Libsyn Directory

447 Unlocking Team Potential with Culture Index with Randi Fargen

Release Date: 10/24/2025

468 Born into Water Treatment: Tom Brandvold on AWT’s Origin Story and a Life in the Industry

Scaling UP! H2O

Tom Brandvold, CWT, has lived industrial water treatment from the inside out. In this conversation, he traces that path from sweeping floors and running sample bottles as a kid to leading Premier Water and Energy Technology and serving as a former president of . The result is not just a career story. It is a useful look at how credibility, collaboration, and standards are built over time in this industry. How Association of Water Technologies (AWT) was formed One of the most valuable parts of this discussion is Tom’s explanation of how Association of Water Technologies (AWT) began. The...

467 From PhD to Pump Rooms: Jake Elliott on Wastewater, Efficiency, and Saying “Yes” Wisely

Scaling UP! H2O

What happens when a water chemist leaves the lab and heads to the pump room? knows firsthand. A former PhD researcher who studied resource recovery from trade‑waste customers, Jake now manages accounts at in Melbourne, working with cooling towers, boilers, chemical dosing rigs and wastewater treatment systems. He joins host Trace Blackmore to discuss how rigorous research, regulatory compliance and process automation translate into practical field work for industrial water treatment professionals. From PhD Research to Industrial Practice Jake’s academic background informs the way he...

466 Stories, Math, and “Never Again” Moments: Inside AWT Technical Training with Dan Merritt (Part 2)

Scaling UP! H2O

AWT’s in‑person technical training is a keystone for developing competent water treaters. Yet classroom knowledge only matters when it survives the drive home and emerges later in the field. In this second conversation with —National Sales Manager at and head of AWT’s education committee—Trace Blackmore uncovers how stories, math, and memorable mistakes turn theory into intuition. Why training keeps evolving Dan explains that the rewrites courses every year. Instructors refine content, delivery and demonstrations, not for novelty’s sake, but because...

465 From Classroom to Cooling Towers: Teaching Water Treatment with Dan Merritt (Part 1)

Scaling UP! H2O

Industrial water training only works when the knowledge transfers. That means the material lands with the audience, survives the drive home, and shows up later in the field when decisions get made. , Sales Manager at , brings a rare perspective to that problem. He started as a teacher (chemistry, calculus, physics), entered industrial water treatment on February 5, 2002, and later became part of the AWT training team. This conversation follows the path from classroom instruction to boiler rooms and cooling towers, then uses that journey to examine what makes technical training...

464 Corrosion Coupons, Brand Building, and Having Fun at Trade Shows with Will Ritter

Scaling UP! H2O

"Don't be afraid to say I don’t know. - Will Ritter” Corrosion is expensive, relentless, and easy to underestimate—until a “lasagna battery” turns aluminum foil green and reminds you what electrochemistry can do in the real world. This conversation reframes corrosion coupons as what they actually are: a repeatable field test that can sharpen your decisions—if you treat the process with consistency. Respect the coupon, protect the data Trace breaks down why coupons became non-negotiable in his systems: they turn guesswork into usable...

463 Mapping the Future of Water Innovation with Paul O’Callaghan

Scaling UP! H2O

“If you say something over and over often and enough, it becomes true because perception is reality.” has built a career at the intersection of water science, wastewater realities, and the practical question every operator and executive eventually faces; what actually moves innovation from idea to adoption. As Founder and CEO of, Paul explains how his team helps decision-makers put capital to work more efficiently in water by reducing uncertainty and separating signal from noise. He describes patterns he’s watched repeat across water entrepreneurs, pilots, and...

462 From Lab Chemist to Field Mentor: Water, Culture, and Representation

Scaling UP! H2O

Industrial water work rewards people who can move between precision and practicality. brings both. She started as a lab chemist, then transitioned into field service with , where much of her work supports healthcare facilities and high-accountability programs. Lab habits that protect your tools and your data Katie describes the first surprise of field work: a central plant is “very dirty,” and the job demands good technique without chasing lab-level perfection. She shares a couple of simple practices that prevent expensive problems. Use proper lab wipes on...

461 Corrosion, Lead, and Algae: New Tools for Old Water Problems

Scaling UP! H2O

Corrosion rarely announces itself as a “big water problem.” It shows up as leaching at the tap, residual loss in the field, premature equipment replacement, and the slow, expensive erosion of decision-quality. (CEO) and (chemist/Chief Science Officer) of lay out a system-wide view of corrosion control—starting with what changed in Flint from a technical standpoint and moving into why many utilities still struggle to meet expectations when standards and risk assumptions shift. System-wide corrosion control starts with chemistry...

