Episode 370: From Dog Walker to Specialist Dog Trainer: Changing Pet Business Lanes with Harriet Goodall
The Poodle to Pitbull Pet Business Podcast
Release Date: 10/04/2024
Episode 416 - Behind the Scenes at Dom's UK Elite Mastermind
The Poodle to Pitbull Pet Business Podcast
Ever wondered what goes on behind the scenes at one of my Elite Mastermind events? Curious what top-tier pet business owners actually get out of two days in the room together? And how do you know when you’re ready to join a group like this yourself? In this special episode, I take you inside the September UK Elite Mastermind meeting—with a mic passed around the room so you can hear directly from the members themselves. They open up about their biggest takeaways, leadership lessons, marketing breakthroughs, and the surprising power of just showing up and doing the damn work you promised...
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Episode 415: Back to School (for YOU, Not your Kids): Where Smart Pet Pros Learn to Grow
The Poodle to Pitbull Pet Business Podcast
Are you blindly chasing every trend instead of doubling down on what actually works? Do you mistake creating aimless content for growing the reach of your business? And when was the last time you truly thought for yourself when refining your marketing message? In this reflective solo episode, I kick off the “dog days of summer” by taking a fresh look at the real value of going “back to school”—not for your dog, not for your kids, but for YOU. I discuss why it’s a bad idea for pet pros to be blindly copying trends, and the dangers of business owners outsourcing their brain to AI. I...
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Episode 414 - Why Marketing Momentum Beats Pet Biz Perfection: How Do Dom's Clients Achieve Sustainable Success
The Poodle to Pitbull Pet Business Podcast
Are you juggling too many different projects - and getting nowhere fast while burning out? Do you keep tweaking things behind the scenes instead of just biting the bullet and launching? And what could happen if you stopped chasing perfection and just hit “go” on your next big idea? In this week’s solo episode, I share some behind the scenes action from a busy week packed with calls, podcast recordings, and, as always, big client breakthroughs. And there’s one thing that keeps cropping no matter if I’m talking to clients who are launching scent spaces, struggling to control labour...
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Episode 413: How to Find the Pet Business Leverage Point that Will Dramatically Boost Revenue Growth
The Poodle to Pitbull Pet Business Podcast
Are you still doing every little task yourself - even though your business has doubled in size? Have you already hired help… only to find yourself even more stressed and scrambled than before? And what’s the one overlooked area in your business that could unlock serious profit (without adding more chaos)? In this episode, I share a raw and honest update from inside my own business - unpacking the changes I’ve made this year, the hires that didn’t work, and the big moves that are finally helping me regain bandwidth, momentum, and clarity. You’ll hear why even experienced business...
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Episode 412: Chicago Mastermind Musings with the Pet Biz Wiz
The Poodle to Pitbull Pet Business Podcast
Are you feeling boxed in by the same old daycare model, but unsure what to change? Ever wondered how a Midwest hotel with go-karts and water slides could teach you to sell more enrichment? And are you still not sold on the idea of Mastermind meetings changing your business trajectory forever? In this episode, I share stories and lessons from a whirlwind US trip that included mastermind meetings, connecting flights (a few more than planned), and a behind-the-scenes tour of Metropolis Resort - an adventure-packed Midwest hotel run by fellow mastermind member Brian Hahn. You’ll hear how ideas...
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Episode 411: The Bootcamp Buzz: What Changed For Dog Daycare Owners After Two Days with The Pet Biz Wiz
The Poodle to Pitbull Pet Business Podcast
Are your prices still based on what your competitors charge… instead of what your service is worth? Are worried about rising costs, inflation and increased competition which means more pet service supply and less dogs to go around? Have you ever wondered what would happen if you spent two days focused on nothing but profit, positioning, and premium clients? In this episode, Dom gives you a behind-the-scenes pass to January’s Dog Daycare Business Bootcamp in Orlando. You’ll hear directly from real pet business owners - like Amy Hillis, Sean Felty, Courtney Barnes, Mikayla Cavaness,...
