451 Building a Culture of Innovation and Customer Service with Frank Lecrone
Scaling UP! H2O
What happens when you build a company around one niche, listen obsessively to customers, and never stop improving? In this episode, host Trace Blackmore finally sits down for a full-length conversation with , Founder, President, and CEO of . What started in a small 60' x 60' space in Hanover, Pennsylvania, with three employees, maxed-out credit cards, and endless Staples runs has grown into a 300+-person organization serving industrial water professionals around the world. Frank shares how AquaPhoenix became “the booth everyone wants to be next to” at...
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450 Wastewater Advocacy and Innovation with Robin Deal
Scaling UP! H2O
“The More You Know” - Robin Deal A million-gallon-a-day perspective, distilled into actionable steps. , AquaPure Product Manager at unpacks how seasoned pros can squeeze more performance—and less sludge—out of industrial wastewater systems without compromising compliance or plant uptime. From “clear water in a jar” to stable discharge in the field Robin details a practical jar-testing workflow: start from upstream processes, target pH using hydroxide/sulfide solubility curves, choose the right coagulant (aluminum, iron, calcium, lanthanum, or organics),...
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449 Michael Bourgeois on AWT Partnerships and Professional Growth
Scaling UP! H2O
Get stuck in – Michael Bourgeois, CWT How do standards get written in ways that working water treaters can actually meet? In this conversation, AWT Past President, current Related Trade Organization (RTO) Committee Chair, and Chemco Products Company Operations Manager, , explains how AWT’s liaisons collaborate with peer organizations, so guidance reflects field reality—operations, risk, and achievable compliance. From Field Bags to Board Rooms: Why RTOs Matter Bourgeois outlines the purpose of AWT’s RTO structure: volunteer liaisons track and influence work at groups...
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448 2025 Halloween Special
Scaling UP! H2O
Holidays don’t usually line up with release day—but this year they did. In this Halloween special, Trace uses the horror-movie trope of the “scary boiler room” to deliver practical, field-tested reminders for safer sampling, clearer thinking, and better decisions in high-heat, low-light spaces. Boiler Rooms, Myths, and Real Risks From Nightmare on Elm Street to Tower of Terror, pop culture loves dim steam, tight corridors, and clangy pipe-labyrinths. Trace contrasts that imagery with what matters to pros: light, ventilation, a stable work surface, and time for...
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447 Unlocking Team Potential with Culture Index with Randi Fargen
Scaling UP! H2O
Hiring in industrial water is slow, specialized, and expensive to get wrong. In this conversation, executive advisor explains how a two-question, 5–7 minute Culture Index survey becomes an ongoing management and coaching system—not just a hiring screen—so owners cut turnover risk, speed onboarding, and improve day-to-day communication. From “assessment fatigue” to a usable language Most teams dread long assessments. This survey takes minutes and measures four primary traits—autonomy, sociability, pace/patience, conformity—plus three...
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446 Leveraging the Culture Index for Business Success with Danielle Scimeca and Conor Parrish
Scaling UP! H2O
How do you make “right person, right seat” a repeatable system—not a hope? ’s (President) and returning guest (Chief Growth Officer) share how the Culture Index became a decisive tool for coaching, hiring, and a company-wide restructure. If you lead field service, customer service, or operations in industrial water, this conversation offers practical patterns you can apply the next time a role feels misaligned or a 1:1 stall on surface-level updates. From intuition to instrumentation Trace opens with the origin story and quickly moves to why Danielle and Conor adopted...
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445 Industrial Water Week 2025: Careers Friday
Scaling UP! H2O
Industrial Water Week 2025: Careers Friday brings the celebration back to first principles—mentors, disciplined training, and field diagnostics that go beyond the screen. Trace reflects on the people who invested in his craft, recognizes guest contributors across the week, and issues a practical challenge to invest in one new professional before the day ends. Foundations that Compound A candid mentorship story anchors today’s episode. Trace recalls how early-career intimidation turned into decades of teaching fundamentals and math at AWT—proof that asking better questions...
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444 Industrial Water Week 2025: Wastewater Thursday
Scaling UP! H2O
Wastewater isn’t an endpoint—it’s a decision point. On Wastewater Thursday, host Trace Blackmore, CWT sharpens the operator’s toolkit with field-tested lessons: dose by mechanism, verify by sampling discipline, and use wastewater’s fast feedback to protect quality, cost, and permits. Sampling discipline protects credibility Trace recounts an early-career moment when an inspector sampled the wrong location, triggering alarms. Immediate, methodical resampling—guided by logs and a clear process map—proved the system was in spec. The leadership takeaway: embed verification before...
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443 Industrial Water Week 2025: Cooling Wednesday
Scaling UP! H2O
Cooling Wednesday is about performance, protection, and proof. Trace Blackmore invites the Nation to get hands-on with cooling equipment and share field photos while offering a practical reminder: learn to navigate the chiller’s user interface—because it’s your fastest route to actionable diagnostics, documentation, and energy impact. Reading the Chiller UI—From Intimidation to Insight Modern microprocessor interfaces reveal real-time and historical data that matter to heat transfer: temperatures, loading, and power trends. If you’ve avoided the panel out of fear of...
