Self-Persuasion for Salespeople, Ep #467
Sales Reinvented
I welcome back renowned persuasion expert and bestselling author Jay Heinrichs. Jay, widely celebrated for his book “Thank You for Arguing,” returns to share insights from his latest book: “Aristotle’s Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life.” Jay dives into the personal journey that inspired the book—a year-long experiment where he applied the classical tools of rhetoric not just to business or negotiation, but to overcoming his own struggles with motivation, self-doubt, and a significant physical setback. Using...
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The Power of Emotional Control in High-Stakes Negotiations, Ep #466
Sales Reinvented
Drawing from over three decades of experience coaching high-stakes deals, my guest on the Sales Reinvented show, Jim Camp Jr., shares how the Camp System helps organizations avoid unnecessary compromise while improving their negotiation outcomes. He unpacks the key differences between strategy and tactics, reveals his go-to approach for handling emotionally charged negotiations, and explains why internal alignment and embracing problems are critical for successful outcomes. He also discusses the importance of planning, emotional control, and treating your counterpart with respect—even...
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From Hostage Deals to Boardrooms with Dr. Greg Williams, Ep #465
Sales Reinvented
Dr. Greg Williams—a globally recognized negotiation and body language expert known as the “Master Negotiator.” He joins me on the show to share insights from over 30 years of experience and his Harvard training. We discuss the importance of meticulous planning and how to recognize and counter aggressive negotiating maneuvers. Dr. Williams shares real-world examples—from complex business deals to high-pressure hostage situations—highlighting the power of adaptability, reading nonverbal cues, and understanding motivation in every negotiation. Packed with actionable advice and memorable...
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Avoiding Common Pitfalls in Negotiation, Ep #464
Sales Reinvented
In this episode, I sit down with Chris Krause, a seasoned supply chain executive with more than 30 years of experience in procurement, change management, and organizational restructuring. We get under the skin of negotiation strategy and tactics—exploring everything from the difference between planning and action to the essential role of data, preparation, and goal alignment in high-stakes deals. Chris shares his proven rule of thumb for negotiation preparation, his top tactics for gaining leverage, and invaluable advice on handling aggressive negotiation moves. He also tells an illuminating...
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The Building Blocks of Modern Negotiation, Ep #463
Sales Reinvented
My guest this week is negotiation futurist, bestselling author, and top-ranked negotiation expert Tim Castle. Tim is the founder of Negotiators Edge Training Academy and author of “The Art of Negotiation” and “The Momentum Sales Model.” Tim shares his most effective approaches to high-stakes negotiation, focusing on value creation, building trust, and leveraging the Best Alternative to a Negotiated Agreement (BATNA). He also reveals his favorite negotiation tactics, including creating urgency, holding firm with clarity, and operating from a mindset of abundance (not needing the...
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Building Trust and Value in B2B Sales Negotiations, Ep #462
Sales Reinvented
This week on the show, Marit Chervier de Ruiter brings her expertise in combining commercial structure with psychoanalytical principles to help businesses achieve long-lasting results in negotiation and sales. We dig into the critical differences between negotiation strategy and tactics, Marit shares game-changing tips for high-stakes negotiations, and how to cultivate stronger, more collaborative relationships with clients. She also shares her top dos and don'ts in negotiation and offers a real-world example of navigating a challenging deal with grace and success. Outline of This Episode ...
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Persuasion Sandwiches and Logic Levers, Ep #461
Sales Reinvented
Sean Sidney is known for his original negotiation concepts like "logic levers," the "persuasion sandwich," and "Bluff-4," and has trained more than 8,000 professionals to secure better deals and deliver real business value. I’m talking to Sean this week all about how procurement pros gain leverage in even the most high-stakes deals. Sean generously shares his favorite tactics, including how to use threats respectfully, the power of emotional acceptance, and the strategic application of logic levers. Whether you’re in sales or procurement, Sean’s actionable, relatable insights will help...
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Pro Tips for Staying Calm During Negotiations, Ep #460
Sales Reinvented
I’m sitting down with Kent Kononoff, a seasoned B2B sales leader with over 25 years of experience in sales and sales leadership. Kent is known for his expertise in value-based selling, collaborative negotiation, and strategic planning to drive high-stakes deals. Kent shares his go-to collaborative approach, his favorite negotiation tactics like calibrated questioning and strategic silence, and reveals his top dos and don’ts for effective negotiations. Plus, don’t miss a real-world story that brings these concepts to life and a powerful reminder that everyone in your...
