Why Creative Thinking Is Not Just for Designers
Release Date: 10/23/2025
Vanity Metrics vs Impact Metrics
Talk with Linda Reed-Enever
It’s easy to get distracted by big numbers in marketing. Likes, views, follower counts and viral moments can look impressive, but they don’t always tell the full story. What really matters is whether your marketing is creating connection, momentum, action, and making an impact for your business. In this episode, I unpack the difference between vanity metrics and impact metrics, and why shifting your focus can completely change how effective your marketing feels and performs. This is about moving away from surface-level wins and towards results that actually support your business growth....
info_outline
Maximising Impact Through Content Repurposing
Talk with Linda Reed-Enever
There’s a quiet pressure many business owners carry when it comes to content, the feeling that you need to be everywhere, all the time, creating something new for every platform. It’s exhausting, unrealistic, and completely unnecessary. You don’t need to split yourself across seven platforms or reinvent the wheel every week. You need a smart, sustainable way to let your ideas travel further. That’s where content repurposing comes in. In this episode, I’m unpacking how repurposing helps you show up consistently, build visibility, and keep your marketing human without...
info_outline
The “What Do You Do” Question and How to Answer It
Talk with Linda Reed-Enever
It’s amazing how four simple words can throw even the most experienced business owner completely off track. So what do you do? You hear it at networking events, school pick-up, family gatherings, conferences, everywhere, and yet, so many of us freeze, over-explain, or fall back on something vague and forgettable. But this question isn’t a test. It’s an invitation. And when you answer it clearly, simply, and confidently, you open the door to opportunities, referrals, and meaningful conversations. In this episode, I’m breaking down how to create a simple yet impactful answer that...
info_outline
Why You Should Be Sharing Your Ideas
Talk with Linda Reed-Enever
Many business owners sit on brilliant ideas for months, even years, because they’re afraid to share them too soon. They worry someone will copy them, they’re not ready, or they need to wait for the “perfect version” to emerge. But here’s the truth I’ve seen again and again as a marketing strategist and business community leader: your ideas can’t create impact if no one knows they exist. Ideas only grow when they’re shared, explored, and allowed to take shape out in the world. Today, I’m diving into why your ideas deserve daylight and what shifts when you stop guarding them...
info_outline
Creating Idea-Rich Communities
Talk with Linda Reed-Enever
There’s a big difference between a group and a community, and an even bigger difference between a community and one that’s idea rich. These are the spaces where people feel energised, where ideas bounce around freely, and where members genuinely want to return because something meaningful happens there. Idea-rich communities don’t grow accidentally. They’re shaped with intention by those that create them, guided with care, and fuelled by curiosity, generosity, and shared purpose. In this episode, I’m walking you through how to build communities that think, create, and...
info_outline
How to Be a Thought Leader Without the Fluff
Talk with Linda Reed-Enever
“Thought leadership” is one of those terms that’s been used so much it has lost its meaning. Somewhere along the line, it became more about status than service, more about sounding smart than being helpful. Real thought leadership isn’t about jargon or performance. It’s about clarity, courage, and contribution: saying what you mean and helping people. It’s about being brave enough to think for yourself, generous enough to share what you’ve learned, and grounded enough to stay human through it all. In this episode, I’m pulling back the curtain on what genuine thought leadership...
info_outline
Spotting Trends Before They Become the Norm
Talk with Linda Reed-Enever
Some business owners have a knack for spotting trends before everyone else catches on. And it’s not luck, but a skill. The ability to see what’s shifting in your industry, what people are craving, and what’s quietly changing before it becomes mainstream can completely change how you position yourself and your business. But here’s the truth: trend-spotting isn’t about chasing every new thing. It’s about listening differently, paying attention to frustration, and being curious enough to notice the patterns that others overlook. In this episode, I’m sharing how to develop that...
info_outline
Creating Unique Offers in a Saturated Market
Talk with Linda Reed-Enever
If you’ve ever looked around your industry and thought, “Everyone’s offering the same thing,” you’re not imagining it. Every market has noise, and standing out isn’t about shouting louder. It’s about showing up differently. Being unique doesn’t always mean inventing something brand new. Often, it’s about reimagining what already exists and delivering it in a way that feels distinctly you. In this episode, I’m sharing how to uncover the magic within your existing offers and turn it into something people remember, connect with, and keep coming back for. How to Stand Out...
info_outline
My Secret to Staying Inspired in Business
Talk with Linda Reed-Enever
When you create for a living, inspiration can sometimes feel like a moving target. Whether it’s for podcasts, courses, or client projects, there’s this quiet pressure to keep showing up with fresh ideas. But inspiration isn’t magic; it’s consistency. It’s something you can nurture, protect, and make space for. In this episode, I’m sharing how I stay inspired across everything I do as a creator, an educator, and a strategist, and how you can create your own systems for creative flow that actually last. How I Keep Creativity Flowing Start with Curiosity For me, inspiration begins...
