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329 Join The Buyer Conversation In Japan

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

Release Date: 11/24/2024

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

Enterprise killers can include Customer Service. We know that all interfaces with the customer are designed by people. It can be on-line conversations with AI robots or in-store interactions, but the driving force behind all of these activities are the people in our employ. The way people think and act is a product of the culture of the organisation. That culture is the accountability of senior management. The common success point of organisations is to have the right culture in place, that best serves the customer. The success of senior management in making all...

334 Those Vital Few Seconds When You Start Your Talk In Japan

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

Don’t let your speaker introduction be a disaster. Usually when we are speaking we are introduced twice. Once at the very start by the MC when they kick off proceedings and then later just before our segment of the talk. The MC’s role is quite simple. It is to set the stage for the speaker, to bring something of their history, their achievements and various details that make them a credible presenter for this audience. This can often be a problem though, depending on a few key factors. How big a risk taker are you? Are you relying on the MC to do the necessary...

Dealing With Ambush Speaking Requests

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

Suddenly you hear your name being called upon and you are being requested to make a few remarks. Uh oh. No preparation, no warning and no escape. What do you do? Extemporaneous speaking is one of the most difficult tasks for a presenter. It could be during an internal meeting, a session with the big bosses in attendance or at a public venue. One moment you are nice and comfy, sitting there in your chair, taking a mild interest in the proceedings going on around you and next you are the main event. Usually the time between your name being called and you...

333 Real World Leadership

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

Change is hard to create anywhere in the world. Getting things to change in Japan also has its own set of challenges. The typical expat leader, sent to Japan, notices some things that need changing. Usually the Japan part of the organisation is not really part of the organisation. It is sitting off to the side, like a distant moon orbiting the HQ back home. There are major differences around what is viewed as professional work. The things that are valued in Japan, like working loyally (i.e. long hours) even with low productivity, keeping quiet, not upsetting the applecart, not contributing in...

332 Presentation Visuals

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

Last week we talked about when presenting, you need to transfer your energy to the audience. However don’t have your energy levels at the maximum volume all the time. That just wears an audience out and wears you out too. Instead, you need to have some variation. Very strong and then sometimes very soft. And I mean drop it right down. Remember to have that in the voice range. Sometimes say your point in an audible whisper. I remember when I gave a presentation in Kobe. It was at a university summer school for...

331 Ending Presentations Secrets

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

This is a tricky part of designing and delivering our presentations. Think back to the last few presentations you have attended and can you remember anything from the close of their speech? Can you remember much about the speaker? This close should be the highlight of their talk, the piece that brings it all together, their rallying cry for the main message. If you can’t recall it, or them, then what was the point of their giving the talk in the first place? People give talks to make an impression, to promulgate their views, to win fans and converts, to impact the...

330 Common Sense Needed More

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

As the leader we have to work on the presumption that people know what they are doing. It is impossible to micro manage every single person, every moment of the day. By the way, who would want to do that anyway? The issues arise when things deviate from the track we think they are on or expect that they are on. We find that a process has been finessed, but we don’t like the change. We find that some elements have been dropped completely, but we only find this out by accident or substantially after the fact. We are not happy in either case. Why does this happen? Training can cover the basics,...

329 Join The Buyer Conversation In Japan

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

Life is busy, busy today. Communications has sped up business to an extent unthinkable even ten years ago. Every company is a publisher now, due to social media’s pervasiveness. Content marketing is driving original content creation and release. LinkedIn, Instagram and Facebook are favouring live video, so we have to become television talents. Voice is the next big thing, so podcasting requires us to be radio personalities. If you are in business, your personal information is out there, easily searchable and found. We check out the buyers and they...

328 Dealing with Questions When Presenting In Japan

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

Having an audience interested enough in your topic to ask questions is a heartening occurrence. Japan can be a bit tricky though because people are shy to ask questions. Culturally the thinking is different to the West. In most western countries we ask questions because we want to know more. We don’t think that we are being disrespectful by implying that the speaker wasn’t clear enough, so that is why we need to ask our question. We also never imagine we must be dumb and have to ask a question because we weren’t smart enough to get the speaker’s meaning...

327 Build Your Team In Japan

The Cutting Edge Japan Business Show By Dale Carnegie Training Tokyo Japan

Teams are fluid. People move or leave and new people join. Targets go up every year. The compliance and regulatory requirements become more stringent, the market pivots and bites you, currency fluctuations take you from hero to zero in short order. Head office is always annoying. There are so many aspects of business which line up against having a strong sense of team. We can’t be complacent if we have built a strong team and we have to get to work, if we are in the process of team building. Sports teams are always high profile and successful sports coaches are lauded for their ability to...

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When you turned up at a client meeting eighty years ago, you came with some good jokes, some market information, some competitor intelligence, etc. You did this to break the ice with the buyer. Even if they were an established client, you needed to break the ice for that day. Buyers then and buyers now have a lot going on inside their heads when we turn up and almost none of it has anything to do with us and what we want.

In Japan, meeting room space is always at a premium, so getting time with buyers has some automatic limitations placed upon it with certain companies. After thirty minutes you are given the bum’s rush, because that space has been booked for the next meeting and they are loitering with intent outside the glass wall waiting to get in for their meeting.

That doesn't give us much time to carve out some mind space with the buyer, get into questioning mode, talk about the solution, deal with any objections and seal the deal. If the first part of the meeting isn’t well planned then there won’t be any result. We cannot let the first few interactions be random events. We need to plan in detail how we are going to establish some rapport with this buyer or reestablish some rapport if they are an existing buyer.

We will have checked some of the media aggregation sites to see if there has been anything released in to the public arena about the client company, which we can then refer to. If it is a first meeting then checking the annual report is a must. There will be a glossy coverage of the CEO’s vision and strategy for the enterprise, with photographs in a swish corporate setting. We are looking for things we can ask about in this meeting.

Our objective is to get the client talking as soon as possible. Most salespeople still cling to the idea that they have to dominate the airwaves, so they just keep talking, talking, talking. We don’t want that. We only have a limited amount of time, so we want the client talking as much as possible. When we do that, the client will have stopped thinking about all of the other things going on in their work and private lives. We will be concentrated on the business at hand and that is exactly what we need.

We hopefully will be able to check whether some insight we have found is relevant to what they are doing. We deal with that industry vertical so we are picking up ideas across companies on what is working and not working. We share these ideas as a means of demonstrating we provide value to their enterprise. They may not go for it, but they will go for our intention to assist them to make their business more successful.

A discussion with a drill manufacture company I called upon, prompted a suggestion by me that they copy Blendtec’s “will it blend” phenomenon, but for drills not blenders. Blendtec’s CEO Tom Dickson video’s the blending of iPads, golf balls, whatever and post it on YouTube and they get massive views. My idea was to copy this for Japan and create some buzz around the product line up. They didn’t go for it in the end, but I have no doubt that I have a closer relationship with the President today, because of my effort to think out of the box for them. I had his attention for our discussion.

Getting the full attention of the buyer is no longer a given. They are permanently distracted today and we are competing with so much noise, more than ever before. We need to have a strategy to get their attention. We cannot leave it to chance or expect that, “of course they will be paying attention – we have an appointment”. That concept is way too indulgent.

Ask well thought through questions to get them talking, bring insights and valuable market intelligence. Today, we have to do this every time, even if they are an established buyer. Just because we have a relationship with them, doesn’t mean we have automatically broken through all the completion for their attention. Start fresh every time as if it were the very first meeting. In this modern age this is the new normal.

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