329 Join The Buyer Conversation In Japan
The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan
Release Date: 11/24/2024
348 Open The Kimono Leaders
The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan
The supervisor has super vision. The leader knows more. The captain makes the calls. The best and the brightest know best. The cream rises to the top. We accept that there will be leaders either our “superiors” or “the first among equals”. We put leaders up on a pedestal, we expect more from them than we expect from ourselves. We judge them, appraise them, measure them, discuss them. When you become a leader what do you find? There are rival aspirant leaders aplenty waiting in the wings to take over. They have the elbows out to shove the current leader aside and replace them....
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347 Roots of Poor Customer Service
The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan
Poor customer service really irritates us. When we bump into it, we feel betrayed by the firm. We have paid our money over and we expect excellent customer service to come with the good or service attached to it. We don’t see the processes as separate. In this Age of Distraction, people’s time has become compressed. They are on the internet through their hand held devices pretty much permanently. We all seem to have less time than before, so we become cross if things from the internet don’t load or load too slowly. If we have to wait we don’t...
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346 Presentation Review Techniques
The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan
Athletes and coaches spend a lot of time watching their team’s performance. Strengths and weaknesses are sought in order to amplify the former and eliminate the latter. Close scrutiny is applied to key moments, crucial transitions and pivotal points. Presenting should be no different. Cast your mind back though, to the last twenty presentations you have attended and ask yourself how many speakers were recording themselves for later analysis? I would assert that the answer would be either zero or very close to zero. Why would that be? High performance...
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345 Japan Leadership Blind Spots
The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan
Leadership is a swamp. Do leaders have to be perfect? It sounds ridiculous to expect that, because none of us are perfect. However, leaders often act like they are perfect. They assume the mantle of position power and shoot out orders and commands to those below them in the hierarchy. They derive the direction forward, make the tough calls and determine how things are to be done. There are always a number of alternative ways of doing things, but the leader says, “my way is correct, so get behind it”. Leaders start small with this idea and over the course of their career they keep...
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344 How Can Chinese Retail Be So Bad In Japan?
The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan
Bad service is a brand killer. This is a controversial piece today, because I am singling out one race, one group in isolation. It is also a total generalisation and there will be exceptions where what I am saying is absolute rubbish. There will be other races and groups, who are equally guilty as well, who I am not singling out or covering, so I am demonstrating a blatant and singular bias. I know all that, but let the hellfire rain down on my head, I am just sick of some of this lousy service here in Tokyo. It is a mystery to me how the service in some Chinese restaurants...
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343 Your Inspirational Talk Must Be Dynamic
The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan
Public speaking takes no prisoners. I was attending a Convention in Phuket and the finale was the closing inspirational speech for the week of events. I had to deliver the same speech myself at the Ho Chi Minh Convention a few years ago. This is a daunting task. Actually, when your audience is chock full of presentation’s training experts from Dale Carnegie, it is simply terrifying. The length of the speech is usually around ten minutes, which though it seems shortish, can feel quite long and challenging to design. Being an inspirational speech, it adds that...
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342 Success As a Leader In Japan
The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan
Being the leader is no fun anymore. In most Western countries we are raised from an early age to become self-sufficient and independent. When we are young, we enjoy a lot of self-belief and drive hard along the road of individualism. School and university, for the most part, are individual, competitive environments with very little academic teamwork involved. This is changing slowly in some Universities as the importance of teamwork has been re-discovered. However, for the most part, it is still a zero-sum game, of someone is the top scholar and some are in the upper echelons of marks...
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341 Don't Get Sabotaged By Your Colleagues When Selling in Japan
The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan
Sales is a nightmare. It is usually a solitary life. You head off to meet customers all day. Your occasional return to the office is to restock materials or complete some processes you can’t do on-line. Japan is a bit different. Here it is very common to see two salespeople going off to meet the client. If you are selling to a buyer, it is also common to face more than one person. This is a country of on-the-job training and consensus decision making, so the numbers involved automatically inflate. Even in Western style operations, there is more of a...
