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Why Invest In Personal Branding?

Imperfect Mens Club

Release Date: 08/08/2024

The Freedom of Solitude: Evolving Beyond Our Old Personas show art The Freedom of Solitude: Evolving Beyond Our Old Personas

Imperfect Mens Club

Mark introduces the topics of solitude and one’s persona Jim jumps in to help contextualize this discussion Mark reads the definitions of  “Persona” and “Solitude” Mark asks Jim about his trip Jim separates being alone for a few minutes from the very different version of a 7 day solo trip Jim has chosen solo trips in the last few years He reflects on how his roles and personas have changed as he’s aged He talks about not caring what others think and how freeing that is Mark reflects on the solitude that can from his divorce. He didn’t choose that but did choose how to...

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The Science of Self-Talk: How Thoughts Shape Our Reality show art The Science of Self-Talk: How Thoughts Shape Our Reality

Imperfect Mens Club

Mark introduces the topic of the power of the mind and self-talk The idea that we now have science and data to support the value of positive talk, visualization and vibration in influencing our happiness and peace of mind Jim got the idea from Billy Carson’s appearance on Lewis Howe’s Greatness podcast Jim shares the story of how we met. He was struggling mentally and emotionally and had some evidence that concussions might be part of his challenge. In his research, he found me. He flew out to Orlando and we met. Jim tells his concussion story and the details of his journey toward a...

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How Sensitivity And Unconscious Bias Shape Us As Men show art How Sensitivity And Unconscious Bias Shape Us As Men

Imperfect Mens Club

We just started talking. No Intro! Mark brings up human nature. He suggests that men and women have unique natures as well He says recognizing and acknowledging human nature is necessary as part of any discussion of behavior Jim asks Mark his opinion about homosexuality Mark shares his ignorance and his opinion as well as his curiosity Mark brings up the Catholic Church Jim shares his significant skepticism about the Catholic church, but he doesn’t want to go any deeper So Mark shifts the topic to “standing”. Who has it, how we give it to people and how it impedes our progress He say...

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The Power of Agency: How Writing a Book Can Build Trust and Elevate Your Brand show art The Power of Agency: How Writing a Book Can Build Trust and Elevate Your Brand

Imperfect Mens Club

Mark introduces the topic of agency. Jim thinks Mark is a great example of what an agent is He reads a definition and adds some context to what an agent is and how he may, in fact, be one The value of having an objective third party negotiating on your behalf Jim thinks AI will make being an agent much more valuable He discusses the agents he uses. His patent agent, for example. Agents are not as close as we are to our capabilities and competencies Agents can be particularly helpful negotiating your price. What you’re worth He talks about his most recent projects to operate as an agent Jim...

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Finding Strength in Adversity: Navigating Suicide and the Power of Self Fortitude show art Finding Strength in Adversity: Navigating Suicide and the Power of Self Fortitude

Imperfect Mens Club

Mark leads with the definition of “fortitude” and “self fortitude” He suggests the one is more internal and the other more external Jim shares his recent difficult week due to 4 or 5 people he is close to are experiencing hardship. From illness to the loss of a young man to suicide Jim puts his experiences in the context of our “Flywheel of Life” “When you’re healthy you have hundreds of things on your mind. When you’re ill, you have one” Jim shares some of the challenges his friends have. His mom is in pain, his cousin has cancer and another has upcoming surgery. Finally...

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Unconditional Service: Navigating the Complexities of Helping Others show art Unconditional Service: Navigating the Complexities of Helping Others

Imperfect Mens Club

Mark introduces the topic of serving others and connects it to the flywheel of life in the category of relationships/others. Jim brings up the wheel and discusses each of the 5 areas - Money, worldview, relationships, health and career/profession This episode is about others. Men and women He says there are two types of service and then shares his recent event KBIS in Las Vegas. He was selected as #1 membership chair in the country Two types of service are paid and unpaid He talks about the unpaid type - how different it is to serve for pay and to serve simply to serve “Unconditional”...

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How Are You Serving Others? What Does That Look Like? show art How Are You Serving Others? What Does That Look Like?

Imperfect Mens Club

Jim - the most important conversation you’ll ever have is with yourself…and that person is a crazy person Jim frames service in the context of bringing a product or service to the market to help people in some ways He frames this in the context of his most recent project that he asked Mark for help with - his talk about the kitchen and bath industry Jim asks. If it’s not just money, why do we seek to serve. What’s the bigger picture Both guys feel strongly that they have something to offer the world and the world has things to offer them Our experience leaves us with knowledge and...