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Episode 410 - Live from IMPACT 2025: Dom Hodgson's Pet Biz Event of The Year
The Poodle to Pitbull Pet Business Podcast
What happens when you put thirty pet pros in a room and push them out of their comfort zone? Can just three days really shift your mindset, pricing expectations, and your entire business model? And why do so many attendees say they’ll never look at their facility - or themselves - the same way again? In this week’s episode, we’re taking you behind the scenes at IMPACT 2025: The Dog Daycare Success Summit. You’ll hear live reactions from a whole host of attendees based across the UK, Ireland, and the U.S. - including first-timers and seasoned impact veterans - sharing how what they...
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Episode 409: Flashback to the Bootcamp: Hear Pet Biz Owners Raising Their Prices (and Their Game)
The Poodle to Pitbull Pet Business Podcast
Are you still undercharging… even though you know your service is worth more? Have you been “meaning to” launch a membership, but keep putting it off? And what would change in your business if you had two days to fix it - surrounded by people on the same path as you? In this episode, I pull back the curtain on the Dog Daycare Business Bootcamp - and shares the raw, unfiltered takeaways from real pet business owners who attended back in January. You’ll hear from the daycare managers, trainers, and owners who came in overwhelmed, undercharging, and unsure… and left with renewed...
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Episode 408:The Pet Business Premium Pricing Wake-Up Call: How to Raise Rates and Claim the Crown in your Business.
The Poodle to Pitbull Pet Business Podcast
Are you the most pet biz expensive in town – or are still pretending premium pricing doesn’t apply to you? BIG MISTAKE my friend! Is your ‘modest’ price actually holding your business back rather than giving it life? You bet it is! And what’s the REAL cost of undercharging in a high-potential, high-pressure industry like pet care? Well, it could be fatal for your business... In this episode, Dom pulls back the curtain on a never-before-shared segment from last year’s Pet Business Owners Assemble event A.K.A IMPACT – this was a Marvel-themed masterclass that...
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Episode 407: Why Your Dog Daycare Staff Don’t Get Enrichment (And What to Do About It)
The Poodle to Pitbull Pet Business Podcast
Do your staff really understand what enrichment is - or are they just nodding along and fluffing it? Are your handlers bought into your values, or just clocking in for another day in the play zone? And is your team helping you upsell enrichment - or would they rather do without it altogether? In this episode, I’m fresh off a sun-soaked break in Menorca and back in the garden with the chickens (update incoming on that front!!) Inspired by the “onboarding” process we used to integrate our new hens into the flock, I’m talking about the vital role onboarding plays - not just for clients,...
info_outlineStruggling to find your niche in the pet care industry?
Feeling stuck in the same routine and want to elevate your services?
Curious how to transition from basic services to a high-end specialist offering?
In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a successful specialist trainer.
Harriet shares how she made the transition into the gundog niche and how she quickly re-established her business after relocating to a new area.
Harriet reveals the key marketing strategies that helped her grow her business, build trust with premium clients, and charge higher prices—all while focusing on her passion for working with gundogs.
Tune in to discover how to:
• Nail Your Niche: Learn how specializing in a specific service skyrockets your success and sets you apart from competitors.
• Master the Move: Discover how to seamlessly relocate and relaunch your pet business without losing momentum.
• Premium Pricing Power: Uncover the strategies to double your rates and attract high-paying, quality clients.
• Marketing that Matters: Find out how Harriet filled her classes fast using targeted marketing that speaks directly to your ideal clients.
• Elevate with Expertise: Learn how to position yourself as the authority in your niche, drawing in clients who value your skills and expertise.
I also check in with my good friend Eve Molzhon, who is hosting a business leadership summit in Chicago this month. Find out more about Eve's summit here.
Huge thanks to our listeners for tuning in! And thanks to Harriet for being such a fantastic guest! You can find more about her services by clicking here now
You can learn more about Enrich University and how it can help transform your pet business by visiting petbusinessmarketing.com/enrichU
A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.
If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on [email protected]. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's next level Diamond private coaching program click here now