Episode 370: From Dog Walker to Specialist Dog Trainer: Changing Pet Business Lanes with Harriet Goodall
The Poodle to Pitbull Pet Business Podcast
Release Date: 10/04/2024
381: Elite Mastermind Reflections: How the Top Pet Business Owners are Prepping for 2025
The Poodle to Pitbull Pet Business Podcast
Are you ready to wind down from a busy year—but not sure how to switch off? Want to know how some of the top pet business owners are preparing to crush 2025? Curious about the wins, struggles, and strategies behind their success stories? In this special holiday episode, I reflect on a transformative 2024 and share exclusive snippets from my Elite UK Mastermind. You'll hear directly from members about the big wins they achieved this year - like scaling from a home-based daycare to a facility with 80 dogs - and the challenges they overcame, like managing team growth, setting...
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Episode 380 - Your 2025 Pet Care Golden Key: Why Enrichment is the Future of Doggy Daycare
The Poodle to Pitbull Pet Business Podcast
Are you ready to turn the dreaded January slump into a booming start for 2025? Do you struggle to sell enrichment activities - or wonder if clients will pay for them at all? Want to learn how enrichment add-ons can transform not just your daycare profits but also improve your staff morale, and help you attract more affluent clients? In this special episode, I share an exclusive snippet from a recent webinar with Tim Jackson, diving deep into how enrichment is revolutionizing the pet care industry. Hear how Beethoven - the chaos-causing Labrador - was calmed beyond belief by some...
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Episode 379 - What is Happening at the Dog Daycares Business Bootcamp?
The Poodle to Pitbull Pet Business Podcast
Have you started mapping out your 2025 pet business battle plan? Wondering what it really takes to attract affluent clients who are happy to pay top dollar? Have you planned out your conference season calendar, but don't want to see the same old speakers churn out presentations you've heard a hundred times? Then tune in because this week I’m sharing all the details about my upcoming Dog Daycare Business Bootcamp, which is happening in January 2025 in Orlando. Over two intense days, I’ll help you create a personalised pet business blueprint to smash your 2025 goals. Whether it’s...
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Episode 378: How to Add a Scent Space (and HUGE Profits) to Your Dog Daycare Business
The Poodle to Pitbull Pet Business Podcast
Have you heard of scent spaces? They’re the hottest new trend taking doggy daycares by storm - and for good reason. These small but mighty rooms are turning unused spaces into revenue-generating, behavior-calming, tail-wagging goldmines. In this episode, Dom Hodgson reveals how scent spaces can transform your daycare into the talk of the town. Joined by Tim Jackson, who’s seen firsthand the power of this innovation, Dom breaks down why scent spaces are the ultimate upgrade for any facility. Whether you want calmer, happier dogs, more impressed clients, or a premium service that...
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Episode 377 - How To Use Live Events to Build Loyalty and Boost Your Pet Business, with Eve Molzhon
The Poodle to Pitbull Pet Business Podcast
Tired of digital overwhelm and craving real-world connections? Wondering how use live events to create loyalty that no Facebook campaign ever could? In this episode, I dive into the power of live events - whether they’re community open houses, themed daycare activities, or professional expos like the ones we’ve been attending. I share the lessons I’ve learned from hosting and participating in events that have inspired connection, sparked new ideas, and created lasting loyalty among clients and teams alike. You’ll also hear from Eve Molzhon of Dog Handler Academy, who highlights how...
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Episode 376 - How Enrich University Provides a Premium Priced Pet Care Blueprint
The Poodle to Pitbull Pet Business Podcast
Are you struggling to attract affluent clients who are willing to pay what your services are worth? Wondering how to position your daycare as the go-to premium provider in your town? Curious about how enrichment can transform your business and build loyalty? In this episode, I take you behind the scenes of the Enrich University launch and share the game-changing enrichment strategies that are helping daycare owners elevate their businesses, and make more money with fewer clients... Whether you’re offering enrichment already or just starting out and clueless about upsells, I...
