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When Do You Apologize?

Imperfect Mens Club

Release Date: 06/21/2024

Imperfect by Design: The Origin of the Imperfect Men’s Club show art Imperfect by Design: The Origin of the Imperfect Men’s Club

Imperfect Mens Club

Episode Overview In this episode, Mark Aylward and Jim Gurulé rewind the clock and walk through the real origin story of the Imperfect Men’s Club Podcast. This conversation traces how two men met during a difficult, uncertain period, built trust through advocacy and shared values, and slowly turned candid conversations into a framework-driven podcast that has now lasted five years and more than 130 episodes. What started as a mix of curiosity, recovery, disagreement, and whiteboard chaos eventually became a disciplined, consistent platform focused on self-awareness, structure, and honest...

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Our Flywheel of Life – Jim’s Story (Part 3 of the Framework Series) show art Our Flywheel of Life – Jim’s Story (Part 3 of the Framework Series)

Imperfect Mens Club

Episode Summary In this episode of the Imperfect Men’s Club Podcast, Mark Aylward turns the Flywheel of Life back toward co-host Jim Gurulé. This conversation completes the third installment of a multi-part series exploring the IMC framework and how the five interconnected areas of life shape who we become. Using the Flywheel as a guide, Jim walks through his worldview, childhood influences, relationships, money mindset, well-being, and life’s work. The discussion is honest, reflective, and grounded in lived experience—touching on neurodivergence, masculinity, discipline, money beliefs,...

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Self-Awareness: How Men Become Who They Actually Are show art Self-Awareness: How Men Become Who They Actually Are

Imperfect Mens Club

Season 5 | Episode 2 A Conversation with Mark Aylward: Frameworks, Identity, and the Work of Becoming Self-Aware Episode Overview In this second episode of a three-part Season 5 series, Mark Aylward takes the guest seat as co-host Jim Gurulé interviews him on his background, lived experience, and the frameworks that underpin the Imperfect Men’s Club philosophy. The conversation revisits the origins of the IMC framework, often referred to as the Wheel of Life or Flywheel, and explores how self-awareness, subconscious belief systems, and life domains like money, relationships, ideology,...

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Why Self-Awareness Comes First In Our Flywheel Framework show art Why Self-Awareness Comes First In Our Flywheel Framework

Imperfect Mens Club

Episode: The Framework, the Flywheel, and What’s Coming in 2026 (Part 1 of 3) Episode Overview In this first episode of a three-part series, Mark Aylward and Jim Gurulé lay out what’s coming for Imperfect Men’s Club in 2026 and revisit the core framework that has guided the podcast from the beginning. This episode is about structure. Not the soul-crushing kind, but the kind that helps men organize the noise of life, identity, work, and relationships into something usable. Mark and Jim unpack their “Wheel of Life” framework, also called the flywheel, and explain why it matters more...

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Motivation is emotional - Self discipline is reliable show art Motivation is emotional - Self discipline is reliable

Imperfect Mens Club

Season 5, Episode 1: Self-Discipline The bridge between who you say you want to be and what you actually do. Mark and Jim kick off Season 5 by doing what they always do best: questioning the stuff we’re supposed to accept, leaning on lived experience, and dragging timeless wisdom into the present. This episode centers on self-discipline, inspired by the teachings of Jim Rohn, and explores why motivation fails but structure, identity, and self-respect don’t.   Core Themes & Takeaways 1. Why Goals and Resolutions Fail Roughly 95% of people abandon resolutions by February. The...

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The Year-End Reset 2025 Inventory - 2026 Intentions show art The Year-End Reset 2025 Inventory - 2026 Intentions

Imperfect Mens Club

Episode 48 Show Notes Imperfect Men’s Club Podcast Recording date: December 17, 2025 Hosts: Mark and Jim Overview Mark and Jim close out the year by doing what emotionally mature men do in public: taking inventory. They reflect on what shifted in 2025 (in big, practical categories) and then cautiously speculate on what 2026 might demand, especially around AI, personal brand, and how you spend your finite supply of time, energy, and money.   Big Themes from the Episode 1) 2025: The Year AI Got Personal AI stopped being “a tech thing” and became part of everyday life for normal,...

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Your Story Matters - Understanding the Self Through the Stories of Our Fathers show art Your Story Matters - Understanding the Self Through the Stories of Our Fathers

Imperfect Mens Club

Summary In this episode of the Imperfect Men’s Club Podcast, Mark and Jim use the anniversary of Jim’s father’s passing to explore legacy, fatherhood, and the quiet ways men leave an impact. Jim walks through a timeline of his dad’s 29,352 days on earth, overlaying major world and U.S. events with his father’s life story, and connects it all back to the Imperfect Men’s Club framework. Mark shares stories about his own 97-year-old father, the gratitude that comes from growing up poor, and the urgency of capturing our parents’ stories while we still can. Together, they reflect on...

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Nothing Lasts Forever - What Men Get Wrong About Change show art Nothing Lasts Forever - What Men Get Wrong About Change

Imperfect Mens Club

Episode Overview In this episode of the Imperfect Men’s Club Podcast, Mark and Jim dive into the idea of impermanence: the simple, uncomfortable truth that nothing lasts forever. From aging bodies and shifting emotions to football seasons, jobs, relationships, and AI shaking up the world, they unpack how “everything comes to an end” can be either terrifying… or freeing. They use their five-part framework (career, health, worldview, relationships, money) to explore how men can respond to constant change with awareness, humility, and a little more presence in the moment. In This...

