Chris Dufey Podcast
Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- At 3:02AM, I woke up with a question that refused to let go: “What do I actually want from my life?” Not the “Instagram answer.” Not the “entrepreneur answer.” Not the “be a good husband, father, provider” answer. The real one. At 37, I found myself replaying every decision, every success, every sacrifice… wondering how I got here and whether the direction I was sprinting toward was even the right one anymore....
info_outlineChris Dufey Podcast
Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- Most coaches don’t need another tactic. They need to see how real operators actually think when scaling. This episode is a raw, behind-the-scenes strategy session where Chris Dufey sits down with Brian Mark to break down the exact thinking, systems, and decisions currently being used to scale a coaching business toward multi-seven figures per month. What you’re listening to isn’t a polished interview. It’s a real working...
info_outlineChris Dufey Podcast
Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- If you’re stuck at $10k/month, or honestly stuck at any revenue level, this video might frustrate you. Because most businesses aren’t stalled because funnels don’t work, ads don’t work, or content doesn’t work. Most people aren’t stuck because funnels don’t work, ads don’t work, or the content doesn’t work. They’re stalled because they’re optimizing the wrong part of the business. I’ve sold a...
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Most people think scaling means more. More offers. More funnels. More hires. More chaos. That’s the lie. In this video, I break down exactly how I hit a $1M run rate in 63 days with no team, no paid ads, no fancy launch, and why doing less is what finally worked. This came right after I sold my last multi–seven-figure business. I was burnt out. Overbuilt. Drowning in complexity. So I made one promise to myself: This one has to feel light. No 15-person team. No bloated Slack channels. No pretending I love to grind. Just a clean system that prints cash without running my life. Here’s what...
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Most people say they want financial freedom. Very few ever define what that actually means. And that’s where everything goes wrong. This video isn’t about getting rich. It’s about getting free. For real. I’m sharing this because I’ve lived both sides. Sleeping on a couch. My wife pregnant with our first child. Halfway across the world in Dubai. Selling everything I owned with one question looping in my head: ”Can I actually give them the life they deserve?” I was trapped in time-for-money. Burnt out. Chasing cash thinking it would fix how I felt inside. It didn’t. What changed...
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Most people think money fixes everything. It doesn’t. It just exposes what you never defined in the first place. My recent conversation with Sharran Srivatsaa (Acquisition.com President) starts with a quiet tension: building something big while trying not to lose the people who matter most. Fatherhood. Money. Ambition. Guilt. All colliding at once. The truth is this: More income without a framework doesn’t buy freedom. It buys anxiety with better branding. In this episode, we go deep on what actually works: • Why freezing your lifestyle is the real cheat code • The exact definition of...
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Most funnels don’t fail quietly. They drain your time. Your energy. And your belief that this shit can actually work. So I tested every (yes, every) funnel so you don’t have to. VSLs. Webinars. Challenges. Tripwires. Quiz funnels. DM scripts. All of it. It took me nine months, and more money than I care to admit. And here’s the truth no one wants to say out loud: Most funnels suck. Unless you’re already internet famous… Have a massive following… Or host a podcast with Tim Ferriss… Almost any funnel can work. But what about the rest of us? What if you’re just a damn good coach...
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Most entrepreneurs claim they're building their business for their family, but their calendar tells another story. In this video, I share how I built a “successful” business on paper. Revenue was climbing, Stripe was pinging, everyone thought I was winning. But behind the scenes, I was overworked, disconnected from my wife and kids, and losing myself in the grind. Until I got a wake-up call I couldn’t ignore. This is the true story of how I simplified everything, leaned on systems, and built a business that no longer runs me—so I could scale without sacrifice. In this video: 00:00...
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If you’re a coach or consultant working hard but still stuck, growth not matching effort, and the freedom you started for still feels out of reach, you’re in the right place. I’m not here to sell hype or funnels. I built and sold my own coaching biz. I helped agencies hit $200K/month. I consulted 7 to 9 figure founders. Now I’m here to help you build a business that works without burning you out. In this video: 00:00 Why a million dollar month is possible 00:20 It’s not magic, it’s a system 00:35 Why most coaches stay stuck 01:07 Real results, real numbers 02:18 How the Rainmakers...