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Episode 375: Behind the Scenes at the Hershey Expo: Enrichment, Experiences, and What It Takes to Stand Out
The Poodle to Pitbull Pet Business Podcast
In this special episode, I’m coming to you live from the Hershey Lodge, home of the Pet Boarding and Daycare Expo. I'm joined by one of my Elite mastermind members, Tim Jackson, who is also my Enrich U partner and pet care pioneer. Together we share the buzz from the expo floor, the excitement surrounding our brand new enrichment program, and the lessons learned from connecting with passionate pet business owners ready to take their daycare services to new heights. I also share a snippet on the power of storytelling from one of my seminars and Tim reveals what the expo experience is...
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Episode 374 - Mentors, Masterminds, and Mistakes: Lessons from My Pet Business Journey
The Poodle to Pitbull Pet Business Podcast
Do you need more specialist help as you scale up your business? Wasting money on (bang-average) courses and coaches that just don’t deliver? In this episode, I pull back the curtain on my journey from dog walker to pet business leader, sharing the no-BS lessons I’ve learned from investing (and sometimes losing) thousands in coaching programs. As always, I try to tell it like it REALLY is: what worked, what didn’t, and why finding the right mentor and peer group is more crucial than any “secret formula" the gooroos try to sell you... You’ll hear about the key moves that made the...
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Episode 373 - Behind the Scenes: Key Takeaways from the Pet Care Enrichment Summit
The Poodle to Pitbull Pet Business Podcast
Struggling to turn your pet care offerings into premium experiences? Want to charge more for your amazing services, but you suck at selling? Curious how enrichment can help you stand out and boost profits? In this episode, I take you behind the scenes at the recent Pet Care Enrichment Summit, and reveal the innovative enrichment strategies that are reshaping the pet care industry. You'll hear snippets from an insightful roundtable discussions with zookeepers, to secrets from expert dog trainers and daycare owners. And you'll hear real-life success stories that highlight how enrichment can...
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Episode 372 - How to Process Your Way to Bigger Pet Biz Profits
The Poodle to Pitbull Pet Business Podcast
Tired of feeling like your business owns you instead of the other way around? Sick of firefighting and handling every little issue yourself? Want to actually enjoy the freedom that running a successful business is supposed to bring? Then sit back and enjoy this no-nonsense episode, where Dom lets you in on the secret that separates the frazzled business owners from the ones living the dream: processes. That’s right—getting systems in place is the key to ditching the chaos and finally getting some freedom back. Recorded live from the 2022 Impact event, this extract will show you how...
info_outlineStruggling to find your niche in the pet care industry?
Feeling stuck in the same routine and want to elevate your services?
Curious how to transition from basic services to a high-end specialist offering?
In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a successful specialist trainer.
Harriet shares how she made the transition into the gundog niche and how she quickly re-established her business after relocating to a new area.
Harriet reveals the key marketing strategies that helped her grow her business, build trust with premium clients, and charge higher prices—all while focusing on her passion for working with gundogs.
Tune in to discover how to:
• Nail Your Niche: Learn how specializing in a specific service skyrockets your success and sets you apart from competitors.
• Master the Move: Discover how to seamlessly relocate and relaunch your pet business without losing momentum.
• Premium Pricing Power: Uncover the strategies to double your rates and attract high-paying, quality clients.
• Marketing that Matters: Find out how Harriet filled her classes fast using targeted marketing that speaks directly to your ideal clients.
• Elevate with Expertise: Learn how to position yourself as the authority in your niche, drawing in clients who value your skills and expertise.
I also check in with my good friend Eve Molzhon, who is hosting a business leadership summit in Chicago this month. Find out more about Eve's summit here.
Huge thanks to our listeners for tuning in! And thanks to Harriet for being such a fantastic guest! You can find more about her services by clicking here now
You can learn more about Enrich University and how it can help transform your pet business by visiting petbusinessmarketing.com/enrichU
A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.
If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on [email protected]. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's next level Diamond private coaching program click here now