How to Package an Offer that Gets Clients
Start Your Career Coaching Business
Release Date: 01/17/2019
Top 3 Mistakes New Career Coaches Make When Starting a Business
Start Your Career Coaching Business
On Wednesday, April 3, we did a special training called “Creating a Profitable and Flexible Coaching Practice: The Top 3 Mistakes New Coaches Make and How to Avoid Them”.
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What you don’t have to spend time doing
Start Your Career Coaching Business
This is Become a Career Coach: An Audio Guide to Creating a full time coaching business.
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Who do you actually want to work with (and can help the very most)
Start Your Career Coaching Business
There’s this secret to business success. Only it’s not really a secret.
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How to Package an Offer that Gets Clients
Start Your Career Coaching Business
We tend to think about an offer as the “stuff” we are giving them OR the time we are spending with them.
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Creating a Client Attraction Magnet
Start Your Career Coaching Business
Most coaches that want to have a “digital presence” want to jump right into this piece without understanding who it is that they’re talking to OR what these people actually want and how you can help (your offer!).
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The Not-so-magic Trick of Getting People to Come to You
Start Your Career Coaching Business
You’ve now got your Client Attraction Magnet, you can describe the people in your target market better than they can and you just plunk yourself down and wait now right?
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How to Put it on Autopilot so That You can Spend Your Time on Coaching (and Travelling)?
Start Your Career Coaching Business
Systems are the best!
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OK...Where Do I Start?
Start Your Career Coaching Business
Everybody has somewhere to start for you. It usually begins with buying their “thing” to help you get started.
info_outlineIf I say the word offer, there is a massive difference in what the Craft Coach thinks vs what a successful profitable coach thinks of.
Here’s what pops out when I ask the Broke Coach that question about “what’s your offer?”
“Oh… I uh… I give them 6 Skype sessions with me for $697.”
Then I guess I must stare at them in disbelief for a moment because it’s always followed by something like “but I was thinking about doing an 8 session package for $997 and raising my prices a bit”
We tend to think about an offer as the “stuff” we are giving them OR the time we are spending with them.
That’s one direction you could go. Which is better than going nowhere
If you choose to, you can trudge down that painfully long winding road to profitless transactions that empty out your heart and cause you to question if you’re really cut out for “helping others”.
And if you like that sort of painful despair, by all means. Keep on going down that road. Please!
If you’re not the sort of person that likes running headlong into a wall again and again, let me propose a different way.
What if instead you sold outcomes or results? Because that’s what people are really buying anyways. Or in the case of the Broke Coach; not buying!