468 Born into Water Treatment: Tom Brandvold on AWT’s Origin Story and a Life in the Industry
Scaling UP! H2O
Tom Brandvold, CWT, has lived industrial water treatment from the inside out. In this conversation, he traces that path from sweeping floors and running sample bottles as a kid to leading Premier Water and Energy Technology and serving as a former president of . The result is not just a career story. It is a useful look at how credibility, collaboration, and standards are built over time in this industry. How Association of Water Technologies (AWT) was formed One of the most valuable parts of this discussion is Tom’s explanation of how Association of Water Technologies (AWT) began. The...
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467 From PhD to Pump Rooms: Jake Elliott on Wastewater, Efficiency, and Saying “Yes” Wisely
Scaling UP! H2O
What happens when a water chemist leaves the lab and heads to the pump room? knows firsthand. A former PhD researcher who studied resource recovery from trade‑waste customers, Jake now manages accounts at in Melbourne, working with cooling towers, boilers, chemical dosing rigs and wastewater treatment systems. He joins host Trace Blackmore to discuss how rigorous research, regulatory compliance and process automation translate into practical field work for industrial water treatment professionals. From PhD Research to Industrial Practice Jake’s academic background informs the way he...
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466 Stories, Math, and “Never Again” Moments: Inside AWT Technical Training with Dan Merritt (Part 2)
Scaling UP! H2O
AWT’s in‑person technical training is a keystone for developing competent water treaters. Yet classroom knowledge only matters when it survives the drive home and emerges later in the field. In this second conversation with —National Sales Manager at and head of AWT’s education committee—Trace Blackmore uncovers how stories, math, and memorable mistakes turn theory into intuition. Why training keeps evolving Dan explains that the rewrites courses every year. Instructors refine content, delivery and demonstrations, not for novelty’s sake, but because...
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465 From Classroom to Cooling Towers: Teaching Water Treatment with Dan Merritt (Part 1)
Scaling UP! H2O
Industrial water training only works when the knowledge transfers. That means the material lands with the audience, survives the drive home, and shows up later in the field when decisions get made. , Sales Manager at , brings a rare perspective to that problem. He started as a teacher (chemistry, calculus, physics), entered industrial water treatment on February 5, 2002, and later became part of the AWT training team. This conversation follows the path from classroom instruction to boiler rooms and cooling towers, then uses that journey to examine what makes technical training...
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464 Corrosion Coupons, Brand Building, and Having Fun at Trade Shows with Will Ritter
Scaling UP! H2O
"Don't be afraid to say I don’t know. - Will Ritter” Corrosion is expensive, relentless, and easy to underestimate—until a “lasagna battery” turns aluminum foil green and reminds you what electrochemistry can do in the real world. This conversation reframes corrosion coupons as what they actually are: a repeatable field test that can sharpen your decisions—if you treat the process with consistency. Respect the coupon, protect the data Trace breaks down why coupons became non-negotiable in his systems: they turn guesswork into usable...
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463 Mapping the Future of Water Innovation with Paul O’Callaghan
Scaling UP! H2O
“If you say something over and over often and enough, it becomes true because perception is reality.” has built a career at the intersection of water science, wastewater realities, and the practical question every operator and executive eventually faces; what actually moves innovation from idea to adoption. As Founder and CEO of, Paul explains how his team helps decision-makers put capital to work more efficiently in water by reducing uncertainty and separating signal from noise. He describes patterns he’s watched repeat across water entrepreneurs, pilots, and...
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462 From Lab Chemist to Field Mentor: Water, Culture, and Representation
Scaling UP! H2O
Industrial water work rewards people who can move between precision and practicality. brings both. She started as a lab chemist, then transitioned into field service with , where much of her work supports healthcare facilities and high-accountability programs. Lab habits that protect your tools and your data Katie describes the first surprise of field work: a central plant is “very dirty,” and the job demands good technique without chasing lab-level perfection. She shares a couple of simple practices that prevent expensive problems. Use proper lab wipes on...
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461 Corrosion, Lead, and Algae: New Tools for Old Water Problems
Scaling UP! H2O
Corrosion rarely announces itself as a “big water problem.” It shows up as leaching at the tap, residual loss in the field, premature equipment replacement, and the slow, expensive erosion of decision-quality. (CEO) and (chemist/Chief Science Officer) of lay out a system-wide view of corrosion control—starting with what changed in Flint from a technical standpoint and moving into why many utilities still struggle to meet expectations when standards and risk assumptions shift. System-wide corrosion control starts with chemistry...
