Our Flywheel of Life – Jim’s Story (Part 3 of the Framework Series)
Imperfect Mens Club
Episode Summary In this episode of the Imperfect Men’s Club Podcast, Mark Aylward turns the Flywheel of Life back toward co-host Jim Gurulé. This conversation completes the third installment of a multi-part series exploring the IMC framework and how the five interconnected areas of life shape who we become. Using the Flywheel as a guide, Jim walks through his worldview, childhood influences, relationships, money mindset, well-being, and life’s work. The discussion is honest, reflective, and grounded in lived experience—touching on neurodivergence, masculinity, discipline, money beliefs,...
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Self-Awareness: How Men Become Who They Actually Are
Imperfect Mens Club
Season 5 | Episode 2 A Conversation with Mark Aylward: Frameworks, Identity, and the Work of Becoming Self-Aware Episode Overview In this second episode of a three-part Season 5 series, Mark Aylward takes the guest seat as co-host Jim Gurulé interviews him on his background, lived experience, and the frameworks that underpin the Imperfect Men’s Club philosophy. The conversation revisits the origins of the IMC framework, often referred to as the Wheel of Life or Flywheel, and explores how self-awareness, subconscious belief systems, and life domains like money, relationships, ideology,...
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Why Self-Awareness Comes First In Our Flywheel Framework
Imperfect Mens Club
Episode: The Framework, the Flywheel, and What’s Coming in 2026 (Part 1 of 3) Episode Overview In this first episode of a three-part series, Mark Aylward and Jim Gurulé lay out what’s coming for Imperfect Men’s Club in 2026 and revisit the core framework that has guided the podcast from the beginning. This episode is about structure. Not the soul-crushing kind, but the kind that helps men organize the noise of life, identity, work, and relationships into something usable. Mark and Jim unpack their “Wheel of Life” framework, also called the flywheel, and explain why it matters more...
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Motivation is emotional - Self discipline is reliable
Imperfect Mens Club
Season 5, Episode 1: Self-Discipline The bridge between who you say you want to be and what you actually do. Mark and Jim kick off Season 5 by doing what they always do best: questioning the stuff we’re supposed to accept, leaning on lived experience, and dragging timeless wisdom into the present. This episode centers on self-discipline, inspired by the teachings of Jim Rohn, and explores why motivation fails but structure, identity, and self-respect don’t. Core Themes & Takeaways 1. Why Goals and Resolutions Fail Roughly 95% of people abandon resolutions by February. The...
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The Year-End Reset 2025 Inventory - 2026 Intentions
Imperfect Mens Club
Episode 48 Show Notes Imperfect Men’s Club Podcast Recording date: December 17, 2025 Hosts: Mark and Jim Overview Mark and Jim close out the year by doing what emotionally mature men do in public: taking inventory. They reflect on what shifted in 2025 (in big, practical categories) and then cautiously speculate on what 2026 might demand, especially around AI, personal brand, and how you spend your finite supply of time, energy, and money. Big Themes from the Episode 1) 2025: The Year AI Got Personal AI stopped being “a tech thing” and became part of everyday life for normal,...
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Your Story Matters - Understanding the Self Through the Stories of Our Fathers
Imperfect Mens Club
Summary In this episode of the Imperfect Men’s Club Podcast, Mark and Jim use the anniversary of Jim’s father’s passing to explore legacy, fatherhood, and the quiet ways men leave an impact. Jim walks through a timeline of his dad’s 29,352 days on earth, overlaying major world and U.S. events with his father’s life story, and connects it all back to the Imperfect Men’s Club framework. Mark shares stories about his own 97-year-old father, the gratitude that comes from growing up poor, and the urgency of capturing our parents’ stories while we still can. Together, they reflect on...
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Nothing Lasts Forever - What Men Get Wrong About Change
Imperfect Mens Club
Episode Overview In this episode of the Imperfect Men’s Club Podcast, Mark and Jim dive into the idea of impermanence: the simple, uncomfortable truth that nothing lasts forever. From aging bodies and shifting emotions to football seasons, jobs, relationships, and AI shaking up the world, they unpack how “everything comes to an end” can be either terrifying… or freeing. They use their five-part framework (career, health, worldview, relationships, money) to explore how men can respond to constant change with awareness, humility, and a little more presence in the moment. In This...
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Holidays - Why “More People, More Problems” Is a Thing
Imperfect Mens Club
Episode 45 · Family Dynamics, Holidays & “More People, More Problems” In this episode of the Imperfect Men’s Club, Mark and Jim talk about the chaos, comedy, and emotional landmines of family gatherings during the holidays, especially Thanksgiving. They unpack why every family is “messed up in its own special way,” how that shows up around the table, and what men can actually do about it instead of just bracing for impact. They walk through a simple framework for understanding family dynamics and layer it over real stories: aging parents, kids scattered across the country,...
