Imperfect Mens Club
Episode Overview In this episode, Mark Aylward and Jim Gurulé rewind the clock and walk through the real origin story of the Imperfect Men’s Club Podcast. This conversation traces how two men met during a difficult, uncertain period, built trust through advocacy and shared values, and slowly turned candid conversations into a framework-driven podcast that has now lasted five years and more than 130 episodes. What started as a mix of curiosity, recovery, disagreement, and whiteboard chaos eventually became a disciplined, consistent platform focused on self-awareness, structure, and honest...
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Episode Summary In this episode of the Imperfect Men’s Club Podcast, Mark Aylward turns the Flywheel of Life back toward co-host Jim Gurulé. This conversation completes the third installment of a multi-part series exploring the IMC framework and how the five interconnected areas of life shape who we become. Using the Flywheel as a guide, Jim walks through his worldview, childhood influences, relationships, money mindset, well-being, and life’s work. The discussion is honest, reflective, and grounded in lived experience—touching on neurodivergence, masculinity, discipline, money beliefs,...
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Season 5 | Episode 2 A Conversation with Mark Aylward: Frameworks, Identity, and the Work of Becoming Self-Aware Episode Overview In this second episode of a three-part Season 5 series, Mark Aylward takes the guest seat as co-host Jim Gurulé interviews him on his background, lived experience, and the frameworks that underpin the Imperfect Men’s Club philosophy. The conversation revisits the origins of the IMC framework, often referred to as the Wheel of Life or Flywheel, and explores how self-awareness, subconscious belief systems, and life domains like money, relationships, ideology,...
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Episode: The Framework, the Flywheel, and What’s Coming in 2026 (Part 1 of 3) Episode Overview In this first episode of a three-part series, Mark Aylward and Jim Gurulé lay out what’s coming for Imperfect Men’s Club in 2026 and revisit the core framework that has guided the podcast from the beginning. This episode is about structure. Not the soul-crushing kind, but the kind that helps men organize the noise of life, identity, work, and relationships into something usable. Mark and Jim unpack their “Wheel of Life” framework, also called the flywheel, and explain why it matters more...
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Season 5, Episode 1: Self-Discipline The bridge between who you say you want to be and what you actually do. Mark and Jim kick off Season 5 by doing what they always do best: questioning the stuff we’re supposed to accept, leaning on lived experience, and dragging timeless wisdom into the present. This episode centers on self-discipline, inspired by the teachings of Jim Rohn, and explores why motivation fails but structure, identity, and self-respect don’t. Core Themes & Takeaways 1. Why Goals and Resolutions Fail Roughly 95% of people abandon resolutions by February. The...
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Episode 48 Show Notes Imperfect Men’s Club Podcast Recording date: December 17, 2025 Hosts: Mark and Jim Overview Mark and Jim close out the year by doing what emotionally mature men do in public: taking inventory. They reflect on what shifted in 2025 (in big, practical categories) and then cautiously speculate on what 2026 might demand, especially around AI, personal brand, and how you spend your finite supply of time, energy, and money. Big Themes from the Episode 1) 2025: The Year AI Got Personal AI stopped being “a tech thing” and became part of everyday life for normal,...
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Summary In this episode of the Imperfect Men’s Club Podcast, Mark and Jim use the anniversary of Jim’s father’s passing to explore legacy, fatherhood, and the quiet ways men leave an impact. Jim walks through a timeline of his dad’s 29,352 days on earth, overlaying major world and U.S. events with his father’s life story, and connects it all back to the Imperfect Men’s Club framework. Mark shares stories about his own 97-year-old father, the gratitude that comes from growing up poor, and the urgency of capturing our parents’ stories while we still can. Together, they reflect on...
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Episode Overview In this episode of the Imperfect Men’s Club Podcast, Mark and Jim dive into the idea of impermanence: the simple, uncomfortable truth that nothing lasts forever. From aging bodies and shifting emotions to football seasons, jobs, relationships, and AI shaking up the world, they unpack how “everything comes to an end” can be either terrifying… or freeing. They use their five-part framework (career, health, worldview, relationships, money) to explore how men can respond to constant change with awareness, humility, and a little more presence in the moment. In This...
