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Why Invest In Personal Branding?

Imperfect Mens Club

Release Date: 08/08/2024

Where Our Belief Systems Come From show art Where Our Belief Systems Come From

Imperfect Mens Club

Mark introduces the episode about belief systems in the context of the fires in Southern California Remember…Jim is a California native still living in the Bay Area and Mark has lived in Florida since 1990 Two very different perspectives and responses to natural disasters! Jim says it’s personal because he has friends and family in the fire zone He brings in our tag line and framework. He says we’ll try and find some good in all of it. He cites our 5 areas with focus on worldview Jim share some of his preparation for the episode. He asks Mark to read the definition of “belief...

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The Post Election Paradigm Shift show art The Post Election Paradigm Shift

Imperfect Mens Club

Mark introduces Episode 1 of Season 4 with the topic of a paradigm shift. A shift in the way the country is moving with the election of Donald Trump and the push back against “woke” Jim introduces the wheel and worldview as a likely connection to the topic. He believes the shift is well on it’s way and we can see and hear evidence of it as more people open up post election Jim has some examples and topics he wants to discuss The first one is COVID What did covid change - communication Second is BLM/DEI. Neither were sustainable Third is The 2024 election 4th is Artificial Intelligence...

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AI...What The Hell Do We Know? show art AI...What The Hell Do We Know?

Imperfect Mens Club

We recorded this Dec 23, 2024. We decided to sneak one in during Christmas week and when we connected for the pre game, neither of us had any ideas about what might make a good topic Then we shared a couple of real "what just happened" stories and AI was a common theme. So we decided to share our genius I didn't edit or listen to this episode for the first time in 3 years. I think it'll be good Learn how to make fun of yourself and recognize how little you know Mark & Jim

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Planning For What's Next - What Would Jim Rohn Do? show art Planning For What's Next - What Would Jim Rohn Do?

Imperfect Mens Club

Hey all. We began with a New Years, year-end, goal setting theme within the context of some JIm Rohn quotes What we ended up with is an in depth reflection on Jim Rohn's wisdom and how much of it might be very helpful as we plan for what's next ---------------- Mark leads with year-end, new year and goal setting as topics. The context is the wisdom of Jim Rohn. Our Jim loves Rohn and brought some quotes as foundations for our episode Jim says it’s the past, present and future approach He reflects on being in sales and the goal setting and metrics of sales Jim shares his opinion of Jim Rohn...

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Know Thyself - The Magic Of Self Awareness show art Know Thyself - The Magic Of Self Awareness

Imperfect Mens Club

Mark introduces the topic of self awareness. He shares that their “pregame” discussion was very self reflective. He suggests that the time of year, as well as some other personal events from Jim’s life and Mark’s have the guys a bit mired in self reflection and self awareness Mark reads a couple of quotes Jim brought to the recording. One secular (Stoic) and one Biblical (Thomas) Jim shares some context for his quotes and shares his position on self awareness and what’s going on in his life Jim reflects on yesterday being the 5 year anniversary of his father’s death. He says to...

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The Holidays -  More People More Problems show art The Holidays - More People More Problems

Imperfect Mens Club

Mark introduces the episode and frames it around the holidays, the challenges therein and the notion that “the more people the more problems” Jim says the topic is timely and he connects it to our flywheel of life…all starting with the self. He shares his opinion on the more people topic and heightened emotions Mark adds New Years and all the prep before the holidays. He cites the pressure the woman are under Jim laughs about being through 50 of these. He says it means more, the younger you are…we’ve seen this movie Mark talks about the evolution from childhood to present holiday...

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Life Is One Big 80/20 Rule show art Life Is One Big 80/20 Rule

Imperfect Mens Club

Mark introduces the episode with some context about where today's topic came from Jim had a speech to give last week and on the drive he teed up our last episode about writng a letter to your 21 year old self In that episode we mentioned the 80/20 rule, aka, The Pareto Principle He talked about how he wove it into his speech and how it resonate with the audience Then the guys broke down the history of the rule and how universal it's application became over time Both guys gave examples of it in their lives with an emphasis on work/business/productivity Then Jim went over the multitude of other...