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Top Negotiation Tactics Sales Pros Need to Stop Overlooking, with Mark Raffan Ep #459
Sales Reinvented
Welcome back to the Sales Reinvented podcast! In this episode, I’m joined by globally recognized negotiation expert Mark Raffan, founder of Negotiations Ninja and author of "Nine Secrets to Win Deals and Influence Stakeholders." Mark is known for his straightforward, actionable insights that drive real results. Our conversation unravels the often-misunderstood differences between negotiation strategy and tactics and explores how they can work together to produce winning outcomes in high-stakes deals. Mark shares his tried-and-tested techniques for planning, stakeholder mapping,...
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Balance Competition and Cooperation Instead of Compromise with Dr. Joshua Weiss, Ep #458
Sales Reinvented
In this episode, we dive into the complex world of negotiation with Dr. Joshua Weiss, an expert in conflict resolution. Dr. Weiss is known for his ability to balance competition and cooperation in high-stakes negotiations, which allows negotiators to reach optimal agreements without compromising on key objectives. He walks us through the difference between strategy and tactics in negotiations and emphasizes the importance of approaching negotiations as opportunities for problem-solving. Rather than focusing on compromises, Dr. Weiss advocates for a strategic balance that allows both...
info_outlineIn this episode, I sit down with Chris Krause, a seasoned supply chain executive with more than 30 years of experience in procurement, change management, and organizational restructuring. We get under the skin of negotiation strategy and tactics—exploring everything from the difference between planning and action to the essential role of data, preparation, and goal alignment in high-stakes deals.
Chris shares his proven rule of thumb for negotiation preparation, his top tactics for gaining leverage, and invaluable advice on handling aggressive negotiation moves. He also tells an illuminating real-world story, highlighting the importance of transparency, open communication, and mutual respect—even when negotiations get tough.
Outline of This Episode
- [03:23] Chris’s top three negotiation tactics.
- [05:25] Focus on goal alignment before pitching to understand client needs.
- [07:31] Complex negotiations require goal alignment and multiple rounds to achieve the best outcome.
- [09:58] Win-win scenarios in negotiations ensure long-term relationships and prevent future conflict.
- [12:19] Keeping communications and dialogue open.
Distinguishing Strategy from Tactics
Understanding the foundation of successful negotiation begins with clarity on terms. Chris Krause highlights a crucial distinction: strategy is your overarching plan, crafted before the negotiation starts, while tactics are the actions employed during the negotiation itself.
Strategy is about setting your objectives, outlining concessions, and knowing your limits. It includes data gathering, goal setting, and scenario planning.
Tactics come into play at the negotiation table—your body language, the way you present your case, and how you respond to offers. Whether negotiating face-to-face, walking side by side, or even over casual conversation, tactics are the tools used to achieve the strategic goals you’ve set.
The Power of Data and Preparation
Before any high-stakes meeting, Chris’s go-to strategy is to amass as much data as possible—not just about his own position, but about the other party as well. This includes:
- Market studies: Understanding where the product or service sits within the broader landscape.
- Internal cost/benefit analysis: Knowing your bottom line and what you can afford.
- Budget cycles (on both sides): Are you or your partner under financial pressure? Has there been a recent company shakeup or market shift?
Armed with this knowledge, negotiators move from a position of power, specifically, the power that comes from knowledge. Chris advocates a “five to one” rule: for each hour of negotiation, spend at least five hours preparing. This encompasses scenario planning, identifying must-haves vs. nice-to-haves, and determining both concessions and firm asks. In his words, "Planning, preparation, and positioning" are the three Ps of negotiation excellence.
Top Tactics to Gain Leverage
Chris shared his three favorite tactics for gaining leverage in challenging deals:
- Cost Analysis: Establish a baseline of what the product or service should cost, based on robust data.
- Competitive Market Analysis: Ensure you understand current market pricing so you can position your offer competitively.
- Partner Analysis: Dive into your counterpart’s fiscal health—knowing if they are under pressure to close deals or expand markets can open the door for favorable terms.
He refers to this comprehensive approach as his “trifecta” for negotiation success.
The Secret Sauce in Complex Sales
One of the most valuable strategies in complex negotiations is what Chris calls “goal alignment.” Rather than rushing into a pitch, engage first in an open conversation to establish what both sides need to achieve. Are they solving a quality issue? Chasing cost savings? Seeking a new technology?
Especially for salespeople, Chris warns against focusing solely on your own objectives. Self-centered pitches quickly turn off experienced negotiators. Instead, understanding and aligning with the buyer’s business priorities sets the stage for trust and long-term partnership.
Countering Aggressive Tactics and Building Trust
High-stakes negotiations sometimes involve aggressive tactics—last-minute demands, take-it-or-leave-it offers, or extreme anchoring. Recognizing these moves is part of the game, but Chris emphasizes sticking to your strategy and being prepared for multiple rounds of negotiation. Rarely, he says, is a one-and-done deal the most fruitful.
Mutual respect and keeping communication open, even when emotions run high, are vital for coming through tough spots and ultimately reaching an agreement.
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