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Wired to Trust

Easy Prey

Release Date: 04/08/2026

Wired to Trust show art Wired to Trust

Easy Prey

It’s easy to think scams only work when someone misses something obvious. In reality, most of them don’t look obvious at the start. They show up as normal situations with just enough friction to notice, but not enough to stop. That small gap is where people tend to move forward instead of stepping back. My guest today is Tali Sharot, a cognitive neuroscientist who studies how we form beliefs and make decisions. She’s known for her research on the neural basis of human optimism, and her work has been published in leading journals. In her books, The Optimism Bias and The Science of...

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Intimate Partner Fraud show art Intimate Partner Fraud

Easy Prey

Most scams leave a digital trail. A fake email, a spoofed number, a fraudulent website. You can trace them, report them, sometimes even reverse them. But what happens when the scam has no digital trail at all, because it isn't happening on a screen? What happens when the con is standing right in front of you, making you laugh, meeting your friends, and planning a future with you?  My guest today is Tracy Hall. She's an author, keynote speaker, and senior marketing executive with over 25 years at some of the world's most recognizable tech companies including eBay, Virgin, GoDaddy, and...

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Identity without Passwords show art Identity without Passwords

Easy Prey

Every day, employees at hotels, restaurants, and resorts across the country are doing exactly what they were hired to do: being warm, responsive, and eager to help. It's what makes hospitality work. It's also what makes hospitality one of the most targeted industries in cybersecurity. When your entire workforce is trained to say yes, teaching them to be suspicious is an uphill battle. The smarter solution might be to take the target off their backs entirely. Jasson Casey is the co-founder and CEO of Beyond Identity, a company built around one idea: making identity-based attacks impossible....

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When Cybercrime Gets Personal show art When Cybercrime Gets Personal

Easy Prey

Most security breaches don't begin with sophisticated code or elaborate technical exploits. They begin with a phone call, a convincing email, or someone at a help desk who just wanted to be helpful. The human layer is often the weakest link, and the criminals who understand that are the ones causing the most damage. My guest today is May Chen-Contino. She's the CEO of Unit 221B, a threat disruption company that delivers actionable intelligence to enterprises, law enforcement, and government agencies. Her background spans cybersecurity, fintech, and SaaS leadership at companies like PayPal and...

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Stopping Phone Scams show art Stopping Phone Scams

Easy Prey

Phone scams get dismissed as background noise or just annoying interruptions and unknown numbers with robotic voices we learn to ignore. But behind that noise is an industry built on psychology, automation, and staggering profitability. My guest today is Alex Quilici. He’s an engineer, entrepreneur, and the CEO of YouMail, a company focused on protecting consumers and businesses from unwanted and fraudulent calls. Alex has spent years analyzing how robocalls and scam campaigns are designed, how they evolve, and why they continue to work despite better technology and increased awareness. What...

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Stolen Identity - Stolen Peace show art Stolen Identity - Stolen Peace

Easy Prey

Identity theft gets talked about a lot, but usually in the abstract: freeze your credit, watch your statements, don't click suspicious links. What doesn't get talked about nearly enough is what it actually feels like when someone isn't just using your card number, but is actively living as you. My guest today is Brooklyn Lyons. She's 25, recently married, and by her own admission, had no particular expertise in fraud or cybersecurity before October of 2024.  That changed when her car window was smashed in a parking lot, and her work bag, laptop, wallet, driver's license, and everything...

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Inside Modern Fraud show art Inside Modern Fraud

Easy Prey

Fraud doesn’t always announce itself with obvious warning signs. Quite often, it shows up wrapped inside something that feels routine — a purchase you’ve made before, a link that looks legitimate, a message that arrives at just the wrong moment. Nothing feels suspicious, so your guard stays down. By the time questions start forming, the transaction is already done. My guest today is Iremar Brayner. He’s spent more than 15 years working in fraud prevention and risk management across payments, retail, ride-hailing, fintech, and digital marketplaces. In his role at G2A, he leads fraud...

