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How to Convert More Leads into Paying Customers with Kevin LeSage and Jonathan Torrey

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Release Date: 01/08/2025

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Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! www.servicebusinessmastery.com


In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Kevin LeSage, CEO of SearchLight and Jonathan Torrey, Director of Marketing at SearchLight. A cutting-edge analytics platform for the service industry. 📊💡

With backgrounds in digital marketing and a passion for operational excellence, Kevin and Jonathan share how Searchlight connects marketing efforts directly to revenue, helping contractors optimize their investments and streamline operations. From addressing unsold estimates to leveraging technician performance data, this episode is packed with actionable strategies to help service businesses thrive in today’s competitive market. 🚀🔧

In this episode, here's what you can expect to learn: 

  • How to use data analytics to connect marketing investments directly to revenue.

  • The limitations of traditional metrics like cost-per-lead and the importance of customer acquisition costs.

  • Strategies to capitalize on unsold estimates and convert them into revenue.

  • The role of data in bridging marketing and operational inefficiencies.

  • Insights into future trends, including technician performance metrics and advanced CRM integrations.

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