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471: How We Failed Our Way to 7 Figures (Live Podcast) Part 1

The Shift Show

Release Date: 04/15/2024

494: The Event That Gets You Sales in the Room: CEO Summit Breakdown show art 494: The Event That Gets You Sales in the Room: CEO Summit Breakdown

The Shift Show

CEO Summit 2024: Sales, Funnels & Live Workshopping for Elevate Clients 🎙️ Episode Overview In this episode, Nicole Culver takes you behind the scenes of The CEO Summit, an exclusive, two-and-a-half-day live event designed only for Elevate clients. This isn't just another event—it's a working event, where sales are made in real-time, leads are generated, and funnels are built right in the room alongside Nicole and her expert team. From messaging and storytelling to sales mastery and high-converting content, every aspect of this event is designed to create massive transformation on...

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493: The Demand Equation: How to Become the Only Choice for Premium Clients show art 493: The Demand Equation: How to Become the Only Choice for Premium Clients

The Shift Show

The Demand Equation – How to Become the Only Choice for Your Premium Clients In this episode of The Shift Show, Nicole and Dan dive into The Demand Equation—the key to setting yourself apart in your niche and creating overwhelming demand for your offers. They break down: ✅ Why demand is more important than lead generation alone ✅ The #1 mistake keeping experts stuck in low-level sales cycles ✅ How to position yourself as the ONLY choice for premium, rich niche clients ✅ The real reason most business owners struggle with sales (and how to fix it) ✅ The demand equation that ensures...

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492: Why Chasing Success Won’t Make You Happy (And What Will) with Andrea Crowder show art 492: Why Chasing Success Won’t Make You Happy (And What Will) with Andrea Crowder

The Shift Show

What if success didn’t have to come at the cost of your peace? Nicole sits down with Andrea Crowder to explore the Pleasure Model—a framework for redefining business and life so you make money from a place of joy rather than stress. Andrea shares how she went from working tirelessly in network marketing to launching an aligned business that scaled effortlessly. They discuss the fear of letting go of pressure, how to rewire subconscious patterns around money, and why the key to sustainable success is prioritizing pleasure over hustle. Chapters 00:00 Introduction and Excitement for...

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491: Million Dollar Lead Systems: How to Wake Up to New Clients Every Day show art 491: Million Dollar Lead Systems: How to Wake Up to New Clients Every Day

The Shift Show

Welcome to The Shift Show! In our first episode of 2025, we’re diving into the biggest challenge experts and service providers face right now: building a predictable, scalable lead system that brings in qualified leads daily—without overwhelming your schedule. Nicole and Dan break down: ✔ The #1 mistake keeping you stuck in inconsistent sales cycles ✔ Why more leads don’t always mean more sales—and what actually moves the needle ✔ The difference between leads that convert and those that waste your time ✔ How to automate and scale your lead generation without adding extra hours...

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490: Sales In Your Sleep: The 3 steps to building your dream sales system show art 490: Sales In Your Sleep: The 3 steps to building your dream sales system

The Shift Show

In this first episode of 2025, Nicole and Dan dive into one of the most sought-after goals for entrepreneurs: making sales in your sleep. They break down their proven system for creating consistent, predictable revenue using four essential funnels. Whether you're just starting to explore evergreen sales or looking to optimize your current approach, this episode is packed with actionable insights and inspiration to help you wake up to daily Stripe notifications. What You’ll Learn in This Episode: Why speaking to your Rich Niche is the foundation of any successful funnel. How to create offers...

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489: Why Low Ticket Offers Are the Key to Quality Leads in 2025 show art 489: Why Low Ticket Offers Are the Key to Quality Leads in 2025

The Shift Show

In this episode of The Shift Show, Nicole and Dan are back with a behind-the-scenes conversation recorded during Nicole’s CEO Day (yes, even getting your hair done counts!). They dive into their predictions for 2025 and the big shifts you need to know to keep your business growing strong. They talk about why predictable sales are non-negotiable for a sustainable business, the massive shift from free lead magnets to low-ticket trust-building offers, and how solving specific problems (not general ones) will help you stand out in 2025. Plus, they break down what it really means to build a...

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488: What No One Tells You About Running a 7-Figure Business show art 488: What No One Tells You About Running a 7-Figure Business

The Shift Show

In this episode of The Shift Show, Nicole and Dan reflect on 2024, sharing lessons learned, strategies that worked, and the mindset shifts that fueled their success. They discuss the realities of scaling a multi-million-dollar business, balancing long-term brand building with short-term revenue goals, and prioritizing freedom and flexibility without sacrificing growth. From navigating hard conversations to redefining standards in their business, this episode dives deep into what it takes to sustain consistent six-figure months while creating a life they love. They also take a moment to talk...

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487: Living room conversations: The #1 change we made this year (selling low ticket) and how it really went show art 487: Living room conversations: The #1 change we made this year (selling low ticket) and how it really went

The Shift Show

This is a new style of podcasting Dan + I are trying out to bring you some behind the scenes conversations. We're talking low ticket and how we added that in this year to bring in more revenue and more high ticket buyers.

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Creating an Audience of Buyers on Instagram show art Creating an Audience of Buyers on Instagram

The Shift Show

This is a recording from an Instagram Live that Dan and I did. Follow for more live trainings and to learn more about how you can work with us at LVTD! 

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How Our Clients Get 50% Show Up Rates show art How Our Clients Get 50% Show Up Rates

The Shift Show

This is a recording from an Instagram Live that Dan and I did. Follow for more live trainings and to learn more about how you can work with us at LVTD! 

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More Episodes

Today we have the first of an exciting 3-part series that we’ll be releasing over the next week. This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. 

I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it’s like to have a multi-7-figure company, but also what it’s like for our team to work at Elevated. 

Make sure to stay tuned for Part 2 of the conversation coming this Thursday, April 18th, and if you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram! 

We also have Wake Up Week for you, which is our special 5-part training where we are teaching you exactly how to get your audience to wake up and show up! To learn how to make your audience go crazy for what you have, then DM me “wake up” and I’ll tell you exactly how to get it, or go to https://nicoleculver.thrivecart.com/wakeupweek/.  

If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it! 

Key Highlights: 

  • Where the idea of this live podcast originally came from and why doing different things like this is such a big part of our plan for 2024 [2:23] 

  • A look at how we’ve got here today and the magic that happens when you zoom out from the day-to-day activities in a business [3:50] 

  • The significant shifts I’ve gone through to start granting myself permission and Dan’s experience in watching this play out [6:26] 

  • What I am doing right now to live in integrity with my word and draw boundaries as a CEO [12:08] 

  • A tough conversation that we needed to have in 2018 about our past business and what we realize we would have done different now as we have evolved and elevated [14:12] 

  • The decision we made to talk about money with others in order to truly own being marketers and serve who we are meant to serve [19:08] 


For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!