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340 How Crazy Can We Go When Presenting In Japan
The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan
Japan doesn’t love crazy. In our High Impact Presentations Course we have exercises where we ask the participants to really let go of all their inhibitions and let it all hang out – and “go crazy, go over the top”. This is challenging in Japan. Normally, we are all usually very constrained when we speak in society. Our voices are very moderate, our body language is quite muted and our gestures are rather restrained. Unfortunately, this often carries over into our public presentations. Without realising it, we find ourselves speaking in this dreadful monotone, putting...
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339 Building A Team In Stages In Japan
The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan
Team building is fraught. Actually, when do we create teams? Usually we inherit teams from other people, stocked with their selections and built around their preferences, aspirations and prejudices, not ours. In rare cases, we might get to start something new and we get to choose who joins. Does that mean that “team building” only applies when we start a new team? If that were the case, then most of us would never experience building a team in our careers. This concept is too narrow. In reality, we are building our teams every day, regardless of whether we suddenly became their leader or...
info_outlineLife is busy, busy today. Communications has sped up business to an extent unthinkable even ten years ago. Every company is a publisher now, due to social media’s pervasiveness. Content marketing is driving original content creation and release. LinkedIn, Instagram and Facebook are favouring live video, so we have to become television talents. Voice is the next big thing, so podcasting requires us to be radio personalities. If you are in business, your personal information is out there, easily searchable and found. We check out the buyers and they check out the sellers, before we meet.
When you turned up at a client meeting eighty years ago, you came with some good jokes, some market information, some competitor intelligence, etc. You did this to break the ice with the buyer. Even if they were an established client, you needed to break the ice for that day. Buyers then and buyers now have a lot going on inside their heads when we turn up and almost none of it has anything to do with us and what we want.
In Japan, meeting room space is always at a premium, so getting time with buyers has some automatic limitations placed upon it with certain companies. After thirty minutes you are given the bum’s rush, because that space has been booked for the next meeting and they are loitering with intent outside the glass wall waiting to get in for their meeting.
That doesn't give us much time to carve out some mind space with the buyer, get into questioning mode, talk about the solution, deal with any objections and seal the deal. If the first part of the meeting isn’t well planned then there won’t be any result. We cannot let the first few interactions be random events. We need to plan in detail how we are going to establish some rapport with this buyer or reestablish some rapport if they are an existing buyer.
We will have checked some of the media aggregation sites to see if there has been anything released in to the public arena about the client company, which we can then refer to. If it is a first meeting then checking the annual report is a must. There will be a glossy coverage of the CEO’s vision and strategy for the enterprise, with photographs in a swish corporate setting. We are looking for things we can ask about in this meeting.
Our objective is to get the client talking as soon as possible. Most salespeople still cling to the idea that they have to dominate the airwaves, so they just keep talking, talking, talking. We don’t want that. We only have a limited amount of time, so we want the client talking as much as possible. When we do that, the client will have stopped thinking about all of the other things going on in their work and private lives. We will be concentrated on the business at hand and that is exactly what we need.
We hopefully will be able to check whether some insight we have found is relevant to what they are doing. We deal with that industry vertical so we are picking up ideas across companies on what is working and not working. We share these ideas as a means of demonstrating we provide value to their enterprise. They may not go for it, but they will go for our intention to assist them to make their business more successful.
A discussion with a drill manufacture company I called upon, prompted a suggestion by me that they copy Blendtec’s “will it blend” phenomenon, but for drills not blenders. Blendtec’s CEO Tom Dickson video’s the blending of iPads, golf balls, whatever and post it on YouTube and they get massive views. My idea was to copy this for Japan and create some buzz around the product line up. They didn’t go for it in the end, but I have no doubt that I have a closer relationship with the President today, because of my effort to think out of the box for them. I had his attention for our discussion.
Getting the full attention of the buyer is no longer a given. They are permanently distracted today and we are competing with so much noise, more than ever before. We need to have a strategy to get their attention. We cannot leave it to chance or expect that, “of course they will be paying attention – we have an appointment”. That concept is way too indulgent.
Ask well thought through questions to get them talking, bring insights and valuable market intelligence. Today, we have to do this every time, even if they are an established buyer. Just because we have a relationship with them, doesn’t mean we have automatically broken through all the completion for their attention. Start fresh every time as if it were the very first meeting. In this modern age this is the new normal.