Ransomware Evolution
Easy Prey
Ransomware has changed dramatically over the years. What started as criminals locking up individual computers and demanding relatively small payments has grown into a much larger operation involving stolen data, entire networks, third-party vendors, and increasingly sophisticated ways of pressuring victims to pay. Now AI is adding another wrinkle, giving criminals new tools while also creating some unexpected problems for them. Joining me to talk about how ransomware has evolved is Allan Liska, a ransomware researcher and Field CISO at Recorded Future. Allan has more than 30 years of...
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The Counterfeit Economy
Easy Prey
A counterfeit handbag may leave someone disappointed. A counterfeit medication, airbag, or child’s car seat can do far more damage. Fake products now reach into nearly every part of daily life, and many of them arrive through online stores that look completely legitimate. Kari Kammel saw the danger firsthand when a pharmacist overseas offered her several versions of the same medication. Some were authentic, while others were openly described as counterfeit. That experience stayed with her. She now directs the Center for Anti-Counterfeiting and Product Protection at Michigan State University,...
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The Internet is Playing You
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A convincing lie no longer needs to look suspicious. It can appear in a familiar social media feed, come from someone who seems real, or arrive as a video that looks almost impossible to fake. By the time doubt sets in, the post may already have been shared thousands of times. Few people understand that online environment better than today’s guest. Nina Jankowicz has spent more than a decade studying what she calls the bad things that happen on the internet. She is an internationally recognized expert on disinformation and online harassment. She was also named one of Time magazine’s 100...
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The Psychology of Yes
Easy Prey
It is easy to say you would never fall for a scam when you are looking at the situation from the outside. In the moment, though, things can feel much less obvious. A request may sound reasonable, the person may seem trustworthy, and saying no can feel awkward enough that you go along with something you would normally question. Today’s guest studies exactly why that happens. Vanessa Bohns is the Bronstein Family Professor and Chair of Organizational Behavior at Cornell University’s ILR School. Her work focuses on social influence, compliance, and the pressure people feel to cooperate, even...
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Drink Spiking
Easy Prey
A drink can be out of your sight for only a moment, but that may be all it takes for someone to tamper with it. Spiking can happen in bars, restaurants, festivals, and even among people who already know and trust each other. It also goes far beyond alcohol. Drinks, food, vapes, cigarettes, and other substances can be altered without someone’s knowledge, leaving them vulnerable before they fully understand what is happening. Dawn Dines has spent more than 20 years working to change how people understand and respond to spiking. She is the founder and CEO of Stamp Out Spiking, a UK charity...
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Love, Lies and Locked Up
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What sounds like the plot of a crime thriller was Sharon Armstrong’s real life. An online romance drew her into an elaborate web of lies involving overseas contracts, invented emergencies, and several people playing carefully planned roles. By the time she arrived at an airport in Argentina with five kilograms of cocaine hidden inside her suitcase, she still believed she was carrying business documents for the man she loved. Sharon was arrested and spent more than two years in an Argentinian prison before returning home without a conviction. During that time, she had to confront the truth of...
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The Recruitment Trap
Easy Prey
Everybody is searching for ways to increase income. Unfortunately, MLMs often look like an easy way to start a business without taking on the cost of a traditional company. The pitch sounds simple. Buy the product, follow the plan, and put in the work. The numbers behind those promises often tell a different story. Today’s guest, Stacie Bosley, has spent years studying what really happens inside MLMs. She is a professor at Hamline University in Minnesota and holds a Ph.D. in applied economics. Her research covers multi-level marketing, consumer protection, income claims, and pyramid scheme...
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Convincing Deepfakes
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A familiar voice on the phone or a recognizable face on a video call used to offer some reassurance that you knew who you were dealing with. AI has changed that. Voice cloning, face swaps, and real-time video impersonation now allow scammers to convincingly pose as executives, job candidates, romantic interests, or even family members. Understanding how these attacks work and where they may be headed is a central part of Tom Cross’s work as Head of Threat Research at GetReal Security. Tom has spent more than 30 years studying cybersecurity threats, software vulnerabilities, and the methods...
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When Trust Becomes a Trap
Easy Prey
Most people use technology all day without giving much thought to what is happening behind the screen. We trust routers that may not have been updated in years, depend on internet systems few of us understand, and now turn to artificial intelligence for everything from travel plans to home repairs. That convenience comes with tradeoffs. In this episode, we look at the weaknesses built into our connected world and what happens when our technical knowledge fails to keep pace with the technology surrounding us. Sherrod DeGrippo leads threat intelligence for Unit 42 at Palo Alto Networks, where...
