431 Legionella Awareness Month Kickoff!
Scaling UP! H2O
Are You Ready to Talk About Legionella? Every August, we dedicate an entire month to a topic that touches public health, liability, and the core of what water treaters do — yet it’s still misunderstood by many: Legionella. In this episode, Trace Blackmore kicks off Legionella Awareness Month by returning to the basics. Where did Legionella get its name? What makes it dangerous? And why is there still confusion between a water treatment program and a water management plan? Tracing It Back: History, Misconceptions, and Missed Conversations Trace opens with the 1976...
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430 PFAS Regulations and Technologies with Brian Liotta
Scaling UP! H2O
“The winning combination will include not just removal—but real destruction of PFAS.” - Brian Liotta PFAS: The Invisible Challenge Reshaping Water Treatment PFAS chemicals are everywhere—from consumer products to our bloodstream. But as regulations tighten, water treatment professionals must now evolve faster than ever. In this episode of Scaling UP! H2O, host Trace Blackmore speaks with , Director of Marketing and Product Development at , about the shifting regulatory landscape and the advanced technologies being developed to monitor, remove, and destroy PFAS compounds. ...
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429 The Life and Career of Jim Lukanich
Scaling UP! H2O
“You can’t learn it all in one year. You can’t even learn it all in ten.” That single statement from Jim Lukanich captures the spirit of this unforgettable episode. Returning to the for the first time since Episode 10, joins host to reflect on a remarkable 44-year career in the water treatment industry. From his early days at U.S. Steel to leading technical innovation at Buckman Laboratories, ChemCal, U.S. Water, and Kurita, Jim has been a force for mentorship, learning, and raising the bar in technical excellence. Building a Career, One Problem at a Time Jim...
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428 Innovations in Water Treatment with Dr. Jasbir Gill
Scaling UP! H2O
What happens when a nuclear chemist pivots into industrial water treatment? In this episode, host Trace Blackmore is joined by , President at Water Energy Solutions Inc, whose career spans five decades of breakthrough innovations in water chemistry and sustainability. From developing predictive modeling systems to creating new polymer standards, Dr. Gill shares how scientific rigor and practical experience came together to shape tools still used today. “We were not just saving water—we were calculating the true cost of energy and environmental impact.” From Nuclear Chemistry to...
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427 July 4th! Entrepreneurship, Water Wells, and the Spirit of Liberty
Scaling UP! H2O
“Give Me Liberty or Give Me Death!” - Patrick Henry Honoring Innovation, Freedom, and Small Business on the 4th of July In this special Independence Day episode of Scaling UP! H2O, host Trace Blackmore brings you a rich blend of patriotism, professional insight, and entrepreneurial spirit. Opening with reflections on July 4th traditions—from fireworks to parades—Trace sets the stage for a compelling conversation with Jack Clark, Owner and Founder of 180 Water. As the water industry faces growing demand and generational turnover, Jack offers a bold solution: a replicable...
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426 Sustaining Success: Tom Hutchison on Leading Through Generational Change
Scaling UP! H2O
In this episode, Trace Blackmore welcomes back , Chairman of the Board, , to reflect on what it really takes to step out of day-to-day leadership—and do it well. As a multi-decade leader in water treatment, Tom shares the personal, professional, and organizational insights that shaped his transition from CEO to chairman and what it means to lead a business into its next generation. From early succession conversations to the unspoken anxieties of staff, Hutch offers a rare look behind the curtain of legacy-building in industrial water treatment. And as private equity plays a growing...
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425 Smart Technology in Water Treatment with Kevin Kuhne
Scaling UP! H2O
“You don't have to transition your entire business. You just need to start. Small beginnings are okay.” Revolutionizing Water Treatment Through Smart Tech In this episode of Scaling UP! H2O, host Trace Blackmore welcomes , Founder and President of , for a deep-dive conversation on the emerging role of smart technology and artificial intelligence in water treatment. With decades of experience leading tech-driven innovation, Kevin unpacks how intelligent systems, edge computing, and real-time data processing are reshaping operations in the field—from cooling towers to...
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424 Chlorine Dioxide Insights with Greg Simpson
Scaling UP! H2O
A Lifelong Exploration into Chlorine Dioxide In this episode of Scaling UP! H2O, Trace Blackmore welcomes Greg D. Simpson, a recognized authority on chlorine dioxide and a long-time researcher, writer, and technologist in the industrial water treatment space. With decades of hands-on experience and a personal archive of thousands of technical papers, Greg brings unmatched depth to this essential conversation. From Field Trials to File Cabinets Greg takes us through his early career, from being tasked to explore chlorine dioxide as an alternative disinfectant on the...
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423 Pushing the Boundaries: Jacob Deak on Innovating Water Treatment Systems
Scaling UP! H2O
In this episode of Scaling UP! H2O, host Trace Blackmore interviews , Marketing & Inside Sales Director at , for a deep dive into how innovation is born—not in labs, but in the field. Jake shares the story of Pyxis Lab’s rapid evolution from a lean, hands-on team to an industry leader in developing smart, user-informed water treatment technology. Building Solutions from Real-World Problems Jake Deak's journey began during the pandemic, stepping into a role shaped by both legacy and urgency. Working closely with his father and the Pyxis team, he reveals how their approach...
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422 Inside the Association of Water Technologies with John Caloritis
Scaling UP! H2O
In this milestone episode, host Trace Blackmore welcomes of and current President of the . Together, they explore the strategic evolution of AWT and announce an exciting new partnership that officially makes Scaling UP! H2O the association's podcast partner. This conversation is a rare behind-the-scenes look into how AWT operates, from board decisions to training initiatives, and what the future holds for water treatment professionals who want to lead, grow, and make an impact. Behind the Boardroom: How AWT Operates at the Top John Caloritis gives a full picture of how the...
