The Power of Agency: How Writing a Book Can Build Trust and Elevate Your Brand
Release Date: 03/24/2025
How Sensitivity And Unconscious Bias Shape Us As Men
Imperfect Mens Club
We just started talking. No Intro! Mark brings up human nature. He suggests that men and women have unique natures as well He says recognizing and acknowledging human nature is necessary as part of any discussion of behavior Jim asks Mark his opinion about homosexuality Mark shares his ignorance and his opinion as well as his curiosity Mark brings up the Catholic Church Jim shares his significant skepticism about the Catholic church, but he doesn’t want to go any deeper So Mark shifts the topic to “standing”. Who has it, how we give it to people and how it impedes our progress He say...
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The Power of Agency: How Writing a Book Can Build Trust and Elevate Your Brand
Imperfect Mens Club
Mark introduces the topic of agency. Jim thinks Mark is a great example of what an agent is He reads a definition and adds some context to what an agent is and how he may, in fact, be one The value of having an objective third party negotiating on your behalf Jim thinks AI will make being an agent much more valuable He discusses the agents he uses. His patent agent, for example. Agents are not as close as we are to our capabilities and competencies Agents can be particularly helpful negotiating your price. What you’re worth He talks about his most recent projects to operate as an agent Jim...
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Finding Strength in Adversity: Navigating Suicide and the Power of Self Fortitude
Imperfect Mens Club
Mark leads with the definition of “fortitude” and “self fortitude” He suggests the one is more internal and the other more external Jim shares his recent difficult week due to 4 or 5 people he is close to are experiencing hardship. From illness to the loss of a young man to suicide Jim puts his experiences in the context of our “Flywheel of Life” “When you’re healthy you have hundreds of things on your mind. When you’re ill, you have one” Jim shares some of the challenges his friends have. His mom is in pain, his cousin has cancer and another has upcoming surgery. Finally...
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Unconditional Service: Navigating the Complexities of Helping Others
Imperfect Mens Club
Mark introduces the topic of serving others and connects it to the flywheel of life in the category of relationships/others. Jim brings up the wheel and discusses each of the 5 areas - Money, worldview, relationships, health and career/profession This episode is about others. Men and women He says there are two types of service and then shares his recent event KBIS in Las Vegas. He was selected as #1 membership chair in the country Two types of service are paid and unpaid He talks about the unpaid type - how different it is to serve for pay and to serve simply to serve “Unconditional”...
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How Are You Serving Others? What Does That Look Like?
Imperfect Mens Club
Jim - the most important conversation you’ll ever have is with yourself…and that person is a crazy person Jim frames service in the context of bringing a product or service to the market to help people in some ways He frames this in the context of his most recent project that he asked Mark for help with - his talk about the kitchen and bath industry Jim asks. If it’s not just money, why do we seek to serve. What’s the bigger picture Both guys feel strongly that they have something to offer the world and the world has things to offer them Our experience leaves us with knowledge and...
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Growth Is On The Other Side Of Resistance
Imperfect Mens Club
Mark introduces the topic and both guys have personal accounts of dealing with making themselves vulnerable Jim thinks that most of us don’t put ourselves out there Jim brings in our flywheel and the 5 areas of life and then uses his 5 W’s approach (Why, who, when, where and what) Mark reads the definition of self-vulnerability that Jim provides from his online searches about the topic Jim says acknowledging your strengths is easy, but sharing your weaknesses is much harder Jim shares his fear he experienced getting ready for a recent webinar presentation. He wonders why he put himself out...
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Mentorship and Volunteer Work - Just A Nudge
Imperfect Mens Club
Today Jim and I welcome a special guest. Paul Carroll was my mentor in the start-up staffing space at the beginning of my career and he joins us today to talk about his latest work volunteering with young men in the foster care system We started recording before my introduction:). It sounded good so we decided to keep rolling. Sorry for any confusion Pauls shares his sense of urgency and the “signs” that showed up for him that got him interested in this work initially He shares how the work went from theoretical to practical Jim asks Paul if this is similar to the problem/solution approach...
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Have We Just Left A "Bygone Era"?
Imperfect Mens Club
Episode 3 Bygone Era Mark introduces the topic for this episode. The notion of there being a bygone era. Jim suggested the topic given the current political landscape and the guys explore other applications of the notion in life Mark reads the Google definition Jim comes in and suggests that we have entered a new era. He brings of his 5 W framework and the concept of self awareness (Who,what,when,where and why) Jim cites The Biden administration and his cronies being part of this “bygone era” He claims everyone wants to remain relevant Mark recalls his start in recruiting and how...