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442 Industrial Water Week 2025: Boiler Tuesday
Scaling UP! H2O
Boiler rooms reward clarity: how many BTUs from the flame actually arrive in steam—and stay there to do useful work? For Boiler Tuesday, Trace Blackmore, CWT, treats boiler care as heat-transfer management across the full train, from feedwater and deaeration to distribution and condensate return, with dry steam as the operational benchmark. Heat Transfer Is a Leadership Metric Dry steam isn’t a detail; it’s throughput. Steam on its worst day carries ~1,150 BTUs while hot water on its best day carries ~180 BTUs. When carryover creates wet steam, production loses energy at the...
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A Lifelong Exploration into Chlorine Dioxide
In this episode of Scaling UP! H2O, Trace Blackmore welcomes Greg D. Simpson, a recognized authority on chlorine dioxide and a long-time researcher, writer, and technologist in the industrial water treatment space. With decades of hands-on experience and a personal archive of thousands of technical papers, Greg brings unmatched depth to this essential conversation.
From Field Trials to File Cabinets
Greg takes us through his early career, from being tasked to explore chlorine dioxide as an alternative disinfectant on the Gulf Coast to becoming a dedicated advocate of its power and versatility. He explains why chlorine dioxide often outperforms traditional biocides like bromine and chlorine, especially in complex environments such as refineries, hospitals, and cooling towers.
Comparing Monochloramine and Chlorine Dioxide
A central theme in the episode is Greg’s recent research comparing monochloramine and chlorine dioxide. He shares real-world case histories, including treatments at major institutions and breaks performance differences in terms of biofilm penetration, disinfection byproducts, and residual impact. He also discusses regulatory hurdles, competitive dynamics, and what the literature says about long-term microbiological effects.
Building Disinfection Systems and Emerging Applications
The episode explores chlorine dioxide’s expanding role in building disinfection, especially healthcare facilities. Greg shares how generator technologies are changing the game, while also diving into regulatory constraints in places like Texas. He further explains the promising potential of chlorine dioxide in air disinfection and surface sanitation, drawing from both studies and practical implementations.
A Legacy of Learning
From assembling four filing cabinets of technical papers to writing multiple books and collaborating with other industry pioneers, Greg's story is one of relentless inquiry. His work continues to influence how the industry thinks about safe and effective disinfection strategies.
Conclusion
Greg Simpson’s insights go far beyond operational know-how. This episode is a masterclass in both the science and history of chlorine dioxide in industrial applications. For professionals seeking to deepen their understanding of advanced water treatment chemistry, this conversation is essential.
Call-To-Action
Explore more episodes of Scaling UP! H2O to stay current on the science, tools, and trends shaping industrial water treatment. Continue the conversation with peers, and never stop learning.
Stay engaged, keep learning, and continue scaling up your knowledge!
Timestamps
04:13 – Water You Know with James McDonald
05:28 – Upcoming Events for Water Treatment Professionals
07:43 – Trace starts the interview with introduction of the master of all things – Chlorine Dioxide
16:25 – Trace asks about paper presented at the Association of Water Technologies chlorine dioxide versus chloramine, a review
31:30 – Benefits of Chlorine Dioxide in Pulp Bleaching and reduced environmental toxicity
36:04 – Chlorine dioxide vs. Monochloramine in hospital water systems and Legionella prevention
41:08 – Advice for Professionals
Quotes
“Find an area to focus on and know more about that than anybody else.”
“Chlorine dioxide doesn’t differentiate too much between the walls and what’s in bulk water.”
“When we changed to chlorine dioxide, it was five or six months before we saw a residual at the other end of our distribution system.”
“Chlorine dioxide does not chlorinate directly any organic.”
Connect with Greg D. Simpson
Phone: +17132060250
Email: greg@clo2guy.com
Website: PureLine
Click HERE to Download Episode’s Discussion Guide
Guest Resources Mentioned
Chlorine Dioxide vs. Monochloramine: A Review technical paper
Practical Chlorine Dioxide: Volume I – Foundations
Practical Chlorine Dioxide: Volume II - Applications
Practical Chlorine Dioxide: Volume III - Oil and Gas
A Focus on Chlorine Dioxide: The "Ideal" Biocide technical paper
The Safe and Effective Use of Chlorine Dioxide technical paper
Biofilm: Removal and Prevention with Chlorine Dioxide technical paper
Scaling UP! H2O Resources Mentioned
AWT (Association of Water Technologies)
Scaling UP! H2O Academy video courses
Water You Know with James McDonald
Question: Which water analysis measures the concentration of hydrogen ions in water?
2025 Events for Water Professionals
Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