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Money Laundering show art Money Laundering

Easy Prey

Organized crime is often imagined as something violent, chaotic, and obvious. But today, it looks far more polished than that. It operates like a multinational business, spread across borders, built on trust networks, specialization, and efficiency rather than brute force. This episode looks at how modern scams, fraud, and money laundering actually work and why they’re so hard to spot before serious damage is done. My guest is Geoff White, an investigative journalist who has spent decades covering organized crime, cybercrime, and financial fraud. His reporting has appeared on BBC News, Sky...

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Critical Infrastructure Risks show art Critical Infrastructure Risks

Easy Prey

Most cybersecurity conversations focus on stolen data, breached accounts, and attacks that live entirely on screens. This episode looks at a far more consequential threat: what happens when cyberattacks target the physical systems that keep society running. Power, water, transportation, and manufacturing. When those systems fail, the consequences aren’t just digital. They’re immediate, visible, and sometimes dangerous. My guest is Lesley Carhart, Technical Director of Incident Response at Dragos, a cybersecurity firm focused exclusively on protecting critical infrastructure. Lesley...

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Familial Identity Theft show art Familial Identity Theft

Easy Prey

Identity theft is usually framed as an external threat. Hackers, data breaches, anonymous criminals operating somewhere far away. This episode looks at a much harder reality to face: identity theft that happens inside families, often quietly, over many years, and without immediate detection. The damage isn’t just financial. It reshapes trust, relationships, and a person’s sense of stability long before anyone realizes what’s happening. My guest is Axton Betz-Hamilton, an associate professor of financial counseling and planning whose research focuses on familial and child identity theft....

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More Episodes

It’s easy to think scams only work when someone misses something obvious. In reality, most of them don’t look obvious at the start. They show up as normal situations with just enough friction to notice, but not enough to stop. That small gap is where people tend to move forward instead of stepping back.

My guest today is Tali Sharot, a cognitive neuroscientist who studies how we form beliefs and make decisions. She’s known for her research on the neural basis of human optimism, and her work has been published in leading journals. In her books, The Optimism Bias and The Science of Optimism, she explains why we expect things to work out and how that tendency can quietly expose us to risk.

We discuss what’s happening in those in-between moments, why a situation can feel slightly off and still seem reasonable enough to continue, and how past experience lowers our guard without us noticing. We also look at that brief internal hesitation people tend to override, and why it’s often the most useful signal they have. By the time something clearly crosses the line, the decision has usually already been made.

Show Notes:

  • [01:14] Tali explains her background as a cognitive neuroscientist and how her work blends psychology, brain science, and behavior.
  • [01:48] Her interest in the field began with a simple question about how the brain drives thoughts, emotions, and actions.
  • [03:00] She shares a personal story about renting out her apartment that turned into a scam.
  • [04:30] Early warning signs show up right away, including unusual requests and meeting conditions.
  • [05:30] Despite noticing those signals, she moves forward and hands over the keys.
  • [08:43] Looking back, she explains how she rationalized each red flag instead of acting on it.
  • [10:02] That uneasy gut feeling is often based on real information your brain is processing quickly.
  • [11:40] Repeated positive experiences can lower your guard and make risky situations feel familiar.
  • [12:30] The “truth bias” leads people to assume others are being honest unless something clearly proves otherwise.
  • [14:00] There’s often a gap between what you feel in the moment and how you explain it afterward.
  • [17:45] The emotional impact of being scammed can linger long after the financial loss is resolved.
  • [20:47] The brain constantly predicts what should happen next and reacts when something doesn’t fit.
  • [21:30] Subtle cues like timing, tone, and facial expression can signal deception without you realizing it.
  • [24:58] Repetition makes scammers more convincing by smoothing out inconsistencies in their story.
  • [26:18] Online communication removes many of the signals people rely on to judge trustworthiness.
  • [27:59] Setting simple personal rules can help you avoid engaging with common scam tactics.
  • [31:00] People are more vulnerable when they want something to be true, especially in relationships or opportunities.
  • [34:30] Even basic checks, like verifying an email address, can stop many scams early.
  • [36:43] A lot of scams succeed because people don’t pause long enough to look closely.
  • [38:19] Familiar situations lead to less attention over time, making it easier to miss important details.

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