462 From Lab Chemist to Field Mentor: Water, Culture, and Representation
Release Date: 02/06/2026
Scaling UP! H2O
Tom Brandvold, CWT, has lived industrial water treatment from the inside out. In this conversation, he traces that path from sweeping floors and running sample bottles as a kid to leading Premier Water and Energy Technology and serving as a former president of . The result is not just a career story. It is a useful look at how credibility, collaboration, and standards are built over time in this industry. How Association of Water Technologies (AWT) was formed One of the most valuable parts of this discussion is Tom’s explanation of how Association of Water Technologies (AWT) began. The...
info_outlineScaling UP! H2O
What happens when a water chemist leaves the lab and heads to the pump room? knows firsthand. A former PhD researcher who studied resource recovery from trade‑waste customers, Jake now manages accounts at in Melbourne, working with cooling towers, boilers, chemical dosing rigs and wastewater treatment systems. He joins host Trace Blackmore to discuss how rigorous research, regulatory compliance and process automation translate into practical field work for industrial water treatment professionals. From PhD Research to Industrial Practice Jake’s academic background informs the way he...
info_outlineScaling UP! H2O
AWT’s in‑person technical training is a keystone for developing competent water treaters. Yet classroom knowledge only matters when it survives the drive home and emerges later in the field. In this second conversation with —National Sales Manager at and head of AWT’s education committee—Trace Blackmore uncovers how stories, math, and memorable mistakes turn theory into intuition. Why training keeps evolving Dan explains that the rewrites courses every year. Instructors refine content, delivery and demonstrations, not for novelty’s sake, but because...
info_outlineScaling UP! H2O
Industrial water training only works when the knowledge transfers. That means the material lands with the audience, survives the drive home, and shows up later in the field when decisions get made. , Sales Manager at , brings a rare perspective to that problem. He started as a teacher (chemistry, calculus, physics), entered industrial water treatment on February 5, 2002, and later became part of the AWT training team. This conversation follows the path from classroom instruction to boiler rooms and cooling towers, then uses that journey to examine what makes technical training...
info_outlineScaling UP! H2O
"Don't be afraid to say I don’t know. - Will Ritter” Corrosion is expensive, relentless, and easy to underestimate—until a “lasagna battery” turns aluminum foil green and reminds you what electrochemistry can do in the real world. This conversation reframes corrosion coupons as what they actually are: a repeatable field test that can sharpen your decisions—if you treat the process with consistency. Respect the coupon, protect the data Trace breaks down why coupons became non-negotiable in his systems: they turn guesswork into usable...
info_outlineScaling UP! H2O
“If you say something over and over often and enough, it becomes true because perception is reality.” has built a career at the intersection of water science, wastewater realities, and the practical question every operator and executive eventually faces; what actually moves innovation from idea to adoption. As Founder and CEO of, Paul explains how his team helps decision-makers put capital to work more efficiently in water by reducing uncertainty and separating signal from noise. He describes patterns he’s watched repeat across water entrepreneurs, pilots, and...
info_outlineScaling UP! H2O
Industrial water work rewards people who can move between precision and practicality. brings both. She started as a lab chemist, then transitioned into field service with , where much of her work supports healthcare facilities and high-accountability programs. Lab habits that protect your tools and your data Katie describes the first surprise of field work: a central plant is “very dirty,” and the job demands good technique without chasing lab-level perfection. She shares a couple of simple practices that prevent expensive problems. Use proper lab wipes on...
info_outlineScaling UP! H2O
Corrosion rarely announces itself as a “big water problem.” It shows up as leaching at the tap, residual loss in the field, premature equipment replacement, and the slow, expensive erosion of decision-quality. (CEO) and (chemist/Chief Science Officer) of lay out a system-wide view of corrosion control—starting with what changed in Flint from a technical standpoint and moving into why many utilities still struggle to meet expectations when standards and risk assumptions shift. System-wide corrosion control starts with chemistry...
info_outlineScaling UP! H2O
Boilers can feel intimidating the first time you step into a boiler room—the heat, the noise, the pressure gauge, and the weight of knowing that mistakes can be costly. Trace Blackmore opens with a reminder that boilers deserve respect, not fear—and that learning fundamentals is how you replace mystique with clarity. The talent gap behind the boiler room door , Founder and CEO of , explains why boiler expertise is becoming harder to replace. He points to the shrinking pipeline of boiler-trained technicians—historically strengthened by Navy steam...
