Libsyn Directory

451 Building a Culture of Innovation and Customer Service with Frank Lecrone

Release Date: 11/21/2025

475 Inside the Boiler: Inspection, Failure Analysis, and Photography with Cheryl Heiser

Scaling UP! H2O

A boiler failure can create pressure quickly: production is down, emotions are high, and the water treater may be the first person blamed. of . joins Trace Blackmore, CWT, to walk through a more disciplined way to evaluate boiler issues by looking beyond chemistry alone. Why Boiler Failures Need a Broader Lens Cheryl brings field experience from the OEM boiler side, conventional water treatment, and purified tannin boiler treatment. Her perspective is rooted in the idea that no two boilers are the same. Design, operating conditions, fuel, history, circulation, steam...

474 Questions from the Scaling UP! Nation about Trace

Scaling UP! H2O

Every career in industrial water treatment is shaped by decisions, mentors, credentials, systems, and the willingness to keep learning. In this special mailbag-style episode, Trace Blackmore, CWT, answers questions from the Scaling UP! Nation about how he entered water treatment, why he started the podcast, what professional credentials have meant to him, and what he is still working to improve. This conversation gives water professionals a practical look at the habits behind a long career in the industry: getting involved early, documenting customer conversations, building strong...

473 From Oil to Water: How the Water Midstream Sector Was Born with John Durand

Scaling UP! H2O

Industrial water professionals often think about water in terms of treatment, compliance, reuse, and operational risk. John Durand brings a different but closely connected view: water as infrastructure, water as a managed resource, and water as a strategic part of energy development. , one of the early pioneers of the water midstream sector and CEO of Magnificent Desolation, LLC, joins Trace Blackmore to explain how produced water moved from a disposal challenge to a large-scale infrastructure opportunity. From Disposal Model to Managed Resource John describes how...

472 Finding and Fixing the Invisible: Chris MacDonald on Pressure Pipe Inspection and Rehab

Scaling UP! H2O

"Document everything." Spring startup season exposes more than operational stress. It also reveals what happened months earlier when systems were laid up poorly, maintenance steps were skipped, or warning signs were documented but not acted on. In this episode, Trace Blackmore connects that reality to a broader infrastructure problem: hidden damage inside pressure piping systems that operators often cannot see until a leak, rupture, or budget crisis forces action. Why hidden pressure pipe problems are so expensive , CEO and President of , explains why pressure pipe...

471 Biofilms, Biocides, and TTPC: A Deep Dive with Dr. Jeff Kramer

Scaling UP! H2O

Biofilm is not a fringe issue in cooling systems. As Dr. Jeff Kramer explains, it is a given. That matters because biofilm affects heat transfer, contributes to corrosion, and can serve as a reservoir for Legionella in treated systems. In this conversation, Trace Blackmore and Dr. Kramer examine what experienced water treaters should be looking for when choosing and evaluating a microbiological control program. Biofilm as an operating problem Dr. Jeff defines biofilm as a community of microorganisms attached to a surface and held together by an external polymeric matrix. From there,...

470 Wastewater Enthusiast: Training the Next Generation Online

Scaling UP! H2O

has built a following by doing something wastewater operators have needed for a long time: making practical technical education easier to access. In Episode 470, he explains why that matters, how he built , and what the industry still gets wrong about training, certification, and knowledge transfer. From test prep to true understanding A major thread in this conversation is the gap between passing an exam and actually understanding plant operations. Shawn reflects on his own early experience with certification prep, where classes helped him recognize test questions but did not always help him...

469 ABMA: The Oldest Association Meets Today’s Challenges

Scaling UP! H2O

Boiler performance rarely depends on a single decision. It depends on design, controls, maintenance, workforce capability, and, as this conversation makes clear, the quality of water treatment. and explain how is addressing those realities by connecting manufacturers, representatives, suppliers, and field stakeholders around education and practical guidance. Why ABMA still matters in a changing boiler market ABMA has been in place since 1888, but this discussion is not about preserving old structures for their own sake. Scott and Shaunica describe an association that has expanded beyond...

