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Self-Persuasion for Salespeople, Ep #467

Release Date: 08/13/2025

Self-Persuasion for Salespeople, Ep #467

Sales Reinvented

I welcome back renowned persuasion expert and bestselling author Jay Heinrichs. Jay, widely celebrated for his book “Thank You for Arguing,” returns to share insights from his latest book: “Aristotle’s Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life.” Jay dives into the personal journey that inspired the book—a year-long experiment where he applied the classical tools of rhetoric not just to business or negotiation, but to overcoming his own struggles with motivation, self-doubt, and a significant physical setback. Using...

The Power of Emotional Control in High-Stakes Negotiations, Ep #466

Sales Reinvented

Drawing from over three decades of experience coaching high-stakes deals, my guest on the Sales Reinvented show, Jim Camp Jr., shares how the Camp System helps organizations avoid unnecessary compromise while improving their negotiation outcomes. He unpacks the key differences between strategy and tactics, reveals his go-to approach for handling emotionally charged negotiations, and explains why internal alignment and embracing problems are critical for successful outcomes. He also discusses the importance of planning, emotional control, and treating your counterpart with respect—even...

From Hostage Deals to Boardrooms with Dr. Greg Williams, Ep #465

Sales Reinvented

Dr. Greg Williams—a globally recognized negotiation and body language expert known as the “Master Negotiator.” He joins me on the show to share insights from over 30 years of experience and his Harvard training. We discuss the importance of meticulous planning and how to recognize and counter aggressive negotiating maneuvers. Dr. Williams shares real-world examples—from complex business deals to high-pressure hostage situations—highlighting the power of adaptability, reading nonverbal cues, and understanding motivation in every negotiation. Packed with actionable advice and memorable...

Avoiding Common Pitfalls in Negotiation, Ep #464

Sales Reinvented

In this episode, I sit down with Chris Krause, a seasoned supply chain executive with more than 30 years of experience in procurement, change management, and organizational restructuring. We get under the skin of negotiation strategy and tactics—exploring everything from the difference between planning and action to the essential role of data, preparation, and goal alignment in high-stakes deals. Chris shares his proven rule of thumb for negotiation preparation, his top tactics for gaining leverage, and invaluable advice on handling aggressive negotiation moves. He also tells an illuminating...

The Building Blocks of Modern Negotiation, Ep #463

Sales Reinvented

My guest this week is negotiation futurist, bestselling author, and top-ranked negotiation expert Tim Castle. Tim is the founder of Negotiators Edge Training Academy and author of “The Art of Negotiation” and “The Momentum Sales Model.” Tim shares his most effective approaches to high-stakes negotiation, focusing on value creation, building trust, and leveraging the Best Alternative to a Negotiated Agreement (BATNA). He also reveals his favorite negotiation tactics, including creating urgency, holding firm with clarity, and operating from a mindset of abundance (not needing the...

Building Trust and Value in B2B Sales Negotiations, Ep #462

Sales Reinvented

This week on the show, Marit Chervier de Ruiter brings her expertise in combining commercial structure with psychoanalytical principles to help businesses achieve long-lasting results in negotiation and sales. We dig into the critical differences between negotiation strategy and tactics, Marit shares game-changing tips for high-stakes negotiations, and how to cultivate stronger, more collaborative relationships with clients. She also shares her top dos and don'ts in negotiation and offers a real-world example of navigating a challenging deal with grace and success. Outline of This Episode ...

Persuasion Sandwiches and Logic Levers, Ep #461

Sales Reinvented

Sean Sidney is known for his original negotiation concepts like "logic levers," the "persuasion sandwich," and "Bluff-4," and has trained more than 8,000 professionals to secure better deals and deliver real business value. I’m talking to Sean this week all about how procurement pros gain leverage in even the most high-stakes deals. Sean generously shares his favorite tactics, including how to use threats respectfully, the power of emotional acceptance, and the strategic application of logic levers. Whether you’re in sales or procurement, Sean’s actionable, relatable insights will help...

Pro Tips for Staying Calm During Negotiations, Ep #460

Sales Reinvented

I’m sitting down with Kent Kononoff, a seasoned B2B sales leader with over 25 years of experience in sales and sales leadership. Kent is known for his expertise in value-based selling, collaborative negotiation, and strategic planning to drive high-stakes deals. Kent shares his go-to collaborative approach, his favorite negotiation tactics like calibrated questioning and strategic silence, and reveals his top dos and don’ts for effective negotiations. Plus, don’t miss a real-world story that brings these concepts to life and a powerful reminder that everyone in your...

