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This Is a Business of Attraction - Suzanne Tulien

Super Agents Live- Selling Real Estate

Release Date: 03/19/2021

Differentiate Your Business or Drown In The Sea of Sameness - BrandFace show art Differentiate Your Business or Drown In The Sea of Sameness - BrandFace

Super Agents Live- Selling Real Estate

Most realtors are drowning in a sea of sameness and they dont know how to breakout. They dont know how to position themselves and they struggle. Today we discuss how to find your unique place in a community.

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Lead Generation, Landing Pages and What To Do With Listings Coming Back- Greg Mcdaniel show art Lead Generation, Landing Pages and What To Do With Listings Coming Back- Greg Mcdaniel

Super Agents Live- Selling Real Estate

Theres no question that real estate is on the minds of most people in business as its a very direct indicator of a healthy market.  For the last year there has been a large push upward on prices and equity.  By all measures the upward thrust in price appreciation has been largely artificial.  Artificial in the sense that halting foreclosures and evictions has put a stranglehold on inventory.  This stranglehold is set to release ..

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How to Exert Your Influence and Vision Using Investigative Persuasion Techniques -- Michael Reddington show art How to Exert Your Influence and Vision Using Investigative Persuasion Techniques -- Michael Reddington

Super Agents Live- Selling Real Estate

Hey everybody--today I bring on Michael Reddington.  Michael is the founder of inquisitive and is a forensic interviewer.  Michael teaches CEOs how to apply investigative interviewing techniques in their roles as leaders in order to reach their vision and exert  influence. Michael says the cognitive processes that drive interrogation suspects to say “I did it”, is the same process that drive customers to say “I’ll buy it” and employees to say “I’ll do it” are all nearly identical.

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Super Agents Live- Selling Real Estate

This is a wobbly market and our way ahead is still uncertain from an economic perspective.  Wall street is getting a little more nervous  as inflation heats up and the biden administration today has proposed increasing capital gains --all of this points to continued pressure on inventory.

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How To Find Hidden Inventory - Brad Van De Walle show art How To Find Hidden Inventory - Brad Van De Walle

Super Agents Live- Selling Real Estate

I just read that there are now two licensed realtors for each home listed. We need to consider the implications of the data. The average shelf life of an agent is 18 months--they will sell an average of 8 to 12 sides a year.

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This Is a Business of Attraction - Suzanne Tulien show art This Is a Business of Attraction - Suzanne Tulien

Super Agents Live- Selling Real Estate

Todays guest talks about branding as something more fundamental.  She explains how a brand is an authentic representation of your values and concepts.  She explains how to create your brand as well as, how once fully formed will inform all of your messaging---from the way one approaches a market to the type of people one works with.  I particularly resonated with idea that if my brand is authentic to my way of interacting with the world I will attract the type of people I want to work with a...

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Rebuilding and Retooling a Listing Side Business - Toby Salgado show art Rebuilding and Retooling a Listing Side Business - Toby Salgado

Super Agents Live- Selling Real Estate

We spend a lot of time over here thinking about how this market is trending.  We of course want to help our clients skate to where the puck is going rather than doing what it feels like most people are doing which is skating to where the puck is.

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Super Agents Live- Selling Real Estate

OJO Labs has been capturing top tier talent and are quietly building out an infrastructure that could change the way consumers

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Super Agents Live- Selling Real Estate

Todays guest is Bob Corcoran--If you dont know bob he is the guy behind the guy. At the next conference you go to---- If you see a person on stage getting an award for doing 100M or 200M in production there is a good chance they are either coaching with bob or have been in the past.

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Super Agents Live- Selling Real Estate

Coffee is for closers... hiring the right team and the telltale signs of a top producer. Listen to my conversation with team owner Aaron Rian.

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Today on the show I bring on a speaker, trainer and author.  We talk about her new book brand clarity.  we talk about what it really means to build a brand.  I get frustrated many times when people speak of branding.  Typically when people speak about branding they are talking about their logo or maybe they are talking about a particular ad campaign.  I particularly hear this when I see someone spend money on some useless form of advertising-----when it doesnt work meaning generate actual calls they will say its for branding.

 

Todays guest talks about branding as something more fundamental.  She explains how a brand is an authentic representation of your values and concepts.  She explains how to create your brand as well as, how once fully formed will inform all of your messaging---from the way one approaches a market to the type of people one works with.  I particularly resonated with idea that if my brand is authentic to my way of interacting with the world I will attract the type of people I want to work with and the types of deals I most desire.

 

This was a fantastic conversation---I hope you enjoy it as much as I did.