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“The winning combination will include not just removal—but real destruction of PFAS.” - Brian Liotta
PFAS: The Invisible Challenge Reshaping Water Treatment
PFAS chemicals are everywhere—from consumer products to our bloodstream. But as regulations tighten, water treatment professionals must now evolve faster than ever. In this episode of Scaling UP! H2O, host Trace Blackmore speaks with Brian Liotta, Director of Marketing and Product Development at USALCO, about the shifting regulatory landscape and the advanced technologies being developed to monitor, remove, and destroy PFAS compounds.
From Industry Curiosity to Regulatory Urgency
Brian candidly shares how he “fell into” the world of PFAS, sparked by client questions and his work with AWT’s Wastewater Subcommittee. Over time, he became one of the industry's clearest voices on how PFAS is transforming everything from chemical manufacturing to compliance practices. In this conversation, Brian breaks down the science, the timeline, and the technologies professionals need to understand—whether they’re manufacturers, consultants, or field engineers.
Testing, Treatment, and Destruction: What's Working and What's Coming
Testing for PFAS isn’t straightforward. Brian outlines why high-performance liquid chromatography and mass spectrometry are still standard, despite the lack of affordable, field-ready kits. Then, he walks us through the big three: granular activated carbon, ion exchange, and membrane filtration—explaining how each performs and what their operational limits are. He also introduces lesser-known but emerging strategies like foam fractionation, electrostatic concentration, and supercritical water oxidation—some of which could shape the next generation of end-to-end PFAS solutions.
The Legal Front: EPA Rules, State Action, and the Chevron Doctrine
The conversation turns toward the regulatory environment: from the EPA’s national drinking water standard of 4 parts per trillion to individual state actions in California, Maine, New York, and others. Brian unpacks the implications of the Chevron Doctrine being overturned and why this legal shift may slow federal implementation but accelerate state-led policies.
What It Means for Water Treatment Professionals
Whether you're new to industrial water or managing a large portfolio, Brian delivers a simple but powerful takeaway: understand the regulations, study the technologies, and provide solutions. With PFAS-related services on the rise, the opportunity for technical leadership and business growth is clear—but only for those who do their homework and move early.
Conclusion
PFAS isn’t just a regulatory buzzword—it’s a catalyst for innovation. As Brian notes, the most successful professionals will be those who bridge the gap between evolving science and real-world application. This episode equips you with a deeper understanding of what’s at stake and how to lead your customers through uncertainty with confidence.
Stay engaged, keep learning, and continue scaling up your knowledge!
Timestamps
10:35 – Water You Know with James McDonald
12:52 – Upcoming Events for Water Treatment Professionals
18:06 – Interview with Brian Liotta Director of Marketing & Product Development of USALCO
22:15 — What is PFAS?
26:00 — EPA’s new 4 parts per trillion PFAS drinking water standard and what it means
32:06 — Treatment technologies: GAC, ion exchange, reverse osmosis, and their pros and cons
37:32 — Emerging innovations: foam fractionation, electrostatic concentration, and plasma-based destruction
42:00 — State-by-state PFAS regulations and implications of the Chevron Doctrine ruling
46:20 — Advice to new water professionals: understand the regulations, then bring the right solutions
Quotes
“Regulation drives our business. If you're not paying attention, you're not preparing your customers.”
“PFAS are in our water, our products, even our bloodstream. This isn’t hype—it’s science catching up.”
“Some of the smartest people I know ask a lot of questions. Curiosity is how you become valuable.”
“We’re seeing companies build end-to-end treatment trains. That’s where the innovation is happening.”
Connect with Brian Liotta
Phone: 15102747326
Email: [email protected]
Website: Water Treatment Chemicals - Baltimore, MD | USALCO
LinkedIn: Brian Liotta | LinkedIn
Click HERE to Download Episode’s Discussion Guide
Guest Resources Mentioned
Interstate Technology & Regulatory Council (ITRC)
ITRC PFAS (Per- and Polyfluoroalkyl Substances)
Battelle PFAS ANNIHILATOR® Destruction Technology
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
This Is Your Brain on Music: The Science of a Human Obsession by Daniel J. Levitin
Brooks: The Biography of Brooks Robinson
EPA National Primary Drinking Water Regulation for PFAS (2023)
Chevron Doctrine Overturn (2024) – Supreme Court Decision
EPA Announces It Will Keep Maximum Contaminant Levels for PFOA, PFOS
EPA’s Per- and Polyfluoroalkyl Substances (PFAS) in Sewage Sludge
EPA's Summary of the Toxic Substances Control Act (TSCA)
MIT News ‘ A new sensor detects harmful “forever chemicals” in drinking water ‘
AWWA’s Journal: Treating PFAS-Laden Waste Using Aqueous Electrostatic Concentration
California adopts health-protective goals for forever chemicals in drinking water
Maryland PFAS in Biosolids Regulatory Update – August 20, 2024
Scaling UP! H2O Resources Mentioned
AWT (Association of Water Technologies)
Scaling UP! H2O Academy video courses
Ep 410 Unleash Your Pricing Power: Casey Brown’s ‘Fearless Pricing’ Revolutionizes Business Value
Ep 408 Pinks and Blues: The Power of Processes
Fearless Pricing: Ignite Your Team, Own Your Value, and Command What You Deserve by Casey Brown
Water You Know with James McDonald
Question: If you place a small amount of concentrated hydrochloric acid on a deposit sample and it bubbles, what is this likely to indicate?
2025 Events for Water Professionals
Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