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Growth Is On The Other Side Of Resistance show art Growth Is On The Other Side Of Resistance

Imperfect Mens Club

Mark introduces the topic and both guys have personal accounts of dealing with making themselves vulnerable Jim thinks that most of us don’t put ourselves out there Jim brings in our flywheel and the 5 areas of life and then uses his 5 W’s approach (Why, who, when, where and what) Mark reads the definition of self-vulnerability that Jim provides from his online searches about the topic Jim says acknowledging your strengths is easy, but sharing your weaknesses is much harder Jim shares his fear he experienced getting ready for a recent webinar presentation. He wonders why he put himself out...

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Mentorship and Volunteer Work - Just A Nudge show art Mentorship and Volunteer Work - Just A Nudge

Imperfect Mens Club

Today Jim and I welcome a special guest. Paul Carroll was my mentor in the start-up staffing space at the beginning of my career and he joins us today to talk about his latest work volunteering with young men in the foster care system We started recording before my introduction:). It sounded good so we decided to keep rolling. Sorry for any confusion Pauls shares his sense of urgency and the “signs” that showed up for him that got him interested in this work initially He shares how the work went from theoretical to practical Jim asks Paul if this is similar to the problem/solution approach...

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Have We Just Left A Have We Just Left A "Bygone Era"?

Imperfect Mens Club

Episode 3 Bygone Era Mark introduces the topic for this episode.  The notion of there being a bygone era. Jim suggested the topic given the current political landscape and the guys explore other applications of the notion in life Mark reads the Google definition Jim comes in and suggests that we have entered a new era. He brings of his 5 W framework and the concept of self awareness (Who,what,when,where and why) Jim cites The Biden administration and his cronies being part of this “bygone era” He claims everyone wants to remain relevant Mark recalls his start in recruiting and how...

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More Episodes

Mark introduces the topic and explains that he and Jim will be guided in this episode by an article Jim read in Fast Company. Here’s a link to the article

Mark suggests personal branding begins with self reflection

Jim enters with reference to the self and self promotion in specific.  He shares his opinion about self promotion and how society feels very different about personal branding. Then he takes us around the flywheel and the 5 areas of life

Then Jim focuses in on worldview and asks whether one’s worldview should be part of a personal brand

Mark shares his views about being entrepreneurs and personal brands. He says he’s always branded himself and presented to the world his personal strengths. He tells a story about his last employer who purchased his company told him not to sell himself, but to sell her brand. He expands on his view of this

Jim starts to share the main points of the article which are common myths about personal branding

#1 is that it’s selfish

Both guys share that they were raised not to brag and self promote

If we don’t brand ourselves then we get branded by others.

Mark tells his story about breaking out from imposter syndrome and his journey into branding himself

#2 It’s loud and obnoxious. Mark talks about his sales journey and helping people sell themselves

Jim cites the choices of being an influencer or a thought leader. Mark has chosen thought leader and shares his position on selling

Jim says he’s recently committed to his own personal brand

#3 It’s fake and disingenuous. Mark talks about how he was raised to be polite and respectful and being authentic

#4 It’s only for senior leaders and C suite executives. Both guys agree that this is no longer the case. Mark talks about a current client and the team he is working with

Jim reads a bit from the article

Mark goes back to worldview and shares his opinion on sharing his politics online as part of his brand

Jim shares his view of bringing politics into any conversation with someone outside his circle of friends…particularly here in Northern California

Mark goes into his politics and says either way is ok if you’re prepared for the consequences. He’s decided to go all in and be transparent about his views and how he responds with what he thinks is practical

The guys disagree on this issue

Jim thinks it’s not worth discussing politics with those on the fringe, right or left

Mark takes a different stance

Mark wishes everyone, including Trump would stop calling people names..it’s childish

Jim agrees and says it was funny and now it’s sad

Mark doesn’t care about the person, but only what they stand for

Mark talks about the power of questions and his experience speaking civily with people who are opposed to his views

Mark runs around the wheel again in the context of how he begins client sessions with deep personal questions

Jim identifies that Mark spent his entire career helping people grow their personal brand

Jim is curious about Mark’s experience with this

Mark frames it in the context of aligning the candidates worldview and the company culture

Mark share his story about the prospect with the BLM LinkedIn profile banner

The guys have a chuckle

Mark talks about how important a LinkedIn profile is in the personal branding journey

Jim asks Mark who should help you write your LinkedIn profile

Mark shares his answer