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Differentiate Your Business or Drown In The Sea of Sameness - BrandFace

Super Agents Live- Selling Real Estate

Release Date: 06/16/2021

Getting unstuck in  your business - Gregg Sugerman show art Getting unstuck in your business - Gregg Sugerman

Super Agents Live- Selling Real Estate

Gregg is a mindset coach.  We discuss how to identify your unique competitive advantage.  Where people get stuck in their businesses and lives and how to break out of those barriers.  WE discuss why you should develop your own personal board of directors. And we talk about the things that hold people back from achieving the life of their dreams and why sometimes we are our own worst enemy.  

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Differentiate Your Business or Drown In The Sea of Sameness - BrandFace show art Differentiate Your Business or Drown In The Sea of Sameness - BrandFace

Super Agents Live- Selling Real Estate

Most realtors are drowning in a sea of sameness and they dont know how to breakout. They dont know how to position themselves and they struggle. Today we discuss how to find your unique place in a community.

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Lead Generation, Landing Pages and What To Do With Listings Coming Back- Greg Mcdaniel show art Lead Generation, Landing Pages and What To Do With Listings Coming Back- Greg Mcdaniel

Super Agents Live- Selling Real Estate

Theres no question that real estate is on the minds of most people in business as its a very direct indicator of a healthy market.  For the last year there has been a large push upward on prices and equity.  By all measures the upward thrust in price appreciation has been largely artificial.  Artificial in the sense that halting foreclosures and evictions has put a stranglehold on inventory.  This stranglehold is set to release ..

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Super Agents Live- Selling Real Estate

Hey everybody--today I bring on Michael Reddington.  Michael is the founder of inquisitive and is a forensic interviewer.  Michael teaches CEOs how to apply investigative interviewing techniques in their roles as leaders in order to reach their vision and exert  influence. Michael says the cognitive processes that drive interrogation suspects to say “I did it”, is the same process that drive customers to say “I’ll buy it” and employees to say “I’ll do it” are all nearly identical.

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Small Differences That Pay Huge Dividends; Ignore Video At Your Peril - Darin Dawson show art Small Differences That Pay Huge Dividends; Ignore Video At Your Peril - Darin Dawson

Super Agents Live- Selling Real Estate

This is a wobbly market and our way ahead is still uncertain from an economic perspective.  Wall street is getting a little more nervous  as inflation heats up and the biden administration today has proposed increasing capital gains --all of this points to continued pressure on inventory.

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How To Find Hidden Inventory - Brad Van De Walle show art How To Find Hidden Inventory - Brad Van De Walle

Super Agents Live- Selling Real Estate

I just read that there are now two licensed realtors for each home listed. We need to consider the implications of the data. The average shelf life of an agent is 18 months--they will sell an average of 8 to 12 sides a year.

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Super Agents Live- Selling Real Estate

Todays guest talks about branding as something more fundamental.  She explains how a brand is an authentic representation of your values and concepts.  She explains how to create your brand as well as, how once fully formed will inform all of your messaging---from the way one approaches a market to the type of people one works with.  I particularly resonated with idea that if my brand is authentic to my way of interacting with the world I will attract the type of people I want to work with a...

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Rebuilding and Retooling a Listing Side Business - Toby Salgado show art Rebuilding and Retooling a Listing Side Business - Toby Salgado

Super Agents Live- Selling Real Estate

We spend a lot of time over here thinking about how this market is trending.  We of course want to help our clients skate to where the puck is going rather than doing what it feels like most people are doing which is skating to where the puck is.

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Super Agents Live- Selling Real Estate

OJO Labs has been capturing top tier talent and are quietly building out an infrastructure that could change the way consumers

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Super Agents Live- Selling Real Estate

Todays guest is Bob Corcoran--If you dont know bob he is the guy behind the guy. At the next conference you go to---- If you see a person on stage getting an award for doing 100M or 200M in production there is a good chance they are either coaching with bob or have been in the past.

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I hope you are killing it at the game of life.  Every week I bring on someone that i think can add something to your business and life.  Its a strange market out there and the people who are winning are the ones that are adding the most perceived value to the market.  Heres a fact---most realtors look and sound the same and because most  realtors look and sound the same consumers see them as a commodity.  Whats the difference between shell gas and arco gas?  Isnt gas just gas?  Or is there something special about the Shell gas---oh yeah---its shell with techron.  I dont buy arco gas----I pay a little more the the Vpower techron gas.   At the end of the day-----maybe gas is just gas---I dont know if Techron is even real but, that hook has hooked me on the Shell brand for years. 

 

Does your business have its own version of Techron?

 

let me take a step back.  Right now----almost every realtor in America is facing the same issues of inventory----which is really astounding that right now the country as a whole has more buyers than sellers.  In the past We have experienced the opposite.  In the great depression of the 1930s and the great recession of 2008----during those times we had more sellers than buyers.  I dont think we have ever seen a time of more buyers than sellers.

 

And in a time like this we as realtors lose some of our power---some of our glitter.  Now all of the sudden the seller doesnt need your fancy marketing---he knows he can price higher than the last house sold-----doesnt need to do any repairs and is likely to ask for a reduced commission.  Seriously---why does this seller need you?  What do you bring to the table?  What value do you add to the process?  

 

This is something I ask everyone that I hire and you might not be shocked to hear that most people really havent thought of it.  They never asked themselves what value they add to the deal?  I wonder what your answer might be.  

 

What value do you bring?  It cant be something generic or some kind of commodity.  It needs to be something unique to you.  What is your Techron?  Thats what we are going to talk about today