideas can be the spark that leads to your next breakthrough.
Go for a walk, change your environment, and surround yourself with people who think differently from you. When everyone in the room agrees, creativity has usually left the building. Make room for conversation, curiosity, and even a bit of challenge. That’s where the best ideas emerge.
From Ideas to Action
Creative thinking is only powerful when it’s acted upon. Once you’ve gathered ideas, start small. Choose one area of your business and brainstorm a few creative tweaks. Then, test them.
Creativity isn’t about getting it perfect on the first go. It’s about being brave enough to experiment, to see what works, and to learn from what doesn’t.
Key Takeaway
Creativity isn’t a gift reserved for a select few, it’s a habit anyone can practice. When you give yourself permission to think differently, question assumptions, and test new ideas, creativity becomes one of your most practical business tools.
Action Steps to Take
Pick one challenge in your business this week and ask yourself:
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What’s another way I could approach this?
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Who outside my industry is solving a similar problem differently?
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What would this look like if it were simple?
Choose one idea that feels promising, put it into action, and observe the results. Every creative step builds your confidence, and over time, creative thinking becomes second nature.
Resources to Bring Creative Thinking to Life
The Ideas, Impact & Marketing Circle
Join a community of business owners who are learning to plan, market, and innovate with confidence. You’ll find resources, live sessions, and templates to help you turn fresh ideas into meaningful strategies with the support to keep going when things get busy.
Get It Done Together
Join my monthly co-working and accountability sessions, a welcoming space to focus, take action, and make real progress alongside other business owners.
Join the Business Business Business Community
Be part of a thriving community of entrepreneurs sharing insights, experiences, and support.
Book a 1:1 Discovery Call
If you’re ready to bring more creativity and clarity into your business strategy, let’s chat. Together, we’ll identify fresh ideas, find practical next steps, and create a plan that plays to your strengths.
Enjoyed this episode? Share it with another business owner who could use a spark of creativity. And if you put any of these ideas into practice, reach out on social media, I’d love to hear what worked for you.
Creativity isn’t about art supplies or design flair. It’s about curiosity, courage, and the willingness to explore new possibilities. You already have it and now it’s time to use it.
Highlights
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00:00 Introduction to Creativity in Business
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00:57 Debunking Myths About Creativity
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01:45 Practical Applications of Creative Thinking
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02:41 Creating a Creative Environment
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03:46 Executing Creative Ideas
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04:45 Encouragement to Practice Creativity
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05:35 Action Steps to Take