Past, Present, and Future of AI agents
Easy Prey
The intersection of AI and cybersecurity is changing faster than anyone expected, and that pace is creating both incredible innovation and brand-new risks we’re only beginning to understand. From deepfake ads that fool even seasoned security professionals to autonomous agents capable of acting on our behalf, the threat landscape looks very different than it did even a year ago. To explore what this evolution means for everyday people and for enterprises trying to keep up, I’m joined by Chris Kirschke, Field CISO at Tuskira and a security leader with more than two decades of experience...
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You Are Traceable with OSINT
Easy Prey
Publicly available data can paint a much clearer picture of our lives than most of us realize, and this episode takes a deeper look at how those tiny digital breadcrumbs like photos, records, searches, even the background of a Zoom call can be pieced together to reveal far more than we ever intended. To help break this down, I’m joined by Cynthia Hetherington, Founder and CEO of The Hetherington Group, a longtime leader in open-source intelligence. She also founded Osmosis, the global association and conference for OSINT professionals, and she oversees OSINT Academy, where her team trains...
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Anyone Could Walk In
Easy Prey
Sometimes we forget how much trust we place in the little things around us like a lock on a door or a badge on someone’s shirt. We see those symbols and assume everything behind them is safe, but it doesn’t always work that way. A person with enough confidence, or the right story, can slip through places we think are locked down tight, and most of us never notice it’s happening. My guest today is Deviant Ollam, and he’s one of the rare people who gets invited to break into buildings on purpose. He talks about how he fell into this unusual line of work, the odd moments that shaped his...
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The Scam You Never See Coming
Easy Prey
Fraud today doesn’t feel anything like it used to. It’s not just about somebody skimming a credit card at a gas pump or stealing a check out of the mail. It has gotten personal, messy, emotional. Scammers are building relationships, earning trust, and studying the little details of our lives so they can strike when we’re tired, distracted, or dealing with something big. And honestly, most people have no idea how far it’s gone. My guest, Ian Mitchell, has spent more than 25 years fighting fraud around the world and leading teams in the financial sector. He’s the founder of The Knoble,...
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Hacking AI
Easy Prey
AI has brought incredible new capabilities into everyday technology, but it’s also creating security challenges that most people haven’t fully wrapped their heads around yet. As these systems become more capable and more deeply connected to the tools and data we rely on, the risks become harder to predict and much more complicated to manage. My guest today is Rich Smith, who leads offensive research at MindGard and has spent more than twenty years working on the front lines of cybersecurity. Rich has held leadership roles at organizations like Crash Override, Gemini, Duo Security, Cisco,...
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The Ransomware War
Easy Prey
Ransomware isn’t a lone hacker in a hoodie. It’s an entire criminal industry complete with developers, brokers, and money launderers working together like a dark tech startup. And while these groups constantly evolve, so do the tools and partnerships aimed at stopping them before they strike. My guest today is Cynthia Kaiser, former Deputy Assistant Director of the FBI’s Cyber Division and now the Head of the Ransomware Research Center at Halcyon. After two decades investigating global cyber threats and briefing top government leaders, she’s now focused on prevention and building...
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Opportunistic Crimes
Easy Prey
Criminals are always adapting. Whether it’s copper wiring stripped from job sites or porch pirates grabbing deliveries in broad daylight, they keep finding new ways to take what isn’t theirs. But maybe prevention isn’t about harsher punishment or more cameras. Maybe it’s about smarter design and understanding what drives people to steal in the first place. My guest today is Dr. Ben Stickle, a professor of criminal justice at Middle Tennessee State University and one of the country’s top researchers on property crime. Before entering academia, he worked in law enforcement, which gives...
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Post Scam Guidebook
Easy Prey
Fraud usually gets talked about in numbers like how much money was stolen, how many people were affected, how many cases got filed. But behind every one of those numbers is a person who’s been blindsided, manipulated, or left trying to rebuild trust in others and in themselves. This episode shifts the focus back to those human stories and the fight to protect them. My guest, Freddie Massimi, has spent more than a decade helping scam victims find both financial and emotional recovery, bringing empathy and understanding to a field that too often feels cold and procedural. As a certified...