info_outlineScaling UP! H2O
Industrial water professionals are increasingly pulled into conversations about scarcity, resilience, and “where the next gallon comes from.” , CEO and Co-founder of frames water reuse as an implementation challenge more than a technology gap—and explains where the practical starting points are when the scope feels overwhelming. Moving reuse forward when the technology already exists Waterloop Solutions was founded to accelerate implementation: clarifying end-use quality, identifying post-treatment needs on the back end of...
info_outline
Industrial water work rewards people who can move between precision and practicality. Katie Holliday brings both. She started as a lab chemist, then transitioned into field service with Apex Water and Process, where much of her work supports healthcare facilities and high-accountability programs.
Lab habits that protect your tools and your data
Katie describes the first surprise of field work: a central plant is “very dirty,” and the job demands good technique without chasing lab-level perfection. She shares a couple of simple practices that prevent expensive problems. Use proper lab wipes on glassware instead of shirts or paper towels, which can scratch surfaces and compromise readings. Keep pH probes wet with the correct storage solution, because once they dry out, they often stop working.
Healthcare water: SPD work and Legionella prevention
About 90% of Katie’s accounts are healthcare. She defines SPD as the sterile processing department and explains why expectations shift compared to boilers and cooling towers. SPD work is cleaner, more controlled, and typically includes additional components such as endotoxin filtration and UV. It also involves more testing and stricter standards that tie directly to patient safety. Alongside SPD, she emphasizes Legionella prevention as a constant priority, from cooling towers (including secondary disinfection) to domestic water, because facilities want to reduce risk to patients.
Water chemistry reality check: Phoenix versus “everywhere else”
Katie explains how Arizona water changes the operating window. She notes high hardness and high chlorides, which can limit cycles of concentration and force conservative targets compared with places like Atlanta, where Trace describes running much higher cycles. The takeaway for experienced pros is familiar: operating limits are local, and “what good looks like” depends on the incoming water and the constraints that matter most at that site.
Mentorship, representation, and field readiness systems

Katie shares what it meant to be the first woman account manager hire in a long-running operation, and her advice is practical: recruit intentionally, then train people in the field, not from the sidelines. She credits her mentor, Bernie Peacock, for accelerating her learning curve, and she now passes that on by responding fast, following through, and providing steady backup to newer teammates. She also describes how she built mechanical confidence, using manuals, YouTube, phone video, and a OneNote playbook that captures account contacts, access details, sampling points, and “where things are” notes for clean coverage when someone else is on-site.
Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge!
Timestamps
02:14 - Trace Blackmore shares “first day” intimidation and learning curve in water treatment
08:55 - Words of Water with James McDonald
12:30 - Upcoming Events for Water Treatment Professionals
14:48 - Interview begins: Katie Holliday introduced (Apex Water and Process)
15:55 – Lab to Field transition and technique
20:27 – Representation and Mentorship
26:42 – Culture and Water Stewardship
33:31 – Healthcare work, SPD, and Legionella
35:56 – Mentoring and “give it back”
39:22 – Mechanical Confidence, Tools, and Documentation Systems
Quotes and Key Takeaways
“What do I not know that I don’t know?”
“Everyone needs a Bernie Peacock”
“Field accuracy doesn’t require lab perfection, but it does require clean technique.”
“The most effective mentoring is responsive and practical.”
“Documentation scales your value”
Email: k.nativeamericanbeadwork@gmail.com
Website https://teamapex.com/
LinkedIn: https://www.linkedin.com/in/katie-holliday-9b6977246/
https://www.linkedin.com/company/apex-water-process/
Guest Resources Mentioned
The Perfect Marriage by Jeneva Rose
Under the Bridge by Rebecca Godfrey
AAMI ST108 Compliance in Sterile Processing
ASSE 12080 Legionella Water Safety certification
Scaling UP! H2O Resources Mentioned
AWT (Association of Water Technologies)
Scaling UP! H2O Academy video courses
Fearless Pricing: Ignite Your Team, Own Your Value, and Command What You Deserve by Casey Brown
Words of Water with James McDonald
Today's definition is the upward flow of water through a resin bed to clean, expand, and reclassify the bed. Can you guess the word?
2026 Events for Water Professionals
Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.



