Libsyn Directory

437 Redefining HR: The Key to Talent & Culture in Water Treatment

Release Date: 09/12/2025

451 Building a Culture of Innovation and Customer Service with Frank Lecrone

Scaling UP! H2O

What happens when you build a company around one niche, listen obsessively to customers, and never stop improving? In this episode, host Trace Blackmore finally sits down for a full-length conversation with , Founder, President, and CEO of . What started in a small 60' x 60' space in Hanover, Pennsylvania, with three employees, maxed-out credit cards, and endless Staples runs has grown into a 300+-person organization serving industrial water professionals around the world. Frank shares how AquaPhoenix became “the booth everyone wants to be next to” at...

450 Wastewater Advocacy and Innovation with Robin Deal

Scaling UP! H2O

“The More You Know” - Robin Deal A million-gallon-a-day perspective, distilled into actionable steps. , AquaPure Product Manager at unpacks how seasoned pros can squeeze more performance—and less sludge—out of industrial wastewater systems without compromising compliance or plant uptime. From “clear water in a jar” to stable discharge in the field Robin details a practical jar-testing workflow: start from upstream processes, target pH using hydroxide/sulfide solubility curves, choose the right coagulant (aluminum, iron, calcium, lanthanum, or organics),...

449 Michael Bourgeois on AWT Partnerships and Professional Growth

Scaling UP! H2O

Get stuck in – Michael Bourgeois, CWT How do standards get written in ways that working water treaters can actually meet? In this conversation, AWT Past President, current Related Trade Organization (RTO) Committee Chair, and Chemco Products Company Operations Manager, , explains how AWT’s liaisons collaborate with peer organizations, so guidance reflects field reality—operations, risk, and achievable compliance. From Field Bags to Board Rooms: Why RTOs Matter Bourgeois outlines the purpose of AWT’s RTO structure: volunteer liaisons track and influence work at groups...

448 2025 Halloween Special

Scaling UP! H2O

Holidays don’t usually line up with release day—but this year they did. In this Halloween special, Trace uses the horror-movie trope of the “scary boiler room” to deliver practical, field-tested reminders for safer sampling, clearer thinking, and better decisions in high-heat, low-light spaces. Boiler Rooms, Myths, and Real Risks From Nightmare on Elm Street to Tower of Terror, pop culture loves dim steam, tight corridors, and clangy pipe-labyrinths. Trace contrasts that imagery with what matters to pros: light, ventilation, a stable work surface, and time for...

447 Unlocking Team Potential with Culture Index with Randi Fargen

Scaling UP! H2O

Hiring in industrial water is slow, specialized, and expensive to get wrong. In this conversation, executive advisor explains how a two-question, 5–7 minute Culture Index survey becomes an ongoing management and coaching system—not just a hiring screen—so owners cut turnover risk, speed onboarding, and improve day-to-day communication. From “assessment fatigue” to a usable language Most teams dread long assessments. This survey takes minutes and measures four primary traits—autonomy, sociability, pace/patience, conformity—plus three...

446 Leveraging the Culture Index for Business Success with Danielle Scimeca and Conor Parrish

Scaling UP! H2O

How do you make “right person, right seat” a repeatable system—not a hope? ’s (President) and returning guest (Chief Growth Officer) share how the Culture Index became a decisive tool for coaching, hiring, and a company-wide restructure. If you lead field service, customer service, or operations in industrial water, this conversation offers practical patterns you can apply the next time a role feels misaligned or a 1:1 stall on surface-level updates. From intuition to instrumentation Trace opens with the origin story and quickly moves to why Danielle and Conor adopted...

445 Industrial Water Week 2025: Careers Friday

Scaling UP! H2O

Industrial Water Week 2025: Careers Friday brings the celebration back to first principles—mentors, disciplined training, and field diagnostics that go beyond the screen. Trace reflects on the people who invested in his craft, recognizes guest contributors across the week, and issues a practical challenge to invest in one new professional before the day ends. Foundations that Compound A candid mentorship story anchors today’s episode. Trace recalls how early-career intimidation turned into decades of teaching fundamentals and math at AWT—proof that asking better questions...

