Jessica Swearingen: Mastering Real Estate & Networking | Top St. Johns County Realtor
Release Date: 02/28/2025
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info_outlineHow does having a strong network impact success in real estate?
In this episode of the Real Estate Excellence Podcast, Tracy sits down with Jessica Swearingen. Jessica is a seasoned realtor with 12 years of experience, embarked on her real estate journey through property management before thriving under one of the largest investment companies for six years. Currently associated with Ponte Vedra Club Realty, Jessica has transitioned her focus exclusively to sales. With a diverse clientele ranging from $200k to $2.5 million, she takes pride in her commitment to communication, responsiveness, and transparency. A Jacksonville, FL native, Jessica enjoys meeting new people and finds fulfillment in guiding them through their significant transactions. Whether you’re buying or selling, she goes above and beyond, ensuring dedicated support throughout the process and maintaining lasting connections beyond the deal closure.
Jessica shares her journey from an artistic background to becoming a powerhouse in real estate, starting in property management and transitioning to investment sales before thriving in traditional real estate. She discusses the importance of communication, responsiveness, and transparency—values that have shaped her approach to client service. Jessica also highlights how she leverages networking and community-building to generate business, including the creation of a thriving 5,200-member women's networking group.
If you're a real estate agent looking to elevate your game or a buyer/seller searching for an agent who truly goes above and beyond, this episode is for you!
Highlights
00:00 - 15:20 Jessica’s Real Estate Journey
- From property management to investment firms
- Overcoming health challenges and finding real estate
- Lessons learned from early property management days
- Transitioning from leasing to full-time sales
- The importance of confidence and adaptability
15:21 - 30:45 Keys to Success in Real Estate
- The power of follow-up and responsiveness
- Setting clear expectations for buyers and sellers
- Transparency builds trust in real estate transactions
- The impact of communication and negotiation skills
- How personal safety plays a role in real estate
30:46 - 46:15 Marketing & Networking Strategies
- Using social media and personal branding effectively
- The role of open houses in today's market
- Leveraging local community groups for business growth
- How Jessica built the St. Johns BFF Networking Group
- Building long-term relationships through networking
46:16 - 57:30 Pricing & Negotiation Strategies
- How to price a home correctly in today’s market
- The dangers of overpricing and market perception
- When and how to adjust pricing to attract buyers
- The psychology behind buyer and seller expectations
- Balancing competitive offers and market conditions
57:31 - 1:05:11 Real Estate Tips & Advice for Agents
- Why new agents struggle and how to overcome challenges
- Creative ways to connect with potential clients
- The power of giving back through customized gifts
- The importance of mentorship and continuous learning
- How to handle difficult clients and situations
1:05:11 – 1:07:19 The Mindset of a Top Realtor
- Why consistency is the key to long-term success
- How to stay motivated during slow market periods
- The importance of self-discipline and organization
- Building resilience in a competitive industry
- Final words of wisdom for agents and homebuyers
- Conclusion
Quotes:
"I treat every transaction like it's happening for me. I truly care and will do everything I can to make it successful." – Jessica Swearingen
"Confidence is what leads you to places. Walk in confident, and you'll be fine." – Jessica Swearingen
"If you don't put yourself out there, you're not going to get anywhere. Being uncomfortable is how you grow." – Jessica Swearingen
"Networking isn’t just about referrals; it's about building a community that supports each other." – Jessica Swearingen
To contact Jessica Swearingen, learn more about her business, and make them a part of your network, make sure to follow her on Facebook, Instagram, and Website.
Facebook: https://www.facebook.com/jessica.f.swearingen?mibextid=LQQJ4d
Instagram: https://www.instagram.com/jessica.swearingen_realtor_
Website: https://jessicaswearingen.com/
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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