Easy Prey
Most people use technology all day without giving much thought to what is happening behind the screen. We trust routers that may not have been updated in years, depend on internet systems few of us understand, and now turn to artificial intelligence for everything from travel plans to home repairs. That convenience comes with tradeoffs. In this episode, we look at the weaknesses built into our connected world and what happens when our technical knowledge fails to keep pace with the technology surrounding us. Sherrod DeGrippo leads threat intelligence for Unit 42 at Palo Alto Networks, where...
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When most people think about online scams, they picture criminals sitting behind a screen and stealing from victims around the world. But in Southeast Asia, many of the people sending those messages are victims too. Some were promised legitimate jobs, flown across borders, trapped inside guarded compounds, and forced to scam others while trying to survive. In this episode, I talk with Ivan Franceschini, a lecturer in Chinese Studies at the Center for Contemporary Chinese Studies Asia Institute. After years of studying labor rights, civil society, and Chinese investment in Cambodia,...
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Sports betting is everywhere now. It is in the commercials, on the apps, wrapped into game broadcasts, and sold as a fun way to make sports more exciting. But behind the easy sign-ups and “risk-free” offers is an industry built on odds most people do not fully understand, fine print that can cost real money, and a business model that depends on customers losing. In this episode, I talk with Danny Funt, an investigative reporter and the author of Everybody Loses: The Tumultuous Rise of American Sports Gambling. His reporting on sports betting, politics, news, and sports media has appeared...
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Most people are not thinking clearly when they need a locksmith or a plumber. They are locked out, water is leaking, something broke, and they just want somebody nearby who can fix it. So they open Google, tap one of the first businesses that comes up, and assume the listing is real. Unfortunately, that is exactly the kind of situation scammers count on. In this episode, Mike Blumenthal, co-founder and analyst at Near Media, talks about fake local business listings and the ways bad actors have learned to game Google Maps. Mike has been following this problem for years, going back to the...
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Job hunting is hard enough without having to stop and ask whether the recruiter in your inbox is even real. My guest today, Jay Jones, ran into that problem firsthand after being laid off in December 2023. With his daughter due to be born just weeks later, Jay began receiving messages from recruiters that looked promising at first, but quickly turned out to be fake. Jay, also known as The Profiler, decided not to ignore what was happening. He started investigating the patterns behind these scams and has since identified and helped remove thousands of fake profiles, fraudulent companies, and...
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Getting a call that someone you love has been arrested is scary enough. Getting that call from someone who sounds official, knows just enough to seem credible, and says you have to send money right away is exactly the kind of moment scammers are counting on. Julie Henderson is the president of the North Carolina Bail Agents Association and has spent 24 years working in the bail bond industry. She started in the field almost by accident after applying for what she thought was a legislative assistant job, and she has stayed because she cares about helping people get through one of the most...
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Technology keeps changing, but many of the most effective scams still come down to something very human: trust. My guest today is Tony Sales, co-founder of We Fight Fincrime and Underworld TV. Tony has a perspective most people in fraud prevention will never have. Earlier in his life, he was involved in organized financial crime and was once described in the UK press as Britain’s greatest fraudster. After years in that world, and after serving time in prison, Tony made the decision to use what he knew to help stop the very crimes he had once been part of. Today, Tony works with...
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Scams and safety threats don’t always announce themselves. Sometimes they start quietly, with a moment of distraction, a strange feeling you ignore, or a situation that shifts just enough to test whether you’re paying attention. My guest today is S. Gale Bleth, a personal safety educator, certified RAD self-defense instructor, speaker, and author of Aware: A Personal Safety Playbook for Leaving the Nest. Gale brings a deep background in crime prevention and safety education, including 16 years at Cal State East Bay and 16 years as a crime prevention specialist with the Hayward Police...
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Everyday conveniences ask for tiny pieces of information all the time like a phone number at checkout, a zip code at the register, an email address for a receipt, or a loyalty account for a small discount. At the moment, it can feel harmless. But those small details can add up quickly, creating a personal profile that businesses, data brokers, scammers, and even people with bad intentions can use in ways most of us never agreed to or fully understood. My guest today is Ron Zayas, CEO of Ironwall by Incogni. Ron is an online privacy expert, speaker, and author who has helped the judiciary, law...
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Scams are often explained as a failure of judgment, but the truth is far more human. People are not fooled because they are foolish. They are manipulated at the exact moment emotion overrides logic, whether that emotion is fear, loneliness, hope, urgency, financial stress, or the desire to believe something better is finally possible. My guest today is Dr. John Demartini, one of the world’s leading authorities on human behavior, perception, resilience, and personal development. For more than five decades, he has researched, written, and taught in the fields of human awareness and potential....
info_outlineIt’s easy to think scams only work when someone misses something obvious. In reality, most of them don’t look obvious at the start. They show up as normal situations with just enough friction to notice, but not enough to stop. That small gap is where people tend to move forward instead of stepping back.
My guest today is Tali Sharot, a cognitive neuroscientist who studies how we form beliefs and make decisions. She’s known for her research on the neural basis of human optimism, and her work has been published in leading journals. In her books, The Optimism Bias and The Science of Optimism, she explains why we expect things to work out and how that tendency can quietly expose us to risk.
We discuss what’s happening in those in-between moments, why a situation can feel slightly off and still seem reasonable enough to continue, and how past experience lowers our guard without us noticing. We also look at that brief internal hesitation people tend to override, and why it’s often the most useful signal they have. By the time something clearly crosses the line, the decision has usually already been made.
Show Notes:
- [01:14] Tali explains her background as a cognitive neuroscientist and how her work blends psychology, brain science, and behavior.
- [01:48] Her interest in the field began with a simple question about how the brain drives thoughts, emotions, and actions.
- [03:00] She shares a personal story about renting out her apartment that turned into a scam.
- [04:30] Early warning signs show up right away, including unusual requests and meeting conditions.
- [05:30] Despite noticing those signals, she moves forward and hands over the keys.
- [08:43] Looking back, she explains how she rationalized each red flag instead of acting on it.
- [10:02] That uneasy gut feeling is often based on real information your brain is processing quickly.
- [11:40] Repeated positive experiences can lower your guard and make risky situations feel familiar.
- [12:30] The “truth bias” leads people to assume others are being honest unless something clearly proves otherwise.
- [14:00] There’s often a gap between what you feel in the moment and how you explain it afterward.
- [17:45] The emotional impact of being scammed can linger long after the financial loss is resolved.
- [20:47] The brain constantly predicts what should happen next and reacts when something doesn’t fit.
- [21:30] Subtle cues like timing, tone, and facial expression can signal deception without you realizing it.
- [24:58] Repetition makes scammers more convincing by smoothing out inconsistencies in their story.
- [26:18] Online communication removes many of the signals people rely on to judge trustworthiness.
- [27:59] Setting simple personal rules can help you avoid engaging with common scam tactics.
- [31:00] People are more vulnerable when they want something to be true, especially in relationships or opportunities.
- [34:30] Even basic checks, like verifying an email address, can stop many scams early.
- [36:43] A lot of scams succeed because people don’t pause long enough to look closely.
- [38:19] Familiar situations lead to less attention over time, making it easier to miss important details.
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- Tali Sharot - Affective Brain Lab
- Tali Sharot - MIT
- Tali Sharot - The Optimism Bias
- The Optimism Bias
- The Science of Optimism
- Books by Tali Sharot