476: Boost Your Sales Year-Round: The Power in Going Evergreen After a Launch
Release Date: 05/13/2024
494: The Event That Gets You Sales in the Room: CEO Summit Breakdown
The Shift Show
CEO Summit 2024: Sales, Funnels & Live Workshopping for Elevate Clients 🎙️ Episode Overview In this episode, Nicole Culver takes you behind the scenes of The CEO Summit, an exclusive, two-and-a-half-day live event designed only for Elevate clients. This isn't just another event—it's a working event, where sales are made in real-time, leads are generated, and funnels are built right in the room alongside Nicole and her expert team. From messaging and storytelling to sales mastery and high-converting content, every aspect of this event is designed to create massive transformation on...
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493: The Demand Equation: How to Become the Only Choice for Premium Clients
The Shift Show
The Demand Equation – How to Become the Only Choice for Your Premium Clients In this episode of The Shift Show, Nicole and Dan dive into The Demand Equation—the key to setting yourself apart in your niche and creating overwhelming demand for your offers. They break down: ✅ Why demand is more important than lead generation alone ✅ The #1 mistake keeping experts stuck in low-level sales cycles ✅ How to position yourself as the ONLY choice for premium, rich niche clients ✅ The real reason most business owners struggle with sales (and how to fix it) ✅ The demand equation that ensures...
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492: Why Chasing Success Won’t Make You Happy (And What Will) with Andrea Crowder
The Shift Show
What if success didn’t have to come at the cost of your peace? Nicole sits down with Andrea Crowder to explore the Pleasure Model—a framework for redefining business and life so you make money from a place of joy rather than stress. Andrea shares how she went from working tirelessly in network marketing to launching an aligned business that scaled effortlessly. They discuss the fear of letting go of pressure, how to rewire subconscious patterns around money, and why the key to sustainable success is prioritizing pleasure over hustle. Chapters 00:00 Introduction and Excitement for...
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491: Million Dollar Lead Systems: How to Wake Up to New Clients Every Day
The Shift Show
Welcome to The Shift Show! In our first episode of 2025, we’re diving into the biggest challenge experts and service providers face right now: building a predictable, scalable lead system that brings in qualified leads daily—without overwhelming your schedule. Nicole and Dan break down: ✔ The #1 mistake keeping you stuck in inconsistent sales cycles ✔ Why more leads don’t always mean more sales—and what actually moves the needle ✔ The difference between leads that convert and those that waste your time ✔ How to automate and scale your lead generation without adding extra hours...
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490: Sales In Your Sleep: The 3 steps to building your dream sales system
The Shift Show
In this first episode of 2025, Nicole and Dan dive into one of the most sought-after goals for entrepreneurs: making sales in your sleep. They break down their proven system for creating consistent, predictable revenue using four essential funnels. Whether you're just starting to explore evergreen sales or looking to optimize your current approach, this episode is packed with actionable insights and inspiration to help you wake up to daily Stripe notifications. What You’ll Learn in This Episode: Why speaking to your Rich Niche is the foundation of any successful funnel. How to create offers...
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489: Why Low Ticket Offers Are the Key to Quality Leads in 2025
The Shift Show
In this episode of The Shift Show, Nicole and Dan are back with a behind-the-scenes conversation recorded during Nicole’s CEO Day (yes, even getting your hair done counts!). They dive into their predictions for 2025 and the big shifts you need to know to keep your business growing strong. They talk about why predictable sales are non-negotiable for a sustainable business, the massive shift from free lead magnets to low-ticket trust-building offers, and how solving specific problems (not general ones) will help you stand out in 2025. Plus, they break down what it really means to build a...
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488: What No One Tells You About Running a 7-Figure Business
The Shift Show
In this episode of The Shift Show, Nicole and Dan reflect on 2024, sharing lessons learned, strategies that worked, and the mindset shifts that fueled their success. They discuss the realities of scaling a multi-million-dollar business, balancing long-term brand building with short-term revenue goals, and prioritizing freedom and flexibility without sacrificing growth. From navigating hard conversations to redefining standards in their business, this episode dives deep into what it takes to sustain consistent six-figure months while creating a life they love. They also take a moment to talk...
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487: Living room conversations: The #1 change we made this year (selling low ticket) and how it really went
The Shift Show
This is a new style of podcasting Dan + I are trying out to bring you some behind the scenes conversations. We're talking low ticket and how we added that in this year to bring in more revenue and more high ticket buyers.
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Creating an Audience of Buyers on Instagram
The Shift Show
This is a recording from an Instagram Live that Dan and I did. Follow for more live trainings and to learn more about how you can work with us at LVTD!
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How Our Clients Get 50% Show Up Rates
The Shift Show
This is a recording from an Instagram Live that Dan and I did. Follow for more live trainings and to learn more about how you can work with us at LVTD!
info_outlineIt’s my goal with my clients to help them find joy in the journey, to help them find joy in the everyday and to help them feel more alive in their business. I want them to have more abundance, more fun, more pleasure in their business, not less, which is why in today’s episode, I talk about a different way to do things, and that is to go evergreen after your launch.
Why is this so important to me? It’s because you deserve to be getting the results that you want to get, to get things working better than they ever have before, all while allowing you freedom, vacations, and the things you enjoy in life. I hope this episode helps show you that not only is it just possible for other people, but you absolutely CAN do it too!
To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver!
If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram.
If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we’ll walk you through it!
Key Highlights:
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Why I believe so strongly that you should have something for sale all of the time [1:55]
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A look at the energetics behind launching [3:11]
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Why it is that your launch should be the “cherry on top” [4:46]
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What I mean when I say that launches are talking to one type of buyer [6:21]
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The intent behind the live training sign-ups you see [8:14]
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What’s been happening with show up rates for free live trainings [9:24]
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The way in which your launch is just the warmup to your evergreen products [11:06]
For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!