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460 Building Boiler Talent: Fundamentals, Online Training, and Better Partnerships with Eric Johnson
Scaling UP! H2O
Boilers can feel intimidating the first time you step into a boiler room—the heat, the noise, the pressure gauge, and the weight of knowing that mistakes can be costly. Trace Blackmore opens with a reminder that boilers deserve respect, not fear—and that learning fundamentals is how you replace mystique with clarity. The talent gap behind the boiler room door , Founder and CEO of , explains why boiler expertise is becoming harder to replace. He points to the shrinking pipeline of boiler-trained technicians—historically strengthened by Navy steam...
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459 From Wastewater to Resource: Water Reuse with Dr. Veronika Zhiteneva
Scaling UP! H2O
Industrial water professionals are increasingly pulled into conversations about scarcity, resilience, and “where the next gallon comes from.” , CEO and Co-founder of frames water reuse as an implementation challenge more than a technology gap—and explains where the practical starting points are when the scope feels overwhelming. Moving reuse forward when the technology already exists Waterloop Solutions was founded to accelerate implementation: clarifying end-use quality, identifying post-treatment needs on the back end of...
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Trace Blackmore opens 2026 with a practical reset: how to plan with urgency, sharpen the fundamentals that make troubleshooting easier, and use the tools around this podcast to keep your development moving all year.
The 12-Week Year: urgency you can use
Annual goals often feel “far away” until December forces focus. The 12-week year flips that dynamic by treating each quarter like a year—creating urgency sooner and giving you four chances to reset and improve. Trace walks through the structure: start with a vision (he uses a three-year example), then choose 3–5 tactical goals for the next 12 weeks, so you don’t overload and quit. He also ties it to a water treatment reality: quarterly customer touchpoints are simply more productive than an annual “re-introduce everything” meeting.
Trace points listeners to planning support and easy on-ramps:
- the book link: ScalingUpH2O.com/12weekyear
- the planning guide PDF: ScalingUpH2O.com/12weekyearplan
- and an Audible option (free month + free book mentioned in the transcript).
Mailbag: how the show is made—and what’s changing
A listener asks how an episode goes from spark to air. Trace lays out the workflow: idea sourcing, research and pre-production, guest outreach, scheduling, outline creation, recording discipline, post-production with audio engineer Sean, then show notes, graphics, social posts, scheduling, and promotion. He also shares a key quality upgrade: guests now receive equipment prerequisites (including budget-friendly mic options) because the Scaling Up Nation can hear the difference.
On what’s new for 2026, Trace shares a major personal commitment: he’s pursuing a Doctorate in Business Administration, including research, data collection, and defending a thesis—with an intent to involve listeners through future surveys.
Skills to build in 2026: foundation, communication, and technology
Trace’s recommendations land in three buckets:
- Strengthen fundamentals (chemistry, products, and the “why” behind test kits),
- improve communication and relationship-building (including temperament-based communication concepts he references), and
- Learn what’s available in data and technology so you can show up to accounts better prepared—and avoid time-wasting return trips.
He closes with a direct action: browse the ScalingUpH2O.com events section and pick learning opportunities you can attend (especially those nearby), then build a 12-week plan that helps you justify bigger conferences by clearly stating what value you’ll bring back.
Stay engaged, keep learning, and continue scaling up your knowledge!
Timestamps
02:38 - Welcome to 2026 and what this “first show of the year” is designed to do (reset, tools, and a mailbag).
07:30 – 12 Week Year Planning format
21:09 – Dive Into The Scaling UP! H2O Mailbag
30:54 – What Is New for 2026 for Trace Blackmore
38:05 – Words of Water with James
40:15 – Trace's Favorite Food
46:42 – What Are The Top 2 to 3 skills Water Treaters Should Focus On
Quotes
“Now the reason I really like the 12-week year is because it puts the urgency of not having a full year of time, only having a smaller amount of time to work for you.”
“It also gives you 4 chances a year to reset and improve, not just one.”
“Everybody in water treatment should focus on developing skills around a solid foundation.”
“That leads me to my third skill that I want to talk to you about, and that's learning what's available to you when it comes to data and technology.”
Connect with Scaling UP! H2O 
Submit a show idea: Submit a Show Idea
LinkedIn: in/traceblackmore/
YouTube: @ScalingUpH2O
Scaling UP! H2O Resources Mentioned
AWT (Association of Water Technologies)
Scaling UP! H2O Academy video courses
Book - The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months
Episode 117 The One With Temperament Expert, Kathleen Edelman
Episode 179 Another One that Teaches Us to Communicate Better with Others
I Said This, You Heard That 2nd Edition by Kathleen Edelman
Words of Water with James McDonald
Definition: Today's definition is the ratio of the dissolved solids in a system's circulating water to the dissolved solids in the makeup water. Can you guess the word or phrase?
2026 Events for Water Professionals
Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