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Scam Compounds
Easy Prey
When most people think about online scams, they picture criminals sitting behind a screen and stealing from victims around the world. But in Southeast Asia, many of the people sending those messages are victims too. Some were promised legitimate jobs, flown across borders, trapped inside guarded compounds, and forced to scam others while trying to survive. In this episode, I talk with Ivan Franceschini, a lecturer in Chinese Studies at the Center for Contemporary Chinese Studies Asia Institute. After years of studying labor rights, civil society, and Chinese investment in Cambodia,...
info_outlineMost scams leave a digital trail. A fake email, a spoofed number, a fraudulent website. You can trace them, report them, sometimes even reverse them. But what happens when the scam has no digital trail at all, because it isn't happening on a screen? What happens when the con is standing right in front of you, making you laugh, meeting your friends, and planning a future with you?
My guest today is Tracy Hall. She's an author, keynote speaker, and senior marketing executive with over 25 years at some of the world's most recognizable tech companies including eBay, Virgin, GoDaddy, and Afterpay. She is sharp, successful, and by every measure, exactly the kind of person you'd assume would see it coming. She didn't. And neither would you.
In 2017, Tracy woke up to a Crime Stoppers video of an unidentified man being arrested outside a Sydney apartment. That man was her boyfriend of 18 months. Except he wasn't who she thought he was. The man she knew as Max Tevita a Bondi surfer, a finance executive, the person she was building a life with was actually Hamish McLaren, Australia's most infamous conman, a man who had been running long game cons for thirty years across multiple countries, stealing somewhere between eighty and a hundred million dollars from victims around the world.
Tracy was his last victim before his arrest. He had stolen her entire life savings of $317,000 and far more than that. This is a story about what happens when the scam isn't a phishing email. It's a relationship. And it will change the way you think about trust, manipulation, and what any of us are actually capable of missing.
Show Notes:
- [1:03] With 25 years as a senior marketing executive behind her, Tracy shares how a year after separating from her husband she began online dating, where she met a man calling himself Max Tevita.
- [3:25] Presenting himself as a Bondi surfer and chief investment officer, Max spent 18 months slowly and methodically guiding Tracy to invest her entire life savings with him.
- [5:55] A crime stoppers video changed everything. The man Tracy knew as her boyfriend was actually Hamish McLaren, a professional conman who had been defrauding victims globally for 30 years and stealing an estimated $80 to $100 million.
- [7:36] A masterful shapeshifter, McLaren adjusted his persona in real time based on Tracy's reactions, including quietly getting rid of his five cars after she called him out on it.
- [9:54] Tracy breaks down the psychological mechanics of the con, including similarity bias, mirroring, and how McLaren constructed a character she was essentially telling him she wanted.
- [11:05] Through elaborate "movie sets and scenes," McLaren built layers of authority and confirmation bias over 18 months, making investing her life savings with him feel completely logical.
- [14:21] Some moments only made sense in hindsight, including a childhood friend accidentally calling McLaren by his nickname "Ham Bone" and his instant, convincing cover story on the spot.
- [18:22] Humans default to truth, and Tracy explains how that biological wiring makes us uniquely vulnerable to manipulation, especially around emotionally charged stories.
- [19:29] Every victim got their own version of McLaren barrister, triathlete, business strategist as Tracy describes meeting others who had each been conned by an entirely different character.
- [22:53] Learning to trust other people wasn't the hard part. Tracy reflects on why rebuilding faith in her own judgment was far more difficult, and how shame dominated the aftermath.
- [25:21] Through professional help and a conscious daily decision not to let McLaren turn her into a cynical person, Tracy describes how she slowly rebuilt both her finances and her sense of self.
- [27:05] Understanding the psychology behind scams, cognitive biases, invisible contracts of trust, emotional exploitation is the best defense we have, and Tracy breaks down exactly how it works.
- [31:33] The medium may be different, but the tactics aren't — Tracy draws striking parallels between her in-person experience and digital romance baiting scams, showing how the emotional manipulation is nearly identical.
- [34:00] There is no demographic, age group, or intelligence level that is immune. Tracy makes the case that scammers hunt for vulnerability, and at the right moment, we are all soft targets.
- [36:12] By subtly discouraging Tracy from socializing with friends, McLaren was limiting outside scrutiny and Tracy explains why getting a new partner in front of your personal network as quickly as possible is one of the most important protective steps you can take.
- [40:24] No digital footprint is a major red flag. Tracy outlines key warning signs to watch for and recommends reverse image searches as a basic but powerful verification step when meeting someone new.
- [42:08] Every single time Tracy speaks publicly, someone approaches her afterwards with a story they have never told anyone a reminder that silence is exactly what these criminals depend on to keep operating.
- [43:45] Now fully dedicated to education and awareness, Tracy introduces her memoir The Last Victim and explains how she has channeled her experience into a mission to help others recognize and recover from fraud.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.