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If you’re still stuck selling, delivering, and scrambling for the next sale, this will hit home. One client added $318,000 in recurring revenue in 30 days. No viral reels. No fancy funnels. No massive team. Just a better system. Most coaches are trapped on the high-ticket hamster wheel. Make a sale, deliver, repeat. It feels like growth, but it’s just a business built on burnout. The moment leads dry up, panic sets in. And the cycle starts all over again. I’ll show you how to break free from that trap and install the same 3-part system we use to scale coaches to $100K–$300K+ months...
info_outlineWork with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube
Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube
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If you’re stuck at $10k/month, or honestly stuck at any revenue level, this video might frustrate you.
Because most businesses aren’t stalled because funnels don’t work, ads don’t work, or content doesn’t work.
Most people aren’t stuck because funnels don’t work, ads don’t work, or the content doesn’t work.
They’re stalled because they’re optimizing the wrong part of the business.
I’ve sold a multi–seven-figure coaching business.
Launched a consulting offer to a $1M run rate in 63 days.
Scaled an agency to $200k/month in under 90 days.
And after working behind the scenes of some of the most profitable info and coaching businesses out there, I can tell you this:
Growth is way simpler than people make it.
In this video, I walk you through:
• The 3 biggest mistakes keeping businesses stuck
• Why random acts of marketing kill momentum
• How to diagnose the real bottleneck slowing growth
• The Precision Cycle: diagnose → install → optimize → repeat
• Why scaling broken systems makes everything worse
• The 10K-a-Day Plan for mechanical growth
• The 8 foundational playbooks every business needs
• The 5 core departments every business must be built on
• Why freedom has to be designed, not hoped for
This isn’t theory.
It’s the exact framework we use with members to remove guesswork and make growth predictable.
You don’t need a longer to-do list.
You need clarity on what matters right now.
Watch this with the intention to apply it, not just understand it.
If you want to see the full system and how to install it properly, check the link below.
——
In this video:
00:00 — Why this might piss you off (and why that’s good)
00:24 — Why funnels, ads, and content aren’t the real problem
00:31 — Proof: scaling to $1M, $200k/month, and beyond
00:53 — The one thing that actually drives growth
01:35 — What growth should really feel like
01:41 — The 3 mistakes keeping businesses stuck
01:56 — Mistake #1: Random acts of marketing
02:21 — Mistake #2: Working on the wrong thing
02:27 — Diagnosing the real bottleneck
02:56 — The Precision Cycle explained
03:13 — Why business is just problem-solving
03:27 — Mistake #3: The Frankenstein effect
04:13 — Introducing the 10K-a-Day Plan
04:44 — Why foundations make growth mechanical
05:23 — The 8 core foundational playbooks
05:38 — Irresistible offer explained
05:55 — Content that attracts the right people
06:09 — Copy, fast cash, DMs, and ads at scale
06:49 — Tracking, optimizing, and not flying blind
07:03 — The Freedom Engine
07:39 — Adding $30k–$100k/month after foundations
08:02 — The 5 core departments of every business
08:24 — Founder systems: freedom, vision, energy
08:50 — Identity calibration (why discipline isn’t enough)
09:32 — Money & wealth systems
09:47 — The 30-day vacation test
10:02 — Time and capacity design
10:14 — Why most people fail: guessing
10:33 — What you should focus on each week
11:14 — Don’t scale broken systems
11:21 — The Rainmakers Growth OS
11:38 — Acquisition, delivery, and operations working together
12:19 — Why systems make everything easier
12:22 — How to see the full breakdown
12:39 — Final warning: stop working on the wrong thing
13:01 — Next steps and where to go deeper
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If this is our first time meeting, hey 👋🏼 I’m Chris Dufey, founder of The Rainmakers.
We help coaches and creators scale to $1M Profit with tiny teams and only working 2-4 hours a day.
A few years ago, I was sleeping on a couch, scrambling to build a business before my first daughter arrived.
She showed up. I wasn’t ready.
Now, I’ve got four kids, homes in Bali and Australia, and I build 7- and 8-figure businesses that don’t depend on me.
Quick timeline:
18: Became a trainer to get fit
21: Built a PT agency
25: Moved to Dubai, started a business
27: Moved to Bali to figure it out
28: Launched and lost a supplement brand
29: Started coaching fitness pros
31: Founded Coaches Cartel
35: Sold it
36: Consulted 6-9 figure CEOs
38: Started The Rainmakers
This channel is for founders who want simple, scalable businesses that buy back time with proven systems that just work.
Subscribe, drop a comment, and let’s build a business you actually enjoy running.