Start Your Career Coaching Business
On Wednesday, April 3, we did a special training called “Creating a Profitable and Flexible Coaching Practice: The Top 3 Mistakes New Coaches Make and How to Avoid Them”.
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This is Become a Career Coach: An Audio Guide to Creating a full time coaching business.
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There’s this secret to business success. Only it’s not really a secret.
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We tend to think about an offer as the “stuff” we are giving them OR the time we are spending with them.
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Most coaches that want to have a “digital presence” want to jump right into this piece without understanding who it is that they’re talking to OR what these people actually want and how you can help (your offer!).
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You’ve now got your Client Attraction Magnet, you can describe the people in your target market better than they can and you just plunk yourself down and wait now right?
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Systems are the best!
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Everybody has somewhere to start for you. It usually begins with buying their “thing” to help you get started.
info_outlineMost coaches that want to have a “digital presence” want to jump right into this piece!
I can’t tell you how many coaches I’ve talked to that have already started creating an e-book, or video series, or even writing an actual book without understanding who it is that they’re talking to OR what these people actually want and how you can help (your offer!)
The rest of the coaches and consultants that haven’t already started blindly creating something are instead left wondering “What should I do?”
Eventually they decide on a video series or something else without ever knowing if that’s what is going to work well. So they go thru the trouble to make it and find out it was a bad idea in the first place.
Now if you already know your target market, who they are and what they want and need, you already have the information to answer these questions, but with a much higher degree of accuracy than our Broke Coaches.
I’ll show you how this works but first let’s define what a Client Attraction Magnet is and why you would want to create one.