468 Born into Water Treatment: Tom Brandvold on AWT’s Origin Story and a Life in the Industry

Scaling UP! H2O

Tom Brandvold, CWT, has lived industrial water treatment from the inside out. In this conversation, he traces that path from sweeping floors and running sample bottles as a kid to leading Premier Water and Energy Technology and serving as a former president of . The result is not just a career story. It is a useful look at how credibility, collaboration, and standards are built over time in this industry. How Association of Water Technologies (AWT) was formed One of the most valuable parts of this discussion is Tom’s explanation of how Association of Water Technologies (AWT) began. The...

467 From PhD to Pump Rooms: Jake Elliott on Wastewater, Efficiency, and Saying “Yes” Wisely

Scaling UP! H2O

What happens when a water chemist leaves the lab and heads to the pump room? knows firsthand. A former PhD researcher who studied resource recovery from trade‑waste customers, Jake now manages accounts at in Melbourne, working with cooling towers, boilers, chemical dosing rigs and wastewater treatment systems. He joins host Trace Blackmore to discuss how rigorous research, regulatory compliance and process automation translate into practical field work for industrial water treatment professionals. From PhD Research to Industrial Practice Jake’s academic background informs the way he...

466 Stories, Math, and “Never Again” Moments: Inside AWT Technical Training with Dan Merritt (Part 2)

Scaling UP! H2O

AWT’s in‑person technical training is a keystone for developing competent water treaters. Yet classroom knowledge only matters when it survives the drive home and emerges later in the field. In this second conversation with —National Sales Manager at and head of AWT’s education committee—Trace Blackmore uncovers how stories, math, and memorable mistakes turn theory into intuition. Why training keeps evolving Dan explains that the rewrites courses every year. Instructors refine content, delivery and demonstrations, not for novelty’s sake, but because...

More Episodes

What happens when you build a company around one niche, listen obsessively to customers, and never stop improving?

In this episode, host Trace Blackmore finally sits down for a full-length conversation with Frank Lecrone, Founder, President, and CEO of AquaPhoenix Scientific. What started in a small 60' x 60' space in Hanover, Pennsylvania, with three employees, maxed-out credit cards, and endless Staples runs has grown into a 300+-person organization serving industrial water professionals around the world.

Frank shares how AquaPhoenix became “the booth everyone wants to be next to” at AWT, why they built their entire business around industrial water treatment instead of trying to be everything to everyone, and how a simple continuous improvement system now generates hundreds of ideas a year from frontline team members. He also pulls back the curtain on acquisitions and private equity, explaining EBITDA in plain language, how to think about “add-backs,” and what owners should understand long before they think about selling.

Whether you’re leading a growing company, running a route, or thinking about your own “second chapter,” this conversation is a masterclass in culture, courage, and caring deeply about the people you serve.

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

02:20 - Trace Blackmore shares a recap from the recent 2025 AWT Conference, The Hang, and a Blood Donation Story

14:02 - Water You Know with James McDonald

15:20 - Upcoming Conference for Water Professionals

18:16 – Introduction of Frank Lecrone, CEO of AquaPhoenix Scientific (eight years in the making)

24:52 – Why Hanover?

26:59 – Supporting AWT

37:38 – Color-coded caps & QR Codes

42:30 – Learning from mistakes

45:31 – Core Values

48:26 – Acquisitions and Culture

1:03:32 – Valuations and EBITDA

Quotes

“We didn’t grow by doing everything for everyone. We grew by doing exactly what one market needed and wanted—and then doing it better every year.”

“The lack of information is almost always interpreted negatively. That’s why you have to over-communicate, especially during acquisitions.”

“EBITDA equals freedom. The more EBITDA you have, the less anybody can tell you what to do with your own company.”

“We’re not perfect. We screw things up like everyone else—but we fix it, and we fix it quickly, and we make doing business with us as easy as possible.”

“I don’t want to be the smartest person in the room. I want great people around me, giving ideas and pushing things forward, so I’m not the bottleneck.”

“Business is like standing in a bathtub while the water rises. It feels fine until it reaches your mouth. The trick is noticing when it’s at your knees and fixing the bottleneck then.”

“We give a darn. We have ‘GAS’—Give a #$%@—and if we can make it right and do it better, we absolutely will.”

Connect with Frank Lecrone