The Not-so-magic Trick of Getting People to Come to You
Start Your Career Coaching Business
Release Date: 01/17/2019
Top 3 Mistakes New Career Coaches Make When Starting a Business
Start Your Career Coaching Business
On Wednesday, April 3, we did a special training called “Creating a Profitable and Flexible Coaching Practice: The Top 3 Mistakes New Coaches Make and How to Avoid Them”.
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What you don’t have to spend time doing
Start Your Career Coaching Business
This is Become a Career Coach: An Audio Guide to Creating a full time coaching business.
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Who do you actually want to work with (and can help the very most)
Start Your Career Coaching Business
There’s this secret to business success. Only it’s not really a secret.
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How to Package an Offer that Gets Clients
Start Your Career Coaching Business
We tend to think about an offer as the “stuff” we are giving them OR the time we are spending with them.
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Creating a Client Attraction Magnet
Start Your Career Coaching Business
Most coaches that want to have a “digital presence” want to jump right into this piece without understanding who it is that they’re talking to OR what these people actually want and how you can help (your offer!).
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The Not-so-magic Trick of Getting People to Come to You
Start Your Career Coaching Business
You’ve now got your Client Attraction Magnet, you can describe the people in your target market better than they can and you just plunk yourself down and wait now right?
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How to Put it on Autopilot so That You can Spend Your Time on Coaching (and Travelling)?
Start Your Career Coaching Business
Systems are the best!
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OK...Where Do I Start?
Start Your Career Coaching Business
Everybody has somewhere to start for you. It usually begins with buying their “thing” to help you get started.
info_outlineYou’ve now got your Client Attraction Magnet, you can describe the people in your target market better than they can and you just plunk yourself down and wait now right?
Well not exactly!
There’s one more piece of the puzzle here: Traffic
Traffic, in this case, simply means bringing your Client Attraction Magnet to live human beings that likely need your help.
Where do you get these humans from? Do I need to shop local? Can I grow my own?
While I don’t want to discourage you from raising mini humans for the purposes of having them download your Client Attraction Magnet later on, there is a better way!
Remember everything you now know about your target market? All that work you did early on? Well part of what you did was also learn where these people hang out, who they follow what they click on. What websites and podcasts and blogs they pay attention to.
Where do these people meet in real life?
Now is where you get to use that info and plunk yourself down in one of those “streams” of your specific peeps!There are several different ways.
The main ways I recommend are to Buy, Build, or Borrow