460 Building Boiler Talent: Fundamentals, Online Training, and Better Partnerships with Eric Johnson

Scaling UP! H2O

Boilers can feel intimidating the first time you step into a boiler room—the heat, the noise, the pressure gauge, and the weight of knowing that mistakes can be costly. Trace Blackmore opens with a reminder that boilers deserve respect, not fear—and that learning fundamentals is how you replace mystique with clarity. The talent gap behind the boiler room door , Founder and CEO of , explains why boiler expertise is becoming harder to replace. He points to the shrinking pipeline of boiler-trained technicians—historically strengthened by Navy steam...

459 From Wastewater to Resource: Water Reuse with Dr. Veronika Zhiteneva

Scaling UP! H2O

Industrial water professionals are increasingly pulled into conversations about scarcity, resilience, and “where the next gallon comes from.” , CEO and Co-founder of frames water reuse as an implementation challenge more than a technology gap—and explains where the practical starting points are when the scope feels overwhelming. Moving reuse forward when the technology already exists Waterloop Solutions was founded to accelerate implementation: clarifying end-use quality, identifying post-treatment needs on the back end of...

More Episodes

Hiring in industrial water is slow, specialized, and expensive to get wrong. In this conversation, executive advisor Randi Fargen explains how a two-question, 5–7 minute Culture Index survey becomes an ongoing management and coaching system—not just a hiring screen—so owners cut turnover risk, speed onboarding, and improve day-to-day communication.

From “assessment fatigue” to a usable language

Most teams dread long assessments. This survey takes minutes and measures four primary traits—autonomy, sociability, pace/patience, conformity—plus three sub-traits (logic, ingenuity, mental stamina). Leaders get a shared vocabulary for why projects stall, what information different people need, and where the team is over-weighted in “gas” (vision/growth) or “brake” (quality/process).

Objective data where interviews fail

Resumes can be embellished, references are curated, and interviews are where candidates most modify behavior. The survey provides objective, EEOC-compliant data to align role demands with how a person is wired—a first pass for “right person, right seat,” followed by skills and experience checks. Trace shares a driver-hire example where data prevented a costly misfit and made the interview process smoother and more targeted.

Turnover, onboarding load, and the health check

Randi highlights research she cites with clients: 66% of employees have accepted roles they knew weren’t a fit, and 50% of those left within six months—burning cash and team morale. The fix isn’t one-and-done. Teams re-survey every 3–6 months to read dynamic “job behavior” shifts, diagnose disconnects early, and adjust coaching, workload, or process before problems harden.

Coaching at scale, not weaponization

Culture Index works best when deployed top-down and organization-wide (not just managers). Teams adopt simple practices—e.g., bringing pattern cards to meetings or adding patterns to email signatures—to reduce friction. A guardrail: never “weaponize the dots.” Use the data to maximize strengths and support challenges; never to excuse behavior or limit someone’s potential.

Industry relevance and next steps

Because industrial water roles are niche and ramp time is long, using objective behavioral data helps retain talent you’ve already invested in. Randi closes with a free team diagnostic offer for companies that want to “test drive” the approach and leave with actionable insights—regardless of whether they proceed further.

Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

02:01 - Trace Blackmore shares a Legionella Awareness Month recap (most listened yet, high sharing), shout-outs to some guests, note that the CDC recognized Legionella Awareness Month, the origin story from 2020 lockdowns, a call to keep challenging what we “know”

07:52 - Upcoming Events for Water Treatment Professionals

12:51 - Interview with Randi Fargen, Executive Advisor with Culture Index

13:27 - Randi’s self-intro: role and how she helps businesses (“right people, right seats”)

17:02 – Hiring Win; interviews get sharper when profiles guide questions

22:13 – Cost of Turnover

33:42 - What’s measured: four primary traits (A/B/C/D) + three sub-traits (logic/ingenuity/stamina)

41:06 - Gas vs. brake; turning productive tension into quality control

52:51 - Guardrail: never “weaponize the dots”; use data to support, not to excuse or exclude

01:12:21 - Water You Know with James McDonald

Quotes

“Fully exploited strengths are a far greater value than marginally improved weaknesses.”

“Statistically speaking, 98% of the population has less autonomy than you do.”