Who do you actually want to work with (and can help the very most)
Start Your Career Coaching Business
Release Date: 01/17/2019
Start Your Career Coaching Business
On Wednesday, April 3, we did a special training called “Creating a Profitable and Flexible Coaching Practice: The Top 3 Mistakes New Coaches Make and How to Avoid Them”.
info_outlineStart Your Career Coaching Business
This is Become a Career Coach: An Audio Guide to Creating a full time coaching business.
info_outlineStart Your Career Coaching Business
There’s this secret to business success. Only it’s not really a secret.
info_outlineStart Your Career Coaching Business
We tend to think about an offer as the “stuff” we are giving them OR the time we are spending with them.
info_outlineStart Your Career Coaching Business
Most coaches that want to have a “digital presence” want to jump right into this piece without understanding who it is that they’re talking to OR what these people actually want and how you can help (your offer!).
info_outlineStart Your Career Coaching Business
You’ve now got your Client Attraction Magnet, you can describe the people in your target market better than they can and you just plunk yourself down and wait now right?
info_outlineStart Your Career Coaching Business
Systems are the best!
info_outlineStart Your Career Coaching Business
Everybody has somewhere to start for you. It usually begins with buying their “thing” to help you get started.
info_outlineThere’s this secret to business success. Only it’s not really a secret.
It’s actually more like great advice that nobody really actually does, because they don’t see the value in it.
It’s like when you borrow your Dad’s truck and it’s slick out and he warns you that it’s really slick and that you will have to go really, really slow and drive differently than you normally do and you shrug it off and say “I know, I know” but then less than five minutes later you’ve run the truck into a dumpster and you can’t quite figure out how it happened.
You know the feeling...Wait. You’ve never done that?
Oh… me neither!
Anyhow it’s this thing that most people know they’re supposed to do and they give it lip service but never really do it and then wonder why it’s so hard to figure out what you should be doing to grow your business.
What is this big “non-secret” that is the business equivalent of exercising and eating right to keep from being fat?
It’s called your “target market”... also called your niche, ideal audience, avatar, target customer, and your “wheezy” (ok, I made up that last one!)