444 Industrial Water Week 2025: Wastewater Thursday

Scaling UP! H2O

Wastewater isn’t an endpoint—it’s a decision point. On Wastewater Thursday, host Trace Blackmore, CWT sharpens the operator’s toolkit with field-tested lessons: dose by mechanism, verify by sampling discipline, and use wastewater’s fast feedback to protect quality, cost, and permits. Sampling discipline protects credibility Trace recounts an early-career moment when an inspector sampled the wrong location, triggering alarms. Immediate, methodical resampling—guided by logs and a clear process map—proved the system was in spec. The leadership takeaway: embed verification before...

443 Industrial Water Week 2025: Cooling Wednesday

Scaling UP! H2O

Cooling Wednesday is about performance, protection, and proof. Trace Blackmore invites the Nation to get hands-on with cooling equipment and share field photos while offering a practical reminder: learn to navigate the chiller’s user interface—because it’s your fastest route to actionable diagnostics, documentation, and energy impact. Reading the Chiller UI—From Intimidation to Insight Modern microprocessor interfaces reveal real-time and historical data that matter to heat transfer: temperatures, loading, and power trends. If you’ve avoided the panel out of fear of...

442 Industrial Water Week 2025: Boiler Tuesday

Scaling UP! H2O

Boiler rooms reward clarity: how many BTUs from the flame actually arrive in steam—and stay there to do useful work? For Boiler Tuesday, Trace Blackmore, CWT, treats boiler care as heat-transfer management across the full train, from feedwater and deaeration to distribution and condensate return, with dry steam as the operational benchmark. Heat Transfer Is a Leadership Metric Dry steam isn’t a detail; it’s throughput. Steam on its worst day carries ~1,150 BTUs while hot water on its best day carries ~180 BTUs. When carryover creates wet steam, production loses energy at the...

More Episodes

What if HR wasn’t the department you dreaded — but the partner that helped your team thrive?

In this episode of Scaling UP! H2O, host Trace Blackmore welcomes Tia Amundson, HR Director at HOH Water Technology, to explore how human resources can be a strategic driver of talent, culture, and profitability in the water treatment industry.

Redefining HR’s Role

Tia shares her journey into water treatment and how she built HOH’s HR department from the ground up. Instead of treating HR as a compliance function, she reframed it as a leadership partner—focused on employee connections, transparent communication, and culture building. From structured check-ins at 30, 60, and 90 days to coaching managers and bridging communication gaps, her approach ensures employees feel supported, heard, and connected.

Culture as Competitive Advantage

HOH’s success story demonstrates how culture directly shapes business outcomes. Tia explains how open-book management, employee engagement surveys, and intentional recognition programs have increased retention, profitability, and trust across the organization. By aligning HR strategies with EOS (Entrepreneurial Operating System), HOH has cultivated an environment where employees thrive and deliver exceptional service.

Talent, Retention, and the Future of HR

Finding and retaining the right people remains one of the industry’s biggest challenges. Tia outlines the importance of a clear employee value proposition, authentic recruiting practices, and a commitment to work-life balance. She also discusses how HR will evolve over the next decade, balancing automation with the irreplaceable human element of caring for people.

Dream Management and Employee Growth

As a Certified Dream Manager, Tia integrates personal growth with professional development. By helping employees pursue their own dreams, HOH has fostered deeper engagement, loyalty, and breakthroughs that extend far beyond the workplace.

Conclusion

For leaders in the water treatment industry, this episode challenges you to view HR not as a cost center, but as a powerful lever for long-term success. Strategic HR practices can reduce turnover, build culture, and give your organization a competitive edge.

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

02:28 - Trace Blackmore welcomes listeners, shares personal “sharpen the saw” growth theme

04:53 - Sharpen-the-saw story

08:10 - Water You Know with James McDonald

10:05 - Upcoming Events for Water Treatment Professionals

13:15 - Interview with a friend and Rising Tide Mastermind member Tia Amundson, HR Director, HOH Water Technology

13:30 - HR as employee connection + leadership alignment, not a “principal’s office”

16:32 - From hiring to long-term care

19:14 - Coaching managers

23:49 - Turnover → P&L

33:12 – Recruitment Realities