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Can You Trust Anything Online
Easy Prey
You think you’d never fall for a scam until you meet someone like Kitboga. He’s a software engineer who’s turned his curiosity about online fraud into a full-time mission to outsmart scammers and protect the people they target. His YouTube channel, The Kitboga Show, has millions of followers and nearly a billion views, thanks to his mix of humor, empathy, and clever ways of exposing how scams really work. In our conversation, Kit opens up about how this all started, what it’s really like to spend hours pretending to be a scam victim, and how organized crime has turned fraud into a...
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Real Time Fraud Detection
Easy Prey
Everywhere you turn, someone’s trying to fake something like an image, a voice, or even an entire identity. With AI tools now in almost anyone’s hands, it takes minutes, not days, to create a convincing fake. That’s changed the game for both sides. The fraudsters have new weapons, and the rest of us are scrambling to keep up. The real question now isn’t just how to stop scams, but how to know who or what to trust online. My guest today, Bala Kumar, spends his days on the front lines of that battle. He’s the Chief Product and Technology Officer at Jumio, a company working to make...
info_outlineEverywhere you turn, someone’s trying to fake something like an image, a voice, or even an entire identity. With AI tools now in almost anyone’s hands, it takes minutes, not days, to create a convincing fake. That’s changed the game for both sides. The fraudsters have new weapons, and the rest of us are scrambling to keep up. The real question now isn’t just how to stop scams, but how to know who or what to trust online.
My guest today, Bala Kumar, spends his days on the front lines of that battle. He’s the Chief Product and Technology Officer at Jumio, a company working to make digital identity verification faster, smarter, and safer. Bala has more than twenty years in the industry, including leadership roles at TransUnion, and he’s seen firsthand how the race between innovation and exploitation never really ends. It just keeps speeding up.
In our conversation, Bala shares how generative AI has supercharged the fraud world, what makes identity such a fragile link in digital trust, and why biometrics may finally offer a way forward. We also dig into the psychology behind online risk, how convenience often wins over caution, and what small habits can help people protect themselves in an age where deception looks more real than ever.
Show Notes:
- [01:04] Bala Kumar has a background in product management and fraud prevention from TransUnion to Jumio.
- [01:59] He describes how fraudsters constantly evolve, forcing companies to anticipate attacks instead of just reacting.
- [03:56] The quality of manipulated images has skyrocketed, making real vs. fake nearly indistinguishable.
- [05:17] Jumio’s systems catch most fake IDs, but Bala admits even advanced systems must keep auditing for missed fraud.
- [07:16] Regular audits and rapid response cycles help Jumio identify attack spikes within 24–48 hours.
- [09:40] Generative AI has dramatically increased the speed and volume of fraud attempts across industries.
- [11:33] Jumio uses cross-transaction risk analysis to detect emerging fraud patterns and shut down attacks quickly.
- [13:00] Fraudsters move from one platform to another, always searching for weaker defenses and faster wins.
- [15:10] Bala explains how fraud prevention has expanded beyond banking into gaming, dating, and gig platforms.
- [16:38] Consumers crave low friction, which ironically makes them more vulnerable to scams.
- [17:20] Instant gratification culture pressures companies to reduce security steps, fueling greater risk.
- [19:52] New AI-driven fraud tactics include injected camera feeds and highly realistic deep fakes.
- [20:12] Old tricks like “send me a selfie with proof” no longer work—deepfakes can now mimic anything.
- [22:22] Bala sees biometrics as the next major safeguard for digital identity and real-time verification.
- [23:12] Facial recognition has become mainstream, paving the way for secure and low-friction identity checks.
- [26:19] Jumio is already deploying biometric check-ins for events and hotel registrations with great success.
- [27:30] Account recovery and payout systems now use liveness and device checks to confirm identity safely.
- [30:09] Bala critiques outdated knowledge-based questions like “What’s your favorite food?” as unreliable security.
- [31:12] Consumers lack visibility into which apps use strong verification or multi-factor authentication.
- [33:56] He calls for an independent rating system to rank apps based on security and identity protection.
- [37:53] Bala urges users to question why companies ask for personal data like SSNs or ZIP codes.
- [39:29] Even a ZIP code and last name can expose personal records, highlighting the need for awareness.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.