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Rewiring Self-Belief: What Neuroscience Says About Limiting Beliefs
Imperfect Mens Club
Overview In this episode, Mark and Jim dive into the neuroscience of limiting beliefs and how these old, deeply embedded mental patterns quietly steer a man’s confidence, ambition, and ability to grow. Through stories, personal revelations, and decades of lived experience, they break down why these beliefs form, why they stick, and how men can finally start replacing them with something far more empowering. This one sits right at the center of the Imperfect Men’s Club flywheel: the intersection of mental health, worldview, relationships, profession, and money. Key Themes 1. The Five...
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Self Discipline - A Stoic View of Imperfection
Imperfect Mens Club
Episode 43: Self Discipline. A Stoic View of Imperfection Summary In this episode, Mark and Jim explore self-discipline through the lens of Stoic philosophy. They unpack five timeless rules that still hold up in a world full of distractions, dopamine hits, and excuses. The conversation spans modern habits, mental toughness, guilt, accountability, voluntary discomfort, and the deeper connection between self-awareness, self-trust, and real personal growth. The core message: self-discipline isn’t perfection. It’s the small, unglamorous, repeatable reps you keep showing up for. What We...
info_outlineMark introduces the topic of communication and within that general topic, the subtopic of persuasion. He then emphasizes the value of having a framework. He puts our framework in perspective
Jim chimes in about the idea of having a framework and emphasizes the IMC framework
Jim shares his 5 W’s framework and how helpful it has been for him in a variety of projects. How it adds perspective for both parties
He shares the value of effective people being clear
Jim asks Mark about his framework
Mark shares his childhood influences around communication and then his framework
What do you say?
How do you say it?
To whom do you say it?
When do you say it?
Both guys agree they made their frameworks theirs…no matter where it came from
Mark brings up the image Jim shared and begins to share the examples of lazy responses versus helpful responses
The guys dig into examples of how powerful specific words are and how changing a word can change the tone of the whole conversation
Problem versus “opportunity” or “challenge”
All the specific examples from Jim’s image become the conversations
Each example uncovers how simple shifts, different words change the whole tone and emotion of the conversation
Both guys share their experience with each example and how they have both made the mistake of using the lazy language and relearned the helpful response
They both emphasize the importance of not apologizing. Never apologize unless you’ve done real wrong
Mark shares - don’t say, “to be honest with you”. “Frank” or Jim’s option “transparent”
They discuss transparency as a double edged sword
“I’m too busy” means I’m too busy for you
They both have a laugh about “too busy”
“That’s not my” job versus, “let me get you to the right person”
Mark shares his mentor’s story about personal accountability
“I’ll try” versus “I’ll take care of it”. Jim has a different angle on this one
Mark frames it as personal accountability. I won’t dismiss you, we’ll get it taken care of
Apologizing comes up again and both guys reiterate the problem with saying you’re sorry
Jim uses “I own that one”. “That one’s on me”. Take ownership
Mark - “sorry never works for me unless you really fucked something up”
Mark shares some media examples of how apologies become bigger problems
Jim says behaviors are more important than words - Mark agrees
The next example is disagreement - “You’re wrong” versus “I have a different perspective on this than you and I’d like to share it with you”
Jim cites people who actually enjoy conflict to garner attention
“This might sound stupid but…” versus “Let’s try this.” Naysayers are everywhere
Jim agrees as an inventor he always shares new ideas…the value of reframing ideas until consensus is established
Mark brings up Jordan Peterson talking about Elon Musk and comparison (Elon’s roommate story)
Jim - All comparison leads to misery
Jim shares “I have an hypothesis” versus a theory. An hypothesis is designed to be challenged…designed to be criticized
He shares the difference between an hypothesis and a theory
A theory has been proven. An hypothesis has not yet been proven
“No worries”… “I’m happy to help”
Both guys discuss the nuance of this one
Mark feels like “no worries” is kind of a throw away
They conclude that this whole exercise is an exercise in self awareness
The final example is recommending something to someone
‘I think maybe we should” versus “I recommend we do this…”
Jim says “I think” makes him feel like “Why should I listen to you”
Mark finishes with his 4 pronged framework
He confirms that listening and asking questions before speaking is almost always the best strategy
Jim finishes with the value of clarifying assumptions, discussing desired outcomes, “who, not how” and what are the necessary resources?
Mark shares his support of this as authentic…for both parties