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402 Game-Changing AI Tools: Matt Montellione's Insights

Scaling UP! H2O

Release Date: 01/10/2025

431 Legionella Awareness Month Kickoff! show art 431 Legionella Awareness Month Kickoff!

Scaling UP! H2O

Are You Ready to Talk About Legionella?  Every August, we dedicate an entire month to a topic that touches public health, liability, and the core of what water treaters do — yet it’s still misunderstood by many: Legionella.  In this episode, Trace Blackmore kicks off Legionella Awareness Month by returning to the basics. Where did Legionella get its name? What makes it dangerous? And why is there still confusion between a water treatment program and a water management plan?  Tracing It Back: History, Misconceptions, and Missed Conversations  Trace opens with the 1976...

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430 PFAS Regulations and Technologies with Brian Liotta show art 430 PFAS Regulations and Technologies with Brian Liotta

Scaling UP! H2O

 “The winning combination will include not just removal—but real destruction of PFAS.” - Brian Liotta PFAS: The Invisible Challenge Reshaping Water Treatment  PFAS chemicals are everywhere—from consumer products to our bloodstream. But as regulations tighten, water treatment professionals must now evolve faster than ever. In this episode of Scaling UP! H2O, host Trace Blackmore speaks with , Director of Marketing and Product Development at , about the shifting regulatory landscape and the advanced technologies being developed to monitor, remove, and destroy PFAS compounds. ...

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429 The Life and Career of Jim Lukanich show art 429 The Life and Career of Jim Lukanich

Scaling UP! H2O

“You can’t learn it all in one year. You can’t even learn it all in ten.” That single statement from Jim Lukanich captures the spirit of this unforgettable episode.  Returning to the for the first time since Episode 10, joins host to reflect on a remarkable 44-year career in the water treatment industry. From his early days at U.S. Steel to leading technical innovation at Buckman Laboratories, ChemCal, U.S. Water, and Kurita, Jim has been a force for mentorship, learning, and raising the bar in technical excellence.   Building a Career, One Problem at a Time   Jim...

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428 Innovations in Water Treatment with Dr. Jasbir Gill show art 428 Innovations in Water Treatment with Dr. Jasbir Gill

Scaling UP! H2O

What happens when a nuclear chemist pivots into industrial water treatment? In this episode, host Trace Blackmore is joined by , President at Water Energy Solutions Inc, whose career spans five decades of breakthrough innovations in water chemistry and sustainability. From developing predictive modeling systems to creating new polymer standards, Dr. Gill shares how scientific rigor and practical experience came together to shape tools still used today.   “We were not just saving water—we were calculating the true cost of energy and environmental impact.” From Nuclear Chemistry to...

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427 July 4th! Entrepreneurship, Water Wells, and the Spirit of Liberty show art 427 July 4th! Entrepreneurship, Water Wells, and the Spirit of Liberty

Scaling UP! H2O

“Give Me Liberty or Give Me Death!” - Patrick Henry  Honoring Innovation, Freedom, and Small Business on the 4th of July  In this special Independence Day episode of Scaling UP! H2O, host Trace Blackmore brings you a rich blend of patriotism, professional insight, and entrepreneurial spirit. Opening with reflections on July 4th traditions—from fireworks to parades—Trace sets the stage for a compelling conversation with Jack Clark, Owner and Founder of 180 Water. As the water industry faces growing demand and generational turnover, Jack offers a bold solution: a replicable...

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426 Sustaining Success: Tom Hutchison on Leading Through Generational Change show art 426 Sustaining Success: Tom Hutchison on Leading Through Generational Change

Scaling UP! H2O

In this episode, Trace Blackmore welcomes back , Chairman of the Board, , to reflect on what it really takes to step out of day-to-day leadership—and do it well. As a multi-decade leader in water treatment, Tom shares the personal, professional, and organizational insights that shaped his transition from CEO to chairman and what it means to lead a business into its next generation.  From early succession conversations to the unspoken anxieties of staff, Hutch offers a rare look behind the curtain of legacy-building in industrial water treatment. And as private equity plays a growing...

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425 Smart Technology in Water Treatment with Kevin Kuhne show art 425 Smart Technology in Water Treatment with Kevin Kuhne

Scaling UP! H2O

“You don't have to transition your entire business. You just need to start. Small beginnings are okay.”  Revolutionizing Water Treatment Through Smart Tech  In this episode of Scaling UP! H2O, host Trace Blackmore welcomes , Founder and President of , for a deep-dive conversation on the emerging role of smart technology and artificial intelligence in water treatment.  With decades of experience leading tech-driven innovation, Kevin unpacks how intelligent systems, edge computing, and real-time data processing are reshaping operations in the field—from cooling towers to...

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424 Chlorine Dioxide Insights with Greg Simpson show art 424 Chlorine Dioxide Insights with Greg Simpson

Scaling UP! H2O

A Lifelong Exploration into Chlorine Dioxide  In this episode of Scaling UP! H2O, Trace Blackmore welcomes Greg D. Simpson, a recognized authority on chlorine dioxide and a long-time researcher, writer, and technologist in the industrial water treatment space. With decades of hands-on experience and a personal archive of thousands of technical papers, Greg brings unmatched depth to this essential conversation.    From Field Trials to File Cabinets   Greg takes us through his early career, from being tasked to explore chlorine dioxide as an alternative disinfectant on the...