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Holidays - Why “More People, More Problems” Is a Thing show art Holidays - Why “More People, More Problems” Is a Thing

Imperfect Mens Club

Episode 45 · Family Dynamics, Holidays & “More People, More Problems” In this episode of the Imperfect Men’s Club, Mark and Jim talk about the chaos, comedy, and emotional landmines of family gatherings during the holidays, especially Thanksgiving. They unpack why every family is “messed up in its own special way,” how that shows up around the table, and what men can actually do about it instead of just bracing for impact. They walk through a simple framework for understanding family dynamics and layer it over real stories: aging parents, kids scattered across the country,...

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Rewiring Self-Belief: What Neuroscience Says About Limiting Beliefs show art Rewiring Self-Belief: What Neuroscience Says About Limiting Beliefs

Imperfect Mens Club

Overview In this episode, Mark and Jim dive into the neuroscience of limiting beliefs and how these old, deeply embedded mental patterns quietly steer a man’s confidence, ambition, and ability to grow. Through stories, personal revelations, and decades of lived experience, they break down why these beliefs form, why they stick, and how men can finally start replacing them with something far more empowering. This one sits right at the center of the Imperfect Men’s Club flywheel: the intersection of mental health, worldview, relationships, profession, and money. Key Themes 1. The Five...

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Mark introduces the topic - apologizing. He says too many people are apologizing too often

Mark reads the definition

Jim counters with thinking it’s a trigger for him. He brings up a conversation he just had with a 30 something and how he said he was sorry over and over…to the point that it was totally inauthentic

He was regretting things he said and did

Mark agrees about authenticity being critical. He says too many people apologize for offending groups

Jim says “This not an excuse, it’s an explanation”. I’d like to explain what happened

The difference between an apology and an explanation

Mark says context is missing from conversation

Jim says you should save apologies for when you really mean them. When you’ve reflected and given thought to what you may have said or done

Mark says if the apology doesn’t feel difficult, then don’t do it. It needs to feel difficult

Jim ponders when to accept or not accept an apology. He is anticipating a call later today with a friend who is in an overwhelming state. This guy says sorry too much and Jim wonders whether to confront his friend or not. He wonders if h should let his friend “get away with it

Mark says it’s important to start off conversation on a positive note and then get candid, but with kindness

It’s approach and timing

Mark rereads the definition of apology. Definition number 3…excuses

Jim thinks apology is different than an explanation and different than an excuse

Jim appreciates when people take responsibility and also consider how to keep this same thing from happening again. An opportunity to get better

People that say sorry all the time are dangerous. Our word is everything. Our integrity

Jim thinks social media and technology have made communication m ore difficult…ironically

Mark talks about how many words have lost their meaning. Racism and Nazi and sorry

Jim recounts a Father’s Day event about the racism comment. He says,” tell me what you think that means”. Both guys agree that we need to be more careful with words and make sure both parties agree on the meaning of words before discussing them

Mark brings up patriarchy as another word being abused

Jim adds the word “literally’. Mark agrees it’s a “filler” word, unnecessary and irrelevant

He adds the accountability that’s missing in communication. You have to call out these abusers of words

Mark brings up the phrase “toxic masculinity” and how people want apologies for this too. Mark says “fuck that”

Mark talks about people in the public domain who are forced to apologize

Jim asks Mark to look up “dignity” and the guys both agree that apologizing without authenticity forces someone to give up his dignity

Mark brings up the leadership training he’s doing now and how much of an issue this apology thing is in corporate America. Jim agrees

Mark suggests that the person on the receiving end of the apology needs to call out inauthentic apology

Jim says there are situations when you just have to remain quiet or you’ll get “kicked out of the club”

Mark says it’s important to pick your spots. What am I going to gain from calling someone out?  You gotta read the room and you have to maintain your integrity

Give some thought to what you are trying to accomplish. Be authentic and work toward some type of benefit or progress

Jim says sometimes it’s tough to balance authenticity with empathy

Mark talks about people misinterpreting him and then brings up the exception of his two daughters. Jim calls him on it they have a laugh

Jim brings back up the importance of the meaning of words. Both guys agree that clarifying what a word or topic means before discussing it is critical for clarity

Mark goes back to his daughters and uses the word feminism as an example

Jim says the meaning of words can be generational. Mark agrees there is nuance to the meaning of certain words

Mark brings up Juneteenth and both guys have fun making fun

He says he sees a trend where we’re teaching people that being over sensitive makes you better person somehow

Both guys are put off by the victimhood connect to the apology issue

Mark says the media portrays a different world than the one he lives in

Jim talks about some of the things we can apologize to ourselves about

Mark thinks it’s more about forgiving yourself and then they put things in the context of career

The guys bring in the 5 areas of life from the wheel and Jim talks specifically about money

Jim also says that some people simply expect to be forgiven. They think they’ll get a “pass”

Both guys agree we should apologize less and pause to think before we apologize