420 Tapping Into Tech: How Ben Frieders Uses AI to Elevate Water Treatment Marketing
Release Date: 05/16/2025
424 Chlorine Dioxide Insights with Greg Simpson
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Scaling UP! H2O
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420 Tapping Into Tech: How Ben Frieders Uses AI to Elevate Water Treatment Marketing
Scaling UP! H2O
"Continue to learn something new every day.” What happens when a Navy-trained water chemistry expert dives into AI-powered marketing? You get —Marketing and Business Development Manager at —who’s turning the tide on how water treatment professionals use tech. Whether you're still skeptical of AI or already exploring tools like ChatGPT, this episode offers a masterclass in practical, professional applications tailored for the water treatment world. From the Navy to Water Treatment: Ben’s Story Ben Frieders shares his journey from operating nuclear submarines to...
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Scaling UP! H2O
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418 Maleic Acid-Based Corrosion Inhibitors: Expanding the Water Treatment Toolbox with Mike Standish
Scaling UP! H2O
Corrosion control is fundamental to the success of any water treatment program, but how often do we question the limitations of the tools we rely on? In this episode of Scaling UP! H2O, host Trace Blackmore welcomes back returning guest , Vice President of Water Additives at , to explore the evolving role of maleic acid-based corrosion inhibitors in industrial water treatment. Drawing on decades of expertise, Mike shares practical insights into when — and when not — to use these innovative solutions to meet today's complex challenges. Understanding the Corrosion Control Toolbox Mike...
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415 Green Building Updates: What You Need to Know
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"Continue to learn something new every day.”
What happens when a Navy-trained water chemistry expert dives into AI-powered marketing? You get Ben Frieders—Marketing and Business Development Manager at ChemREADY—who’s turning the tide on how water treatment professionals use tech.
Whether you're still skeptical of AI or already exploring tools like ChatGPT, this episode offers a masterclass in practical, professional applications tailored for the water treatment world.
From the Navy to Water Treatment: Ben’s Story
Ben Frieders shares his journey from operating nuclear submarines to leading marketing at ChemREADY. His technical background in water chemistry uniquely shaped how he approaches strategy, and service.
The Power of Rising Tide Mastermind
Ben explains how a peer group like Rising Tide transformed his professional growth—giving him weekly accountability, mentorship, and a place to talk shop without explanation.
AI in Action: Real Tools, Real Impact
Ben discusses how ChemREADY uses:
- ChatGPT for blog and email creation
- Sora to generate custom videos
- 11 Labs to automate audio narration
- And more, all while respecting quality control and intellectual property
Prompt Engineering Tips from a Pro
Ben offers his personal playbook for building effective prompts—from defining identity and goals to making AI ask you the right questions. He even shares how to make AI generate its own prompt for best results.
AI for Technical Data Analysis
Learn how Ben’s team uploads water treatment reports into ChatGPT to uncover trends, troubleshoot issues, and build insight-driven recommendations for clients.
Balancing Trust and Tech
Ben emphasizes that AI is just a tool—not a replacement for professionals. He shares how he uses AI to amplify strategy, not replace human judgment.
AI isn’t a shortcut—it’s a skill. Whether you're in sales, marketing, service, or strategy, learning how to prompt and guide AI tools will set you apart in the water treatment industry.
Curious how your peers are using AI? Share your go-to tools and discoveries with us on LinkedIn. And if you haven't yet, sign up for our newsletter to get bonus content and tools that go beyond the episode.
Stay engaged, keep learning, and continue scaling up your knowledge!
Timestamps
01:51 – Trace Blackmore shares insights on building client relationships, the value of communication, and recognizing your role in the water treatment industry
07:02 – Water You Know with James McDonald
08:26 – Upcoming Events for Water Treatment Professionals
09:01 – Interview with Ben Frieders, Marketing and Business Development Manager at ChemREADY
20:40 – How ChemREADY uses AI tools in Marketing
37:17 – Using AI in Technical Operations – data interpretation and client analysis
Quotes
“AI is still just a tool. It's not the end all be all—you still need to continually modify the output.”
“Once you learn how to talk to AI, it becomes more of your friend and not your enemy.”
“The more details the better. Precision of language gives you the first best chance to get the output you want.”
“Start slow, experience the models, and see how AI is going to work best for you.”
Connect with Ben Frieders
Phone: (317) 719-1452
Email: [email protected]
Website: https://www.getchemready.com/
LinkedIn: https://www.linkedin.com/in/benjaminfrieders/
https://www.linkedin.com/company/getchemready/
Click HERE to download Episode’s Discussion Guide
Guest Resources Mentioned
I said this, You Heard That by Kathleen Edelman
A Grown-Up's Guide To Kids' Wiring by Kathleen Edelman
Scaling UP! H2O Resources Mentioned
Scaling UP! H2O Academy video courses
Scaling UP! H2O’s Newsletter Sign Up
Never Split the Difference: Negotiating as if Your Life Depended on It
402 Game Changing AI Tools: Matt Montellione's Insights
Water You Know with James McDonald
Question: What do you call the device commonly used to measure the percentage of salt in a softener brine solution?
2025 Events for Water Professionals
Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