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423 Pushing the Boundaries: Jacob Deak on Innovating Water Treatment Systems show art 423 Pushing the Boundaries: Jacob Deak on Innovating Water Treatment Systems

Scaling UP! H2O

In this episode of Scaling UP! H2O, host Trace Blackmore interviews , Marketing & Inside Sales Director at , for a deep dive into how innovation is born—not in labs, but in the field. Jake shares the story of Pyxis Lab’s rapid evolution from a lean, hands-on team to an industry leader in developing smart, user-informed water treatment technology.   Building Solutions from Real-World Problems  Jake Deak's journey began during the pandemic, stepping into a role shaped by both legacy and urgency. Working closely with his father and the Pyxis team, he reveals how their approach...

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422 Inside the Association of Water Technologies with John Caloritis show art 422 Inside the Association of Water Technologies with John Caloritis

Scaling UP! H2O

In this milestone episode, host Trace Blackmore welcomes of  and current President of the . Together, they explore the strategic evolution of AWT and announce an exciting new partnership that officially makes Scaling UP! H2O the association's podcast partner. This conversation is a rare behind-the-scenes look into how AWT operates, from board decisions to training initiatives, and what the future holds for water treatment professionals who want to lead, grow, and make an impact.   Behind the Boardroom: How AWT Operates at the Top  John Caloritis gives a full picture of how the...

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More Episodes

It’s not that different than when smartphones came out.. Everything’s overwhelming when you first try it, but with just a little bit of effort, it just becomes second nature.” - Matt Montellione  

Dive into the transformative world of AI with Scaling Up H2O! In this episode, host Trace Blackmore sits down with Matt Montellione, Founder of Royce Brook Media and Outsell Insight, to explore how cutting-edge AI tools are reshaping the water treatment industry and beyond. Discover how platforms like Notion and Fireflies can serve as your "second brain," automating tasks, organizing data, and driving efficiency. Whether you’re eager to streamline your workflows or learn how to adopt AI responsibly, this conversation is packed with actionable strategies for professionals across all industries. 

Revolutionizing Productivity with AI Tools
Discover how advanced AI tools like Notion and Fireflies are transforming the way professionals manage both personal and professional tasks. These tools serve as powerful organizational aids, streamlining data, automating repetitive tasks, and enhancing decision-making. Learn how adopting these technologies can help you save time, reduce stress, and focus on the work that matters most. 

Boosting Efficiency for Water Professionals 
AI offers game-changing solutions tailored for the water treatment industry. From planning routes and scheduling tasks to proactively identifying potential issues, AI tools minimize human error while improving operational outcomes. Explore practical examples of how water professionals can use AI to deliver better results and maintain compliance with ease. 

The "Second Brain" Concept for Daily Operations 
Matt Montellione introduces the concept of a "second brain"—a digital repository that stores and organizes knowledge, meeting notes, and reference materials. With tools like Notion, this second brain allows professionals to access critical information instantly and use it effectively. Learn how adopting this mindset can optimize your daily workflows and improve long-term productivity. 

Practical Tools to Enhance Work-Life Balance 
Host Trace Blackmore shares his experience with AI-driven tools like Fireflies for meeting transcription, and Plaud for mind mapping. These tools provide real-world solutions to common challenges, making it easier to stay productive, meet deadlines, and achieve a better work-life balance. 

Ready to revolutionize the way you work? Tune in to this episode to learn how you can adopt AI tools to streamline your daily operations, reduce stress, and stay ahead of the competition. Don’t forget to visit ScalingUpH2O.com for exclusive resources and links to try these tools yourself!

Stay engaged, keep learning, and continue scaling up your knowledge! 

Timestamps:   
00:43 - Trace Blackmore shares his humorous and insightful take on holiday decorations and personal traditions.
05:31 - Upcoming Events for Water Treatment Professionals
08:52 - Interview with Matt Montellione about his journey in sales and Ai integration
50:55 - Water You Know with James McDonald

Connect with Matt Montellione 
Phone: 908.420.1414
Email: [email protected]
Website: https://www.roycebrookmedia.com/
LinkedIn: https://www.linkedin.com/in/mattmontellione/   

YouTube: https://www.youtube.com/@mindofmonte  

Click HERE to Download Episode's Discussion Guide

Guest Resources Mentioned  
Atomic Habits by James Clear 
Buy back your Time by Dan Martell
The Magic of Thinking Big David J Schwartz
Revolutionizing Communication - The AI Advantage For Business

Scaling UP! H2O Resources Mentioned 
AWT (Association of Water Technologies)
Scaling UP! H2O Academy video courses
Submit a Show Idea
The Rising Tide Mastermind 

Plaud Note Voice Recorder
Fireflies Note taker
Notion 


Water You Know with James McDonald
 
Question: What are the five parameters used to calculate the Langelier Saturation Index or LSI?  

2025 Events for Water Professionals 
Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE. 

Rising Tide Mastermind, Scaling UP! H2O, Podcast, Water Treater, Industrial Water Treatment