The Truth About Selling Trades Businesses for Maximum Value with Gregg Schonhorn
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 07/09/2025
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most business owners think they only have two options when they want to scale: Pay expensive consultants⊠or give up equity to investors. But what if there was a third option? In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Mike Michalowicz and Greg Eckler from The Prosper Group to break down a completely different approach to scaling service businesses. Instead of charging fees or taking ownership, their model focuses on partnering with business owners, executing alongside them, and only getting paid when the business becomes more profitable. What...
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Most home service business owners start as technicians. But scaling a business requires a completely different skill set. In this episode of Service Business Mastery, Tersh Blissett sits down with Elise Radawitz, President and Owner of Velocity Leader, to break down the leadership skills contractors need if they want to grow their business. They discuss why promoting your best technician into a management role often fails, how leadership is a learned skill, and what it actually takes to lead people effectively. Elise shares practical insights on developing leaders inside your company,...
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Most home service businesses are posting content⊠but not getting results. Why? Because theyâre missing the most important piece: connection. In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what actually works when it comes to building a brand in the trades. They dive into why personal branding matters, how social media really drives business growth, and why most contractors are overthinking their content strategy. Jen explains why âboringâ everyday work is actually powerful content, how authenticity...
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AI is everywhere right now. But most contractors donât actually understand how it works. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Jeff Torello, founder of Sinjun AI, to break down what AI really is, how it works under the hood, and why so much of the industry is getting it wrong. Jeff explains that AI isnât some all-knowing system. Itâs a probability engine that predicts the next word, with no real memory and no true understanding of context. If youâve been confused, overwhelmed, or skeptical about AI, this episode will give you a...
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Most contractors are still hiding their prices. But customers are already finding that information somewhere else. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Paul Redman, President of Contractor Commerce, to break down the real impact of transparent pricing in home service businesses. They discuss why pricing transparency is no longer optional, how AI search and Google are already surfacing pricing data, and why contractors who donât adapt risk losing control of the customer conversation. Paul shares how online pricing tools,...
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AI is no longer just automation or chatbots. Itâs becoming a real employee for service businesses. In this episode of Service Business Mastery, recorded live at AHR Expo 2026, Tersh Blissett sits down with Dennis Steele, co-founder of Podium, to talk about the rise of AI agents and how theyâre transforming HVAC and plumbing companies. From answering calls and booking jobs to handling angry customers and following up on estimates, AI agents are beginning to perform real work that previously required multiple team members. Dennis shares how Podium started by helping contractors get more...
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Electrification is accelerating across North America. Rebates are expanding. Regulations are tightening. And HVAC contractors are being asked to deliver higher efficiency, lower emissions, and better comfort all at the same time. So where does dual fuel fit in? In this episode of Service Business Mastery, recorded live at AHR Expo, Tersh Blissett sits down with Matt Schlegel and Charles Hurd to break down how dual fuel heat pumps are becoming a powerful solution for commercial and residential contractors. If youâre trying to navigate electrification, cold climate performance, rebate...
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Most HVAC contractors focus on equipment upgrades, but one of the biggest opportunities for better installs and higher profit is hiding in the ductwork. In this episode of Service Business Mastery, recorded live at AHR 2026 in Las Vegas, Tersh Blissett sits down with Jarrod Scott from Aeroseal to explain how duct sealing from the inside works, why it is different from traditional mastic and tape, and how contractors can use it to improve comfort, increase system efficiency, reduce callbacks, and create a real competitive advantage. They also discuss commercial and multifamily applications,...
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AI is moving faster than most service businesses can keep up with. Voice agents. Text automation. Follow-up systems. AI sales emails. Predictive messaging. But hereâs the real question: How do you use AI to convert more leads without losing the human touch? In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ryan Fenn, CEO at CHIIRP, to break down whatâs actually working in AI-driven lead conversion right now. They dive into: Why speed to lead still wins (and why seconds matter) How one word in your follow-up could be killing 90 percent of your...
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Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, host Tersh Blissett talks with Gregg Schonhorn, partner at and Business Development Advisor SF&P Advisors and expert in selling service businesses. They talk about how Gregg helps owners get ready to sell by building strong teams, fixing money issues, and planning ahead. Gregg shares how profits, leadership roles, and smart systems raise business value. He explains how using automation, AI, and good financial habits can attract buyers and avoid common mistakes. Gregg also shares tips on what buyers look for and how to grow a business worth selling.
This conversation focuses on Gregg Schonhornâs work helping business owners prepare their companies for sale. Gregg shares why strong profits, clear roles, and solid systems raise a businessâs value. He explains how planning ahead, cutting extra costs, and building a good team make selling easier. The discussion highlights how automation, AI, and smart money habits attract buyers and lead to better deals in the service industry.
In this episode, here's what you can expect to learn:
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Why early planning and strong profits boost your business value.
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How cutting waste and fixing money mistakes helps before selling.
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What buyers look for in your team, systems, and finances.
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How AI and automation can improve your business for a sale.
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Why building a solid team makes your company easier to sell.
Timestamps â°
00:00 - Episode Recap
02:43 - Meet Gregg Schonhorn from SF&P Advisors
03:13 - What SF&P Does: Selling Service Businesses
04:18 - Why Business Owners Overvalue Their Companies
05:57 - Understanding Rolled Equity and Business Partnerships
07:26 - How Buyers Use Debt and Cash in Deals
08:12 - Timeline: When Do PE Firms Sell?
09:55 - Common Business Issues Before Selling
11:19 - Overpaying the C-Suite and Fixing Expenses
12:25 - Hitting Revenue Walls and Business Growth Stages
14:10 - When to Get Lean or Grow Carefully
16:29 - What It Means to Be âToo Leanâ for Buyers
17:54 - Comparing HVAC vs Roofing Business Maturity
18:54 - Why Missing Team Roles Can Hurt Valuation
24:22 - Proven Growth and Repeatable Results
26:10 - Why Residential Business Models Get Higher Value
28:43 - Will AI Change Business Multiples?
31:46 - How Buyers Ask About Your Tech Stack
33:02 - CTOs and the Future of Service Business Tech
34:10 - Gregg on Why Youâre Ahead with Automation
37:47 - Accrual-Based Accounting and Financial Clarity
37:21 - Understanding KPIs for Your Stage of Growth
40:35 - Final Advice: Plan Early and Keep Improving
If you enjoyed this chat with Gregg Schonhorn, please leave us a review (5 stars would mean a lot đ).
đ© Want to connect with Gregg Schonhorn? Reach out via email at gregg@SFPadvisors.com or call him directly at 973-919-5509.
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