Easy Prey
Ransomware has changed dramatically over the years. What started as criminals locking up individual computers and demanding relatively small payments has grown into a much larger operation involving stolen data, entire networks, third-party vendors, and increasingly sophisticated ways of pressuring victims to pay. Now AI is adding another wrinkle, giving criminals new tools while also creating some unexpected problems for them. Joining me to talk about how ransomware has evolved is Allan Liska, a ransomware researcher and Field CISO at Recorded Future. Allan has more than 30 years of...
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A counterfeit handbag may leave someone disappointed. A counterfeit medication, airbag, or child’s car seat can do far more damage. Fake products now reach into nearly every part of daily life, and many of them arrive through online stores that look completely legitimate. Kari Kammel saw the danger firsthand when a pharmacist overseas offered her several versions of the same medication. Some were authentic, while others were openly described as counterfeit. That experience stayed with her. She now directs the Center for Anti-Counterfeiting and Product Protection at Michigan State University,...
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A convincing lie no longer needs to look suspicious. It can appear in a familiar social media feed, come from someone who seems real, or arrive as a video that looks almost impossible to fake. By the time doubt sets in, the post may already have been shared thousands of times. Few people understand that online environment better than today’s guest. Nina Jankowicz has spent more than a decade studying what she calls the bad things that happen on the internet. She is an internationally recognized expert on disinformation and online harassment. She was also named one of Time magazine’s 100...
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It is easy to say you would never fall for a scam when you are looking at the situation from the outside. In the moment, though, things can feel much less obvious. A request may sound reasonable, the person may seem trustworthy, and saying no can feel awkward enough that you go along with something you would normally question. Today’s guest studies exactly why that happens. Vanessa Bohns is the Bronstein Family Professor and Chair of Organizational Behavior at Cornell University’s ILR School. Her work focuses on social influence, compliance, and the pressure people feel to cooperate, even...
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A drink can be out of your sight for only a moment, but that may be all it takes for someone to tamper with it. Spiking can happen in bars, restaurants, festivals, and even among people who already know and trust each other. It also goes far beyond alcohol. Drinks, food, vapes, cigarettes, and other substances can be altered without someone’s knowledge, leaving them vulnerable before they fully understand what is happening. Dawn Dines has spent more than 20 years working to change how people understand and respond to spiking. She is the founder and CEO of Stamp Out Spiking, a UK charity...
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What sounds like the plot of a crime thriller was Sharon Armstrong’s real life. An online romance drew her into an elaborate web of lies involving overseas contracts, invented emergencies, and several people playing carefully planned roles. By the time she arrived at an airport in Argentina with five kilograms of cocaine hidden inside her suitcase, she still believed she was carrying business documents for the man she loved. Sharon was arrested and spent more than two years in an Argentinian prison before returning home without a conviction. During that time, she had to confront the truth of...
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Everybody is searching for ways to increase income. Unfortunately, MLMs often look like an easy way to start a business without taking on the cost of a traditional company. The pitch sounds simple. Buy the product, follow the plan, and put in the work. The numbers behind those promises often tell a different story. Today’s guest, Stacie Bosley, has spent years studying what really happens inside MLMs. She is a professor at Hamline University in Minnesota and holds a Ph.D. in applied economics. Her research covers multi-level marketing, consumer protection, income claims, and pyramid scheme...
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A familiar voice on the phone or a recognizable face on a video call used to offer some reassurance that you knew who you were dealing with. AI has changed that. Voice cloning, face swaps, and real-time video impersonation now allow scammers to convincingly pose as executives, job candidates, romantic interests, or even family members. Understanding how these attacks work and where they may be headed is a central part of Tom Cross’s work as Head of Threat Research at GetReal Security. Tom has spent more than 30 years studying cybersecurity threats, software vulnerabilities, and the methods...
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Most people use technology all day without giving much thought to what is happening behind the screen. We trust routers that may not have been updated in years, depend on internet systems few of us understand, and now turn to artificial intelligence for everything from travel plans to home repairs. That convenience comes with tradeoffs. In this episode, we look at the weaknesses built into our connected world and what happens when our technical knowledge fails to keep pace with the technology surrounding us. Sherrod DeGrippo leads threat intelligence for Unit 42 at Palo Alto Networks, where...
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When most people think about online scams, they picture criminals sitting behind a screen and stealing from victims around the world. But in Southeast Asia, many of the people sending those messages are victims too. Some were promised legitimate jobs, flown across borders, trapped inside guarded compounds, and forced to scam others while trying to survive. In this episode, I talk with Ivan Franceschini, a lecturer in Chinese Studies at the Center for Contemporary Chinese Studies Asia Institute. After years of studying labor rights, civil society, and Chinese investment in Cambodia,...
info_outlineIt’s easy to think scams only work when someone misses something obvious. In reality, most of them don’t look obvious at the start. They show up as normal situations with just enough friction to notice, but not enough to stop. That small gap is where people tend to move forward instead of stepping back.
My guest today is Tali Sharot, a cognitive neuroscientist who studies how we form beliefs and make decisions. She’s known for her research on the neural basis of human optimism, and her work has been published in leading journals. In her books, The Optimism Bias and The Science of Optimism, she explains why we expect things to work out and how that tendency can quietly expose us to risk.
We discuss what’s happening in those in-between moments, why a situation can feel slightly off and still seem reasonable enough to continue, and how past experience lowers our guard without us noticing. We also look at that brief internal hesitation people tend to override, and why it’s often the most useful signal they have. By the time something clearly crosses the line, the decision has usually already been made.
Show Notes:
- [01:14] Tali explains her background as a cognitive neuroscientist and how her work blends psychology, brain science, and behavior.
- [01:48] Her interest in the field began with a simple question about how the brain drives thoughts, emotions, and actions.
- [03:00] She shares a personal story about renting out her apartment that turned into a scam.
- [04:30] Early warning signs show up right away, including unusual requests and meeting conditions.
- [05:30] Despite noticing those signals, she moves forward and hands over the keys.
- [08:43] Looking back, she explains how she rationalized each red flag instead of acting on it.
- [10:02] That uneasy gut feeling is often based on real information your brain is processing quickly.
- [11:40] Repeated positive experiences can lower your guard and make risky situations feel familiar.
- [12:30] The “truth bias” leads people to assume others are being honest unless something clearly proves otherwise.
- [14:00] There’s often a gap between what you feel in the moment and how you explain it afterward.
- [17:45] The emotional impact of being scammed can linger long after the financial loss is resolved.
- [20:47] The brain constantly predicts what should happen next and reacts when something doesn’t fit.
- [21:30] Subtle cues like timing, tone, and facial expression can signal deception without you realizing it.
- [24:58] Repetition makes scammers more convincing by smoothing out inconsistencies in their story.
- [26:18] Online communication removes many of the signals people rely on to judge trustworthiness.
- [27:59] Setting simple personal rules can help you avoid engaging with common scam tactics.
- [31:00] People are more vulnerable when they want something to be true, especially in relationships or opportunities.
- [34:30] Even basic checks, like verifying an email address, can stop many scams early.
- [36:43] A lot of scams succeed because people don’t pause long enough to look closely.
- [38:19] Familiar situations lead to less attention over time, making it easier to miss important details.
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- Tali Sharot - Affective Brain Lab
- Tali Sharot - MIT
- Tali Sharot - The Optimism Bias
- The Optimism Bias
- The Science of Optimism
- Books by Tali Sharot