Top Negotiation Tactics Sales Pros Need to Stop Overlooking, with Mark Raffan Ep #459

Sales Reinvented

Welcome back to the Sales Reinvented podcast! In this episode, I’m joined by globally recognized negotiation expert Mark Raffan, founder of Negotiations Ninja and author of "Nine Secrets to Win Deals and Influence Stakeholders." Mark is known for his straightforward, actionable insights that drive real results. Our conversation unravels the often-misunderstood differences between negotiation strategy and tactics and explores how they can work together to produce winning outcomes in high-stakes deals. Mark shares his tried-and-tested techniques for planning, stakeholder mapping,...

Balance Competition and Cooperation Instead of Compromise with Dr. Joshua Weiss, Ep #458

Sales Reinvented

In this episode, we dive into the complex world of negotiation with Dr. Joshua Weiss, an expert in conflict resolution. Dr. Weiss is known for his ability to balance competition and cooperation in high-stakes negotiations, which allows negotiators to reach optimal agreements without compromising on key objectives. He walks us through the difference between strategy and tactics in negotiations and emphasizes the importance of approaching negotiations as opportunities for problem-solving. Rather than focusing on compromises, Dr. Weiss advocates for a strategic balance that allows both...

More Episodes

Jay dives into the personal journey that inspired the book—a year-long experiment where he applied the classical tools of rhetoric not just to business or negotiation, but to overcoming his own struggles with motivation, self-doubt, and a significant physical setback.

Using a daunting mountain-running challenge as the backdrop, Jay explores how reframing your internal dialogue and negotiating with your mind and body can lead to surprising breakthroughs, both professionally and personally.

Outline of This Episode

[03:41] How Jay improved his negotiation skills through personal adversity.
[07:04] An overview of mastering negotiation skills overview.
[10:22] Honing negotiation skills while coping with chronic pain and limited mobility.
[15:37] Evaluate desires vs. needs, question materialism, and align actions with one's true self for self-worth and persuasion.
[19:04] Ancient Greeks explored self-dialogue, changing negative self-talk, and reframing thoughts can improve one's mindset.
[23:32] Mind training is the practice of convincing your body to go beyond its perceived limits.

The Art of Persuading Yourself

After years spent teaching organizations how to persuade, he was challenged to turn those tools inward during a period marked by low motivation, self-pity, and a debilitating physical ailment. Jay explains how much harder it is to separate yourself as a negotiator and client when you are both the persuader and the persuaded.

Inspired by Aristotle’s teachings and his desire for change, Jay embarked on an experiment: Could the classical tools of rhetoric, updated for the modern age, help him overcome deep-seated doubts and achieve what seemed impossible?

The Self-Persuasion Experiment

The crux of Jay’s journey was a literal mountain—Mount Moosilauke in New Hampshire, an Olympic training ground with a 3.7-mile run and a 2,800-foot elevation gain. At nearly 58 years old, told by doctors he might never walk again, Jay set a goal to become the first person over 50 to “run his age” up the mountain, climbing it in fewer minutes than his age in years.

The process was nothing short of transformational. It demanded significant lifestyle changes: losing an eighth of his body weight, training for hours each day, giving up alcohol, and enduring a groundbreaking (and painful) medical procedure.

As he struggled to reach his goal, Jay leaned on rhetorical strategies—not just to stay motivated, but to redefine his relationship with challenge, pain, and self-doubt.

Reframing Reality Through Rhetoric

One of the episode’s standout lessons is the power of “reframing”—a quintessential rhetorical move. Jay describes how hyperbole, often dismissed as mere exaggeration, can become a tool for motivation: “What if you can believe in throwing something beyond yourself and then chase after it like a dog after a ball?”

In this way, ambitious (even seemingly impossible) goals can become motivational hyperboles, stretching our perceived limits and moving us beyond inertia. He also draws from Aristotle’s lesser-known work, On the Soul.

Here, the concept of the “ideal self” or “soul” becomes the internal audience you must convince. The three classical elements of ethos—craft, caring, and cause—become the benchmarks of persuasion, not just with others, but with that idealized version of yourself.

Negotiation as a Daily Practice

Whether you’re persuading a client, navigating a difficult deal, or pushing your limits in training, the process is the same: a series of negotiations with your goals, excuses, fears, and aspirations.

Jay’s year of self-persuasion wasn’t about achieving physical greatness; it was about discovering happiness and gratitude, negotiating, ultimately, for a better relationship with oneself.

Watts highlights the universal nature of this lesson, referencing cinematic moments of grit and perseverance, and reminds us that the real challenge is not just winning the deal, but winning yourself over, again and again.