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Where Our Belief Systems Come From
Imperfect Mens Club
Mark introduces the episode about belief systems in the context of the fires in Southern California Remember…Jim is a California native still living in the Bay Area and Mark has lived in Florida since 1990 Two very different perspectives and responses to natural disasters! Jim says it’s personal because he has friends and family in the fire zone He brings in our tag line and framework. He says we’ll try and find some good in all of it. He cites our 5 areas with focus on worldview Jim share some of his preparation for the episode. He asks Mark to read the definition of “belief...
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The Post Election Paradigm Shift
Imperfect Mens Club
Mark introduces Episode 1 of Season 4 with the topic of a paradigm shift. A shift in the way the country is moving with the election of Donald Trump and the push back against “woke” Jim introduces the wheel and worldview as a likely connection to the topic. He believes the shift is well on it’s way and we can see and hear evidence of it as more people open up post election Jim has some examples and topics he wants to discuss The first one is COVID What did covid change - communication Second is BLM/DEI. Neither were sustainable Third is The 2024 election 4th is Artificial Intelligence...
info_outlineMark introduces the topic of agency. Jim thinks Mark is a great example of what an agent is
He reads a definition and adds some context to what an agent is and how he may, in fact, be one
The value of having an objective third party negotiating on your behalf
Jim thinks AI will make being an agent much more valuable
He discusses the agents he uses. His patent agent, for example. Agents are not as close as we are to our capabilities and competencies
Agents can be particularly helpful negotiating your price. What you’re worth
He talks about his most recent projects to operate as an agent
Jim shares his story about a meeting he had recently and how he’s being told he should write a book
The value of having your own book
He shares his “Greenbuild” story. What it’s like in the San Francisco Bay Area regarding diversity, women’s groups and other woke topics
Jim thinks it would be great if we just got back to building things. Diversity on it’s own is a silly topic
Jim shares his conversation with a grant writer…the importance of human interaction and how we are disconnecting from it
She brought up the book writing topic
Mark says he has also been told to write a book. He reflects on a couple of recent conversations. Both became about human interaction and the value of having an agent to move the professional ball forward. Objectivity alone can be very helpful. How powerful it is to have a 3rd party voice
Mark talks about the value of authority/credibility that a book brings
Jim asks Mark about how he works. He pokes at the details of how Mark chooses and helps people. He thinks we all underestimate our capability and willingness to help
Our value goes well beyond our direct skill. Trust opens up those doors
Mark shares how he has access to market data that might be worth even more than his coaching
Jim cautions Mark that this knowledge is NOT FREE
Second, he talks about IP and how valuable it is
Jim puts on his agent cap and shares with Mark how he might be his agent
Jim then goes into his opinion on AI and the creation content…podcasts, books, articles…everything
Jim thinks AI create content “equality”
Mark loves the contrarian approach to rules and ways of doing things
Mark asks, “what am I worth?”
Mark is convinced that Jim would ask for more than Mark would for himself
Jim gives examples of agents we all work with
Real estate agents, sports agents, career agents…
He shares his pro baseball story about his friend the pro coach
The $40 million dollar negotiation and the value of an agent in that negotiation
Mark shares his perspective on the value of agency. He shares how helpful he can be to IT people who are mostly introverted
Mark shares how candid and authentic approaches are so much more influential
He shares his perspective on salespeople too
Mark brings up helping friends and family and Jim cautions that they might be a little too close to help objectively
Jim talks about being “unemployable”
Mark shares the importance of messaging and how your “brand” fits in
Jim gives us a bit more detail about his 3 recent requests for speaking/advice gigs
Jim is wary of “big consulting firms” and Mark shares his perspective on this
He talks about competing against big brands/logos/t-shits/reputations by being authentic and practical and trustworthy. Different ulterior motives
Jim brings in the political agents who got it all wrong and are now wondering what to do next
Mark shares his confusion about how these people/agents keep getting hired
He also clarifies how powerful brand is and how clients without confidence hire brand simply to protect themselves. Momma duck and her ducklings
Jim says the big ad agencies do the same thing
Are the industries going away?
If you can’t measure it, you can’t determine efficacy. Jim says AI will change this
Mark - why do they hire the big known brand?
It’s all changing