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The Future is Coming Faster Than You Think - Charles Myslinsky

Super Agents Live- Selling Real Estate

Release Date: 02/16/2021

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Super Agents Live- Selling Real Estate

Most realtors are drowning in a sea of sameness and they dont know how to breakout. They dont know how to position themselves and they struggle. Today we discuss how to find your unique place in a community.

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Super Agents Live- Selling Real Estate

Theres no question that real estate is on the minds of most people in business as its a very direct indicator of a healthy market.  For the last year there has been a large push upward on prices and equity.  By all measures the upward thrust in price appreciation has been largely artificial.  Artificial in the sense that halting foreclosures and evictions has put a stranglehold on inventory.  This stranglehold is set to release ..

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Super Agents Live- Selling Real Estate

Hey everybody--today I bring on Michael Reddington.  Michael is the founder of inquisitive and is a forensic interviewer.  Michael teaches CEOs how to apply investigative interviewing techniques in their roles as leaders in order to reach their vision and exert  influence. Michael says the cognitive processes that drive interrogation suspects to say “I did it”, is the same process that drive customers to say “I’ll buy it” and employees to say “I’ll do it” are all nearly identical.

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Super Agents Live- Selling Real Estate

This is a wobbly market and our way ahead is still uncertain from an economic perspective.  Wall street is getting a little more nervous  as inflation heats up and the biden administration today has proposed increasing capital gains --all of this points to continued pressure on inventory.

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Super Agents Live- Selling Real Estate

I just read that there are now two licensed realtors for each home listed. We need to consider the implications of the data. The average shelf life of an agent is 18 months--they will sell an average of 8 to 12 sides a year.

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Super Agents Live- Selling Real Estate

Todays guest talks about branding as something more fundamental.  She explains how a brand is an authentic representation of your values and concepts.  She explains how to create your brand as well as, how once fully formed will inform all of your messaging---from the way one approaches a market to the type of people one works with.  I particularly resonated with idea that if my brand is authentic to my way of interacting with the world I will attract the type of people I want to work with a...

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Super Agents Live- Selling Real Estate

We spend a lot of time over here thinking about how this market is trending.  We of course want to help our clients skate to where the puck is going rather than doing what it feels like most people are doing which is skating to where the puck is.

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The Future is Coming Faster Than You Think - Charles Myslinsky show art The Future is Coming Faster Than You Think - Charles Myslinsky

Super Agents Live- Selling Real Estate

OJO Labs has been capturing top tier talent and are quietly building out an infrastructure that could change the way consumers

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Super Agents Live- Selling Real Estate

Todays guest is Bob Corcoran--If you dont know bob he is the guy behind the guy. At the next conference you go to---- If you see a person on stage getting an award for doing 100M or 200M in production there is a good chance they are either coaching with bob or have been in the past.

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Super Agents Live- Selling Real Estate

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Hey everybody---My guest today is charles mylinsky--- charles was part of the original team that started jet.com and later sold to walmart for 3.3billion.  He is now  the chief product officer at OJO Labs.    I recently talked with Chris heller and found out that he joined ojolabs. Why would top talent like these two guys join a chatbot company?  

 I am always compelled to look deeper when I see something that looks interesting

OJO labs started in 2015 and to date has raised 134M in venture capital.  How does a chatbot raise 134M dollars and capture top tier talent?  The simple answer is ---it doesnt---- not unless you have much bigger plans.  

 with the recent news that zillow recently announced they were buying showingtime for 500M dollars.  Zillow has made it very apparent that they are trying to be the bridge between an agent and a consumer.

Looking a little deeper i found that OJO has a strategic partnership with wolfnet technologies which has 100Million property profiles similar to the size of zillow property database. They  acquired Movoto  which is a top 5 home search portal with about 20M unique visitors a month and coincidentally the the second-largest fully licensed online real estate brokerage in the US and realsaavy which is  a web development shop with a unique search function.

and their whole business seems to rest on two patents around machine learning and distributed networks.  Machine learning or AI------ it needs tons of data for it to work..  

Understanding that OJO’s mission to help people make better decisions through the fusion of machine learning and human intelligence?  Which is actually human assisted machine learning where humans are doing a lot of the sorting and matching as the machines  in the network learns.  Put in enough conversations and you hit an inflection point where a machine is conversant.  It can answer many routine and maybe non routine questions in a home sale or purchase.

I dont actually know anything about what this company is doing or planning but, all of this seems super interesting.  Imagine You had a search portal with 20M uniques,, a zillow sized property profile database and you own a web development company and the only thing missing is millions of conversations for your AI to become conversant?  

Imaging all those pieces together and what is possible is exciting.  I wonder how you might arrange them in order to capture, record and sort millions of conversations. You need an end to end marketplace---ebay, airbnb, etc.  The thing with marketplaces is that they are incredibly difficult to build---the good news is that if you can build it they are indestructible as long as both the buyer and seller are capturing value. The foundation of a marketplace is trust and the sad piece of truth about this industry is that there is too much agent turnover for most consumers to distinguish between a good agent or a bad agent. Good information or bad information.

If agents would like to get qualified consumer leads it makes sense that the consumer would want a qualified agent lead--- could a personalized and customized technology solve both sides of the equation.  OK--enough of my rambling