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A Letter To Your 21 Year Old Self show art A Letter To Your 21 Year Old Self

Imperfect Mens Club

Mark introduces the episode and reflects on the “pregame” discussion with Jim. Jim is giving a speech in a few days to a group or around 60 to 80 college students at San Jose State in the dept of Design and construction and he wants to give them career advice and life advice to help them with the transition from school to life Jim brings the wheel into play and shares some context for his upcoming talk. Who the audience is and the topics to be discussed Jim expands upon the idea of the letter he recommends students write or could write to be read later in life Jim starts to talk about the...

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The Election - What Happened And What Do We Do Now? show art The Election - What Happened And What Do We Do Now?

Imperfect Mens Club

Mark starts off introducing the topic which revolves around the presidential election of 2024. What do we do now? Jim and Mark are more interested in addresing what actually happened, why it may have happened and what we might expect to happen next What do we do now? We went back and forth about the blue team and red team. No judgement It's not what happens to you, it's how you respond... We talked about elitism and messaging. How the blue team continued the division and condescension We discussed how diverse the turnout was from the red team (ironically) We left on an optimistic note. The...

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How Simple Words Can Influence Effective Persuasion show art How Simple Words Can Influence Effective Persuasion

Imperfect Mens Club

Mark introduces the topic of communication and within that general topic, the subtopic of persuasion. He then emphasizes the value of having a framework. He puts our framework in perspective Jim chimes in about the idea of having a framework and emphasizes the IMC framework Jim shares his 5 W’s framework and how helpful it has been for him in a variety of projects. How it adds perspective for both parties He shares the value of effective people being clear Jim asks Mark about his framework Mark shares his childhood influences around communication and then his framework What do you say? How...

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Mark introduces the topic and explains that he and Jim will be guided in this episode by an article Jim read in Fast Company. Here’s a link to the article

Mark suggests personal branding begins with self reflection

Jim enters with reference to the self and self promotion in specific.  He shares his opinion about self promotion and how society feels very different about personal branding. Then he takes us around the flywheel and the 5 areas of life

Then Jim focuses in on worldview and asks whether one’s worldview should be part of a personal brand

Mark shares his views about being entrepreneurs and personal brands. He says he’s always branded himself and presented to the world his personal strengths. He tells a story about his last employer who purchased his company told him not to sell himself, but to sell her brand. He expands on his view of this

Jim starts to share the main points of the article which are common myths about personal branding

#1 is that it’s selfish

Both guys share that they were raised not to brag and self promote

If we don’t brand ourselves then we get branded by others.

Mark tells his story about breaking out from imposter syndrome and his journey into branding himself

#2 It’s loud and obnoxious. Mark talks about his sales journey and helping people sell themselves

Jim cites the choices of being an influencer or a thought leader. Mark has chosen thought leader and shares his position on selling

Jim says he’s recently committed to his own personal brand

#3 It’s fake and disingenuous. Mark talks about how he was raised to be polite and respectful and being authentic

#4 It’s only for senior leaders and C suite executives. Both guys agree that this is no longer the case. Mark talks about a current client and the team he is working with

Jim reads a bit from the article

Mark goes back to worldview and shares his opinion on sharing his politics online as part of his brand

Jim shares his view of bringing politics into any conversation with someone outside his circle of friends…particularly here in Northern California

Mark goes into his politics and says either way is ok if you’re prepared for the consequences. He’s decided to go all in and be transparent about his views and how he responds with what he thinks is practical

The guys disagree on this issue

Jim thinks it’s not worth discussing politics with those on the fringe, right or left

Mark takes a different stance

Mark wishes everyone, including Trump would stop calling people names..it’s childish

Jim agrees and says it was funny and now it’s sad

Mark doesn’t care about the person, but only what they stand for

Mark talks about the power of questions and his experience speaking civily with people who are opposed to his views

Mark runs around the wheel again in the context of how he begins client sessions with deep personal questions

Jim identifies that Mark spent his entire career helping people grow their personal brand

Jim is curious about Mark’s experience with this

Mark frames it in the context of aligning the candidates worldview and the company culture

Mark share his story about the prospect with the BLM LinkedIn profile banner

The guys have a chuckle

Mark talks about how important a LinkedIn profile is in the personal branding journey

Jim asks Mark who should help you write your LinkedIn profile

Mark shares his answer