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Episode 45 · Family Dynamics, Holidays & “More People, More Problems” In this episode of the Imperfect Men’s Club, Mark and Jim talk about the chaos, comedy, and emotional landmines of family gatherings during the holidays, especially Thanksgiving. They unpack why every family is “messed up in its own special way,” how that shows up around the table, and what men can actually do about it instead of just bracing for impact. They walk through a simple framework for understanding family dynamics and layer it over real stories: aging parents, kids scattered across the country,...
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Overview In this episode, Mark and Jim dive into the neuroscience of limiting beliefs and how these old, deeply embedded mental patterns quietly steer a man’s confidence, ambition, and ability to grow. Through stories, personal revelations, and decades of lived experience, they break down why these beliefs form, why they stick, and how men can finally start replacing them with something far more empowering. This one sits right at the center of the Imperfect Men’s Club flywheel: the intersection of mental health, worldview, relationships, profession, and money. Key Themes 1. The Five...
info_outlineA we suggested in the episode, we want to encourage anyone who is interested and able to contribute to my daughter Caroline’s Go Fund Me campaign in support of documenting the devastation that hit Asheville, NC (where she lives) recently with her creative partners in the form of a documentary. Details can be found here - https://gofund.me/8fcfe6fa
Thanks for your support!!
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Mark introduces the topic of self interest and suggests that it might be valuable to flush out each party’s self interest before engaging another, regardless of the nature of the engagement. Then he tosses it back to Jim before engaging people in conversation.
Jim talks about introducing the idea of our podcast to others and describes how he explains it to people
He then reflects on how everything we do starts with self. He identifies our target market (middle aged men). He shares his thoughts on self interest in particular and how he tries to establish self interest
He feels this helps with transparency and honesty
Mark reflects on his sales journey and how he was coached to hide his self interest. He has evolved into a more transparent approach
Jim chimes in about his sales career and the evolution of how he handles self interest
Both guys reflect on their evolution from selling in the 80’s versus where they on now. They were taught to hold their cards close to the fence
Mark shares his reflection on the movie Glengarry GlenRoss. And Alec Baldwins “ABC” approach
Jim says he doesn’t miss that approach at all
Mark says you can make money with the hard sell, but not long term with the same clients. It’s a churn and burn
Mark reframes how he approaches sales and coaching today. Goodwill and referrals
It used to be “I win if you lose”. Now it’s win win
Jim suggests that our young folks (30’s) today have better bullshit detectors and they won’t tolerate a lack of transparency
Jim’s approach now is understanding how every party can win
Mark tells a story about his dad’s hand shake deal over a loan - there’s always been room for transparency
Jim tells his patent attorney story and how the final bill was much higher than expected - how he resolved the issue with both parties happy and the relationship in tact
Jim shares that both parties taking ownership for the solution was critical to the success of the engagement
Jim says he is much better at establishing assumptions, self interest and expectations before moving deeper into a negotiation or discussion
Marks says we often assume that others see the world the same way we do. He relates a story about his son and “getting things in writing”. Things change post agreement. Nothing is static. Things should be readdressed continuously over time
Jim distinguishes between knowledge and wisdom. Experience breeds wisdom. The world needs wisdom, not knowledge
Mark says most of his wisdom comes from mistakes and failure. He says execution is what he needs most
Jim wants to leave discussions with understanding, not power. He doesn’t know everything. No one does
Mark brings up the topic of what words mean. His example is abortion. He shares the different nuances with this particular topic
Jim jumps in and suggests that “I don’t want to talk about abortion”. Are you having the wrong conversation with the wrong person at the wrong time. “I don’t want to talk about that”. Back to self interest
One has to be self aware about what who wants to talk about
Mark jokes about the pregame conversation with Jim about the topic of health. Jim tells stories about different friends who ramble o. About their own ailments
Mark bring his daughter and he being able to help everyone…but not if they’re not ready. You can’t people who don’t want to be helped
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Jim asks Mark to share his daughter’s campaign to help Asheville, NC recover from the devastation from the hurricane by producing a documentary
The guys try to frame the situation and make a link available to help fund the project
Here is the link again - https://gofund.me/8fcfe6fa