info_outline
How to Be Seen as an Innovator in Your Industry
Talk with Linda Reed-Enever
When we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn’t limited to billion-dollar ideas or global platforms. True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into opportunities. It’s about bringing fresh thinking into familiar spaces and consistently showing up with ideas that move things forward. The good news? You don’t have to be loud or flashy to be seen as an innovator. You just have to be intentional,...
info_outlineWhen most people hear the word creative, they picture designers, artists, or the ones with colour palettes, clever fonts, and mood boards. But creativity in business goes far beyond visuals.
It’s about how we approach challenges, how we spot opportunities, and how we keep our business evolving. Creativity is a skill every business owner can build. And when you strengthen it, you unlock new ways to solve problems, connect with customers, and stay ahead of change.
In this episode, we’ll explore how creative thinking shows up in everyday business and how you can start flexing your own creative muscle.
How to Tap into Creativity in Business
Creativity Is About What’s Possible, Not Pretty
Creativity isn’t just about design; it’s about discovery. It’s what happens when you look at a challenge and find a new way through it. Every time you reimagine a service, streamline a process, or turn feedback into innovation, that’s creativity in action.
Think of it as problem-solving with imagination. It’s connecting dots that others might not see. And that ability to think differently is one of the biggest assets you can bring to your business. Especially in the age of AI, your creativity is what sets you apart.
Ask Better Questions
The most creative breakthroughs often begin with simple, curious questions:
-
What if we tried it another way?
-
How could we make this easier?
-
What would delight our customers?
These are practical prompts that open new pathways. One of my clients, for instance, replaced a standard re-engagement campaign with a “thank-you month,” surprising loyal clients with bonuses and shoutouts. Retention doubled, not because of a fancy marketing trick, but because of a creative shift in thinking.
Create the Right Environment for Ideas
Creativity doesn’t thrive under pressure. Giving yourself and your team space to pause, reflect, and play with ideas can be the spark that leads to your next breakthrough.
Go for a walk, change your environment, and surround yourself with people who think differently from you. When everyone in the room agrees, creativity has usually left the building. Make room for conversation, curiosity, and even a bit of challenge. That’s where the best ideas emerge.
From Ideas to Action
Creative thinking is only powerful when it’s acted upon. Once you’ve gathered ideas, start small. Choose one area of your business and brainstorm a few creative tweaks. Then, test them.
Creativity isn’t about getting it perfect on the first go. It’s about being brave enough to experiment, to see what works, and to learn from what doesn’t.
Key Takeaway
Creativity isn’t a gift reserved for a select few, it’s a habit anyone can practice. When you give yourself permission to think differently, question assumptions, and test new ideas, creativity becomes one of your most practical business tools.
Action Steps to Take
Pick one challenge in your business this week and ask yourself:
-
What’s another way I could approach this?
-
Who outside my industry is solving a similar problem differently?
-
What would this look like if it were simple?
Choose one idea that feels promising, put it into action, and observe the results. Every creative step builds your confidence, and over time, creative thinking becomes second nature.
Resources to Bring Creative Thinking to Life
The Ideas, Impact & Marketing Circle
Join a community of business owners who are learning to plan, market, and innovate with confidence. You’ll find resources, live sessions, and templates to help you turn fresh ideas into meaningful strategies with the support to keep going when things get busy.
Get It Done Together
Join my monthly co-working and accountability sessions, a welcoming space to focus, take action, and make real progress alongside other business owners.
Join the Business Business Business Community
Be part of a thriving community of entrepreneurs sharing insights, experiences, and support.
Book a 1:1 Discovery Call
If you’re ready to bring more creativity and clarity into your business strategy, let’s chat. Together, we’ll identify fresh ideas, find practical next steps, and create a plan that plays to your strengths.
Enjoyed this episode? Share it with another business owner who could use a spark of creativity. And if you put any of these ideas into practice, reach out on social media, I’d love to hear what worked for you.
Creativity isn’t about art supplies or design flair. It’s about curiosity, courage, and the willingness to explore new possibilities. You already have it and now it’s time to use it.
Highlights
-
00:00 Introduction to Creativity in Business
-
00:57 Debunking Myths About Creativity
-
01:45 Practical Applications of Creative Thinking
-
02:41 Creating a Creative Environment
-
03:46 Executing Creative Ideas
-
04:45 Encouragement to Practice Creativity
-
05:35 Action Steps to Take